Milk Shortage Looming in India
Estimates suggest that by 2017, India will not be able to meet its domestic milk demand and will have to
import milk from other countries.
Very few growing up in the 1980s and 1990s might have ever imagined a looming milk shortage in India.
This was mainly as a result of the success of the four decade old “Operation Flood” dairy development
programme started by India’s National Dairy Development Board (NDDB) in 1970. The success achieved
by this programme enabled India to become the world’s largest producer of milk and milk products. A
significant gap between milk demand and supply now seems to be a very real possibility, according to a
recent report released by IMARC Group.
According to the report “Indian Dairy Market Report & Forecast: 2012-2017”, rising incomes have led to a
transition from cereals to milk, meat and vegetables. As a result, consumption of milk in India is expected
to grow at around 5-6% in the next ten years, whereas, production in the same period is expected to grow
at 3-4%. Estimates from the report suggest that by 2017, India will not be able to meet its domestic milk
demand and will have to import milk from other countries.
According to an analyst from IMARC Group “efforts to increase milk production have been intensified by
both the government and the private sector in recent years. These efforts, however, have so far not been
very successful as the industry still faces a number of challenges such as insufficient and poor quality
fodder, lack of cold chains, low yields and poorly bred cattle”. Fodder prices in India have also increased
at around 20-25% in the last 2-3 years. Moreover, the demand for animal feed is around 30-40 million
tonnes, only around half of this demand, however, is currently available. This has resulted in farmers
resorting to feeding cattle leftover feed from their farms, leading to lower yields.
This study, an updated and far more extensive and analytical version of our popular 2011 study, provides
and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has
been undertaken using both desk research and two waves of qualitative primary research has analyzed
three aspects of the Indian dairy market. The first section quantifies the Indian dairy market into fourteen
major segments and investigates the current and future opportunities in each of these segments. The
second section provides an in-depth understanding of dairy consumption patterns among Indian
consumers and the potential of value added dairy products. The third section investigates into the usage
of natural colouration in dairy products and evaluates their current and future potential.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
IMARC Group North America
IMARC Group Europe, Middle East & Africa
To know more please visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/