Docstoc

Destination Development ppt - HRSBSTAFF Home Page

Document Sample
Destination Development ppt - HRSBSTAFF Home Page Powered By Docstoc
					The Big Two Questions
   Every travel decision is a direct
    response to one of the following
    questions:
     Where do I want to go? (Asked by
      vacationers)
     Where do I have to be? (Asked by business
      travellers and visiting friends/ relatives)
Tourist Destinations
   Some destinations were not created as
    tourist hot spots, but have become
    important tourist centers over the years;
    some examples include:
     Cities (Montreal, NYC, London, Paris, etc)
     Natural attractions (Niagara Falls, Grand
      Canyon)
     Specifically developed destinations
      (Caribbean resorts, Disney, Canada’s
      Wonderland)
Five Necessary Components
of a Tourist Destination
1.   Natural resources – water, mountains,
     etc. with the beauty to attract visitors
2.   Infrastructure – utilities, roads, water, etc
     to support hotels, restaurants, shops
3.   Superstructure – buildings, hotels,
     restaurants, gift shops that are man-made
     specifically to attract people
4.   Transportation systems – docks,
     airports, etc. which rely on infrastructure
     and superstructure
5.   Hospitality of the hosts – social &
     political climate, local culture, etc. which
     make visitors feel welcome
Other Factors that Affect
Destination Choice

 Ease of access
 Price
 Suitability of accommodations
What motivates people to travel?
1.   Recreation
2.   Culture (i.e. museums, art galleries,
     historic sites)
3.   Nature
4.   Educational value
5.   Events
6.   Health/fitness
7.   Religion
8.   Friends & relatives
9.   Business
Steps in Tourism Development &
Planning
   Define goals and objectives
   Identify the tourism system and plan for
    development; look at
      a) Resources available
      b) Organizations that can help
      c) Markets you wish to serve
   Generate and develop different options
   Select an option and implement it
   Monitor and evaluate
Destination Development Stages
Planning
   There are 5 main components in the
   planning stage
     1.   Market analysis
     2.   Site assessment
     3.   Financial studies
     4.   Environmental impact
     5.   Social impact studies
Development stages – cont’d.
  Development
  There are three types of development:
   1. Integrated (uses multiple
          types of development)
   2. Catalytic (one development
          project leads to another
          project)
   3. Coattail (development found
          near existing natural or
          cultural attractions)
Organizations Involved in
Development
   Government
     Why? Because tourism is an important source
     of revenue for governments

   World Tourism Organization
     Why? To improve people’s access to education
     and culture and to raise standards of living in
     developing countries

   National Tourism Organizations
     Why? To promote home countries as tourist
     destinations
Organizations cont’d
   Provincial and Local Tourism
    Organizations
     Why? Revenue and to encourage economic
     development
Life Cycle of Destinations
   Inception: Destination is discovered

   Growth: Popularity increases, building
    begins

   Maturity: Facilities and services become
    standardized; local population depends on
    tourism

   Decline: Oversaturation; carrying capacity
    has been reached
Impact of Destination
Development

 1. Economic
 2. Social
 3. Cultural
 4. Environmental
Economic Impact
 Multiplier effect- - tourist dollars pay
  wages of local workers who then put that
  money back into the economy (i.e. rent,
  groceries, etc)
 Leakage – money that leaves the area due
  to goods and services that need to be
  imported
 Invisible export – source of foreign
  currency
 Balance of payments – exports & imports,
  Canada usually negative balance
Social Impact
 Population growth
 Changing employment
   patterns
 Increased incomes
 Rising property value
 Resentment
Cultural Impacts
 Demonstration effect
 Trinketization
 Sustains traditional arts and crafts
 Ethnic preservation
 Invasion of privacy
Environmental
Impacts
 Stress on environment
  – pollution, overcrowding, traffic
  congestion.
 Lead to improved infrastructure
 Help save threatened species
Deterrents to Destination
Development
 Tourist overcrowding
 Pollution
 Environmental degradation
 Political instability
 Fluctuating currency rates
 Disease epidemic
 Safety and security

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:11/25/2012
language:Unknown
pages:18