Luxury Travel Vietnam Taps Southeast Asia Halal Holiday Market

Document Sample
Luxury Travel Vietnam Taps Southeast Asia Halal Holiday Market Powered By Docstoc
					  Luxury Travel Vietnam Taps Southeast Asia Halal Holiday Market
 Luxury Travel Ltd ( Seeks Growth From Niche Markets and
                    Targets Intra-ASEAN and Muslim Holiday Markets.

Hanoi, Vietnam, November 21, 2012 - Asia’s economy is still healthy and intra-ASEAN travel is
growing significantly. Arrivals from Malaysia and Indonesia to Vietnam have rebounded
significantly in the past nine months thanks to more direct flights, and Luxury Travel Ltd. is
reaching out to court Muslim tourists from these markets.

Luxury Travel Ltd. has a high end halal holiday concept and has just launched This is a unique online brand, offering truly great holiday experiences
with an Islamic ethos. The company’s aim is to provide a holiday experience that is in harmony
with Islam. The featured hotels and resorts do not serve alcohol in rooms upon request, and have
segregated swimming pools, leisure areas and spa facilities for men and women. Further, on some
chartered cruises on Halong Bay, all food on board is sea food or halal food.

“The Muslim population within Brunei, Singapore, Malaysia and Indonesia shows immense
potential. Demand from this segment is picking up and is expected to increase, thanks to direct
flights between Southeast Asian countries, including the newest flight to HCM City from Jakarta
four times per week. Also, no visa is needed for most citizens traveling between ASEAN
countries.” said Pham Ha, founder and CEO of Luxury Travel Ltd.

“In order to capitalize on these potential markets, we have launched a website, created special
tours for Muslim travelers, worked with reputable halal food restaurants, searched out mosque
locations and trained our staff in order to better serve Muslim travelers. We attend various travel
trade shows in individual markets such as TTC Indonesia and Selangor Matta Islamic Travel Fair in
Malaysia. We also plan to target India, Turkey, and the Middle East in the long run. And with
nearly 1.6 billion Muslims in the world, the potential market is huge.” added Ha.
According to Luxury Travel, about 23% of the world population is Muslim. Of these, around 62%
live in Asia – Pacific, 20% in the Middle East- North Africa,15% in Sub Saharan Africa, around 3%
in Europe and 0.3% in the Americas.

The company has launched a new website and will launch a
Vietnam guidebook for discerning travelers and focus on Muslim visitors. Plans are also in place to
open a representative office in Jakarta, to act as a point of contact and information for Indonesian
travel consultants and consumers. Luxury Travel is positioning itself as the first luxury halal tour
and holiday operator in Indochina.

According to VNAT, during the first nine months of 2012, the number of visitors from Malaysia to
Vietnam was 210,805, an increase of 125.4 per cent from the previous period.

Ha stressed that the number of tourist arrivals increased thanks to direct flights to Hanoi, Danang
and Ho Chi Minh City from Kuala Lumpur. The company enjoyed 30% percent growth in Central
Vietnam, where Luxury Travel opened a new office a few month ago. The company will attend
Selangor Matta Islamic Travel Fair in Malaysia from 7-9 Dec 2012.

The tourism industry is looking to 6.5 million international arrivals, 32 million domestic travelers
and revenue of VND150 trillion in 2012. The already approved tourism development strategy
envisions that the number of international arrivals will soon be 7-7.5 million, that domestic
travelers will approach 36-37 million, that revenue will hit US$10-11 billion by 2015, and that the
tourism sector will contribute 5.5-6% of the country’s GDP by that year.

Vietnam-based Luxury Travel Ltd ( is a long established Asian
specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately
guided and fully bespoke holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand. Luxury
Travel excels in designing tailor-made tours and providing unique travel experiences to fulfill the
most sophisticated traveler’s expectations. Luxury Travel Ltd. has won numerous travel awards for
excellent performance, including the most recent award: “Best Luxury Tour Operator”.

Linh Doan
Luxury Travel Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi 84444


Shared By:
Description: Luxury Travel Ltd ( Seeks Growth From Niche Markets and Targets Intra-ASEAN and Muslim Holiday Markets.