Software Marketing Tips If you have spent weeks, months, or years on a software development project, then you know that all of that time spent was well worth it; right? Well, maybe; but only if you put a little more time and effort into making sure that you earn a profit from all that sweat and tears. Now is when marketing your software becomes a top priority. Marketing is the only way you will get the word out to the public about your product, and start earning that revenue you deserve for all of the hard work. But how do you go about marketing your product? Don’t know what marketing is all about, or how to even start a marketing plan? Here are some software marketing tips that you should consider so you can get ready to create and execute your software marketing plan. 1. Consider hiring a Marketing Consultant: Unless you know the ins-and-outs of software marketing, then hiring a marketing consultant may be your best course of action. Software marketing consultants are specialized in helping you set up and execute a winning marketing plan for your business and/or project; enabling you to generate that revenue. A marketing consultant can become your best friend. Local marketing consultants like enumao.com specialize in marketing digital products for business. 2. Think you can go it alone?: If you have the knowledge, time, and money; then by all means, do your own marketing. You know the most about your product, so you could always go it alone. 3. Use Search Engine Optimization (SEO): SEO is one of the first things you need to think about if you have decided to use a website for marketing your software. SEO helps search engines find your website or blog using keywords that people search for on the internet. You must include the right mix of keywords and keyword phrases in order to rank highly on the best search engines on the Web, like Google, Yahoo, and Bing. 4. Start creating videos, blogs, and articles: These are great ways to increase the sales of your product. They are the types of media that are popular with online consumers. 5. Think about direct and email marketing: With these two forms of communication, you can get the word out about your product locally as well as globally. These are just some of the many things that you can do to start your software marketing campaign. There are many more tips that you can research online; here are 2 articles that seem to be popular in the search engines: Tips on Software Marketing and Marketing Ideas You Can Copy. And of course, continue reading our blog at www.enumao.com for timely news, products & useful strategies to help market your business.