Winning Business Plan
Cover Important Notice
Confidentiality Business Plan Scope Disclaimer General Distribution
1 Page
Table Of Contents Section 1 Executive Summary
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Mission Statement Business Overview Customer Validation Management Team Product Offering Business Model Competition Market Opportunity Financial Projections & Funding Requirement
2 Pages 3 Pages
Section 2 Investment Summary
2.1 Funding to date 2.2 Funding Requirement 2.3 Exit Strategy
2 Pages
Section 3 Background
3.1 Company History 3.2 Milestones 3.3 Ownership & Corporate Structure
2 Pages
Section 4 Market
4.1 Market Size 4.2 Market Developments 4.3 Key Market Drivers
4 Pages
Section 5 Product Offering
5.1 Overview 5.2 Current Product Set 5.3 Development Roadmap
8 Pages
Section 6 Sales & Marketing
6.1 Overview 6.2 Revenue Model 6.3 Market Strategy 6.4 Direct Sales 6.5 Channel Partners 6.6 Customers
4 Pages
Section 7 Competition
7.1 Competition
1 Page
Section 8 Organisation & Management
8.1 Staff 8.2 Functional Departments 8.3 Organisation Chart 8.4 Senior Management 8.5 Non-Executive Directors
3 Pages
Section 9 Financial Results & Projections
4 Pages
9.1 Overview 9.2 Profit & Loss (Revenues, Cost of Sales, Gross Profit, Overheads, EBIT, Interest, PBT) 9.3 Cash Flow Statement (Inflows, Outflows, Net, Opening Balance, Closing Balance) 9.4 Detailed Financial Model 9.5 Assumptions
Appendices
- Glossary of terms - Integration of systems - Industry customer operational basics - Sales & Marketing Organisational Chart - Competitive Landscape - Financial Projections Assumptions