Tetuan Valley Startup School 7 week 4

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					TetuanBValley
Startup School 7: Fall2012



                 WEEK 4
             Finance 201


    “quite an experience to live in fear isn’t
    it? That’s what it is to be a slave”


      Tetuan Valley, OCTOber 2012
#startspain
STarTUP FINaNCE 201

 OBJETIVE                                    SESSION 1
                                             •  Key concepts
 Startup Finance 101 for non biz profile     •  Principles
 founders                                    •  Ratios and formulas
                                             •  Investors; Objetives and constrictions, investment stages, Venture
 OUTCOMES                                       Capital and critic value enhancers
                                             •  Conclussions
 • Understanding of key financial
 indicators
 • Enabling entrepreneusr to set up models
 and criteria for startup valuation and      SESSION 2
 investor financial presentation             •  Pricing
                                             •  Metrics & Finance for Investors
 SCHEDULE                                    •  One pager

 2 x 4h sessions




                                                                                       #StartSpain
                                                                                       #StartSpain
STarTUP FINaNCE 201



1.  Pricing

2.  Metrics & Finance for Investors

3.  One Pager




                                      #StartSpain
PrICING METHODS - Markup




                   #StartSpain
PrICING METHODS - bENCHMarK
                      #StartSpain




       How to compare?
PrICING METHODS - Markup




                   #StartSpain
PrICING METHODS – added value




                      #StartSpain
Price war and project zomboid




                     #StartSpain
STarTUP FINaNCE 201



1.  Pricing

2.  Metrics & Finance for Investors

3.  One Pager




                                      #StartSpain
#StartSpain
ITErations
traction
traction
                 #StartSpain




Drivers are your fix
How to determine your business drivers
          Target: Commercials in FMCG companies
       5.000 users first year , recurrent and growing

                              Go to 5 of the 100 companies in the market
 How
                 1               Market Average is 1000 users/ client
                                     Do you still have 5.000 Users?

                      I personally (or my network) know 5 decision takers in those
How              2            companies, initial prospection has been made
                                       Do you still have 5.000 Users?


How              3	
  
                             Do	
  de	
  companies	
  have	
  control	
  over	
  the	
  users?	
  
                                           Do	
  you	
  s'll	
  have	
  5.000	
  Users?	
  



How              4
                               Are my clients going to demand a trial phase
                                      Do you still have 5.000 Users?




How              5
                             Success in conversion rate from trial to client?
                                     Do you still have 5.000 Users?
    How to determine your business drivers
                      Target: Commercials in FMCG companies
                   5.000 users first year , recurrent and growing

                                          Go to 5 of the 100 companies in the market
Marke6ng	
  /	
  Sales	
  
   Strategy	
  
                              1              Market Average is 1000 users/ client
                                                 Do you still have 5.000 Users?

                                  I personally (or my network) know 5 decision takers in those

                              2           companies, initial prospection has been made
                                                   Do you still have 5.000 Users?
     Scalability	
  
                              3	
  
                                         Do	
  de	
  companies	
  have	
  control	
  over	
  the	
  users?	
  
                                                       Do	
  you	
  s'll	
  have	
  5.000	
  Users?	
  



                              4
                                           Are my clients going to demand a trial phase
   Success	
  of	
                                Do you still have 5.000 Users?
product	
  /	
  service	
  

                              5
                                         Success in conversion rate from trial to client?
                                                 Do you still have 5.000 Users?
            #StartSpain




bottom up
    Which curves are more credible?




They might feel nice, but everybody knows they’re fake

                                          #StartSpain
STarTUP FINaNCE 201



1.  Pricing

2.  Metrics & Finance for Investors

3.  One Pager




                                      #StartSpain
bottom up
What investors are
looking for?



... and so should YOU
     Your
  Company

               Your
               Investor




               Your
               Numbers
31/10/12	
  
WHaT WE INClUDE IN a FINANCIal 1 PaGEr: COMPaNY

                         l    Opportunity description
  WHO ARE YOU            l    Business Model
                         l    Need Satisfied


                         l    Products / Services
  WHAT DO YOU DO         l    Market Objective
                         l    Competitors


  HOW DO YOU ACHIVE IT   l    Sales & Marketing Strategy
                         l    Current and Funnel Clients



 OPPORTUNITY FOR THE     l    Investment Allocation
 INVESTOR                l    Exit Strategy

                                                     #StartSpain
WHaT WE INClUDE IN a FINaNCIal 1 PaGEr: INVESTOr


l    Business Sector (Tags)
l    Contact Information
      Executive Team
                                  RELEVANT INFORMATION
l 


      Financial Information
                                  FOR THE INVESTOR
l 


       l  Investment Stage


       l  Current Capital


       l  Monthly Burn Rate


       l  Pre-­Money Valuation


       l  Investment Capital


l    Current Investors
l    Forums


                                           #StartSpain
WHaT WE INClUDE IN a FINaNCIal 1 PaGEr: NUMbErS



 Mul,plier	
                               Año1	
        …	
      Año	
  n	
  
                       Revenues	
  
 CF	
  Breakeven	
     EBITDA	
  
                       Net	
  Result	
  
                       Assets	
  
                       Liabili6es	
  
                       Cash	
  




                                                      Money… when and how
                                                                    much


                                                                 #StartSpain
            #StartSpain




bottom up

				
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