VIEWS: 5 PAGES: 2 CATEGORY: Technology POSTED ON: 11/22/2012
Social intelligence has gained prominence in online trade and ecommerce and is an important gateway to understand consumer behavior.
Making Use of Social Intelligence for Business Generation According to E.L. Thorndike who came up with the theory of social intelligence, it means to “act wisely in human relations”. There are numerous ways to analyze social intelligence, though not all assures promising results. This is owing to the fact that sometimes credence is given to specific expressions and words depending on the situation. Social intelligence has gained prominence in online trade and ecommerce and is an important gateway to understand consumer behavior. With internet innovation, social gaming and the flourishing commerce the is a greater scope for enterprise’s to analyze, observe and understand the various aspects of user initiatives, demographic profiles and other mass behaviors. Social media intelligence plays a crucial role in understanding organizational and consumer psychology and other anomalies. Though an interesting subject, it is essential that end users and organizations follow certain guidelines else the concept might get completely misinterpreted. In order to make the task easy and simple service providers have come up with advanced social media analytics applications that helps you to gather valuable and perceptive insights instantly and incorporate them into your online media campaigns. Benefits of Social Intelligence Applications There are numerous benefits of resorting to the new age social intelligence solutions that are available. Some of them are mentioned below: It aptly measures the effectiveness of acquisition campaigns and carries our funnel analysis on viral promotions and features Easy to set up and operate Allows the users to monitor the virtual currency monetization and other trend metrics for instance ARPPU, ARPU, payment type, conversions and many others Helps in understanding the trending metrics such as ARPPU over the last thirty or sixty days or drill down by payment types Allows the users to gain predictive insights into their application features that are used most and on what drives monetization make smarter, faster operating decisions Helps in creating user profiles for targeting and customizing application content to the most-engaged and valuable users, such as frequent visitors or frequent purchasers Allows the users to derive deeper and useful insights into the demographics of users with information provided through Facebook’s Social Graph API Market players specializing in social media analytics tools have converted this analytics into automated business process that assists in enhancing the end user’s reach, retention campaign and revenue generation. When used in an efficient way this helps to increasing the social intelligence. Also read more about: Engagement Metrics
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