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Communication Channels

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					      Communication Channels

      Channel richness: the capacity of a channel or communication medium to carry information in an effective manner




    Low                                                                                                                      High
  Richness                    Postings,       Memos,         E-mail,      Telephone,       Face-to-face                    Richness
 Impersonal                 e-bulletins      letters       voice-mail    e-meetings        meetings                      Personal
 One-way                                                                                                                 Two-way
 Fast                                                                                                                    Slow




      Why do people choose one channel of communication over another?

       Anxiety/Communication apprehension: when people find it difficult to talk with others face-to-face or over the
        telephone
       To save time


       Routine messages can be communicated through channels that are lower in richness
       Non-routine messages should be communicated through rich channels

				
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posted:11/22/2012
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