VIEWS: 137 PAGES: 2 CATEGORY: Resumes POSTED ON: 11/23/2012
Paul White is an innovative brand building executive with proven ability to create high profile and profitable programs through product extensions, retail marketing and strategic alliances.
PAUL S. WHITE New Rochelle, NY 10804 (917) 359-1163: firstname.lastname@example.org Executive Profile: Innovative brand building executive with proven ability to create high profile and profitable programs through product extensions, retail marketing and strategic alliances. Well respected professional with 15+ years of building brand equity across multiple brand franchises. In-depth knowledge of licensing operations at all levels. A tactical thinker with demonstrated ability to deliver mission-critical results. Skill Highlights: Licensing Retail Marketing Brand Development Product Ideation New Business Development Strategic Alliances Retail Development Leadership and Team Building Professional Experience: Select Branding, LLC, New Rochelle, NY Mar 2012 – Present Principal Provide consulting services for companies seeking help to grow their business through licensing, branding and/or sales development . Such services include: Brand extensions, new market penetration, retail development and other strategic initiatives that leverage the core assets of the organization Identifying, evaluating, forging and managing B2B partnerships and alliances Communicating the value proposition and differentiating features of company’s offering to a targeted audience US Tennis Association, White Plains, NY Feb 2007 – Feb 2012 Director of Licensing and Retail Development Headed the USTA’s licensing and retail business creating brand extensions for the US Open Tennis Championships. Strengthened the company’s revenue position by leading the implementation of new business strategies based on industry trends and their impact on the target audience. Negotiated, or supervised negotiations, for all license agreements and oversaw the management of licensees across all categories. Surpassed department’s revenue goals for five consecutive fiscal years. Highlights: New Business Introduced US Open B2B catalog distributed to an incremental 3,500 independently owned tennis specialty shops Enhanced venue sales and customer experience through on-trend, lifestyle product offerings and interactive displays Executed cause-marketing programs with Heidi Klum, Jay Z and Venus Williams garnering exposure outside of the traditional tennis media outlets Opened the USTA’s first-ever Pop Up store effectively creating an additional branded outlet for US Open sales and promotional events Added and maintained licensed partners across diverse categories including apparel, gift, fashion, digital media, jewelry, accessories, toys, electronic games and real estate Maximized merchandise sales among USTA’s corporate partners, ticket subscribers, affiliate tournaments and USTA membership community Collaborated with cross-functional teams to implement new product and retail programs in support of the USTA’s youth initiative focusing on growing tennis for children 10 and under Executed and managed USTA’s license deals in Italy, India and Japan HIghlights: Retail Development Placed US Open branded endcaps at Dick’s Sporting Goods, Sports Authority, Academy and Barnes & Noble Implemented chain-wide signage at Target in support of USTA’s youth tennis initiative Helped grow sporting goods business at Walmart through integrated marketing programs (parking lot events) Orchestrated product launch event at Bloomingdale’s supported by in store promotions Secured product exclusive at Urban Outfitters helping to establish US Open product as a trending brand In-store marketing program at FAO Schwarz supported by social media campaign Co-op funded merchandise displays made available to independent tennis shops Liaised with the Advanced Media Group to bring the e-commerce site in-line with the event and retail merchandise programs and better represent the brand Paul S. White / Page 2 HBO, New York, NY Oct 2006 - Feb 2007 Director Licensing Helped transition HBO’s licensing methodology from an opportunistic approach into a tactical strategic direction. Responsible for creating new revenue generating opportunities for HBO programming including The Sopranos, Entourage and Sex In The City. Negotiated HBO’s largest license deal in their history (casino gaming) Helped develop products for the launch of HBO’s first retail store Conducted market research and set strategy for the launch of The Sopranos branded wine MTV Networks, New York, NY Oct 1998 – Jan 2005 Senior Director of Licensing and Merchandising (2004-05) Director, Licensing (2001 – 2003) Manager, Licensing (1998 – 2000) Managed the Consumer Products Licensing and Merchandising business for MTV brand and its long-form programming. Defined strategy and business plan for each property. Successfully exploited the brand’s assets generating profit and exposure while maintaining integrity and relevance within their respective demographics. Highlights: New Business Electronics: Executed MTV’s most successful single product ever licensed with the MTV branded karaoke machine (LIMA Award 2003) Personal Audio: Secured MTV’s first ever product line in personal audio category; supported by exclusive launch at Macy’s Harold Square Home Furnishings: Launched MTV’s Home Furnishings business with MTV Cribs franchise, generating $20M in Y1 retail sales via JC Penney exclusive partnership Movie licensing; Developed product line for Jack*** The Movie with Spencer Gifts securing merchandise programs in all stores leading up to and during the film’s theatrical release, generating six-figure revenues Apparel; Cultivated and launched the MTV retro logo program gaining placement in specialty trend shops nationwide and garnering attention from the celebrity community Event Merchandising: Planned and managed merchandise operations for the 2004 and 2005 Video Music Awards Other Responsibilities: Negotiated, or approved, all Consumer Products licensing, merchandising and promotional contracts Conducted market/consumer research and competitive analysis to identify market opportunities Worked in partnership with PR and Marketing groups on creation of in-store and online promotions/sweeps Managed budgeting and forecasting process throughout the fiscal calendar and presented P&L positions to senior management Identified ways to cross promote merchandise within other areas within the company (on-air product placement, DVDs, MTV Radio Network) Oversaw all of MTVN’s internal and external premiums and promotions involving products for advertisers and sponsors NBA Properties, New York, NY 1990 – 1998 Licensing Manager, Consumer Product Group (1996-1998) Licensing Coordinator, Trading Cards and Collectibles (1994 – 1995) Photography Coordinator (1991 – 1993) Managed account relationships for 40+ NBA domestic and international licensees representing more than $200 million annually in retail sales within the sporting goods, trading cards, collectibles, gifts and novelties categories. Executed operations in support of annual business plan within the hard goods category primarily focusing on competitive research, identifying new licensees, new distribution channels and meeting financial goals Managed daily account operations including ensuring licensee contractual compliance Developed and managed retail promotions including conceptualization, product selection, fixturing and point of purchase displays Collaborated with regional offices on implementation of international promotions Negotiated contract terms for renewals and new license partners Negotiated photography agreements between NBA Photos and the trading card licensees Education University of Massachusetts, 1990, Amherst, MA BS, Sport Management (Contracting affiliate of the School Of Management)
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