Real estate market
Market situation
Advertising market volume in Russia (bln RUR)
Who we are?
The largest and constantly growing database of the real estate units
— in Moscow, Saint Petersburg and regions of Russia
— Over 100 000 current offers for sale and rental of units, updated on a daily basis
www.gdeetotdom.ru is one of the three leadersaccording to the ratings within the Real Estate category by Liveinternet, Rambler‘s Top100, SpyloG;
Who we are?
The largest database of photo and video records of residential real estate units
— Photographs of all houses — Spherical panoramas of the yards and streets of Moscow, Saint Petersburg and the regions — Interactive navigation along the streets of the city — Infrastructural city map — Information about the houses
The best Mass Media
on Real Estate 2008 by rates of PC MAGAZINE
The bestInternet Gateway
on Real Estatefollowing the results ofthe professional contest Web-realtor 2008
Internet Gateway services
is:
— An efficient and convenient advertising site — The most demanding advertising formats and non-standard layout options — The provision of enhanced statistics on any kind of layouts in up-todate systems of advertising management — Detailed targeting of advertising materials up to the street and particular visitor
Internet Gateway services
Real Estate search:
—Search of offers within the largest database over Moscow, Saint Petersburg and regions of the Russian Federation; —A convenient and user-friendly form for search; —Work in Personal Cabinet, generation of the selected items lists, etc.
Placement of announcements and advertising:
—Physical layouts, photographs of the interior of the unit, additional descriptions;
—Unit photographs, panoramas of the yard and the video tour along the neighboring streets are included in the announcement on default; —Information of the region infrastructure.
Internet Gateway services
Cartographic and cognitive services:
—Arrangement of the real estate units on the map; —Photographs of the houses and panoramas of the streets, yards; —Infrastructure of the regions of the city; —Interactivetours along the streets of the city.
Information service:
—Real estate market statistics and analytics; —Lists of addresses and telephone numbers of Technical Inventory Bureau (BTI), United Information Computing Center (EIRTS) and other establishments; —The news from the real estate market, assessments of the market experts.
Traffic ranking of the Internet Gateway according to the data of Liveinternet statistics
— — — — —
Promotion of the Internet Gateway
Internet Gateway outdoor advertising aimed at information sharing, audience attraction and brand promotion (the first campaign: November – December 2008; 20 billboards along the main traffic arteries of city).
Promotion of the Internet Gateway
Radio Advertising
“Europe Plus” and“Nashe Radio” radio stations. The first campaign: March – April 2008. Number of broadcasts - 5000.
Promotional campaigns in thematic communities
LiveJournal, forums and blogs.
Public Relations
Participation of the company’s top-managers as experts inpopular social TV broadcasts, advertisementsin the leading business papers and specialized real estate mass media.
Promotion of the Internet Gateway
Context and media advertising in Internet
aimed atpotential gateway service receivers and users of real estate information;
Participation in professional events on real estate market:
—Trade Show «Real Estate 2009» —MALL EXPO 2009 —International Real Estate Exhibition 2009 —Pro Estate 2009. International Investment Forum —MREF 2009. Moscow Real Estate Forum —XII National Real Estate Congress;
Partnerships and integration
Search optimizationin accordance with the requirements of the most popular search systems: Google, Yandex, Rambler.
Internet Gateway Audience
52%
of the unique visitors of the Internet Gateway are men and women aged 25 through 44 years old. This is the most financially stable and creditworthy part of the population of Russia
Internet Gateway Audience
50%
of the unique visitors of the Internet Gateway arethe top-managers and specialist with higher education and regular income
Geography of the Internet Gateway Visitors Monthly Distribution
YOUR ADVERT MAY HAVE BEEN PLACED HERE
Placement ofadvertising information on the infrastructural map
(beauty salons, fitness clubs, boutiques, stores, etc.) Advertising POI are on default the first to displayed on the map.
Media Advertising
this is mass information sharing with the audience and promotion! Maximum coverage of the target audience, including passive users of information.
Special Offers
text-graphic block of ads describing individual real estate units.
Publications “for publicity purposes”
Non-standard layout options.
Announcements in the real estate database by individuals and legal entities
this is the direct advertising of particularunits. An option of automatic unloading (through Xml format and using the automatic unloading module), and other formats, are provided for legal entities.
Photo-API
this is the opportunity to display on your web-site the real estate photos taken from the internet gateway
Media opportunities
Media advertisingcovers a wide target audience and is aimed at solving the advertisers’ branding tasks, i.e. creationof long-termpreferences, image, reputation, goods and services. The internet gateway design provides maximum click rate of the placed banners.
Banner 728*90
Announcements by legal entities Image banner 240*400; 200*300
Special offers
Placement of advertising information on the infrastructural map
(beauty salons, fitness clubs, boutiques, stores, etc.) Advertising POI are on default the first to be displayed on the map.
Media advertising
this is mass information sharingwith the audience and promotion! Maximum coverage of the target audience, including passive users of information.
Special offers
text-graphic block of ads describing individual real estate units.
Publications“for publicity purposes”
Non-standard layout options.
Any kinds of graphic solutions:
Rich Media, ZoomIn, swing-openandtext-graphic, video and audio presentations.
Advertising management system
AdFox. Statistics about the placement efficiency is available in the advertiser’s Personal Cabinet.
Unique opportunities of theadvertising targeting:
—By the kind of real estate property; —By the kindof unit; —By the kind of the deal; —By the region in the internet gateway.
In Russia:
bldg. 68, stroenie 16, Leningradsky prospekt, Moscow, 125315 Tel.: +7(495)657-9921, www.gdeetotdom.ru
sales@gdeetotdom.ru
In the UK and Europe: Tel.: +44(0)75 9533 6649 akopovme@gdeetotdom.ru