Introducing Green Jobs and Green Careers

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Introducing Green Jobs and Green Careers Powered By Docstoc
					Green Jobs and Green Careers

Presented by the
UMaine Business School
Net Impact Chapter
Prof. Terry Porter
April 27, 2011
Why Business? Why US Business?
   “Of the world’s 100 largest economic
    entities, 51 are corporations and 49 are
    countries” (Institute for Policy Studies)
   “The U.S. produced approximately 33% of
    the world’s waste with 4.6% of the world’s
    population in 2004” (Miller 1998).
   “USA has the largest per capita footprint in
    the world –9.57 hectares. If everyone on the
    planet lived like an average American, we
    would need 5 planets to support us all”
    http://www.buynothing.biz/blog/index.php?itemid=13
Why Now?
 Global warming, resource depletion,
  poverty all increasing
 Increasing interdependence means that
  events in one part of the globe
  automatically affect events in other parts
 We need to lessen our impact, on the
  earth and on each other
The Opportunity
   93% of CEOs now believe sustainability will
    be critical to the future success of their
    companies (UN)
   80% of CEOs believe sustainability will be
    embedded in the core business strategies of
    most companies in the next 15 years (UN)
   Sustainability consulting is a “booming
    industry” that is expected to outpace all
    other small- and mid-size sectors in revenue
    and job growth in 2011 (The Wall St. Journal)
Sustainability
    Sustainable Business: "..Business activities
     that help meet the needs of the present
     without compromising the ability of
     future generations to meet their own
     needs." (UN: Brundtland Commission 1987)
             The Triple Bottom Line
   Businesses and development that are
    economically viable, socially acceptable, and
    deliver a net positive or neutral environmental
    performance.
Corporate Social Responsibility (CSR)
    “A commitment to improve community
     well-being through discretionary business
     practices and contributions of corporate
     resources.”
Competitive Advantage
 Cost savings
 Waste reduction
 New products and product differentiation
 Supply chain management
 Reputation, goodwill
 Satisfy customer and activist demand
 Regulatory compliance, barriers to entry
 Crisis avoidance and mitigation
Where are the green jobs?
 They’re everywhere!
 Business has more power than any other
  institution to influence change in the
  status quo
 Every organization needs managers and
  business expertise
Four sources of green jobs

          Corporate

Non-Profits                Government


              Individual
             Corporate and
        Mainstream business jobs I
   Direct--work for:
    ◦ Companies with CSR
      missions
    ◦ Sustainability Officer
    ◦ CSR Director
    ◦ VP of Corporate
      Citizenship
                               Whole Foods Market
    ◦ Compliance Officer
                               Whole Trade Pineapple
    ◦ Volunteer Program
      manager
              Corporate and
        Mainstream business jobs II
   Indirect
    ◦ Companies with
      conventional missions
      seeking to improve
      sustainability footprint
    ◦ Change can be made
      from any department
    ◦ Operations, HRM,
      Supply chain
      management,                    Global
      Accounting and             Sustainability at
      reporting, Marketing            ESPN
      and brand management
           Corporate and
     Mainstream business jobs III
 Restructuring the global economy will create
  not only new jobs in current businesses and
  industries;
 It will create whole new professions and
  specialties within professions. For example:
  ◦ Life Cycle Assessment Manager
  ◦ LEED Green Building Associate
Green jobs in government
   In Maine
Green jobs in not-for-profits
   Cause related organizations
    ◦ Maine Audubon
    ◦ Amnesty International
    ◦ Habitat for Humanity
Green opportunities for individuals
 Consulting
 Social entrepreneurship
    ◦ B-Corps
    ◦ Ashoka
Skills for green job seekers
 Educate yourself! Seek and follow your
  passion
 Talk with others who share your interests
 Define for yourself what sustainability
  means in business
 Be willing to be a self-starter and a
  trailblazer in challenging the status quo
Network, network, network!
   Join student and professional sustainability
    organizations
    ◦   Net Impact
    ◦   UMaine Business School MBA track
    ◦   Maine Businesses for Sustainability
    ◦   Greenbiz
 Attend meetings and ask lots of questions
 Seek or create an internship
 Informational interviews: ask others what
  they do
  Final Thoughts


Learn something new every day.

				
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