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Main article: Toyota Motor Engineering & Manufacturing North America

Toyota Motor North America headquarters is located in Torrance, California and operates as a
holding company in North America. Its manufacturing headquarters is located in Erlanger,
Kentucky, and is known as Toyota Motor Engineering & Manufacturing North America, or

A Toyota dealership in Fremont, California.

Toyota Canada Inc. has been in production in Canada since 1983 with an aluminium wheel plant
in Delta, British Columbia which currently employs a workforce of roughly 260. Its first vehicle
assembly plant, in Cambridge, Ontario since 1988, now produces Corolla compact cars, Matrix
crossover vehicles and Lexus RX 350 luxury SUVs, with a workforce of 4,300 workers. Its
second assembly operation in Woodstock, Ontario began manufacturing the RAV4 late in
2008.[78] In 2006, Toyota's subsidiary Hino Motors opened a heavy duty truck plant, also in
Woodstock, employing 45 people and producing 2000 trucks annually.[79]

Toyota Technical Center, Ann Arbor Twp., MI

Toyota has a large presence in the United States with six major assembly plants in Huntsville,
Alabama; Georgetown, Kentucky; Princeton, Indiana; San Antonio, Texas; Buffalo, West
Virginia and Blue Springs, Mississippi. Toyota had a joint-venture operation with General
Motors at New United Motor Manufacturing Inc. (NUMMI), in Fremont, California, which
began in 1984 and ended in 2009.[80] It still has a joint-venture with Subaru at Subaru of Indiana
Automotive, Inc. (SIA), in Lafayette, Indiana, which started in 2006. In these assembly plants,
the Camry and the Tundra are manufactured, among others.
Toyota marketing, sales, and distribution in the US are conducted through a separate subsidiary,
Toyota Motor Sales, U.S.A., Inc.. It has started producing larger trucks, such as the new Tundra,
to go after the large truck market in the United States. Toyota is also pushing hybrid vehicles in
the US such as the Prius, Camry Hybrid, Highlander Hybrid, and various Lexus products.

Toyota has sold more hybrid vehicles in the country than any other manufacturer.

Product line
Electric technology

Toyota Prius, flagship of Toyota's hybrid technology, and the best selling hybrid car in the world

Hybrid electric vehicles
Main articles: Hybrid Synergy Drive, Hybrid electric vehicle, and Toyota Prius

Toyota is one of the largest companies to push hybrid electric vehicles in the market and the first
to commercially mass-produce and sell such vehicles, with the introduction of the Toyota Prius
in 1997. The company eventually began providing this option on the main smaller cars such as
Camry and later with the Lexus divisions, producing some hybrid luxury vehicles. It labeled such
technology in Toyota cars as "Hybrid Synergy Drive" and in Lexus versions as "Lexus Hybrid

As of October 2012, the Prius is the top selling hybrid car in world, with cumulative sales of 2.8
million units since its introduction in 1997.[81] The United States is the world's largest hybrid
market, and the Prius liftback is the top selling hybrid car in the U.S. market, surpassing the 1
million milestone in April 2011.[82] Cumulative sales of the Prius in Japan reached the 1 million
mark in August 2011.[83] Worldwide sales of hybrid vehicles produced by Toyota reached
1.0 million vehicles by May 31, 2007, and the 2.0 million mark was reached by August 31, 2009,
with hybrids sold in 50 countries.[84][85] Cumulative sales of TMC hybrids in Japan reached the 2
million mark in October 2012.[86] As of 31 October 2012, cumulative sales of TMC-produced
hybrid vehicles worldwide reached 4.60 million units.[86]
The Toyota Prius c the second spin off of the Prius family.

As of October 2012, there are 19 TMC-produced hybrid passenger car models and one plug-in
hybrid vehicle model available in approximately 80 countries and regions around the world, and
the carmaker plans to launch 20 new hybrid models by the end of 2015.[81] Besides the three
generations of Prius liftback, Toyota's hybrid lineup includes the Camry Hybrid (1st and 2nd
generation), Toyota Highlander Hybrid (Kluger Hybrid in Japan), the Toyota Auris Hybrid,
Toyota Yaris Hybrid (Europe only), and the following models sold only in Japan: Alphard
Hybrid/Vellfire Hybrid, Estima Hybrid, Toyota Sai, Toyota Harrier, and Toyota Crown

The Lexus RX 450h is the top selling hybrid of the Lexus brand.

Beginning in 2011, TMC introduced three new members to the Prius family, the Prius v (Prius α
in Japan and Prius + in Europe), the Prius c (Toyota Aqua in Japan), and the Toyota Prius Plug-
in Hybrid, released in 2012 in Japan, the U.S. and Europe.[81] With a total of 247,230 vehicles
sold during the first quarter of 2012, the Toyota Prius family became the third top selling
nameplate in the world in terms of total global sales, after the Toyota Corolla (300,800 units) and
the Ford Focus (277,000 units).[87][88] Until September 2012, The Prius liftback was the top
selling new car in Japan for 16 months in a row, until it was surpassed by the Toyota Aqua (Prius
c) in October 2012.[89][90]

Lexus also has their own hybrid lineup, consisting of the GS 450h, RX 400h/RX 450h, the LS
600h/LS 600h L, Lexus HS 250h, Lexus CT 200h, and Lexus ES 300h. As of 31 October 2012,
cumulative sales of Lexus brand hybrid vehicles worldwide reached 496.1 thousand units, with
the Lexus RX 400h/RX 450h as the top selling Lexus hybrid with 256.6 thousand units, followed
by the Lexus CT 200h with 118.1 thousand units.[86]
Plug-in hybrids

Production version of the 2012 Toyota Prius Plug-in Hybrid.

Main article: Toyota Prius Plug-in Hybrid

Toyota's plug-in hybrid electric vehicle project began in 2007, with road trials of a prototype
vehicle in France and the UK in 2008. Toyota made available a total of 600 Prius plug-in
demonstration vehicles for lease to fleet and government customers, 230 were delivered in Japan
beginning in late December 2009, 125 models released in the U.S. by early 2010, and 200 units
in 18 European countries in 2010, with France, the UK and Germany with the largest fleets with
150 PHEVs.[91][92][93] Canada, China, Australia, and New Zealand also participated in the global
demonstration program.[94][92][95]

The production version of the Toyota Prius Plug-in Hybrid was released in Japan in January
2012,[96][97] followed by the United States in late February,[98] and deliveries in Europe began in
late June 2012.[99] A total of 21,600 Prius PHVs have been sold worldwide through October
2012, led by the United States with 9,623 units followed by Japan with 9,500 units sold through
October 2012.[86][100] As of October 2012, the Prius PHV is the second best selling plug-in hybrid
in the world after the Chevrolet Volt.[101]

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