A logo in the simplest sense can be termed as a
medium, a tool which is an identity for your brand
or a product or service.
For example Nike has the famous swoosh symbol
that represents it among its target market and
has been considered as one of the best logo
1. A good logo design must be simple and effective
2. It must be easy to recognize.
3. A good logo design needs not be created by the best agency.
4. Irrelevant logos can hamper your brand image.
5. It must be appropriate to the target audience.
› Logos need not be very expensive.
› A custom logo design must be revised several times
› The recent Gap Brand’s Logo which was a disaster
and irrelevant to the target audience which loved
their old logo which was simple yet effective
First research in your competitors
Study what your target market is
Study the culture, regional likes and dislikes of the
Establish the best development tools for designing
In short, a logo design process usually consists of
The Design Brief
Research & Brainstorming
Sketching is mandatory
Prototyping & Conceptualizing to test your logo
Send To Client For Review before finalizing
Revise & Add Finishing Touches
Supply Files To Client and Give Customer Service
Promote your logos online through custom animation