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STRATEGY SWOT AND SCENARIO FRESH FOOD - FPX-Honduras_1_

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					National Export Strategy
Agricultural sector Honduras - data
Structure

   • External analysis
      • Description of EU market
      • Critical success factors
      • Scenarios
   • Internal analysis
      • Sector description
      • Product range
      • Supply structure
      • Strengths and weaknesses
   • Strategy
         • Focuses/challenges, options (4)
         • Robust option
   • Methodology used
External factors

• Consumption of organic and
  exotic products
• Migration of labor force
• Transportation/logistics cost
• Production costs Asia
• Harmonization of EU legislations
• Agricultural subsidies EU
              Ugly Duckling                                                 Passion Fruit

•Commercialization costs = HIGH
•Lower utility margins                                         •Increased demand
•Lower market prices on organic/exotic                         •Higher production
vegetables and fruits                                          •Product diversification
•Other producing countries could have a                        •Increased rate of employment




                                                 RPODUCTS
competitive advantage in costs                                 •More competitors entering the market
•Highly unlikely for companies to succeed on                   •Lower prices
organic and exotic products in Honduras                        •Lower profits
•Higher invest on publicity to promote organic
•Highly concentrated market with little local
competition and few firms.


                      EU TENDENCY                                 TO BUY LOCALLY




                                                 ORGANIC
                                                            •More jobs ,factories, production, inflation, circulation of
                                                            foreign currency because of high utility margins, more
 •Low prices
                                                            market opportunities
 •High competition                                          •Industrial diversification, collateral benefits; tourism
 •Low consumption                                           industry
 •High quality                                              •Increased export consultant demand, GDP
 •High requirements                                         •Positive agricultural commercial balance
 •Diversification of another countries                      •Decrease in quality standards because of over demand
 •Relocation of the production                              •Increased efficiency en transport, related services, and
 •Some countries go out of the market                       logistics
                                                            •Higher life standards in rural area
                                                            •Reduction in rural – urban migrations


         Candies in Hell                                                    Fiesta Export
Worksheet            SW – Group 1

           STRENGTHS             WEAKNESSES

                           Productive quality
1   Exchange rate
                           culture
2   Minimum Solari         Technology
3   Political stability    Burocracy
Worksheet               SW – Group 2

           STRENGTHS                  WEAKNESSES
                               NON AGRESSIVE ENTREPRENURIAL
1   NATURAL CONDITION
                               SECTOR
    EXPIRENCE IN WORLD CLASS
2   PRODUC
                               PRODUCE INFRAESTRUCTURE


3   LOW LABOR COST             EDUCATION
Worksheet         SW – Group 3

         STRENGTHS                WEAKNESSES

1   Production adaptability Capacity building
    Potencial of large farm Small familly owned
2
    for export              operations
3   Water resourses         Sectorial organization
Worksheet             SW – Group 4

          STRENGTHS               WEAKNESSES

1   Lab force               Finance
2   Port facilities         Infrestructure
3   Diversity of production Technology
Worksheet            OT – Group 1

       OPPORTUNITIES                   THREATS

                              Crude oil increasing
1   Productive linkage
                              prices
2   Product differentiation   Competitors
3   Specialization            Prices
Worksheet         OT – Group 2

       OPPORTUNITIES            THREATS

1   NEW MARKETS         ASIAN COMPETITORS
    PRODUCTS            CHANGING CONSUMPTION
2   DIVERSIFICATION     PATTERNS

3   NEW TECHNOLOGY      FUEL COST
Worksheet         OT – Group 3

       OPPORTUNITIES             THREATS

    Growing product
1                        Geographical positioning
    demand
    Low transportation   New norms and
2
    cost                 regulations
    Irrigation
3                        Competition
    infrastructure
Worksheet         OT – Group 4

       OPPORTUNITIES              THREATS

    Agro ecological
1                          High competition
    Condition
2   Competitive price      Consumer high standard
3   Investment atraction   Low market price
Group 1                    O           O O                                       T            T                  T
                           1           2 3                                       1            2                  3            TOTAL




                                                                          increasing prices
     CONFRONTATION




                                       Differentiation

                                                         Specialization
        MATRIX




                                                                                              Competitors
                          Productive




                                                                          Crude Oil
                          Linkage


                                       Product




                                                                                                                     Prices
    Exchange Rate              1            0                 1                      14                     4         11       31
S
1
S   Minimum Salary             1            3                 4                         8                   10        14       40

2
S   Political Stability        2            1                 6                      10                     6           2      27

    Productive Quality        22          18              15                            8                   19        16       98
W   Culture

    Technology                24          28              23                            9                   15        10       109
W
2
W   Burocracy                  4            4                 5                         5                   0           1      19

    TOTAL                     54          54              54                         54                     54        54
Group 2                         O1 O2 O3 T1 T2                                                                      T3




                                                                                                                                  TOTAL
                                               DIVERSIFICATION




                                                                                                      PATTERNS
                                                                                                      CONSUMPTION



                                                                                                                     Fuel cost
                                                                                   ASIAN COMPETITOR
                                 NEW MARKETS


                                                PRODUCTS


                                                                  NEW TECHNOLOGY




                                                                                                       CHANGING
     CONFRONTATION
     MATRIX


S1   NATURAL CONDITION          16                 18            4                 5                       0        0            43

S2   EXPIRENCE IN WORLD CLASS
     PRODUC
                                10                   6           3                 11                     16        2            48

S3   LOW LABOR COST             5                    2           3                 21                      0        11           42
W1   NON AGRESSIVE
                                12                   8           18                5                      12        9            64
     ENTREPRENURIAL SECTOR
W2   PRODUCE INFRAESTRUCTURE    0                    7           6                 0                       5        18           36
W3   EDUCATION                  2                    4           11                3                      12        5            37




                                                                                                                                 0
                                                                                                                                 27
                                9                    9           9                 9                       9        9
Group 3


                                      O1                    O2                   O3                   T1             T2              T3




                                                            Low transportation


                                                                                 Diversification of
                                          Growing product




                                                                                                                     New norms and
                                                                                                      Geographical




                                                                                                                                      competitors
                                                                                                                       regulations
                                                                                                       positioning
                                                                                    production
                                             demand
      CONFRONTATION MATRIX




                                                                   cost
 S1   Production adaptability                     13                  16                   25                12             17              14       97
 S2   Potential of large farm to export            5                   7                    7                 9              4               8       40
 S3   Water resources                              0                   0                    0                 0              0               0        0
 W1   Capacity building                           17                  12                   11                12             19              15       86
 W2   Small companies(family)                      0                   0                    1                 1              0               2        4
 W3   Sectorial organization                      10                  10                    1                11              5               6       43
                                                  45                  45                   45                45             45              45      270
Group # 4                         O1 O2 O3 T1 T2                                         T3




                                                                                                             TOTAL
                             Condition




                                                Attraction




                                                                     Standard
                              Agro Ecological

                                                 Competitive Price

                                                 Investment

                                                                      High Competition

                                                                      Consumer High

                                                                                         low market Price
     CONFRONTATION
     MATRIX


S1 Labor force                        -         16         15        9           3       15                 58
S2
     Port facilities                  -         1          15        9           -       -                  25
S3 Diversity of production         18           1          11        15        13        20                 78
W1 Finance                         12           8           1        5           3       4                  33
W2 Infrastructure                  13           10          9        4           9       3                  48
W3 Technology                      11           18          3        12        26        12                 82
                                   54           54         54        54        54        54
8. Confronting the options




                                                   DEM --- COST ++
                                                   UGLY DUCKLING
                                                                     DEM ++ COST ++
                                                                     PASSION FRUIT

                                                                                      DEM ++ COST --
                                                                                      FIESTA EXPORT

                                                                                                       DEM --- COST --
                                                                                                       CANDIES IN HELL
Increase production quality culture to create
clusters; invest in technology to produce
higher value added products

Make sure we keep our labor cost low to meet
competition form Asia, Use our experience in
production of world class products to face
changing consumption patterns
Make use of the high production adaptability
for diversification ; build capacity to facde EU
norms and regulations
Diversify production to counter low prices ;
adopt technology to meet consumer high
standards in the EU

				
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posted:11/22/2012
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