Get documents about "TOYS AND GAMES - OIC
Document Sample
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & Table 5: World PC Games Market (2005 E): Percentage
Share Breakdown of Players by Age Group (includes
PRODUCT DEFINITIONS corresponding Graph/Chart).........................................II-11
II. EXECUTIVE SUMMARY Violent Video Games – Gross Abuse of Entertainment
Concept......................................................................II-11
Winds of Change in the Toy Industry...................................II-11
1. Toys & Games – A Market Insight ................................. II-1
Diversification of Doll Manufacturers ..............................II-11
Toys and Games - Not Just “Playthings” ............................... II-1 Changing Concepts for Girls’ Toys ..................................II-11
Industry Highlights................................................................. II-1
Expensive Toys – The New Norm ....................................II-12
Down the Time Lane.............................................................. II-2
Mobile Gaming-A Rapidly Developing Market................II-12
Current Scenario .................................................................... II-2
Changing Dynamics Shaping the Future ................................ II-3 Table 6: World Online Gaming Market (2004 E): Percentage
Factors Influencing the Toys/Games Industry........................ II-3 Share Breakdown by Average Gaming Time Per Day
(includes corresponding Graph/Chart) .........................II-13
A Future Perspective ............................................................II-13
2. Current and Future Analysis ........................................... II-5
Hi-Tech Toys Drive the Market........................................II-13
Analysis by Geographic Region............................................. II-5
Table 1: World Market for Toys and Games (2001-2010) – 4. Competitive Scenario........................................................II-14
Geographic Regions (US, Canada, Japan, Europe, Asia- Global Majors.......................................................................II-14
Pacific (excluding Japan), Latin America and Rest of World) A Regional Perspective ........................................................II-14
Ranked by Growth. (includes corresponding United States.....................................................................II-14
Graph/Chart)...................................................................... II-5
Table 7: US Toys & Games Market (2005 E): Percentage
Analysis by Product Categories/Segments ............................. II-6 Share Breakdown of Value Sales by Leading Players –
Table 2: World Market for Toys and Games (2001-2010): Mattel, Hasbro, Nintendo, Sony, Ty, and Others
Product Categories/Segments [Traditional Toys (includes corresponding Graph/Chart) .........................II-14
(Games/Puzzles, Infant/Preschool, Activity/ Construction Table 8: US Toys and Games Market (2004 & 2005):
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Percentage Share Breakdown by Leading Retailers –Wal-
Toys, Other Toys and Games), Video/Computer Games, Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’,
and Console Games] Ranked by Growth (includes Meijer, Big Lot, Shopko, Wal-Greens and Others
corresponding Graph/Chart) .............................................. II-6 (includes corresponding Graph/Chart) .........................II-15
Mobile Games ...............................................................II-15
3. Issues and Trends ................................................................ II-7 Dolls ..........................................................................II-15
Peculiar Trends Driving the Industry ..................................... II-7 Playmatters.............................................................II-15
The Christmas Factor.......................................................... II-7 Sophia’s Heritage Collection..................................II-16
Vulnerability to Changing Fashion/Tastes .......................... II-7 DSI Toys ................................................................II-16
Erratic Demand................................................................... II-7 Balitono..................................................................II-16
Parents Spend Billions on Toys for their children............... II-7 Video Games .............................................................II-16
Movies, Cartoons and Toys- A Profitable Equation............ II-7 US Market for Video Games (2005E QI): Ranking by
Licensing Properties of Leading US Companies for Video Games Titles by Unit Sales - PS2 Gran
Hit Movies of 2005...................................................... II-8 Turismo 4, PS2 Grand Theft Auto: San Andreas
Life-Like Interactive Toys- Capturing Fancy of All ........... II-8 GCN Resident Evil 4, PS2 MVP Baseball 2005,
GBA Zelda: The Minish CapPS2 Mercenaries,
Corporate Advertising Makes Rapid Inroads into
XBX Mercenaries, PS2 NBA Street V3, NDS
Gaming World................................................................. II-9
Super Mario 64 DS And XBX MVP
Innovative Merchandising Keeps the Business Ticking...... II-9
Baseball 2005 ....................................II-17
Leading Distribution Channels...................................... II-10
Canada ..............................................................................II-17
TABLE 3: World Market for Toys and Games (2005 E): Dolls..............................................................................II-17
Percentage Share Breakdown of Dollar Sales by Table 9: Canadian Market for Dolls (2005E): Percentage
Distribution Channels - Mass Merchant/Discount, Toy Share Breakdown of Value Sales by Leading Players- Mattel,
Stores, Specialty Stores, Direct Mail/Pure E-tailer, Dept. Hasbro, Bandai, Irwin Toys, Mega Bloks, Corolle and
Major Chains, Electronic/Video, Food/Drug Stores and Others (includes corresponding Graph/Chart) ..........II-17
Others (includes corresponding Graph/Chart) .......... II-10
Activity/Construction ....................................................II-18
Video Game Products – Creating a Gaming Mania .......... II-10
Table 10: Canadian Market for Dolls (2005E): Percentage
Table 4: World Video Games Market (2005 E): Percentage Share Breakdown of Value Sales by Leading Players- Mattel,
Share Breakdown of Players by Age Group (includes Hasbro, Bandai, Irwin Toys, Mega Bloks Inc, Corolle and
corresponding Graph/Chart)......................................... II-10 Others (includes corresponding Graph/Chart) ..........II-18
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 1
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Computer Games........................................................... II-18 5. Product Overview ..............................................................II-23
Table 11: Canadian Computer Games Market (2005E): Toys .....................................................................................II-23
Percentage Share Breakdown of Sales by Leading Traditional Toys and Games.................................................II-23
Companies- Lucas Arts, Microsoft, Electronic Arts, Infant/Preschool Toys and Games.....................................II-23
Havas Interactive, Hasbro Interactive and Others Dolls/Action Figures.........................................................II-23
(includes corresponding Graph/Chart)...................... II-18 Dolls..............................................................................II-23
Action Figure Toys........................................................II-24
Japan................................................................................. II-19
Activity/Construction Toys...............................................II-24
Dolls.............................................................................. II-19
Girls’ and Boys’ Toys .......................................................II-24
Table 12: Japanese Dolls Market (2005E): Percentage World Market for Toys and Games (2004 E): Percentage
Share Breakdown of Sales by Leading Players- Medicom, Breakdown by Leading Toys for Girls –Barbie, Bratz,
Bandai, Sekiguchi, Takara, Iwaya, and Others Doll, Video Games, Dora the Explorer, Leap Frog,
(includes corresponding Graph/Chart)...................... II-19 Care Bears, Cabbage Patch Dolls, Elmo,
Educational Toys, Polly Pocket, My Little Pony,
Activity/Construction .................................................... II-19 American Girl and Others..............................II-24
Table 13: Japanese Activity/Construction Toys Market World Market for Toys and Games (2004 E): Percentage
(2005E): Percentage Share Breakdown of Value Sales Breakdown by Most Popular Toys for Boys –Video
by Leading Players- Takara, Lego Japan, Bandai, Games, Spiderman, Remote Control Toys, Hot Wheels,
People, and Otherss (includes corresponding Trucks, Cars, Legos, Yu-Gi-oh, Leap Frog, Elmo,
Graph/Chart)............................................................. II-19 Train Set, Sponge Bob and Others....................II-25
Indoor Games ...................................................................II-26
Console Games ............................................................. II-20 Games and Puzzles ........................................................II-26
Table 14: Japanese Console Games Market (2005E): Soft/Plush Toys.................................................................II-26
Percentage Share Breakdown of Value Sales by Leading Vehicles/Ride Ons ............................................................II-26
Players- Sony, Konami, Nintendo, Capcom, Namco and Vehicles.........................................................................II-26
Others (includes corresponding Graph/Chart) .......... II-20 Ride Ons........................................................................II-26
Europe .............................................................................. II-20 Other Toys and Games......................................................II-26
France............................................................................ II-20 Video Games ....................................................................II-26
Activity/Construction................................................. II-20 Console Games .................................................................II-27
Table 15: French Activity/Construction Toys Market
6. Toys & Games Industry – An Overview .....................II-28
(2005E): Percentage Share Breakdown of Value Sales
by Leading Players- Lego, Ravensburger, Meccano, Facts in Perspective..............................................................II-28
Playmobil, Mega Bloks, and Others (includes Children-More Adult-Like................................................II-28
corresponding Graph/Chart).................................. II-20 Intelligent Toys- Flavor of the Day...................................II-28
Licensed Toys –An Important Growth Driver ..................II-29
Germany........................................................................ II-21 Technology- The Critical Component...............................II-29
Toys and Games ........................................................ II-21 Traditional Toys- Still High on the Popularity Charts.......II-30
Table 16: German Toys and Games Market (2005E): Video Games-Paving the Path ..........................................II-30
Percentage Share Breakdown of Sales by Leading Traditional Toys – Still There, Nevertheless
Players- Nintendo, Sony, Hasbro, Lego, Mattel, and Slowing Down...............................................................II-30
Others (includes corresponding Graph/Chart)....... II-21 Greater Demand for Pre-Owned Video-Game
Consoles: Affordability a Major Factor.........................II-31
United Kingdom............................................................ II-21
Rapid Increase in Video-Game Disc Output Goes
Table 17: UK Toys and Games Market (2005E): Unnoticed ......................................................................II-31
Percentage Breakdown of Sales by Leading Players-
Table 19: DVD Replication Outlook in North America:
Hasbro UK, Nintendo, Electronic Arts, Sony,
Product Segments Independently Analyzed –Video
Mattel UK, and Others (includes corresponding
Games and DVD-Video (In Million Units)
Graph/Chart)............................................................. II-21
(includes corresponding Graph/Chart) .........................II-31
Latin America................................................................... II-22
Crucial Factors in the Selection of Toys ...........................II-32
Brazil............................................................................. II-22
10 Top-Rated Christmas Toys and Games Choices
Console Games .......................................................... II-22
(2004 Vs. 2001) .........................................................II-32
Table 18: Brazilian Console Games Market (2005E): Changing Perspectives in the Industry (2002) –
Percentage Share Breakdown of Sales by Leading A Brief Study....................................................................II-32
Players- Gradiente, Sony, Electronic Arts, Sega, The Ultimate Toy Box - Technology Brings Radical
TecToy, and Others (includes corresponding Changes.........................................................................II-32
Graph/Chart) ......................................................... II-22 Mobile Gaming Market Develops Rapidly....................II-33
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 2
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Corporate Advertising – An Essential Component in Nokia Signs an Agreement with MLB Advanced Media......II-43
Success Stories.............................................................. II-33 United Media Enters into Partnership with
Right Advertisement and Realism –A Potent Mix ............ II-33 Bandai America ................................................................II-43
Co-branding with Sports Titles ......................................... II-33 JAKKS Pacific Signs Licensing Agreement With World
Other In-game Brands....................................................... II-34 Wrestling Entertainment ...................................................II-44
The Technology Factor ........................................................ II-34 Activision in Agreement With Discovery Consumer
Video Games – The Craze Driving the Industry ............... II-34 Products ............................................................................II-44
How the Market Fares – An Insight .............................. II-34 Electronic Arts to Develop URBZ Sims In The City!...........II-44
Technological Evolution Powers Video Gaming THQ Acquires Blue Tongue.................................................II-44
Industry...................................................................... II-34 THQ Purchases Relic Entertainment ....................................II-45
Video Gaming on Internet Boosts Market ..................... II-35 Radica® in Agreement with World Poker Tour™ ...............II-45
Intense Competition in Video Gaming Market.............. II-35 JAKKS Signs Licensing Agreement with Sony Pictures
Console Games – Still Going Strong ................................ II-36 Consumer Products ...........................................................II-45
JAKKS Enters into a Licensing Agreement With Tecmo.....II-45
7. Historic Review .................................................................. II-37 IGN Entertainment Merges With GameSpy .........................II-45
Analysis by Geographic Region........................................... II-37 Tiger Telematics Signs Agreement With Toys R Us ............II-45
Electronic Arts to Develop its Operations in China..............II-45
Table 20: World Market for Toys and Games (1991-2000) – Electronic Arts to Strengthen its Position in the Mobile
Geographic Regions (US, Canada, Japan, Europe, Games Market...................................................................II-46
Asia-Pacific (excluding Japan), Latin America and Hasbro Inc’s VIDEONOW COLOR Named
Rest of World) Ranked by Growth. (includes the 'Best Toy Of 2004' ......................................................II-46
corresponding Graph/Chart) ............................................ II-37 Activision Inc Acquires Stake in Infinity Ward....................II-46
Analysis by Product Categories/Segments ........................... II-38 Activision Signs Pact with Dreamworks ..............................II-47
THQ Wireless Signs a Publishing Pact with
Table 21: World Market for Toys and Games (1991-2000): ZIO Interactive Inc............................................................II-47
Product Categories/Segments [Traditional Toys Activision Signs a Multi-year Pact with Peter Molyneux.....II-47
(Games/Puzzles, Infant/Preschool, Activity/ Construction Bandai Group's Tsukuda Original Acquires Wakui Corp's
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Sales Network...................................................................II-48
Toys, Other Toys and Games), Video/Computer Games, Russ Berrie And Company Inc Acquires Sassy Inc..............II-48
and Console Games] Ranked by Growth (includes
JAKKS Pacific Inc., Acquires Toymax International Inc .....II-48
corresponding Graph/Chart) ............................................ II-38
Take-Two Interactive Software Takes Over
Angel Studios ...................................................................II-49
8. Recent Industry Activity ................................................. II-39 Sony Computer Entertainment America Inc.
Jakks Pacific Acquires Pet Pal Corporation ......................... II-39 Takes Over Incog Inc........................................................II-49
Funskool India Signs an Agreement with Walt Disney ........ II-39 Media General, Inc Takes Over Boxerjam ...........................II-49
AFL Enters into an Agreement with EA .............................. II-39 Games Workshop Acquires Sabertooth ................................II-49
Russ Berrie Enters into a Partnership with Sanrio Playboy Enterprises in Agreement with Groove Games
International...................................................................... II-39 and ARUSH......................................................................II-49
Toys R Us Enter into an Agreement to Sell Businesses ....... II-39 G4 in Agreement with EB ....................................................II-49
JAKKS Pacific Inc. and Warner Bros. Enters into Toys "R" Us and 4Kids Technology in Agreement .............II-50
an Agreement.................................................................... II-40 Opera Telecom Signs Agreement with Codetoys .................II-50
JAKKS Enters into a Licensing Agreement with WPT ........ II-40 Electronics Arts Signs Agreement with McDonald’s
PopCap Games Signs an Agreement to Acquire and Intel ............................................................................II-50
Sprout Games ................................................................... II-40
Activision Inc., Acquires Beenox Inc................................... II-40 9. Select Global Product Innovations/Introductions ....II-51
Navarre Corporation Takes Over FUNimation..................... II-41 LEGO Launches New collection of Toys .............................II-51
Action Products Acquires Marketing Rights for Hasbro Offers I-DOG, an Interactive Pet .............................II-51
Creative Games ................................................................ II-41 Electronic Arts and Nintendo to Introduce New Game ........II-51
Electronic Arts Takes Over Ubisoft Entertainment .............. II-41 Jakks Pacific Introduces Madden ’95 and NHL ‘95 .............II-52
Radica Games Limited Signs an Agreement With Electronic Arts (EA) to Release FIFA STREET...................II-52
Codemasters® and Sega®) Toys ...................................... II-41 Hasbro Unveils Mr. Potato Head..........................................II-52
JAKKS Signs Licensing Agreement with Sony Pictures Electronic Arts Introduces NBA STREET V3......................II-52
Consumer Products .......................................................... II-42 THQ Inc Announces Launch of Upgraded Version of
JAKKS Enters into a Licensing Agreement With Tecmo..... II-42 Juiced, a Street Racer........................................................II-52
Lego to Shut Down Packaging Plant in South Korea ........... II-43 Nokia Announces Ever Fighting Game - King of Fighters ...II-53
U.S. Mattel to Shut Down Mattel Manufacturing Europe .... II-43 Hasbro Inc Launches Toys, Games and Lifestyle Products ..II-53
APCI Enters into a Licensing Agreement with IROC .......... II-43 Lego® Introduces New Product Lego® City .......................II-53
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 3
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Tiger Electronics Re-launches Furby, Toy for Kids ............. II-53 Electronic Arts (US).............................................................II-66
THQ Introduces a Follow-up of The Incredibles.................. II-53 GameWorld Technologies (US) ...........................................II-66
THQ Unveils The New Scooby-Doo! Unmasked................. II-54 Hasbro, Inc. (US) .................................................................II-66
THQ Introduces New Game-Play Mode for MotoGP3 ........ II-54 JAKKS Pacific Inc. (US)......................................................II-66
THQ Launches Banjo-Pilot .................................................. II-54 Konami Corporation (Japan) ................................................II-67
Shockwave and Mattel Launches Hot Wheels...................... II-55 LEGO Company (Denmark) ................................................II-67
Nintendo Introduces Pennant Chase Baseball ...................... II-55 Mattel (US) ..........................................................................II-67
Electronic Arts Launches The Godfather Video Game ........ II-55 Microsoft Corporation (US) .................................................II-67
Nokia Launches N-Gage Insider .......................................... II-55 Nintendo Co. Ltd. (Japan) ....................................................II-68
Electronic Arts Launches James Bond Videogames............. II-56 Nokia (Finland) ....................................................................II-68
THQ and Sega Release Sonic Battle .................................... II-56 Playmates Holdings Limited (Hong Kong) ..........................II-68
Microsoft Corporation Launches Video Game “Halo 2”...... II-56 Ravensburger AG (Germany)...............................................II-68
JAKKS Pacific Launches Spider-Man TV Games (TM)...... II-57 Russ Berrie and Company, Inc. (US) ...................................II-69
Nokia Launches Call of Duty(TM) on Sanrio Company Ltd. (Japan)...............................................II-69
the N-Gage Platform......................................................... II-57 Sega Enterprises Ltd. (Japan) ...............................................II-69
THQ Introduces Hot Wheels Stunt Track Challenges .......... II-57 Tarata (New Zealand)...........................................................II-69
Martain Introduces Bloodrayne 2 ......................................... II-57 THQ (US).............................................................................II-70
Activision Supports Launch of SCEA'S Playstation............. II-57
Toy Quest (US) ....................................................................II-70
Bandai Adds New Colors to Tamagotchi Plus".................... II-58
VTech (Hong Kong).............................................................II-70
Hasbro Introduces New Toys and Games............................. II-58
Parker Releases Shout About Movies................................... II-58 11. Global Market Perspective .............................................II-71
Playskool Launches VIDEONOW JR. ................................. II-58
Table 22: World Recent Past, Current and Future Analysis for
Wizards Introduces G.I. JOE Trading Card Game ............... II-58
Toys and Games by Geographic Region – US, Canada, Japan,
Hasbro Launches VIDEONOW COLOR!............................ II-59 Europe, Asia-Pacific (excluding Japan), Latin America and
Ubisoft Releases Sprung for the Nintendo ........................... II-59 Rest of World Markets Independently Analyzed with Annual
Atari Introduces Retro Atari Classics................................... II-59 Demand Figures in US$ Million for Years 2001 through 2010
Nintendo Co., Launches Nintendo DS in Japan ................... II-59 (includes corresponding Graph/Chart) ................................II-71
Fonix Announces the Availability of Microsoft’s
Xbox Games with Fonix Speech....................................... II-59 Table 23: World Historic Review for Toys and Games by
Radica Releases New Electronic Games .............................. II-60 Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Electronic Arts Announces the Release of The Sims™
Independently Analyzed with Annual Demand Figures in US$
Superstar........................................................................... II-60
Million for Years 1991 through 2000 (includes corresponding
Hillary Duff Introduces Three New Fashion Dolls............... II-60
Graph/Chart)........................................................................II-71
Hasbro Offers New Innovative Series of HitClips® Micro
Music System Chip........................................................... II-61 Table 24: World 20-Year Perspective for Toys and Games by
Konami Introduces Several Sports Games ........................... II-61 Geographic Region – Percentage Breakdown of Dollar Demand
Electronic Art Launches Online Videogame “The Sims”..... II-61 for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Kenn Viselman Presents Introduces Range of Toys ............. II-62 Latin America and Rest of World Markets for Years 1991,1995,
Mad Catz Introduces New Line in Racing Wheels............... II-62 2005, and 2010 (includes corresponding Graph/Chart).......II-72
BskyB Introduces Sky Gamepad.......................................... II-62 Table 25: World Recent Past, Current and Future Analysis for
Codemasters Launches Total Immersion Racing Traditional Toys by Geographic Region- US, Canada, Japan,
in the U.S.......................................................................... II-62 Europe, Asia-Pacific (excluding Japan), Latin America and
Agetec Introduces Fighter Maker 2 ...................................... II-62 Rest of World Markets Independently Analyzed with Annual
Addicted 2 Java Games to be Available at Phones Demand Figures in US$ Million for Years 2001 through 2010
4U Outlets......................................................................... II-63 (includes corresponding Graph/Chart) ................................II-73
Ubi Soft Unveils Tom Clancy’s Splinter Cell ...................... II-63 Table 26: World Historic Review for Traditional Toys by
LucasArts Launches Star Wars Bounty Hunter .................... II-63 Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
Capcom Launches Steel Battalion Bundle............................ II-63 (excluding Japan), Latin America and Rest of World Markets
MGA Entertainment Unveils a New Line of Independently Analyzed with Annual Demand Figures
Fashion Dolls.................................................................... II-63 in US$ Million for Years 1991 through 2000 (includes
Digeo and Charter Communication Launch corresponding Graph/Chart)................................................II-73
Interactive Games ............................................................. II-63
Table 27: World 20-Year Perspective for Traditional Toys by
Geographic Region – Percentage Breakdown of Dollar
10. Focus on Select Global Players ...................................... II-65 Demand for US, Canada, Japan, Europe, Asia-Pacific
Action Performance Companies Inc. (US) ........................... II-65 (excluding Japan), Latin America and Rest of World Markets
Activision, Inc. (US) ............................................................ II-65 for Years 1991,1995, 2005, and 2010 (includes
Bandai Co., Ltd. (Japan)....................................................... II-65 corresponding Graph/Chart)................................................II-74
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 4
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 28: World Recent Past, Current and Future Analysis for Table 37: World Recent Past, Current and Future Analysis for
Games/Puzzles by Geographic Region- US, Canada, Japan, Dolls/Action Figures by Geographic Region- US, Canada,
Europe, Asia-Pacific (excluding Japan), Latin America and Japan, Europe, Asia-Pacific (excluding Japan), Latin America
Rest of World Markets Independently Analyzed with Annual and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010 Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) ................................ II-75 (includes corresponding Graph/Chart) ................................II-81
Table 29: World Historic Review for Games/Puzzles by Table 38: World Historic Review for Dolls/Action Figures by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets (excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Demand Figures Independently Analyzed with Annual Demand Figures
in US$ Million for Years 1991 through 2000 (includes in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) ............................................... II-75 corresponding Graph/Chart)................................................II-81
Table 30: World 20-Year Perspective for Games/Puzzles by Table 39: World 20-Year Perspective for Dolls/Action Figures
Geographic Region – Percentage Breakdown of Dollar by Geographic Region – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific Demand for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World (excluding Japan), Latin America and Rest of World Markets
Markets for Years 1991,1995, 2005, and 2010 (includes for Years 1991,1995, 2005, and 2010 (includes
corresponding Graph/Chart) ............................................... II-76 corresponding Graph/Chart)................................................II-82
Table 31: World Recent Past, Current and Future Analysis for Table 40: World Recent Past, Current and Future Analysis
Infant/Preschool Toys by Geographic Region- US, Canada, for Vehicles/Ride Ons by Geographic Region- US,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets Independently Analyzed with Annual Latin America and Rest of World Markets Independently
Demand Figures in US$ Million for Years 2001 through 2010 Analyzed with Annual Demand Figures in US$ Million
(includes corresponding Graph/Chart) ................................ II-77 for Years 2001 through 2010 (includes corresponding
Graph/Chart)........................................................................II-83
Table 32: World Historic Review for Infant/Preschool Toys by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific Table 41: World Historic Review for Vehicles/Ride Ons by
(excluding Japan), Latin America and Rest of World Markets Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
Independently Analyzed with Annual Demand Figures (excluding Japan), Latin America and Rest of World Markets
in US$ Million for Years 1991 through 2000 (includes Independently Analyzed with Annual Demand Figures
corresponding Graph/Chart) ............................................... II-77 in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)................................................II-83
Table 33: World 20-Year Perspective for of Infant/Preschool
Toys by Geographic Region – Percentage Breakdown of Dollar Table 42: World 20-Year Perspective for of Vehicles/Ride Ons
Demand for US, Canada, Japan, Europe, Asia-Pacific by Geographic Region – Percentage Breakdown of Dollar
(excluding Japan), Latin America and Rest of World Markets Demand for US, Canada, Japan, Europe, Asia-Pacific
for Years 1991,1995, 2005, and 2010 (includes (excluding Japan), Latin America and Rest of World Markets
corresponding Graph/Chart) ............................................... II-78 for Years 1991,1995, 2005, and 2010 (includes
corresponding Graph/Chart)................................................II-84
Table 34: World Recent Past, Current and Future Analysis for of
Activity/Construction Toys by Geographic Region- US, Canada, Table 43: World Recent Past, Current and Future Analysis for
Japan, Europe, Asia-Pacific (excluding Japan), Latin America Soft/Plush Toys by Geographic Region- US, Canada, Japan,
and Rest of World Markets Independently Analyzed with Annual Europe, Asia-Pacific (excluding Japan), Latin America and
Demand Figures in US$ Million for Years 2001 through 2010 Rest of World Markets Independently Analyzed with Annual
(includes corresponding Graph/Chart) ................................ II-79 Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) ................................II-85
Table 35: World Historic Review for Demand of Activity/
Construction Toys by Geographic Region – US, Canada, Table 44: World Historic Review for Soft/Plush Toys by
Japan, Europe, Asia-Pacific (excluding Japan), Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
Latin America and Rest of World Markets Independently (excluding Japan), Latin America and Rest of World Markets
Analyzed with Annual Demand Figures in US$ Million Independently Analyzed with Annual Demand Figures
for Years 1991 through 2000 (includes corresponding in US$ Million for Years 1991 through 2000 (includes
Graph/Chart) ....................................................................... II-79 corresponding Graph/Chart)................................................II-85
Table 36: World 20-Year Perspective for Activity/Construction Table 45: World 20-Year Perspective for Soft/Plush Toys by
Toys by Geographic Region – Percentage Breakdown of Dollar Geographic Region – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific Demand for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets (excluding Japan), Latin America and Rest of World Markets
for Years 1991,1995, 2005, and 2010 (includes for Years 1991,1995, 2005, and 2010 (includes corresponding
corresponding Graph/Chart) ............................................... II-80 Graph/Chart)........................................................................II-86
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 5
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 46: World Recent Past, Current and Future Analysis for III. MARKET
Other Toys and Games by Geographic Region- US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
1. The United States ...............................................................III-1
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010 A. Market Analysis .............................................................. III-1
(includes corresponding Graph/Chart) ................................ II-87 The US Market – Trailblazing Ahead............................ III-1
Market Structure ........................................................ III-1
Table 47: World Historic Review for Other Toys and Games by Current and Future Analysis.......................................... III-1
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific Trends Mapping the Future ........................................... III-2
(excluding Japan), Latin America and Rest of World Markets Cyclical Nature of the US Toy Industry..................... III-2
Independently Analyzed with Annual Demand Figures US Market for Toys and Games (2004 E): Breakup of
in US$ Million for Years 1991 through 2000 (includes 12 Most Popular Toys by Manufacturers – Cranium,
corresponding Graph/Chart) ............................................... II-87 Mattel, SpinMaster, MGA Entertainment, Play
Table 48: World 20-Year Perspective for Other Toys and Games Along, Fisher-Price, JAKKS Pacific Inc,
by Geographic Region – Percentage Breakdown of Dollar Radica Games Ltd, Bandai Co. Ltd,
Demand for US, Canada, Japan, Europe, Asia-Pacific Hasbro and Vtech Holdings .................... III-2
(excluding Japan), Latin America and Rest of World Markets Ethnic Groups and Multicultural Toys ....................... III-3
for Years 1991,1995, 2005, and 2010 (includes The China Factor ....................................................... III-3
corresponding Graph/Chart) ............................................... II-88
Table 55: US Toys Imports (2002-2004): Percentage
Table 49: World Recent Past, Current and Future Analysis Share Breakdown by Supplier – China, Japan, Mexico,
for Video/Computer Games by Geographic Region- US, Taiwan and Hong Kong (includes corresponding
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Graph/Chart).......................................................... III-3
Latin America and Rest of World Markets Independently Declining Costs of Imported Products ....................... III-4
Analyzed with Annual Demand Figures in US$ Million
“Entertoyment” ......................................................... III-4
for Years 2001 through 2010 (includes corresponding
Traditional Toys Still Game....................................... III-4
Graph/Chart) ....................................................................... II-89
Table 56: US Market for Traditional Toys (2004 E):
Table 50: World Historic Review for Video/Computer Games by
Percentage Share Breakdown by Leading Brands -
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
Thomas & Friends, JoyRide & Ertl, John Deere,
(excluding Japan), Latin America and Rest of World Markets
NASCAR, Lamaze & Eden and Others (includes
Independently Analyzed with Annual Demand Figures
corresponding Graph/Chart).................................. III-4
in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) ............................................... II-89 Consumer’s Gifting Habits Drive Doll Sales ............. III-5
Table 51: World 20-Year Perspective for Video/Computer Table 57: US Market for Toys and Games (2004 E):
Games by Geographic Region – Percentage Breakdown of Percentage Share Breakdown of Dollars Spent by
Dollar Demand for US, Canada, Japan, Europe, Grandparents on Leading Retailers - Wal-Mart, Toys 'R
Asia-Pacific (excluding Japan), Latin America and Us, Target, Kmart, KB Toys and Other Retailers
Rest of World Markets for Years 1991,1995, 2005, and (includes corresponding Graph/Chart) .................. III-5
2010 (includes corresponding Graph/Chart) ....................... II-90
Violent Videogames Add to the Concern of Parents .. III-5
Table 52: World Recent Past, Current and Future Analysis for US Market for Video Games (2005E QI): Ranking by
Console Games by Geographic Region- US, Canada, Japan, Video Games Titles by Unit Sales - PS2 Gran
Europe, Asia-Pacific (excluding Japan), Latin America and Turismo 4, PS2 Grand Theft Auto: San Andreas
Rest of World Markets Independently Analyzed with Annual GCN Resident Evil 4, PS2 MVP Baseball 2005,
Demand Figures in US$ Million for Years 2001 through 2010 GBA Zelda: The Minish Cap PS2 Mercenaries,
(includes corresponding Graph/Chart) ................................ II-91 XBX Mercenaries, PS2 NBA Street V3,
NDS Super Mario 64 DS And XBX MVP
Table 53: World Historic Review for Console Games by Baseball 2005.................................... III-6
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific US Market for Video Games (2004 E): Ranking by
(excluding Japan), Latin America and Rest of World Markets Video Games Titles by Unit Sales - Grand Theft
Independently Analyzed with Annual Demand Figures Auto: San Andreas, Halo 2, Madden NFL 2005,
in US$ Million for Years 1991 through 2000 (includes ESPN NFL 2K5, Need For Speed: Underground
corresponding Graph/Chart) ............................................... II-91 2, Pokemon Fire Red W/ Adapter, NBA Live
Table 54: World 20-Year Perspective for Console Games by 2005, Spider-Man: The Movie 2, Halo and
Geographic Region – Percentage Breakdown of Dollar ESPN NFL 2K5 ................................... III-7
Demand for US, Canada, Japan, Europe, Asia-Pacific Supply Chain Analysis............................................... III-7
(excluding Japan), Latin America and Rest of World All Old Things Become New Again .......................... III-7
Markets for Years 1991,1995, 2005, and 2010 (includes Games Become More Family-Oriented...................... III-8
corresponding Graph/Chart) ............................................... II-92 Continued Expansion ................................................. III-8
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 6
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 58: US Console Software Market (2005E): 2. Canada ................................................................................III-41
Percentage Share Breakdown by Platform – A. Market Analytics ........................................................... III-41
PlayStation2, Xbox and GameCube (includes Market Overview......................................................... III-41
corresponding Graph/Chart)...................................III-9
Current and Future Analysis........................................ III-41
Consumer Product Companies Develop Branded Factors Affecting Demand........................................... III-42
Electronic Games ....................................................III-9 Affluence Levels...................................................... III-42
Competitive Scenario .....................................................III-9 Expenditure Incurred on Leisure and Education ...... III-42
Toys and Games .........................................................III-9 Child Population ...................................................... III-42
Table 59: US Toys & Games Market (2005 E): Percentage Competitive Scenario .................................................. III-43
Share Breakdown of Value Sales by Leading Players – Canadian Dolls......................................................... III-43
Mattel, Hasbro, Nintendo, Sony, Ty, and Others
(includes corresponding Graph/Chart) .................III-10 Table 65: Canadian Market for Dolls (2005E):
Percentage Share Breakdown of Sales by Leading
Distribution and Retailing in US Toy Market ...........III-10 Players- Mattel, Hasbro, Bandai, Irwin Toys, Mega
Table 60: World Market for Toys (2003-2005): Percentage Bloks, Corolle and Others (includes corresponding
Share Breakdown of Value Sales by Retail Channel – Graph/Chart)........................................................ III-43
Mass Merchant/Discount, Toy Stores, Electronic Video,
Activity/Construction............................................... III-43
Specialty Stores, Direct Mail/Pure E-Tailer, Food/Drug
Stores, Department/Major Chains and Others Table 66: Canadian Activity/Construction Toys Market
(includes corresponding Graph/Chart) .................III-11 (2005E): Percentage Share Breakdown of Value Sales
Leading Retailers ......................................................III-12 by Leading Players- Lego, Mega Bloks, Playmobil,
Vecta Blocks, Brio, Alary Games, and Others
Table 61: US Toys and Games Market (2004 & 2005): (includes corresponding Graph/Chart) ................ III-43
Percentage Share Breakdown by Leading Retailers –Wal-
Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’, Indoor Games........................................................... III-44
Meijer, Big Lot, Shopko, Wal-Greens and Others Table 67: Canadian Indoor Games Market (2005 E):
(includes corresponding Graph/Chart) .................III-12 Percentage Share Breakdown of Value Sales by
Leading Players............................................................III-12 Leading Players - Hasbro, Stewart House, Wrebbit,
Leading Players in the Online Toys Market .................III-15 Zibbers and Others (includes corresponding
Historic Review............................................................III-17 Graph/Chart)........................................................ III-44
Recent Industry Activity ..............................................III-17 Infant/Pre-School ..................................................... III-44
Product Innovations/Introductions ...............................III-27
Table 68: Canadian Infant/Pre-School Games Market
B. Market Analytics ............................................................III-38
(2005E): Percentage Share Breakdown of Value Sales
Table 62: US Recent Past, Current and Future Analysis for by Leading Players- Fisher Price/Mattel, Hasbro,
Toys and Games by Product Category/Segment- Traditional Kooshies Baby, Kids Motion, International Playthings,
Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Zibbers, and Otherss (includes corresponding
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Graph/Chart)........................................................ III-44
Toys, Other Toys and Games); Video/Computer Games;
Model-Wheeled Vehicles......................................... III-45
and Console Games Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through Table 69: Canadian Model-Wheeled Vehicles Market
2010 (includes corresponding Graph/Chart) ...............III-38 (2005E): Percentage Share Breakdown of Value Sales
by Leading Players- Mattel, Spin Masters, KSM
Table 63: US Historic Review for Toys and Games by
KOBAL, Zibbers, Borgfeldt Canada, Grand Toys,
Product Category/Segment- Traditional Toys (Games/Puzzles,
and Others (includes corresponding
Infant/Preschool, Activity/Construction Toys, Dolls/Action
Graph/Chart)........................................................ III-45
Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys
and Games); Video/Computer Games; and Console Games Soft/Plush Toys........................................................ III-45
Independently Analyzed with Annual Demand Figures
in US$ Million for Years 1991 through 2000 Table 70: Canadian Soft/Plush Toys Market (2005E):
(includes corresponding Graph/Chart) ........................III-39 Percentage Share Breakdown of Value Sales by
Leading Players- Hasbro, Mattel, Rainbow Fun,
Table 64: US 20-Year Perspective for Toys and Games by Kids Motion, and Others (includes corresponding
Product Category/Segment– Percentage Breakdown of Graph/Chart)........................................................ III-45
Dollar Demand for Traditional Toys (Games/Puzzles,
Infant/Preschool, Activity/Construction Toys, Dolls/Action Console Games ........................................................ III-46
Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys Table 71: Canadian Console Games Market (2005 E):
and Games); Video/Computer Games; and Console Games Percentage Share Breakdown of Value Sales by Leading
for 1991,1995, 2005, and 2010 (includes corresponding Players - Nintendo, Electronic Arts, THQ, Hasbro and
Graph/Chart) ...............................................................III-40 Others (includes corresponding Graph/Chart)..... III-46
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 7
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Computer Games ......................................................III-46 Major Presence of the Global Players in the
Japanese Market....................................................... III-54
Table 72: Canadian Computer Games Market (2005E):
Factors Influencing the Industry.................................. III-54
Percentage Share Breakdown of Sales by Leading
Companies- Lucas Arts, Microsoft, Electronic Arts, Levels of Affluence – A Historic Review ................ III-54
Havas Interactive, Hasbro Interactive and Otherss Consumer Expenditure on Leisure and Education ... III-55
(includes corresponding Graph/Chart) .................III-46 Child Population ...................................................... III-55
New Product Developments..................................... III-55
Distribution Channels ...............................................III-47 Import Scenario........................................................... III-56
Table 73: Canadian Traditional Toys & Games Market Table 78: Japanese Toys Imports (2002-2004):Percentage
(2005E): Percentage Share Breakdown of Sales by Share Breakdown by Supplier – China, USA, Taiwan,
Distribution Channel - Supermarkets, Toy Specialists, Philippines and Thailand (includes corresponding
Department Stores, Mail Order, and Others Graph/Chart) ........................................................... III-56
(includes corresponding Graph/Chart) .................III-47
Competitive Scenario .................................................. III-56
Console and Computer Games..................................III-47 Dolls ........................................................................ III-56
Table 74: Canadian Console & Computer Games Market Table 79: Japanese Dolls Market (2005E): Percentage
(2005E): Percentage Share Breakdown of Sales by Channels Share Breakdown of Sales by Leading Players- Medicom,
of Distribution- Electronic Retailers, Toy Specialists, Bandai, Sekiguchi, Takara, Iwaya, and Others
Audio/Video Specialists, Supermarkets, and Others (includes corresponding Graph/Chart) ................ III-56
(includes corresponding Graph/Chart) .................III-47
Activity/Construction............................................... III-57
Historic Review............................................................III-48
B. Market Analytics ............................................................III-48 Table 80: Japanese Activity/Construction Toys Market
(2005E): Percentage Share Breakdown of Value Sales
Table 75: Canadian Recent Past, Current and Future by Leading Players- Takara, Lego Japan, Bandai,
Analysis for Toys and Games by Product Category/Segment- People, and Others (includes corresponding
Traditional Toys (Games/Puzzles, Infant/Preschool, Graph/Chart)........................................................ III-57
Activity/Construction Toys, Dolls/Action Figures,
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Indoor Games........................................................... III-57
Games); Video/Computer Games; and Console Games Table 81: Japanese Indoor Games Market (2005E):
Independently Analyzed with Annual Demand Figures Percentage Share Breakdown of Sales by Leading
in US$ Million for Years 2001 through 2010 Players- Epoch, Apollo-sha, Hanayama, People, and
(includes corresponding Graph/Chart) ........................III-48 Others (includes corresponding Graph/Chart)..... III-57
Table 76: Canadian Historic Review for Toys and Games by Infant/Pre-School ..................................................... III-58
Product Category/Segment- Traditional Toys (Games/Puzzles,
Infant/Preschool, Activity/Construction Toys, Dolls/Action Table 82: Japanese Infant/Pre-School Toys/Games Market
Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys (2005E): Percentage Share Breakdown of Sales by Leading
and Games); Video/Computer Games; and Console Games Players- Bandai, Apollo-sha, People, Combi and
Independently Analyzed with Annual Demand Figures Others includes corresponding Graph/Chart) ...... III-58
in US$ Million for Years 1991 through 2000 Model-Wheeled ....................................................... III-58
(includes corresponding Graph/Chart) ........................III-49
Table 83: Japanese Model-Wheeled Toys Market
Table 77: Canadian 20-Year Perspective for Toys and (2005E): Percentage Share Breakdown of Sales by
Games by Product Category/Segment– Percentage Leading Players- Tomy, Tamiya, Epoch ,Taiyo Kogyo,
Breakdown of Dollar Demand for Traditional Toys Nikko and Others (includes corresponding
(Games/Puzzles, Infant/Preschool, Activity/Construction Graph/Chart)........................................................ III-58
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Toys, Other Toys and Games); Video/Computer Games; Soft/Plush Toys........................................................ III-59
and Console Games for 1991,1995, 2005, and 2010
(includes corresponding Graph/Chart) ........................III-50 Table 84: Japanese Soft/Plush Market (2005E):
Percentage Share Breakdown of Sales by Leading
Players- Sekiguchi, Bandai, Sun Arrow, Nakajima,
3. Japan ...................................................................................III-51 Sony Creative, and Others (includes corresponding
A. Market Analytics ............................................................III-51 Graph/Chart)........................................................ III-59
Current and Future Analysis.........................................III-51
Market Overview .........................................................III-51 Console Games ........................................................ III-59
Consumption Trends ....................................................III-53 Table 85: Japanese Console Games Market (2005E):
Classification of Toys and Games in Percentage Share Breakdown of Value Sales by Leading
the Japanese Market ..............................................III-53 Players- Sony, Konami, Nintendo, Capcom, Namco, and
Categorization by Consumer Segments ....................III-53 Others (includes corresponding Graph/Chart)..... III-59
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 8
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Computer Games ......................................................III-60 Factors Impacting the Market...................................... III-68
Socio-Economic Factors .......................................... III-68
Table 86: Japanese Computer Games Market (2005E):
Interactive Games and Toys..................................... III-69
Percentage Share Breakdown of Sales by Leading
Players- Koei, Microsoft, Artdink, Systemsoft, Export-Import Scenario............................................... III-69
Imagineer, and Others (includes corresponding Table 92: European Toys and Games Exports (2004 E):
Graph/Chart) ........................................................III-60 Percentage Share Breakdown by Major Regions –North
America, South America, Asia, Japan, Eastern Europe,
Key Players ..................................................................III-60
Other European Countries, Australia and Others
Historic Review............................................................III-61
(includes corresponding Graph/Chart).................... III-69
Recent Industry Activity ..............................................III-62
Select Product Innovations/Introductions.....................III-62 Table 93: European Toys and Games Imports (2004 E):
B. Market Analytics ............................................................III-63 Percentage Share Breakdown by Major Regions –North
America, Asia, Japan, Eastern Europe, Other European
Table 87: Japanese Recent Past, Current and Future Countries and Others (includes corresponding
Analysis for Toys and Games by Product Category/Segment- Graph/Chart) ........................................................... III-70
Traditional Toys (Games/Puzzles, Infant/Preschool,
Activity/Construction Toys, Dolls/Action Figures, Distribution Channels.................................................. III-70
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Table 94: European Market for Toys and Games (2004 E):
Games); Video/Computer Games; and Console Games Percentage Breakdown by Distribution Channels – Toy
Independently Analyzed with Annual Demand Figures Specialists, Hyper/Supermarkets, General Merchandize,
in US$ Million for Years 2001 through 2010 Department Stores, Mail Order and Others (includes
(includes corresponding Graph/Chart) ........................III-63 corresponding Graph/Chart) ................................... III-70
Table 88: Japanese Historic Review for Toys and Games by Historic Review........................................................... III-71
Product Category/Segment- Traditional Toys (Games/Puzzles, Analysis by Geographic Region............................... III-71
Infant/Preschool, Activity/Construction Toys, Dolls/Action
Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys Table 95: European Market for Toys and Games (1991-
and Games); Video/Computer Games; and Console Games 2000) – Geographic Regions (France, Germany, Italy,
Independently Analyzed with Annual Demand Figures UK, Spain, and Rest of Europe) Ranked by Growth.
in US$ Million for Years 1991 through 2000 (includes corresponding
(includes corresponding Graph/Chart) ........................III-64 Graph/Chart)........................................................ III-71
Table 89: Japanese 20-Year Perspective for Toys and Analysis by Product Categories/Segments ............... III-71
Games by Product Category/Segment– Percentage Table 96: European Market for Toys and Games (1991-
Breakdown of Dollar Demand for Traditional Toys 2000)– Product Segments [Traditional Toys (Games/
(Games/Puzzles, Infant/Preschool, Activity/Construction Puzzles, Infant/Preschool Activity/Construction Toys,
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Toys, Other Toys and Games); Video/Computer Games; Toys, Other Toys and Games); Video/Computer
and Console Games for 1991,1995, 2005, and 2010 Games; and Console Games] Ranked by Growth.
(includes corresponding Graph/Chart) ........................III-65 (includes corresponding Graph/Chart) ................ III-72
4. Europe .................................................................................III-66 B. Market Analytics ........................................................... III-72
A. Market Analysis .............................................................III-66 Table 97: European Recent Past, Current and Future
Market Overview .........................................................III-66 Analysis for Toys and Games by Geographic Region –
Current and Future Analysis.........................................III-66 France, Germany, Italy, UK, Spain, and Rest of Europe
Analysis by Geographic Region ...............................III-66 Markets Independently Analyzed with Annual Demand
Table 90: European Market for Toys and Games Figures in US$ Million for Years 2001 through 2010
(2001-2010) – Geographic Regions (France, (includes corresponding Graph/Chart) ....................... III-72
Germany, Italy, UK, Spain, and Rest of Europe) Table 98: European Historic Review for Toys and Games by
Ranked by Growth. (includes corresponding Geographic Region – France, Germany, Italy, UK, Spain,
Graph/Chart) ........................................................III-67 and Rest of Europe Markets Independently Analyzed with
Analysis by Product Categories/Segments................III-67 Annual Demand Figures in US$ Million for Years
1991 through 2000 (includes corresponding
Table 91: European Market for Toys and Games (2001- Graph/Chart)............................................................... III-73
2010) – Product Segments Traditional Toys (Games/
Puzzles, Infant/Preschool, Activity/ Construction Toys, Table 99: European 20-Year Perspective for Toys and
Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Games by Geographic Region – Percentage Breakdown of
Toys, Other Toys and Games); Video/Computer Dollar Demand for France, Germany, Italy, UK, Spain, and
Games; and Console Games] Ranked by Growth. Rest of Europe Markets for Years 1991,1995, 2005,
(includes corresponding Graph/Chart) .................III-68 and 2010 (includes corresponding Graph/Chart)........ III-73
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 9
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 100: European Recent Past, Current and Future Indoor Games........................................................... III-81
Analysis for Toys and Games by Product Category/Segment- Table 105: French Indoor Games Market (2005E):
Traditional Toys (Games/Puzzles, Infant/Preschool, Percentage Share Breakdown of Value Sales by Leading
Activity/Construction Toys, Dolls/Action Figures, Manufacturers- Hasbro, Ravensburger, Mattel, Goliath,
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys
Wizards of the Coast, and Others (includes
and Games); Video/Computer Games; and Console corresponding Graph/Chart)................................ III-81
Games Independently Analyzed with Annual
Demand Figures in US$ Million for Years Infant/Pre-School ..................................................... III-81
2001 through 2010 (includes corresponding Table 106: French Infant/Pre-School Toys Market
Graph/Chart) ...............................................................III-74 (2005E): Percentage Share Breakdown of Value Sales
Table 101: European Historic Review for Toys and Games by Leading Manufacturers- Mattel, Vtech, Playmobil,
by Product Category/Segment- Traditional Toys Hasbro, Berchet, and Others (includes corresponding
(Games/Puzzles, Infant/Preschool, Activity/Construction Graph/Chart)........................................................ III-81
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Model-Wheeled ....................................................... III-82
Soft/Plush Toys, Other Toys and Games); Video/Computer
Games; and Console Games Independently Analyzed Table 107: French Model-Wheeled Toys Market
with Annual Demand Figures in US$ Million for (2005E): Percentage Share Breakdown of Value Sales
Years 1991 through 2000 (includes corresponding by Leading Players- Mattel, Majorette, Tomy, and
Graph/Chart) ...............................................................III-75 Others (includes corresponding Graph/Chart)..... III-82
Soft/Plush................................................................. III-82
Table 102: European 20-Year Perspective for Demand of
Toys and Games by Product Category/Segment– Table 108: French Soft/Plush Toys Market (2005E):
Percentage Breakdown of Dollar Demand for Traditional Percentage Share Breakdown of Value Sales by Leading
Toys (Games/Puzzles, Infant/Preschool, Players- Hasbro, Tomy, Lansay, Mattel, and Others
Activity/Construction Toys, Dolls/Action Figures, (includes corresponding Graph/Chart) ................ III-82
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Computer Games ..................................................... III-83
Games); Video/Computer Games; and Console Games for
1991,1995, 2005, and 2010 (includes corresponding Table 109: French Computer Games Market (2005E):
Graph/Chart) ...............................................................III-76 Percentage Share Breakdown of Sales by Leading
Vendors- Microsoft, Havas Interactive, Atari Inc,
4a. France ..................................................................................III-77 Electronic Arts, and Others (includes corresponding
Graph/Chart)........................................................ III-83
A. Market Analysis .............................................................III-77
Market Overview .........................................................III-77 Distribution Channels .............................................. III-83
Current and Future Analysis .....................................III-77
Table 110: French Consoles/Computer Games (2005E):
Market Overview......................................................III-77 Percentage Share Breakdown of Sales by Distribution
Traditional Toys ....................................................III-77 Channel - Supermarkets, Audio/video Specialists,
Traditional Toys Witness Promising Sales Direct Sales, Electronic Retailers, and Others
Despite Market Saturation...............................III-77 (includes corresponding Graph/Chart) ................ III-83
Video Games.........................................................III-78
Innovation and Creativity Go Hand In Hand ......III-78 Distribution Dynamics................................................. III-84
Market Trends...........................................................III-78 Historic Review........................................................... III-84
Decline in Toy Consumption.................................III-79 B. Market Analytics ........................................................... III-85
The Retail Scenario ...............................................III-79 Table 111: French Recent Past, Current and Future Analysis
Intense Competition ..............................................III-80 for Toys and Games by Product Category/Segment- Traditional
Competitive Scenario ...................................................III-80 Toys (Games/Puzzles, Infant/Preschool, activity/Construction
Dolls ........................................................................III-80 Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Toys, Other Toys and Games); Video/Computer Games; and
Table 103: French Dolls/Figures Market (2005E):
Console Games Independently Analyzed with Annual Demand
Percentage Share Breakdown of Value Sales by
Figures in US$ Million for Years 2001 through 2010
Leading Players- Hasbro, Mattel, Berchet, Smoby,
(includes corresponding Graph/Chart) ....................... III-85
Tomy and Others (includes corresponding
Graph/Chart) ........................................................III-80 Table 112: French Historic Review for Toys and Games by
Product Category/Segment- Traditional Toys (Games/Puzzles,
Activity/Construction................................................III-80
Infant/Preschool, Activity/Construction Toys, Dolls/Action
Table 104: French Activity/Construction Toys Market Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys
(2005E): Percentage Share Breakdown of Value Sales and Games); Video/Computer Games; and Console Games
by Leading Players- Lego, Ravensburger, Meccano, Independently Analyzed with Annual Demand Figures
Playmobil, Mega Bloks, and Others (includes in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart).................................III-80 corresponding Graph/Chart)....................................... III-86
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 10
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 113: French 20-Year Perspective for Demand of Toys 4c. Italy ......................................................................................III-94
and Games by Product Category/Segment– Percentage A. Market Analysis ............................................................ III-94
Breakdown of Dollar Demand for Traditional Toys Market Overview......................................................... III-94
(Games/Puzzles, Infant/Preschool, Activity/Construction
Current and Future Analysis........................................ III-94
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Major Issues ................................................................ III-94
Toys, Other Toys and Games); Video/Computer Games;
Demographics ............................................................. III-95
and Console Games for 1991,1995, 2005, and 2010
(includes corresponding Graph/Chart) ........................III-87 Consumer Lifestyle.................................................. III-95
Seasonality Plays a Major Role................................ III-95
Consumer Habits and Preferences............................ III-95
4b. Germany .............................................................................III-88
Competitive Scenario .................................................. III-96
A. Market Analysis .............................................................III-88 Dolls/Figures............................................................ III-96
Market Overview .........................................................III-88
Current and Future Analysis .....................................III-88 Table 119: Italian Dolls/Figures Market (2005E):
Competitive Scenario................................................III-89 Percentage Share Breakdown of Value Sales by
Toys and Games....................................................III-89 Leading Players- Mattel, Giochi Preziosi, GIG,
Hasbro, and Others (includes corresponding
Table 114: German Toys and Games Market Graph/Chart)........................................................ III-96
(2005E): Percentage Share Breakdown of Sales by
Leading Players- Nintendo, Sony, Hasbro, Lego, Activity/Construction............................................... III-96
Mattel, and Others (includes corresponding
Graph/Chart).....................................................III-89 Table 120: Italian Activity/Construction Market
(2005E): Percentage Share Breakdown of Value Sales
Distribution Channel .............................................III-89 by Leading Players- Lego, Quercetti, Gammaplast,
and Italocremo (includes corresponding
Table 115: German Toys and Games Market
Graph/Chart)........................................................ III-96
(2005E): Percentage Share Breakdown of Value
Sales by Distribution Channels - Specialist Toy Indoor Games........................................................... III-97
Stores, Department Stores, Supermarkets
/Hypermarkets, Variety Stores, and Others Table 121: Italian Indoor Games Market (2005E):
(includes corresponding Graph/Chart)..............III-89 Percentage Share Breakdown of Sales by Leading
Players- Editrice Giochi, Hasbro, Ravensburger,
Ravensburger AG – A Major Player ............................III-90 and Others (includes corresponding
Historic Review............................................................III-90 Graph/Chart)........................................................ III-97
B. Market Analytics ............................................................III-91
Infant/Pre-School Games ......................................... III-97
Table 116: German Recent Past, Current and Future
Analysis for Toys and Games by Product Category/Segment- Table 122: Italian Infant/Pre-School Games Market
Traditional Toys (Games/Puzzles, Infant/Preschool, (2005E): Percentage Share Breakdown of Sales by
Activity/Construction Toys, Dolls/Action Figures, Leading Players- Artsana, Mattel, Clementoni,
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and and Others (includes corresponding
Games); Video/Computer Games; and Console Games Graph/Chart)........................................................ III-97
Independently Analyzed with Annual Demand Figures Historic Review........................................................... III-97
in US$ Million for Years 2001 through 2010 (includes B. Market Analytics ........................................................... III-98
corresponding Graph/Chart)........................................III-91
Table 123: Italian Recent Past, Current and Future Analysis
Table 117: German Historic Review for Toys and Games by for Toys and Games by Product Category/Segment-
Product category/Segment- Traditional Toys (Games/ Traditional Toys (Games/Puzzles, Infant/Preschool,
Puzzles, Infant/Preschool, Activity/Construction Toys, Activity/Construction Toys, Dolls/Action Figures,
Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
Other Toys and Games); Video/Computer Games; and Console Games); Video/Computer Games; and Console Games
Games Independently Analyzed with Annual Demand Independently Analyzed with Annual Demand Figures
Figures in US$ Million for Years 1991 through 2000 in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) ........................III-92 (includes corresponding Graph/Chart) ....................... III-98
Table 118: German 20-Year Perspective for Toys and Table 124: Italian Historic Review for Toys and Games by
Games by Product Category/Segment– Percentage Product Category/Segment- Traditional Toys (Games/
Breakdown of Dollar Demand for Traditional Toys Puzzles, Infant/Preschool, Activity/Construction Toys,
(Games/Puzzles, Infant/Preschool, Activity/Construction Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys,
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Other Toys and Games); Video/Computer Games; and Console
Toys, Other Toys and Games); Video/Computer Games; Games Independently Analyzed with Annual Demand
and Console Games for 1991,1995, 2005, and 2010 Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) ........................III-93 (includes corresponding Graph/Chart) ....................... III-99
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 11
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 125: Italian 20-Year Perspective for Toys and Games Table 131: UK Historic Review for Toys and Games by
by Product Category/Segment– Percentage Breakdown of Product Category/Segment- Traditional Toys (Games/Puzzles,
Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action
Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys
Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games); Video/Computer Games; and Console Games
and Games); Video/Computer Games; and Console Games Independently Analyzed with Annual Demand Figures
for 1991,1995, 2005, and 2010 (includes corresponding in US$ Million for Years 1991 through 2000
Graph/Chart) .............................................................III-100 (includes corresponding Graph/Chart) ..................... III-108
Table 132: UK 20-Year Perspective for Toys and Games by
4d. United Kingdom .............................................................III-101 Product Category/Segment– Percentage Breakdown of Dollar
A. Market Analysis ...........................................................III-101 Demand for Traditional Toys (Games/Puzzles,
Snapshots ...................................................................III-101 Infant/Preschool, Activity/Construction Toys, Dolls/Action
Market Overview .......................................................III-101 Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys
Changing Face of the UK Toy Industry ..................III-101 and Games); Video/Computer Games; and Console Games
The Volatile Toy Market ........................................III-101 for 1991,1995, 2005, and 2010 (includes corresponding
Takeover of Domestic Toy Companies...................III-101 Graph/Chart)............................................................. III-109
Table 126: UK Market for Toys and Games (2003-
4e. Spain ..................................................................................III-110
2005): Percentage Share Breakdown of Value Sales by
Leading Manufacturers - Mattel, Hasbro, Vivid A. Market Analysis .......................................................... III-110
Imaginations, Lego, Character Options, Tomy, Industry Structure...................................................... III-110
Zapf, Smoby, Halsall and Bandai (includes Current and Future Analysis...................................... III-110
corresponding Graph/Chart)...............................III-102 Factors Influencing the Market.................................. III-110
Levels of Affluence................................................ III-110
Distribution Logistics in the UK.............................III-102
Consumer Expenditure on Education and Leisure . III-111
Table 127: UK Market for Traditional Toys and Games Child Population .................................................... III-111
(2004 E): Percentage Share Breakdown of Sales by Major Issues .............................................................. III-111
Retail Channel - Toy Specialists, Mixed Stores, Sources of Supply .................................................. III-111
Catalogue Showroom, Mail Order, Supermarkets, Legislative Issues ................................................... III-111
Department Stores and Others (includes Piracy..................................................................... III-112
corresponding Graph/Chart)...............................III-103 Consumer Lifestyle................................................ III-112
The Computer Games Industry ...............................III-103 Seasonality............................................................. III-112
Current and Future Analysis ...................................III-104 Competitive Scenario ................................................ III-112
Consumer Profile .......................................................III-104 Activity/Construction............................................. III-112
Competitive Scenario .................................................III-104 Table 133: Spanish Activity/Construction Games
Table 128: UK Toys and Games Market (2005E): Market (2005E): Percentage Share Breakdown of
Percentage Breakdown of Sales by Leading Players- Hasbro Sales by Leading Players- Popular de Juguetes,
UK, Nintendo, Electronic Arts, Sony, Mattel UK, and Famosa, Lego, Hasbro Iberia, Toyland, and Others
Others (includes corresponding Graph/Chart) .......III-105 (includes corresponding Graph/Chart) .............. III-112
Distribution Channels.................................................III-105 Indoor Games......................................................... III-113
Table 129: UK Traditional Toys and Games Market Table 134: Spanish Indoor Games Market (2005E):
(2005E): Percentage Share Breakdown of Value Sales by Percentage Share Breakdown of Value Sales by Leading
Distribution Channels - Toy Specialists, Mixed Stores, Players- Hasbro Iberia, Diset, Mattel Espana, Famosa,
Catalogue Showroom, Mail Order, Supermarkets, and Borras Plana and Others (includes corresponding
Others (includes corresponding Graph/Chart) .......III-105 Graph/Chart)...................................................... III-113
Infant/Pre-School ................................................... III-113
Key Players ................................................................III-106
Historic Review..........................................................III-106 Table 135: Spanish Infant/Pre-School Games Market
B. Market Analytics ..........................................................III-107 (2005E): Percentage Share Breakdown of Value Sales
by Leading Players- Hasbro Iberia, Mattel Espana,
Table 130: UK Recent Past, Current and Future Analysis Smoby Espana, Chicco Espanola, and Others
for Toys and Games by Product Category/Segment- (includes corresponding Graph/Chart) .............. III-113
Traditional Toys (Games/Puzzles, Infant/Preschool, Console Games ...................................................... III-114
Activity/Construction Toys, Dolls/Action Figures,
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Table 136: Spanish Console Games Market (2005E):
Games); Video/Computer Games; and Console Games Percentage Share Breakdown of Value Sales by
Independently Analyzed with Annual Demand Figures Leading Players- Sony, Nintendo, and Others
in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) .............. III-114
(includes corresponding Graph/Chart) ......................III-107 Historic Review......................................................... III-114
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 12
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
B. Market Analytics ..........................................................III-115 Table 141: Rest of Europe Historic Review for Toys and
Games by Product Category/Segment- Traditional Toys
Table 137: Spanish Recent Past, Current and Future (Games/Puzzles, Infant/Preschool, Activity/Construction
Analysis for Toys and Games by Product Category/Segment- Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Traditional Toys (Games/Puzzles, Infant/Preschool, Toys, Other Toys and Games); Video/Computer Games;
Activity/Construction Toys, Dolls/Action Figures, and Console Games Independently Analyzed with Annual
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Demand Figures in US$ Million for Years 1991 through
Games); Video/Computer Games; and Console Games 2000 (includes corresponding Graph/Chart)............. III-124
Independently Analyzed with Annual Demand Figures
in US$ Million for Years 2001 through 2010 Table 142: Rest of Europe 20-Year Perspective for Toys and
(includes corresponding Graph/Chart) ......................III-115 Games by Product Category/Segment– Percentage
Breakdown of Dollar Demand for Traditional Toys
Table 138: Spanish Historic Review for Toys and Games (Games/Puzzles, Infant/Preschool, Activity/Construction
by Product Category/Segment- Traditional Toys Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
(Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Other Toys and Games); Video/Computer Games;
Toys, Dolls/Action Figures, Vehicles/Ride Ons, and Console Games for 1991,1995, 2005, and 2010
Soft/Plush Toys, Other Toys and Games); Video/ (includes corresponding Graph/Chart) ..................... III-125
Computer Games; and Console Games Independently
Analyzed with Annual Demand Figures in US$ Million for 5. Asia-Pacific.......................................................................III-126
Years 1991 through 2000 (includes corresponding A. Market Analysis .......................................................... III-126
Graph/Chart) .............................................................III-116 Market Overview....................................................... III-126
Table 139: Spanish 20-Year Perspective for Toys and Current and Future Analysis...................................... III-126
Games by Product Category/Segment– Percentage Key Markets .............................................................. III-126
Breakdown of Dollar Demand for Traditional Toys Australia................................................................. III-126
(Games/Puzzles, Infant/Preschool, Activity/ Major Issues ....................................................... III-127
Construction Toys, Dolls/Action Figures, Vehicles/ Competition........................................................ III-127
Ride Ons, Soft/Plush Toys, Other Toys and Games); Toys and Games.............................................. III-127
Video/Computer Games; and Console Games for Toys and Games Market in Australia (2004 E):
1991,1995, 2005, and 2010 (includes corresponding Ranking by 10Most Popular Toys - Hot Wheels
Graph/Chart) .............................................................III-117 Die Cast Vehicle, SW Ep3 Coll 1 Bsc Fig Asst,
Crayola Gel Pens 20Pk, Fly Wheels, Sticker
4f. Rest of Europe .................................................................III-118 Books, SW Ep3 Bsc Lightsaber Asst,
Connector Pens 20Pk, SW Ep3 Coll 2
A. Market Analytics ..........................................................III-118
Bsc Fig Asst, Thms Tnk Tke Alng Sml
Current and Future Analysis.......................................III-118 Asst and Nobby Ball ............... III-127
A Regional Perspective ..............................................III-118 Activity Toys .................................................. III-128
Poland.....................................................................III-118 Toys and Games Market in Australia (2004 E):
Major Players in the Polish Market .....................III-119 Ranking by Leading 10 Activity Toys - Boo-Yah,
Companies with a Major Presence in Body Jewels Light, Mini Mix, Bubble Mix Mini
the Polish Toy Market ......................................III-119 100MI, Whatever Accessory, Pokeman Key
Large Polish Toy Manufacturers .........................III-119 Rings, Mr Bubbles Lotsa Bubbles, Hip
Denmark .................................................................III-119 Hoop Large, Yotech Asteria Yo-Yo and
Sweden ...................................................................III-119 Light Up Laser Sword................ III-128
Switzerland .............................................................III-120 Arts & Crafts................................................... III-128
Historic Review..........................................................III-120 Toys and Games Market in Australia (2004 E):
Ranking by Leading 10 Arts & Crafts Games -
Recent Industry Activity ............................................III-120
Crayola Gel Pens 20Pk, Sticker Books, Connector
Select Product Innovations/Introductions...................III-121 Pens 20Pk, Laser Stcks Asst, Playdoh Single
Focus on Select Players..............................................III-123 Tub, Connector Pens 10Pk, Stickers Abc
B. Market Analytics ..........................................................III-123 Plain, Clikits Cool Room Catchers,
Marbig Colord Pencils 12K and Dats
Table 140: Rest of Europe Recent Past, Current and Future
Colour Pencils 24Pk ................ III-128
Analysis for Toys and Games by Product Category/Segment-
Traditional Toys (Games/Puzzles, Infant/Preschool, China...................................................................... III-129
Activity/Construction Toys, Dolls/Action Figures, Hong Kong ............................................................ III-129
Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Table 143: Hong Kong Toys Exports (2004 & 2005):
Games); Video/Computer Games; and Console Games Percentage Share Breakdown by Major Regions –
Independently Analyzed with Annual Demand Figures USA, EU, UK, Germany, France, Italy, Japan,
in US$ Million for Years 2001 through 2010 Chinese Mainland and ASEAN (includes
(includes corresponding Graph/Chart) ......................III-123 corresponding Graph/Chart).............................. III-130
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 13
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Current Market Scenario .....................................III-130 6. Latin America .................................................................III-139
Sluggish Growth in the Traditional Toys and A. Market Analytics ......................................................... III-139
Games Market...............................................III-130 Current and Future Analysis...................................... III-139
Fierce Competition Drives the Market.............III-130
Brazil – A Key Market........................................... III-139
Network Gaming is the Current Rage..................III-131
Market Overview................................................ III-139
India........................................................................III-131
Factors Affecting the Industry ............................ III-140
A Few Characteristic traits of the Indian Toy
Industry............................................................III-131 Levels of Affluence......................................... III-140
Market Issues and Trends....................................III-131 Consumer Expenditure on Leisure and
Fragmented Market..........................................III-131 Education ..................................................... III-140
Dumping of Chinese Toys and Games.............III-131 Child Population ............................................. III-140
Price Sensitive Consumers...............................III-132 A Positive Outlook on the Cards ........................ III-140
Toy Market Raring to Go.................................III-132 Competitive Scenario ................................................ III-141
Retail Distribution Network in India................III-132 Dolls/Figures.......................................................... III-141
Hiccups In Advertising ....................................III-132 Table 147: Leading Players in the Brazilian Dolls/
Taxation Blues.................................................III-132 Figures Market (2000): Percentage Breakdown by
A Review of Video Games Market in India ........III-132 Value Sales for Mattel, Brinquedos Estrela,
New Zealand...........................................................III-133 Brinquedos Rosita, Grow, Baby Brink, and Others
Regional Production Activity ..............................III-133 (includes corresponding Graph/Chart) .............. III-141
Consumer Traits ..................................................III-133
Competitive Analysis ..........................................III-133 Activity/Construction............................................. III-141
Marketing Opportunities .....................................III-133 Table 148: Brazilian Activity/Construction Market
South Korea ............................................................III-133 (2005E): Percentage Share Breakdown of Sales by
Market Scenario ..................................................III-133 Leading Manufacturers- Mattel, Lego, Brinquedos
Importance of Licensed Products.....................III-133 Estrela, Grow, Brinquedos Rosita, and Others
Growing Importance of Educational Products .III-134 (includes corresponding Graph/Chart) .............. III-141
Video Games ...................................................III-134
Taiwan ....................................................................III-134 Indoor Games......................................................... III-142
Key Players ................................................................III-134 Table 149: Brazilian Indoor Games Market (2005E):
Playmates Holdings Ltd. (Hong Kong)...................III-134 Percentage Share Breakdown of Sales by Leading
Tarata (New Zealand) .............................................III-135 Players- Grow, Brinquedos Estrela, Toyster, Xalingo,
VTech (Hong Kong) ...............................................III-135 Glasslite, and Others(includes corresponding
Historic Review..........................................................III-135 Graph/Chart)...................................................... III-142
B. Market Analytics ..........................................................III-136 Infant/Pre-School ................................................... III-142
Table 144: Asia-Pacific Recent Past, Current and Future Table 150: Brazilian Infant/Pre-School Games Market
Analysis for Toys and Games by Product Category/Segment- (2005E): Percentage Share Breakdown of Value Sales
Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ by Leading Players- Mattel, Brinquedos Estrela,
Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Toyster, Grow, Chicco, and Others (includes
Soft/Plush Toys, Other Toys and Games); Video/Computer corresponding Graph/Chart).............................. III-142
Games; and Console Games Independently Analyzed with
Annual Demand Figures in US$ Million for Years 2001 Soft/Plush............................................................... III-143
through 2010 (includes corresponding Graph/Chart) .....III-136 Table 151: Brazilian Soft/Plush Toys Market (2005E):
Percentage Share Breakdown of Sales by Leading
Table 145: Asia-Pacific Historic Review for Toys and
Players- Gemini, Candide, Maritel, Pop, Semo, and
Games by Product Category/Segment- Traditional Toys
Others (includes corresponding Graph/Chart)... III-143
(Games/Puzzles, Infant/Preschool, Activity/Construction
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Console Games ...................................................... III-143
Toys, Other Toys and Games); Video/Computer Games; and
Table 152: Brazilian Console Games Market (2005E):
Console Games Independently Analyzed with Annual
Percentage Share Breakdown of Sales by Leading
Demand Figures in US$ Million for Years 1991 through
Players- Gradiente, Sony, Electronic Arts, Sega,
2000 (includes corresponding Graph/Chart) .............III-137
TecToy, and Others (includes corresponding
Table 146: Asia-Pacific 20-Year Perspective for Toys and Graph/Chart)...................................................... III-143
Games by Product Category/Segment– Percentage
Computer Games ................................................... III-144
Breakdown of Dollar Demand for Traditional Toys
(Games/Puzzles, Infant/Preschool, Activity/Construction Table 153: Brazilian Computer Games Market
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush (2005E): Percentage Share Breakdown of Value Sales
Toys, Other Toys and Games); Video/Computer Games; and by Leading Players- Electronic Arts, Microsoft,
Console Games for 1991,1995, 2005, and 2010 (includes Konami, Codemaster, Havas and Others (includes
corresponding Graph/Chart)......................................III-138 corresponding Graph/Chart).............................. III-144
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 14
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Chile – High Growth Potential ...................................III-144 7. Rest of World...................................................................III-149
Market Overview....................................................III-144 A. Market Analysis .......................................................... III-149
Video Games Gain Popularity.............................III-144
Current and Future Analysis...................................... III-149
Competitive Scenario ..........................................III-144
Historic Review......................................................... III-149
Market Structure..................................................III-145
Mexico – A Fast Moving Market ...............................III-145 B. Market Analytics ......................................................... III-150
Toys and Games Gain Momentum .........................III-145
Table 157: Rest of World Recent Past, Current and
Toys Imports Hurting Domestic Manufacturers
Future Analysis for Toys and Games by Product
the Most ..............................................................III-145
Category/Segment- Traditional Toys (Games/
Historic Review..........................................................III-145
Puzzles, Infant/Preschool, Activity/Construction Toys,
B. Market Analytics ..........................................................III-146
Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys,
Table 154: Latin American Recent Past, Current and Future Other Toys and Games); Video/Computer Games;
Analysis for Toys and Games by Product Category/Segment- and Console Games Independently Analyzed with
Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/ Annual Demand Figures in US$ Million for
Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Years 2001 through 2010 (includes corresponding
Soft/Plush Toys, Other Toys and Games); Video/Computer Graph/Chart)............................................................. III-150
Games; and Console Games Independently Analyzed with
Annual Demand Figures in US$ Million for Years 2001 Table 158: Rest of World Historic Review for Toys and
through 2010 (includes corresponding Graph/Chart).....III-146 Games by Product Category/Segment- Traditional Toys
(Games/Puzzles, Infant/Preschool, Activity/Construction
Table 155: Latin American Historic Review for Toys and
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
Games by Product Category/Segment- Traditional Toys
Toys, Other Toys and Games); Video/Computer Games;
(Games/Puzzles, Infant/Preschool, Activity/Construction Toys,
and Console Games Independently Analyzed with
Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys,
Annual Demand Figures in US$ Million for
Other Toys and Games); Video/Computer Games; and Console
Years 1991 through 2000 (includes corresponding
Games Independently Analyzed with Annual Demand
Graph/Chart)............................................................. III-151
Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) ......................III-147 Table 159: Rest of World20-Year Perspective for Toys and
Table 156: Latin American 20-Year Perspective for Toys Games by Product Category/Segment– Percentage
and Games by Product Category/Segment– Percentage Breakdown of Dollar Demand for Traditional Toys
Breakdown of Dollar Demand for Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/Construction
(Games/Puzzles, Infant/Preschool, Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons,
Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Soft/Plush Toys, Other Toys and Games); Video/
Toys, Other Toys and Games); Video/Computer Games; and Computer Games; and Console Games for 1991,
Console Games for 1991,1995, 2005, and 2010 (includes 1995, 2005, and 2010 (includes corresponding
corresponding Graph/Chart)......................................III-148 Graph/Chart)............................................................. III-152
IV. COMPETITION
1. 3DO Company (USA)............................................................. IV-1 10. Allan International Holding Ltd. (Hong Kong) ..................... IV-15
2. 4Kids Entertainment, Inc. (USA) ............................................ IV-2 11. Altar Interactive (Czech Republic)........................................ IV-16
3. Acclaim Entertainment, Inc. (USA) ........................................ IV-5 12. Ampa Hispania SA (Spain) ................................................... IV-16
4. Acranium Productions (Canada) ............................................. IV-8 13. Amtoys BVBA (Belgium)..................................................... IV-16
5. Action Performance Companies, Inc. (USA) .......................... IV-9 14. An Shun Ent Co., Ltd. (Taiwan)............................................ IV-17
15. Ann Ann, Inc. (Taiwan) ........................................................ IV-17
Table 160: Annual Sales Analysis: 2002-2004
(In US$ million) ............................................................. IV-9 16. Antelope Ent Co., Ltd. (Taiwan)........................................... IV-17
17. Argonaut Software Ltd. (UK) ............................................... IV-18
Table 161: Quarterly Sales Analysis: 2003-2004 18. Aristoplay Ltd. (UK)............................................................. IV-19
(In US$ million) ........................................................... IV-10
19. Artek Productions Ltd. (Hong Kong) .................................... IV-19
Table 162: Annual Sales Analysis by Segment: 20. AS Tinn-Per (Norway) .......................................................... IV-19
2003-2004 (In US$ million) ......................................... IV-10 21. ASS Spielkarten Verlag GmbH (Germany)........................... IV-20
6. Activision, Inc. (USA) .......................................................... IV-11 22. Asturia S.C. (Poland) ............................................................ IV-20
Table 163: Annual Sales Analysis: 2003-2004 23. Asylum Entertainment Ltd. (UK).......................................... IV-20
(In US$ million) ........................................................... IV-12 24. Atari, Inc. (USA)................................................................... IV-21
7. Actual Entertainment, Inc. (USA)......................................... IV-14 Table 164: Annual Sales Analysis: 2004-2005
8. Agapia Co., Ltd. (Korea) ...................................................... IV-14 (In US$ million) ........................................................... IV-22
9. Aims Ind. Co., Ltd. (Taiwan)................................................ IV-14 Atari GmbH (Germany) .................................................... IV-24
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 15
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
25. A'topkapi International (France) ........................................... IV-25 72. CodeMasters (USA) .............................................................. IV-52
26. Auran (Australia) .................................................................. IV-25 73. Cognitoy (USA) .................................................................... IV-52
27. Avalon Interactive Entertainment (Europe) Ltd. (UK).......... IV-26 74. Couvat SA (France) .............................................................. IV-53
28. Auvergne Jouets (France) ..................................................... IV-26 75. Crave Entertainment, Inc. (USA) .......................................... IV-53
29. Ballon Bonacker AG (Switzerland) ...................................... IV-26 76. Creative Toys Ltd. (Israel) .................................................... IV-54
30. Bally Wulff Automaten GmbH (Germany)........................... IV-27 77. Crown & Andrews Pty., Ltd. (Australia)............................... IV-54
31. Bam! Entertainment, Inc. (USA)........................................... IV-28 78. CTI Industries Corporation (USA)........................................ IV-55
32. Bandai Co., Ltd. (Japan) ....................................................... IV-29 79. CTO SpA (Italy) ................................................................... IV-56
Table 165: Annual Sales Analysis: 2003-2004 80. Cyan Worlds, Inc. (USA)...................................................... IV-56
(In ¥ million)................................................................ IV-30 81. Daily Charm Industrial Ltd. (Hong Kong) ............................ IV-57
33. Bartl GmbH (Germany) ........................................................ IV-32 82. Damert Co. (USA) ................................................................ IV-57
34. BCF International BV (The Netherlands) ............................. IV-32 83. Deadline Games PLC (Denmark).......................................... IV-58
35. Belltree Fun & Science BV (The Netherlands) ..................... IV-32 84. Decrestina Renato, Impresa Individuale (Italy) ..................... IV-58
36. Benchmark Games, Inc. (USA)............................................. IV-33 85. Dekkertoys Ltd. (UK) ........................................................... IV-59
37. Bethesda Softworks, Inc. (USA) ........................................... IV-33 86. Deshker Productions (Belgium) ............................................ IV-59
38. Big Fun SP. Z O.O. (Poland) ................................................ IV-34 87. Detoa Albrechtice Sro (Czech Republic) .............................. IV-59
39. Biganzoli Srl (Italy) .............................................................. IV-34 88. Diamant Toys Ltd. (Israel) .................................................... IV-60
40. Blank, Akciova Spolecnost (Czech Republic)....................... IV-34 89. Didatto Srl (Italy) .................................................................. IV-60
41. Blizzard Entertainment (USA) .............................................. IV-35 90. Diset SA (Spain) ................................................................... IV-60
42. Blue Opal Australia Pty., Ltd. (Australia)............................. IV-35 91. Distesa Desarrollo Ind. De Sistemas y Tecn. Educativa SA
43. Bluebyte Software, Inc. (USA) ............................................. IV-36 (Spain)................................................................................... IV-61
44. Bluemoon Interactive (Estonia) ............................................ IV-36 92. Domarch SL (Loffer) (Spain)................................................ IV-61
45. Bob Earl Racing, Inc. (USA) ................................................ IV-36 93. Dr Mapet DO O (Slovenia) ................................................... IV-62
46. Boss Game Studios (USA).................................................... IV-37 94. Dr. Rolf hein KG (Germany) ................................................ IV-62
47. Boxerjam (USA) ................................................................... IV-37 95. Drzewiarz Ii Spoldzielnia Branzowa (Poland) ...................... IV-62
48. Brand Trégor Assemblage (France) ...................................... IV-37 96. DSI Toys, Inc. (USA)............................................................ IV-63
49. Brandon’s Video Game Exchange (USA)............................. IV-38 97. Dungeon Crawl Software (Canada)....................................... IV-64
50. Brio AB (Sweden) ................................................................ IV-38 98. Echowell Electronic Co., Ltd. (Taiwan)................................ IV-64
51. Broadzest Ind Co., Ltd. (Taiwan).......................................... IV-39 99. Educational Insights, Inc. (USA)........................................... IV-65
52. Bronco, S.R.O (Czech Republic) .......................................... IV-39 100. Efekt D.O.O (Slovenia)......................................................... IV-65
53. Buddapriya Products (Sri Lanka).......................................... IV-39 101. EFKO Hracky (Czech Republic)........................................... IV-65
54. Build Key Manufactory Co., Ltd. (Hong Kong) ................... IV-40 102. EGAMES, Inc. (USA)........................................................... IV-66
55. Bungie (USA) ....................................................................... IV-40 103. Egosoft (Germany)................................................................ IV-66
56. Capcom Co., Ltd. (Japan) ..................................................... IV-41 104. Electronic Arts, Inc. (USA)................................................... IV-67
Table 166: Annual Sales Analysis: 2003-2004 Table 167: Annual Sales Analysis: 2003-2005
(In US$ million) ........................................................... IV-68
(In US$ million) ........................................................... IV-42
Capcom Asia Co., Ltd. (Hong Kong)................................ IV-44 105. Elli Print, Spol SRO (Czech Republic).................................. IV-73
106. Emil Leipold GmbH (Germany) ........................................... IV-73
Capcom Co., Ltd. (Japan) ................................................. IV-44
107. Empire Interactive PLC (London)......................................... IV-74
57. Carnation Innovations Ltd. (Taiwan) .................................... IV-45
108. Enlight Software Ltd. (Hong Kong) ...................................... IV-75
58. Casa Mora-Viraf SL (Spain) ................................................. IV-45
109. Epsitec SA (Switzerland) ...................................................... IV-76
59. Cassidy Brothers PLC (UK).................................................. IV-46
110. Equity Marketing, Inc. (USA) ............................................... IV-77
60. Cauldron Ltd. (Slovakia)....................................................... IV-46
111. ESP Software (UK)............................................................... IV-78
61. Centresoft Ltd. (UK) ............................................................. IV-47 112. Etablissement P. Michel (France).......................................... IV-78
62. Centuri Corporation (USA)................................................... IV-47 113. Everdidac International (Spain)............................................. IV-78
63. CH Products (USA) .............................................................. IV-48 114. Exx, Inc. (USA) .................................................................... IV-79
64. Chang Yu Electronics Co., Ltd. (Taiwan)............................. IV-49 115. Farago & Co (Australia) Pty., Limited (Australia) ................ IV-79
65. Chi Holding, Inc. (USA) ....................................................... IV-49 116. Feuerberg Plastics Ltd. (Israel) ............................................. IV-80
66. Chia Mun Toy Co., Ltd. (Taiwan)......................................... IV-49 117. Firaxis Games (USA)............................................................ IV-80
67. Child Friend Wood Toys Co., Ltd. (Taiwan) ........................ IV-50 118. Fjeld & Halvorsen A/S (Norway).......................................... IV-81
68. City Toys & Gift Co., Ltd. (Thailand)................................... IV-50 119. Flight Avionics Ltd. (UK)..................................................... IV-81
69. Classic Chess And Games, Inc. (USA) ................................. IV-50 120. Flipside, Inc. (USA) .............................................................. IV-82
70. Clementoni SpA (Italy)......................................................... IV-51 121. France Jouets (France) .......................................................... IV-82
71. Co Wise Ent Co., Ltd. (Taiwan)............................................ IV-51 122. Franz Dumke Spielefabrik (Germany) .................................. IV-83
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 16
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
123. Franz Schneider GmbH & CO. KG Spielwarenfabrik 156. iEntertainment Network, Inc. (USA)................................... IV-108
(Germany)............................................................................. IV-83 157. IGN Entertainment, Inc. (USA)........................................... IV-109
124. Full Wisdom Enterprise Co., Ltd. (Taiwan) .......................... IV-84 158. Il Brunellesco, Snc (Italy) ................................................... IV-110
125. Funcom GmbH (Switzerland) ............................................... IV-84 159. IMV Plastics Pty., Ltd. (Australia)...................................... IV-110
126. Gakken Co., Ltd. (Japan) ...................................................... IV-85 160. Innovative Products Development Ltd. (UAE) ................... IV-110
127. Gamecity GmbH (Switzerland)............................................. IV-85 161. Interact Accessories, Inc. (USA) ......................................... IV-111
128. Games Workshop Group PLC (UK) ..................................... IV-86 162. Interplay Entertainment Corporation (USA) ....................... IV-112
129. Gameworld Technologies, Inc. (USA).................................. IV-87 163. Isratoys Ltd. (Israel) ............................................................ IV-114
130. Geko Belo Kypro Ltd. (Cyprus)............................................ IV-87 164. Italfama, Snc (Di A Marsili & C) (Italy) ............................. IV-114
131. Genius Toy Taiwan Co., Ltd. (Taiwan) ................................ IV-87 165. Jakks Pacific, Inc. (USA) .................................................... IV-115
132. Gigawatt Studios (USA) ....................................................... IV-88 Table 176: Half Yearly Sales Analysis: 2004-2005 (H1)
133. Giochi Preziosi SpA (Italy)................................................... IV-88 (In US$ million) ......................................................... IV-115
134. GKB CCTV Co., Ltd. (Taiwan)............................................ IV-89
Table 177: Half-Yearly Sales Analysis by Segment:
135. Gniadek Adam Wytwornia Szachow (Poland)...................... IV-89 2004-2005 (H1) (In US$ million) ............................... IV-115
136. Goldpfeil Aktiengesellschaft (Germany) .............................. IV-89
Table 178: Half-Yearly Sales Analysis by Geographic
137. Goldsieber Spiele Georg Reulein GmbH & Co. KG Region: 2004-2005 (H1) (In US$ million).................. IV-116
(Germany)............................................................................. IV-90
138. Goldwiz Holdings Limited (Hong Kong).............................. IV-90 Table 179: Half-Yearly Sales Analysis by Product
Group: 2004-2005 (H1) (In US$ million) .................. IV-116
139. Gosling Games (Ireland)....................................................... IV-90
140. GPS Cavicchi Srl (Italy) ....................................................... IV-91 Table 180: Annual Sales Analysis: 2003-2004
141. Granna Sp. Z O.O. (Poland).................................................. IV-91 (In US$ million) ......................................................... IV-116
142. Great Ball Ent Co., Ltd . (Taiwan)........................................ IV-92 Table 181: Quarterly Sales Analysis: 2003-2004
143. Habe International Ltd. (Hong Kong) ................................... IV-92 (In US$ million) ......................................................... IV-116
144. Han-Yen Publishing Co., Ltd. (Taiwan) ............................... IV-92 Table 182: Annual Sales Analysis by Segment:
145. Hasbro, Inc. (USA) ............................................................... IV-93 2003-2004 (In US$ million) ....................................... IV-117
Table 168: Half Yearly Sales Analysis: 2004-2005 (H1) Table 183: Annual Sales Analysis by Geographic
(In US$ million) ........................................................... IV-95 Region: 2003-2004 (In US$ million) .......................... IV-117
Table 169: Half-Yearly Sales Analysis by Segment: Table 184: Annual Sales Analysis by Product Group:
2004-2005 (H1) (In US$ million)................................. IV-95 2003-2004 (In US$ million) ....................................... IV-117
Table 170: Half-Yearly Sales Analysis by Product: 166. Jaleco Entertainment (USA)................................................ IV-119
2004-2005 (H1) (In US$ million)................................. IV-96 167. Janex international, Inc. (USA) ........................................... IV-120
Table 171: Annual Sales Analysis: 2003-2004 168. Jean-Marc Bertrand Sprl (Belgium) .................................... IV-120
(In US$ million) ........................................................... IV-96 169. Jenny Cheau Ind Co., Ltd. (Taiwan) ................................... IV-121
170. Jesmar SA (Spain)............................................................... IV-121
Table 172: Quarterly Sales Analysis: 2003-2004
(In US$ million) ........................................................... IV-96 171. Jinn Dah Ind. Plastic Co., Ltd. (Taiwan) ............................. IV-121
172. Joker AG (Switzerland)....................................................... IV-122
Table 173: Annual Sales Analysis by Segment:
173. Jouan Pierre Robert (France)............................................... IV-122
2003-2004 (In US$ million) ......................................... IV-96
174. Jowood Productions Software AG (Austria) ....................... IV-122
Table 174: Annual Sales Analysis by Product: 175. Joyland Pty., Ltd. (Australia) .............................................. IV-123
2003-2004 (In US$ million) ......................................... IV-97 176. Juguetes Cayro, SL (Spain)................................................. IV-123
Table 175: Annual Sales Analysis by Geographic 177. Jumbo International (The Netherlands) ............................... IV-123
Region: 2003-2004 (In US$ million)............................ IV-97 178. Kayak Interactive (USA)..................................................... IV-124
Hasbro BV (Netherlands) ............................................... IV-100 179. Kibri Spielwarenfabrik GmbH (Germany) .......................... IV-126
Hasbro UK Ltd. (United Kingdom) ................................ IV-100 180. Kimble Manufacturing Ltd. (Ireland).................................. IV-127
146. Henderson McPherson Pty., Ltd. (Australia)....................... IV-101 181. Knobel-Hans Bertelsen GmbH (Germany).......................... IV-127
147. Herald Holdings Limited (Bermuda) .................................. IV-102 182. Kod Kod Personnel Services Ltd. (Israel) ........................... IV-128
148. Hermann Rossberg GmbH & Co.KG (Germany)................ IV-103 183. Koei Corporation (USA) ..................................................... IV-128
149. Hess-Holzspielzeug (Germany) .......................................... IV-104 184. Konami Corporation (Japan)............................................... IV-129
150. Hit CZ S R O - Podebradska Papirna (Czech Republic)...... IV-104 Table 185: Annual Sales Analysis: 2003-2005
151. Hopstech Industries Limited (Hong Kong) ......................... IV-105 (In ¥ million) .............................................................. IV-131
152. House Of Marbles (France)................................................. IV-106 Table 186: Annual Sales Analysis by Segment:
153. Hudson Soft Company Limited (Japan) .............................. IV-106 2004-2005 (In ¥ million) ............................................ IV-131
154. Id Software, Inc. (USA) ...................................................... IV-107 Table 187: Annual Sales Analysis by Segment:
155. Idir Freres, SNC (Algeria) .................................................. IV-107 2004-2005 (In ¥ million) ............................................ IV-131
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 17
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 188: Annual Sales Analysis by Segment: 212. Monte Cristo Multimedia (France)...................................... IV-176
2003-2004 (In ¥ million) ............................................ IV-131 213. Moraffware (USA) .............................................................. IV-177
Table 189: Annual Sales Analysis by Segment: 214. MVP Software (USA) ......................................................... IV-177
2003-2004 (In ¥ million) ............................................ IV-132 215. Namco Ltd. (Japan)............................................................. IV-178
Konami Of America, Inc. (USA) .................................... IV-132 Namco Europe Ltd. (UK)................................................ IV-179
185. Krakpol SA (Poland)........................................................... IV-133 Namco Hometek, Inc. (USA).......................................... IV-180
186. Kuang Cheng Ind Co., Ltd. (Taiwan).................................. IV-133 216. Neuron Entertainment, Inc. (USA)...................................... IV-181
187. LA Manufacture Bernoise (Switzerland) ............................ IV-133 217. Neversoft Entertainment (USA) .......................................... IV-181
188. Lavamind Games (USA)..................................................... IV-134 218. Newkidco International, Inc. (USA).................................... IV-182
189. Lego Group (Denmark)....................................................... IV-134 219. Nintendo Co., Ltd. (Japan).................................................. IV-183
Table 190: Annual Sales Analysis: 2003-2004 Nintendo Australia Pty. Ltd. (Australia) ......................... IV-184
(In DKK million)........................................................ IV-134 Nintendo Of Europe GmbH (Germany) .......................... IV-184
220. Nokia Corporation (Finland)............................................... IV-185
190. Lighthouse Toys Ltd. (UK)................................................. IV-135
191. Limenko Korea Enterprises Corporation Ltd. (Korea) ........ IV-135 Table 199: Half Yearly Sales Analysis: 2004-2005 (H1)
192. Lionel Corporation (USA) .................................................. IV-136 (in € million) .............................................................. IV-186
193. Liscianigiochi Srl (Italy) ..................................................... IV-136 Table 200: Half yearly Sales Analysis by Business
194. Little Tikes Company (USA) .............................................. IV-136 Segment: 2004-2005 (H1) (In € million) .................... IV-186
195. Lucas Arts Entertainment Company (USA)........................ IV-137 Table 201: Annual Sales Analysis: 2003-2004
196. Macplay (USA)................................................................... IV-139 (In € million) .............................................................. IV-187
197. Majesco (USA) ................................................................... IV-139 Table 202: Annual Sales Analysis by Business
198. Martin Yaffe International Ltd. (UK).................................. IV-140 Segment: 2003-2004 (In € million)............................. IV-187
199. Marvel Enterprises, Inc. (USA)........................................... IV-141 221. Novalogic, Inc. (USA) ........................................................ IV-197
200. Masenghini SpA (Italy)....................................................... IV-142 222. Ohio Art Company (USA) .................................................. IV-197
201. Massive Developments GmbH (Germany) ......................... IV-142 223. Patch Products, Inc. (USA) ................................................. IV-198
202. Mattel, Inc. (USA) .............................................................. IV-143 224. Piranha Bytes (Germany) .................................................... IV-198
Table 191: Half Yearly Sales Analysis: 2004-2005 (H1) 225. Planet Moon Studios (USA)................................................ IV-199
(In US$ million) ......................................................... IV-144 226. Plastics For Games Ltd. (UK) ............................................. IV-199
Table 192: Half-Yearly Sales Analysis by Segment: 227. Playmates Holdings Limited (Hong Kong) ......................... IV-200
2004-2005 (H1) (In US$ million)............................... IV-144 Table 203: Annual Sales Analysis: 2002-2004
Table 193: Half-Yearly Sales Analysis by Geographic (In US$ million) ......................................................... IV-200
Region: 2004-2005 (H1) (In US$ million) ................. IV-144 228. Playspace, Inc. (USA) ......................................................... IV-201
Table 194: Annual Sales Analysis: 2003-2004 229. Prasid Toys Pvt., Ltd. (India) .............................................. IV-201
(In US$ million) ......................................................... IV-144 230. Professional Games Srl (Italy) ............................................ IV-201
Table 195: Quarterly Sales Analysis: 2003-2004 231. Puzzleworks Corporation (Taiwan)..................................... IV-202
(In US$ million) ......................................................... IV-145 232. Quercetti & C SpA (Italy) ................................................... IV-202
Table 196: Annual Sales Analysis by Segment: 233. Radica Games Ltd. (Hong Kong)........................................ IV-203
2003-2004 (In US$ million) ....................................... IV-145 234. Radio Flyer, Inc. (Japan)..................................................... IV-205
235. Random Games, Inc. (USA)................................................ IV-205
Table 197: Annual Sales Analysis by Geographic
236. Rare Ltd. (UK) .................................................................... IV-206
Region: 2003-2004 (In US$ million).......................... IV-145
237. Ratbag Games (Australia) ................................................... IV-206
Fisher-Price, Inc. (USA) ................................................. IV-147 238. Raven Software (USA) ....................................................... IV-206
203. Melazeta Srl (Italy) ............................................................. IV-148 239. Ravensburger AG (Germany) ............................................. IV-207
204. Mentari Massen Int'l Co., Ltd. (Taiwan) ............................. IV-148 240. Raylight Studios Srl (Italy) ................................................. IV-208
205. MGM Interactive (USA)..................................................... IV-148 241. Red Storm Entertainment, Inc. (USA)................................. IV-208
206. Micro Forte (Australia) ....................................................... IV-149 242. Reflexive Entertainment, Inc. (USA) .................................. IV-208
207. Microforum Italia SpA (Italy) ............................................. IV-149 243. Remedy Entertainment Limited (Finland)........................... IV-209
208. Microids (France) ............................................................... IV-150 244. Ripcord Games (USA) ........................................................ IV-209
209. Microsoft Corporation (USA) ............................................. IV-151 245. Robinson Technologies, Inc. (Japan) .................................. IV-209
Table 198: Annual Sales Analysis: 2003-2004 246. Russ Berrie And Company, Inc. (USA) .............................. IV-210
(In US$ million) ......................................................... IV-156 Table 204: Half Yearly Sales Analysis: 2004-2005 (H1)
210. Midway Home Entertainment, Inc. (USA).......................... IV-174 (In US$ million) ......................................................... IV-211
Midway Games, Inc. (USA) ........................................... IV-175 Table 205: Quarterly Sales Analysis: 2003-2004
211. Monolith Productions, Inc. (USA) ...................................... IV-176 (In US$ million) ......................................................... IV-211
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 18
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
TOYS AND GAMES MCP-2778
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
Table 206: Annual Sales Analysis by Segment: 281. Vermont Teddy Bear Co., Inc. (The) (USA) ....................... IV-244
2003-2004 (In US$ million) ....................................... IV-211 282. Thos Holdsworth & Sons Ltd. (New Zealand) .................... IV-245
Table 207: Annual Sales Analysis by Geographical 283. Thq, Inc. (USA) .................................................................. IV-246
Region: 2003-2004 (In US$ million).......................... IV-212 Table 210: First Quarter Sales Analysis:
247. Sanrio Company Ltd. (Japan) ............................................. IV-216 2005-2006 (Q1) (In US$ million) ............................... IV-246
248. Savannah A/S (Denmark) ................................................... IV-217 Table 211: First Quarter Sales Analysis by Business
249. SCi Entertainment Group (UK)........................................... IV-217 Segment: 2005-2006 (Q1) (In US$ million) ............... IV-247
250. Scientific Toys Of Educational Ind P J S (Iran) .................. IV-217 Table 212: Annual Sales Analysis: 2004-2005
251. Seardel Investment Corporation Ltd. (South Africa)........... IV-218 (In US$ million) ......................................................... IV-247
252. Sega Corporation (Japan).................................................... IV-219 Table 213: Annual Sales Analysis by Business
Table 208: Annual Sales Analysis: 2003-2004 Segment: 2004-2005 (In US$ million)........................ IV-247
(In US$ million) ......................................................... IV-221 Volition, Inc. (USA) ....................................................... IV-248
Sega Of America, Inc. (USA) ......................................... IV-223 284. Titus Interactive SA (France) .............................................. IV-249
SEGA-Europe (UK)........................................................ IV-223 Avalon Hill Games, Inc. (USA) ...................................... IV-250
253. Selecta Spel EN Hobby (The Netherlands) ......................... IV-225 285. Top Wonder Development Ltd. (Hong Kong)..................... IV-251
254. Selegiochi Srl (Italy) ........................................................... IV-225 286. Toptell Technology Int'l Co., Ltd. (Taiwan)........................ IV-251
255. Sevi SpA (Italy) .................................................................. IV-225 287. Toy Pressman Corporation (USA) ...................................... IV-251
256. Shenzhen Futime Manufacturing Ltd. (China).................... IV-225 288. Toy Quest (Honk Kong)...................................................... IV-252
257. Show Mark Ent Co., Ltd. (Taiwan)..................................... IV-226 289. Tress A/S (Denmark) .......................................................... IV-252
258. Sierra Entertainment, Inc. (USA) ........................................ IV-226 290. Troll S R O (Slovakia) ........................................................ IV-252
259. Smoby SA (France)............................................................. IV-227 291. Ty, Inc. (USA) .................................................................... IV-253
260. Sobra AB (Sweden) ............................................................ IV-227 292. Ubi Soft Entertainment (USA) ............................................ IV-255
261. Sony Corporation (Japan) ................................................... IV-228 293. Unique Development Studios AB (Sweden) ....................... IV-255
294. Venta S R O (Slovakia)....................................................... IV-256
Table 209: Annual Sales Analysis 2003-2005
295. Video Networks Ltd. (UK).................................................. IV-256
(In US$ billion) .......................................................... IV-229
296. Vilac SA (France) ............................................................... IV-256
Sony Computer Entertainment Europe (UK) .................. IV-234
297. Vivendi Universal Entertainment (France).......................... IV-257
Sony Computer Entertainment America, Inc. (USA)...... IV-234
298. VTech Holdings Limited (Hong Kong)............................... IV-259
262. South Peak Interactive (USA) ............................................. IV-235
263. Spiderweb Software (USA)................................................. IV-235 Table 214: Annual Sales Analysis: 2004-2005
(In US$ million) ......................................................... IV-259
264. Square Enix Company Ltd. (Japan) .................................... IV-235
265. Stadlbauer (HK) Ltd. (Hong Kong) .................................... IV-236 Table 215: Annual Sales Analysis by Geographical
266. Sterntaler GmbH & CO KG (Germany).............................. IV-236 Regions: 2004-2005 (In US$ million) ........................ IV-260
267. Strategic Studies Group (USA) ........................................... IV-236 Table 216: Annual Sales Analysis by Product
268. Sumy Corporation (Taiwan) ............................................... IV-237 Segment: 2004-2005 (In US$ million)........................ IV-260
269. Sun Red Co., Ltd. (Taiwan) ................................................ IV-237 Table 217: Annual Sales Analysis: 2003-2004
270. Sunstorm Interactive (USA)................................................ IV-238 (In US$ million) ......................................................... IV-260
271. Tak On Baby Toys Limited (Hong kong) ........................... IV-238 Table 218: Annual Sales Analysis by Geographical
272. Takara Co., Ltd. (Japan)...................................................... IV-239 Regions: 2003-2004 (In US$ million) ........................ IV-260
273. Take Two Interactive Software, Inc. (USA)........................ IV-240 299. Wah Shing International Holdings Ltd. (Hong Kong)......... IV-264
274. Talonsoft (USA) ................................................................. IV-241 300. Wanadoo Edition (France) .................................................. IV-265
275. Tarata (New Zealand) ......................................................... IV-241 301. Westwood Studios (USA) ................................................... IV-265
276. TDK Mediactive, Inc. (USA).............................................. IV-242 302. WMS Gaming Incorporation (USA) ................................... IV-266
277. Team Concepts Europe (France)......................................... IV-242 303. Wong Kok & Co. (Singapore)............................................. IV-266
278. Tecmo, Inc. (USA).............................................................. IV-243 304. Zapf Creation AG (Germany) ............................................. IV-267
279. Tecnogiochi Srl (Italy) ........................................................ IV-243 305. Zed Two Games (UK)......................................................... IV-267
280. Theo Klein GmbH (Germany) ............................................ IV-243 306. Zooknowlogy (USA)........................................................... IV-268
TOYS AND GAMES - A GLOBAL STRATEGIC BUSINESS REPORT 01/06 Page 19
This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols.
This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission
