Personal Trainer Business Strategies and Tactics
Do you know what kind of business is personal and professional, flexible and lucrative?
The answer is the growing a successful and rewarding personal training business. A
operating a personal training studio or online business incorporates personal training
skills with business and marketing models to create a successful enterprise. A personal
fitness training business can be small, with just one trainer running the whole show, or
include a variety of trainers. It can be focused on just one segment of the industry –
triathlon training or mixed martial arts, for example – or encompass a variety of
disciplines. Personal training businesses can work in almost any location and almost
any time of day. Your business can be started for very low start-up costs. Of course,
you can also offer online training, membership programs, write books and even make
exercise videos. Your options are endless. These details are found in detail at
The biggest key to a successful personal training business? Preparation. Preparation
includes a personal fitness training certification as well as the right mix of business and
marketing skills. Some personal training certifications even include business training
within the course curriculum, making it easier for personal trainers to launch – and excel
at – their own business.
Getting Certified in the Personal Trainer Business
While many personal trainer certifications focus exclusively on the physical aspect of
the training – exercises, movements, progressions, anatomy and physiology, and so on
– a select few also also incorporate the business of personal training, helping students
understand how to start a business, how to grow a business and how to succeed in that
personal training business.
To find the best personal trainer certification for you, seek out the certification programs
that regularly include business and marketing skills, advice and training in their
curriculum. Feel free to ask questions ahead of time, so that you are ultimately
comfortable with the personal training business program you select. If you already have
experience in the fitness and wellness industry, you can really focus in on this aspect of
the program – really learning what it takes to lead a profitable personal training business
in the industry today.
Aspects of a Personal Training Business
The personal training business has a lot of layers. In addition to the personal training
portion of your business, it is important to understand how social media, including
Facebook, Twitter and other sites, can help you reach more people in less time with
less money. Likewise, you should also learn what strategies are most effective for
different types of clients, how to launch a website and email newsletter, how to create
effective press releases that generate buzz, and how to use the power of search engine
optimization or SEO to build business. All of these strategies can help you start and
build a personal training business regardless of what the current economy is doing.
When you can combine the power of business and marketing know-how with the
discipline of personal training skills, you can create a lucrative, worthwhile, effective and
successful personal training business that will stand out in the industry.
Dr. John Spencer Ellis and his organizations offer personal trainer certifications,
degrees (via Wexford University) and a full line-up of personal trainer business and
marketing programs. http://www.johnspencerellis.com