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					Bloomberg L.L.P.
     Ada Yuen
     Mike Hicks
    Ronald Liono
     David Lam
                     History
Michael Bloomberg
   Partner at Salomon
    Brothers
   Laid off from Salomon
    Brothers
   Entitled to $10 million
    from Sale of the
    company
   Started Bloomberg in
    1981
   Became Mayor of New
    York in 2002
              History (cont)
   Business started when Merrill Lynch ordered 20
                 terminals from them




In 10 years the amount of terminals went from 5000 in
     1988 to 100,000 in 1998 a 20 times increase.
History (cont)
  Bloomberg business units
Bloomberg Professional Service
    Bloomberg business units

Bloomberg Global News

Bloomberg Radio
   Bloomberg WBBR 1130


Bloomberg Internet
- Bloomberg.com
   Bloomberg business units
Bloomberg Magazines
-Bloomberg Personal Finance
-Bloomberg Wealth Manager
-Bloomberg Markets
   Bloomberg business units
Bloomberg Book Publishing Operations
-Bloomberg Personal Bookshelf
-Bloomberg Press
-Bloomberg Small Press
-Bloomberg Professional Library
              Marketing
Road Shows
   Most effective way of Marketing Terminals
      Great Publicity
   Throughout the World
The Media
   Reaches every form of Media possible
      Television
      Radio
      Internet
      Publications
   Almost all of them are Non-Profit
                           Pricing
The mid-1980s
   Single Terminal :$1,500
   Multiterminal: $1,000
Today
   Single Terminal :$1,640
   Multiterminal: $1,285
Data on-demand instead of paying for terminals
   Pricing scheme is still new and not set in stone
    Connecting to Bloomberg
For redundancy, two connections
   Primary must be a leased line
   Backup can be leased line or dialup
   `Heartbeat' commands constantly check if link
    is up
Receive data over TCP/IP or raw link
(async)
Different feeds
   Batch: historical information, news, etc.
   Online: trade prices, etc.
    Connecting to Bloomberg
Various access methods
   Bloomberg (or “Open Bloomberg”): software
    that can be installed on most PCs
    Connecting to Bloomberg
   Bloomberg Flat Panel: trademark dual-head
    system
    Connecting to Bloomberg
   Bloomberg Traveler: laptop associated with
    specific desktop
    Connecting to Bloomberg
   Bloomberg Application Programming Interface
    (API): programmer interface for connecting to
    other applications on MS Windows, WWW
    interfaces, etc.

				
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posted:11/27/2012
language:English
pages:16