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Off Licence Price Check - February

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					RETAIL VS COMPETITORS
Competitors = 100%

                             2/17/2006           1/20/2006   12/16/2005   11/18/2005    10/19/2005   9/16/2005   8/19/2005     7/18/2005    6/17/2005

SuperValu                         98.60%           99.70%        96.90%       96.20%       99.20%       98.40%        98.60%     98.50%        98.90%


                                                                     Competitors Weighted Positioning

               105%


               100%
  Percentage




                                                                                                                                                        SuperValu
                                                                                                                                                        Linear (SuperValu)
               95%


               90%
                      2/17/2006      1/20/2006      12/16/2005   11/18/2005   10/19/2005    9/16/2005     8/19/2005       7/18/2005        6/17/2005
                                                                                 Date


The positioning index versus the competitors is calculated by weighting the product baskets of each competitor, with 30% applied to
Tesco, 30% to Winemark, 20% to Russells and 20% to Wineflair.
                                              QUANTIT
             PRODUCT DESCRIPTION        CM/TM Y 2005     LOW    TESCO COMMENTS WINEMARK COMMENTS RUSSELLS COMMENTS WINEFLAIR COMMENTS    JS    COMMENTS CURLEY COMMENTS   ASDA   COMMENTS
BEERS
Magners (cans) 500MLS                   SMcC     37563    120                    119                   119            125                      4 for £5.29   119          136
Strongbow (cans) 440MLS                 SMcC      9696     82    85               89                    99                                     4 for £3.49                       4 for £1.98
Guiness 8pk x 440ml                     SMcC      9870    899                    869                   899                              699                  599          598
STELLA ARTOIS 330MLS                    SMcC      1774     99
MILLER 12X440MLS                        SMcC      5485    899    748                                   799            949                                    899
Miller Bottles Loose 330ml              SMcC      9613     79                     99
TENNENT'S LAGER 440MLS                  SMcC     67452     89    83               87                    92            87                       6 for £4.49    87                 6 for £3.78
CARLING 12X440MLS                       SMcC      5482    899    789             899                   799
CARLSBERG 440MLS                        SMcC     73052     79    74               86                                                           4 for £3.40    89                 4 for £2.99
HARP 440MLS                             SMcC    113268     80    79               87                    89            86                       4 for £3.16    79                 4 for £3.16
DRAUGHT GUINNESS 440MLS                 SMcC     68843    115    99              112                   112            115                      4 for £4.60   119                 4 for £3.99
DRAUGHT GUINNESS 12x440MLS              SMcC      1037    999                    999                   1099                             1299
CARLSBERG 12X440MLS                     SMcC      7722    799    729             915                   799            849                                    799          799
BASS 500MLS                             SMcC     12155     91    89               95                    95            99                 91                   92
BUDWEISER MINIS 24PK                    SMcC     11764   1149                                                        1199               899                  999          1198
BUDWEISER 10X330MLS                     SMcC      3334    969    739                                   899            799               839
BUDWEISER 12X440MLS                     SMcC      4440   1299                                          1049          1369                                    999
SMIRNOFF ICE 70CL                       SMcC     27344    329    277             329                   329            349               299                  299          277
WKD 70CL                                SMcC     69776    299    258             329                   299            299               260                  299          259
WKD 275MLS                              SMcC     61128    129                    139                   139                                                   129
BACARDI BREEZER 275MLS                  SMcC     48866    139                    149                   135                                                   129
BACARDI BREEZER 4PK                     SMcC     17783    549    447             549                   549            549               447                  499          447
WINES
LINDEMANS CAWARRA SEMI CHARDONNAY       SMcC      8371    399                    499                   499            499               374                  399
JACOBS CREEK CHIRAZ CABERNET 75CL       SMcC      2743    499    498                                   599            499               374
E & J GALLO CALIFORNIAN 75CL            SMcC      4704    499    398             499                   399            399               359                  399          398
MCGUIGANS BLACK LABEL                   SMcC     54537    549                                          549            569                                    549
HARDYS VR CHARDONNAY                    SMcC     22435    499    499             499                   499            499               374                  499
E&J GALLO CABERNET SAUV 75CL            SMcC      2886    499    378             499                                  499               374                  499
KOONUNGA HILL SHIR/CAB 75CL             SMcC       837    599    661                                                  699               524                  699
KOONUNGA HILL CHARD 75CL                SMcC       485    699    699                                   599            699               524                  699
BIN 50 SHIRAZ 75CL                      SMcC      8682    649    648                                   599            649                                    599          648
ROSEMOUNT CHARDONNAY 75CL               SMcC       978    749    749                                   699            749               561                  749
BLACK TOWER 75CL                        SMcC     12547    479    346                                   499            499                                    499          346
LA PALMERIA CABERNET SAUVIGNON 75CL     SMcC      5233    499                    599                                  499                                    499
BLOSSOM HILL CHARDONNAY                 SMcC      2473    499    498                                   449                              374                  599          498
BLOSSOM HILL CABERNET SAUVIGNON         SMcC      2473    499    498                                   549                              359                               498
ASTI MARTINI 75CL                       SMcC      1251    649    447             649                   699            599               449                  449          447
GARNET POINT CHARDONNAY CHENIN BLANC 75CLSMcC      462    399
BANROCK STATION 3LTR                    SMcC      1018   1599   1349             1599                                1669               1199                 1599         1314
YELLOWTAIL CABERNET SAUVIGNON 75CL      SMcC     16984    599                                                         599                                    599
SPIRITS
BARCARDI 70CL                           SMcC      9339   1199   1185             1199                  1199          1249               1199                 1279         1147
SMIRNOFF 1LTR                           SMcC     34986   1399   1498             1459                  1499          1549               1499                 1499         1498
HENNESSEY VS 70CL                       SMcC      9606   1749   1749             1749                  1799          1849               1779                 1749         1750
TEACHERS 70CL                           SMcC      5477   1199    998                        NS         1099          1199                                    1199         998
CREAM OF THE BARLEY 70CL                SMcC      9161    999    999             1049                  1069          1049               999                  999          1049
MACARTHURS 70CL                         SMcC      2209    849                               NS                       1299
FAMOUS GROUSE 70CL                      SMcC      3015   1299   1287             1299                  1299          1349               1299                 1299         1287
BELLS 70CL                              SMcC      1668   1199   1234             1269                  1299                             1249                              1233
HOUSE OF CAMPBELL 70CL                  SMcC      2115    899                               NS                        899                                    899
TEACHERS 1LTR                           SMcC      1143   1699   1399                        NS                       1749                                    1749
FAMOUS GROUSE 1LTR                      SMcC      1770   1699   1374             1699                  1699          1749               1499                 1699         1374
WHYTE & MACKAY 70CL                     SMcC       849    949   1173             1199
TIULLAMORE DEW 70CL                     SMcC      1413   1199                    1299   same as ltrs                 1199               1199                              1198
BELLS 1LTR                              SMcC       610   1599   1584                        NS         1599          1649               1649                 1649         1584
CREAM OF THE BARLEY 1LTR                SMcC      4553   1399   1399                        NS                       1469               1399                 1399
HOUSE OF CAMPBELL 1LTR                  SMcC      1335   1299                               NS                       1299
JAMESON 70CL                            SMcC      4532   1399   1549             1449                                1599               1549                 1399         1397
BUSHMILLS 70CL                          SMcC      6534   1349   1349             1349                  1349          1499               1349                 1349         1348
POWERS 70CL                             SMcC      5120   1349                    1349                  1399          1349               1349                 1249         1348
COLERAINE 70CL                          SMcC      1087   1099   1098                        NS         1149          1099               1099                 1099         1098
GORDONS 70CL                            SMcC      5068   1149   1118             1149                  1149          1149               1149                 1149         998
CORK DRY GIN 70CL                       SMcC      1134   1099                    1149                                1099               1099                 1099         1098
KULOV 70CL                              SMcC      8032    839                               NS                        849               829                  849
SMIRNOFF 70CL                           SMcC     61941   1049   1088             1099                  1099          1129               999                  1099         988
VLADIVAR 70CL                           SMcC     15979   1029    871             999                   999           1049               899                               971
BORU 70CL                               SMcC      1746   1049                               NS                        949               1099                 1049         1048
NORDOFF 1LT                             SMcC      7469   1199                               NS                       1199                                    1199
VLADIVAR 1LTR                           SMcC      6503   1399   1379             1399                  1399          1429               1399
BACARDI 1LTR                            SMcC      7014   1599   1625             1599                  1599                             1635                 1649         1578
BORU 1LTR                               SMcC      2159   1449                               NS                       1499               1459                 1500
COURVOISIER 70CL                        SMcC       493   1799   1779                        NS                       1849               1599                              1498
TIA MARIA 70CL                          SMcC      1101   1299   1079             1469                                1199               1279                 1299         1371
IRISH MIST 70CL                         SMcC       435   1449   1499             1399                  1699          1549               1499                 1529
CAROLANS 1LTR                           SMcC      6657    799    813                        NS         799            799               699                  699          808
BAILEYS 70CL                            SMcC      7694   1099                    1199                  1099                             1049                 1199         1097
BAILEYS 1LT                             SMcC      2778   1549   1648                        NS         1499                             1699                              1568
SOUTHERN COMFORT 70CL                   SMcC      2331   1479   1539             1549                  1599          1499               1549                 1599         1456
TAYLORS LBV                             SMcC       221   1049   1006                        NS
HARVEYS BRISTOL CREAM 75CL              SMcC      4295    729    499             779                                                    719                  725
HARVEYS BRISTOL CREAM 1LTR              SMcC      1495    935    806                        NS         799            749               829                  935




February                                                                                                                                                                                       Off Licence   Page 2 of 2

				
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