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					  MOBILE MARKETING AND MOBILE MARKETING STRATEGY
                FOR LOCAL BUSINESS


Mobile web marketing is a popular mode of mobile marketing; this is done through
webpages. These web pages can be accessed by mobile devices. Mobile content providers
such as Google and Yahoo offer advertising placement. The ad formats for mobile web
marketing should conform to the guidelines and standards prescribed by the Mobile
Marketing Association.

If I were to ask you "What are three things a business needs?"... How would you answer?
Well you'd probably first have to know what type of business it is, but what are the three
things ANY business needs?

Well, the answer is:

1. New customers

2. To be able to retain current customers

3. Increased purchases from their customers.



Mobile marketing can make all three happen because it's the most effective way to
promote your business to the growing number of cell phone users AND it engages your
customers-which is more than what traditional forms of marketing
print/TV/radio/websites) can do.

But, hold on because the traditional forms of marketing can work with mobile
marketing...in fact mobile marketing makes traditional marketing mediums work even
better! Mobile Text Advertising Is Fast & Easy!

But here's the best bit - "The mobile market is relatively massive" as it's widely known
that 93% of the population in USA has a cell (mobile) phone and it has been reported that
91% of them keep it within 3 to 4 feet of them 24 hours a day every day.

Google is actively hunting for decent mobile enabled sites to feature in its search results,
since this is a huge source of revenue for them if their users are happy. There are not
enough mobile sites out there. So learn how to create a Google-friendly mobile version of
your site and you could rank higher than for your regular desktop site.
With online marketing, it helps when you test your site on different web browsers and
operating systems. Similarly, run your mobile marketing sites on several mobile devices
and browsers. You must be aware that different mobile devices work on different
browsers with various screen sizes and resolutions.

This means that your advertisements could look quite different from one device to
another. Take a test run on most popular devices like Android and iPhone. The
technological changes are amazingly fast in the World of mobiles.

One needs to keep abreast of latest updates in mobile phone technology. This is possible
using mobile marketing websites online that feature latest mobiles. The campaigns using
interactive wireless media are very much personal and can be more detailed. The
effectiveness of the campaign depends upon how targeted and alluring the advertisement
is.

What Other Types Of Advertisements And Mobile Marketing Definitions Do You Need To
Know To Succeed?

Mobile web marketing consists of serving advertisements on websites specifically
designed for mobile devices. This is a very common form of mobile advertisements and
has been steadily growing. Many people access the internet through their smartphones
and these phones do not usually have a full-scale browser to view the webpages.

In order to accommodate this, the owners of the websites create customized versions of
their webpages which are specifically suited to being viewed in the browsers of mobile
phones. Since these pages are not the same as the regular webpages, new advertisements
are provided for them. Advertising on these mobile web pages ensures that the ads are
viewed by those using mobile devices.

Usually, if clicked, these ads will take the viewer to the mobile optimized page of the
advertiser. Companies like Google, Yahoo, and Microsoft are among the largest companies
selling advertising space on their mobile content pages, specifically on their search pages.

As you can see, the possibilities are endless for your business and you can rapidly build
your customer database by sending out text alerts, updates, mobile coupons, and text-to-
win promos. Also, when done the right way, mobile text ad campaigns is a very cost-
effective way to attract and retain customers, increase your company's sales and
marketing bottom line thereby leaving your competition in the dust!

With more smart phone users than internet users and growing, mobile marketing is
actually the hottest marketing strategy for businesses to use, not to mention the 90%
"read rate" of mobile text messages compared to email and direct mail campaigns.

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes
and Other Mobile Strategies to Grow Your Business.

				
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Description: Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don't use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable.