Toys and Games - Global Strategic Business Report

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Toys and Games - Global Strategic Business Report

Description:    This report analyzes the worldwide markets for Toys and Games in Millions of US$. The major
                product segments analyzed are Traditional Toys (Games/Puzzles, Infant/Preschool,
                Activity/Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush Toys, and Other
                Toys and Games), and Video Games. The report provides separate comprehensive analytics for the
                US, Canada, Japan, Europe, Asia-Pacific , Latin America, and Rest of World. Annual forecasts are
                provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also
                provided for these markets with annual market analytics.

                The report profiles 296 companies including many key and niche players worldwide such as
                Activision, Inc., Electronic Arts Inc, Hasbro, Inc., JAKKS Pacific, Inc., Konami Corporation, Konami
                Digital Entertainment Co., Ltd., LEGO Group, Motorsports Authentics, Mattel Inc., Microsoft
                Corporation, Nintendo Co. Ltd., NAMCO BANDAI Holdings Inc., Nokia Corporation, Playmates Toys,
                Inc, Ravensburger AG, Russ Berrie and Company, Inc., Sanrio Company Ltd., Sega Corporation,
                Tarata Toys Ltd, THQ Inc., Toy Quest, and VTech Holdings Ltd. Market data and analytics are
                derived from primary and secondary research. Company profiles are mostly extracted from URL
                research and reported select online sources.




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Contents:       TOYS AND GAMES
                 A GLOBAL STRATEGIC BUSINESS REPORT


                                                 CONTENTS


                  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

                     Study Reliability and Reporting Limitations                  I-1
                     Disclaimers                                     I-2
                     Data Interpretation & Reporting Level:                      I-2
                      CAGR Disparities Between Historic & Current Data                I-2
                      Quantitative Techniques & Analytics                       I-3
                     Product Definitions and Scope of Study                      I-3
                      Traditional Toys                                 I-4
                       Games/Puzzles                                     I-4
                       Infant/Preschool                                 I-4
                       Activity/Construction Toys                          I-4
                       Dolls/Action Figures                              I-4
                       Vehicles/Ride Ons                                 I-5
                       Soft/Plush Toys                                 I-5
                       Other Toys and Games                                  I-5
                      Video Games                                       I-5


                 II. Executive Summary
1. Toys & Games – A Market Insight                                     II-1
   Toys and Games - Not Just “Playthings”                               II-1
   Down the Time Lane                                          II-1
   Current Scenario                                         II-2
   Changing Dynamics Shaping the Future                                  II-2
   Factors Influencing the Toys/Games Industry                            II-3

2. Issues and Trends                                       II-4
   Trends Driving the Industry                                II-4
    The Christmas Factor                                    II-4
    Vulnerability to Changing Fashion/Tastes                       II-4
    Erratic Demand                                        II-4
    Parents Spend Billions on Toys for their children                II-4
     Table 1: Global Market for Children’s Toys (2003): Dollars
     Spent Per Child on Childrens Toys Annually in Select
     Countries - Japan, the UK, France, USA, Europe (average),
     Asia and Oceania, and Africa (includes corresponding
     Graph/Chart)                                        II-5
    Movies, Cartoons and Toys- A Profitable Equation                   II-5
     Licensing Properties of Leading US Companies for Hit Movies
      of 2005                                         II-5
    Life-Like Interactive Toys- Capturing Fancy of All               II-6
    Electronic Edutainment Toys: Every Child’s Desire                  II-6
    Casual Games Soar High                                     II-6
    Corporate Advertising Makes Rapid Inroads into Gaming World               II-7
    Innovative Merchandising Keeps the Business Ticking                   II-7
     Leading Distribution Channels                             II-8
      Table 2: World Market for Toys and Games (2005): Percentage
      Share Breakdown of Dollar Sales by Distribution Channels -
      Mass Merchant/Discount, Toy Stores, Specialty Stores,
      Direct Mail/Pure E-tailer, Dept. Major Chains,
      Electronic/Video, Food/Drug Stores and Others (includes
      corresponding Graph/Chart)                                II-8
    The Global Video Game Market: An Overview                           II-8
     Table 3: World Video Games Market (2005): Percentage Share
     Breakdown of Players by Age Group (includes corresponding
     Graph/Chart)                                        II-8

    Table 4: World PC Games Market (2005): Percentage Share
    Breakdown of Players by Age Group (includes corresponding
    Graph/Chart)                                   II-9

     Table 5: Home Video Game Market in North America (2006):
     Percentage Market Share Breakdown of Leading Players - EA,
     Nintendo, Activision, THQ, Sony, Take2, Capcom, and Others
     (includes corresponding Graph/Chart)                     II-9
     Violent Video Games – Gross Abuse of Entertainment Concept         II-9
   Winds of Change in the Toy Industry                       II-10
    Diversification of Doll Manufacturers                 II-10
    Changing Concepts for Girls’ Toys                      II-10
    Expensive Toys – The New Norm                            II-10
    Mobile Gaming-A Rapidly Developing Market                     II-10
    Online Game to Experience Strong Growth                      II-11
     Table 6: World Online Gaming Market (2004): Percentage Share
     Breakdown by Average Gaming Time Per Day (includes
     corresponding Graph/Chart)                           II-11
   A Future Perspective                               II-11
    Hi-Tech Toys Drive the Market                         II-11

3. Product Overview                                            II-12
   Toys                                                II-12
   Traditional Toys and Games                                    II-12
   Infant/Preschool Toys and Games                              II-12
   Dolls/Action Figures                                  II-12
    Dolls                                           II-12
    Action Figure Toys                                   II-13
   Activity/Construction Toys                               II-13
   Girls’ and Boys’ Toys                                 II-13
    World Market for Toys and Games (2004): Percentage Breakdown
     by Leading Toys for Girls –Barbie, Bratz, Doll, Video
      Games, Dora the Explorer Leap Frog, Care Bears, Cabbage
       Patch Dolls, Elmo, Educational Toys Polly Pocket, My
        Little Pony, American Girl, Video Now, Arts & Crafts
         Supplies Strawberry Shortcake, Disney/Princess Related
          and Stuffed Animals                             II-13
    World Market for Toys and Games (2004): Percentage Breakdown
     by Most Popular Toys for Boys –Video Games, Spiderman,
      Remote Control Toys, Hot Wheels, Trucks, Cars, Legos, Yu-
       Gi-oh, Leap Frog, Elmo, Train Set, Sponge Bob and Others       II-14
   Indoor Games                                          II-15
    Games and Puzzles                                      II-15
   Soft/Plush Toys                                      II-15
   Vehicles/Ride Ons                                     II-15
    Vehicles                                         II-15
    Ride Ons                                          II-15
   Other Toys and Games                                      II-15
   Video Games                                          II-15

4. Toys & Games Industry – An Overview                               II-17
   Facts in Perspective                                  II-17
    Children-More Adult-Like                                II-17
    Intelligent Toys- Flavor of the Day                        II-17
    Licensed Toys –An Important Growth Driver                         II-18
    Technology- The Critical Component                            II-18
    Traditional Toys- Still High on the Popularity Charts           II-19
    Video Games-Paving the Path                                 II-19
    Traditional Toys – Still There, Nevertheless Slowing Down             II-19
    Greater Demand for Pre-Owned Video-Game Consoles:
     Affordability a Major Factor                          II-20
    Rapid Increase in Video-Game Disc Output Goes Unnoticed                   II-20
     Table 7: DVD Replication Outlook in North America: Product
     Segments Independently Analyzed –Video Games and DVD-Video
     (In Million Units) (includes corresponding Graph/Chart)             II-20
    Crucial Factors in the Selection of Toys                    II-21
     10 Top-Rated Christmas Toys and Games Choices (2004 Vs. 2001) II-21
   Changing Perspectives in the Industry– A Brief Study                  II-21
    The Ultimate Toy Box - Technology Brings Radical Changes                 II-21
     Mobile Gaming Market Develops Rapidly                          II-22
    Corporate Advertising – An Essential Component in Success
     Stories                                         II-22
    Right Advertisement and Realism –A Potent Mix                       II-22
    Co-branding with Sports Titles                            II-22
    Other In-game Brands                                     II-23
   The Technology Factor                                   II-23
    Video Games – The Craze Driving the Industry                       II-23
     Technological Evolution Powers Video Gaming Industry                  II-23
     Video Gaming on Internet Boosts Market                         II-23
     Intense Competition in Video Gaming Market                       II-24

5. Recent Industry Activity                             II-25
   DreamWorks and THQ Reach An Agreement                           II-25
   Marvel Entertainment and THQ Signs Licensing Agreement             II-25
   THQ Acquires Elephant Entertainment Games Business                II-25
   Jakks Pacific Inks Agreement with MGM                      II-25
   Jakks Pacific(R) Enters into Global Licensing Agreement        II-26
Solid State Networks Partners with Alchemic Dream                    II-26
WWE Inks a Multi-year Licensing Deal with Mattel                   II-26
K’NEX Inks a Distribution Agreement with TOMY                       II-26
PEP to Acquire DWI                                     II-26
Disney Interactive Studios Acquires Gamestar                      II-27
ImagiTrend to Take Over Castle Technologies                       II-27
Vivendi Receives EU Approval for Acquisition of Controlling
 Interest in Activision                              II-27
The9 Acquires Minority Stake in G10                          II-27
SilverBirch to Take Over Lighthouse                         II-27
Hornby Acquires Corgi Classics                            II-27
SK Telecom Acquires Stake in Shanghai Magicgrids                     II-28
RealNetworks to Spin Off Global Casual Games Business                  II-28
Autodesk Acquires Kynogon                                  II-28
Electronic Arts to Acquire Hands-On Mobile Korea                   II-28
Mandalay Media to Acquire Green Screen Interactive                   II-28
Intertek Introduces Safety Tested Certification for Toy Makers II-28
JAKKS Pacific Inks an Agreement With TNA                          II-29
Blue Fang Games and THQ Inks a Development Agreement                        II-29
Fisher-Price® Collaborates with ToyQuest to Produce Brand New
 Program                                           II-29
THQ Wireless Sings Multi-Year Agreement with Playboy Enterprises II-29
Boss Media Takes Over Dynamite Idea                             II-29
Hasbro Takes Over Trivial Pursuit Brand                       II-30
Imperial Toy® to Acquire One Stop Toy®                            II-30
Signature Devices to Take Over Ascended Entertainment                   II-30
Grand Toys International to Take Over Wham-O                         II-31
Pyramid Saimira Takes Over Controlling Stake in Aurona
 Technologies                                       II-31
Jump Games Ties Up with Manchester United Football Club                  II-31
Elmers Products Takes Over James Galt & Co                        II-31
RealNetworks Completes Acquisition of Trymedia                      II-32
Brainytoys Acquires Marshmallow Fun Co                           II-32
Brainytoys Takes Over Reveal Entertainment                        II-32
Brainytoys Inks an Agreement with Classic Media                     II-32
Take-Two Interactive Takes Over Illusion Softworks                  II-32
Red Pearl Acquires Lightning Poker                          II-32
Glu Mobile to Acquire Superscape                            II-33
HaPe Completes Acquisition of Odyssey Toys                        II-33
Actiga Completes the Acquisition of Qmotions                     II-33
The Step2 Co to Take Over Thinkactivity                        II-33
Indiagames Partners with PopCap® Games                              II-33
THQ Takes Over Big Huge                                   II-34
7seas Tech Takes Over Neodelight                             II-34
Hasbro Takes Over Cranium                                  II-34
Ultizen Games Takes Over Mo-Star                              II-34
Nokia Extends Games Distribution Channels in China and Taiwan              II-35
JAKKS Extends Licensing Agreement with NAMCO BANDAI Games America II-35
Electronic Arts to Invest in Neowiz Corp                     II-35
Phantom EFX Enters into an Agreement with Phantom Fiber                   II-35
CDC Games and Sonokong Extends Online Gaming Partnership                     II-36
THQ Ties up With Zuffa                                  II-36
The LEGO® Group and NetDevil® to Co-Develop MMOG                            II-36
Nunchuck Games and EA Join Forces to Co-Publish Ninja Reflex              II-36
Electronic Arts Joined Forces with HASBRO                       II-36
JAKKS Pacific and Discovery Signs Master Toy License Agreement II-37
Electronic Arts Enters into a Distribution Agreement with Wmode II-37
Sababa Toys and Front Porch Merge                              II-37
Finet Completes the Acquisition of Tianchang                    II-37
Game Group Plc Acquires Games Station                            II-38
Matrix Holdings Completes the Acquisition of Funrise Toy Corp           II-38
RealNetworks Completes the Acquisition of Game Trust                   II-38
Ujogo Completes the Acquisition of Gaming Everywhere                    II-38
Accel Partners Completes the Acquisition of Gameforge                     II-38
CNET Networks Completes the Acquisition of Gamekult                         II-38
THQ Signs New Deal with Lucasfilm                               II-39
Tezuka Selects SNAP Mobile to Develop Astro Boy games for
 Java-Enabled Mobile Phones                                  II-39
D3Publisher Selects SNAP Mobile for Mobile Gaming                        II-39
Nokia Enters Collaboration with G-mode to Introduce
 Multiplayer Mobile Games                                  II-39
Nokia to Tie Up with Vivendi Games                             II-39
Digital Chocolate to Develop Games for Nokia’s N-Gage Platform II-40
THQ Acquires Universomo                                     II-40
THQ Signs Agreement with Shanda                                   II-40
Glu Mobile to Publish Mobile Games on the N-Gage Platform                     II-40
THQ Enters Exclusive Licensing Agreement with Games Workshop                      II-41
THQ Enters into a Joint Venture with Big Huge Games                       II-41
Vivendi and Activision Enter into a Deal to Form Activision
 Blizzard                                          II-41
Jakks Pets and Toys “R” Collaborate to Introduce a Line of Pet
 Products                                           II-42
TPG Plans to Acquire Stake in a Japanese Toy Manufacturer                    II-42
SK Telecom Enters into an Agreement with Hi Korea                        II-43
Probability Signs 3-Year Contract with Rank Group                      II-43
Conspiracy Entertainment and RTL Games Sign Publishing Agreement II-43
CDC Games Acquires OPTIC                                      II-43
PopCap Games Takes Over Retro64                                    II-43
Along Mobile Enters into an Agreement with Beijing You Jie                 II-43
Shanda Signs Agreements with Game Operators to Promote its
 Self-Developed Games                                      II-44
Zoo Digital Enters into an Agreement with Mattel                     II-44
Artificial Life Enters into Agreement with STAR                   II-44
GameStop Corp Plans to Take Over Rhino Video Games                            II-44
Artificial Life Enters into an Alliance with Bob Mobile           II-45
India Games Enters into an Alliance with BSNL                        II-45
eBet Signs an Exclusive Supply Agreement with Octavian
 International                                       II-45
Excelligence Learning Completes Acquisition of Angeles Toy                 II-45
RealNetworks Completes Acquisition of Atrativa                       II-45
Sense Holdings Acquires Majority Stake in Big Tree Toys                   II-45
The Walt Disney Completes Acquisition of Club Penguin                     II-46
Winning Edge to Take Over ProGames Network                               II-46
Mattel Takes Over Origin                                  II-46
Global Netoptex Takes Over Online Game Services                          II-46
Shuffle Master Acquires Progressive’s Table Game Division                  II-46
MumboJumbo Takes Over Ritual                                     II-47
MGA Acquires Controlling Interest in Smoby                          II-47
Mad Catz Takes Over JOYTECH                                    II-47
Providence Acquires Minority Interest in ZeniMax                     II-47
Warner Bros to Acquire TT Games                                 II-47
Twistbox Entertainment Takes Over Atlas Mobile                         II-47
THQ Completes the Acquisition of Mass Media                           II-48
Nature Vision Takes Over Cass Creek International                      II-48
BabyUniverse Merges with eToys                                 II-48
Digital Trends Takes Over Embassy Multimedia                           II-48
FUN Technologies Takes Over Teagames                                 II-48
Mattel to Acquire Radica                                 II-48
Vornado Acquires Toys “R” Us Stores                             II-49
Playstar to Form a Joint Venture with Function                     II-49
m-Wise Collaborates with Divine Group                             II-49
RealNetworks Signs Distribution Deals with Three Major ISPs                  II-49
Jakks Pacific Acquires Pet Pal Corporation                      II-49
Funskool India Signs an Agreement with Walt Disney                        II-50
AFL Enters into an Agreement with EA                             II-50
Russ Berrie Enters into a Partnership with Sanrio International II-50
   Toys R Us Enter into an Agreement to Sell Businesses              II-50
   JAKKS Pacific Inc. and Warner Bros. Enters into an Agreement          II-50
   JAKKS Enters into a Licensing Agreement with WPT                  II-51
   PopCap Games Signs an Agreement to Acquire Sprout Games                  II-51
   Activision Inc., Acquires Beenox Inc                      II-51
   Navarre Corporation Takes Over FUNimation                       II-52
   Action Products Acquires Marketing Rights for Creative Games          II-52
   Electronic Arts Takes Over Ubisoft Entertainment               II-52
   Radica Games Limited Signs an Agreement With Codemasters® and
    Sega®) Toys                                        II-52
   JAKKS Signs Licensing Agreement with Sony Pictures Consumer
    Products                                        II-53
    JAKKS Enters into a Licensing Agreement With Tecmo                 II-53
   Lego to Shut Down Packaging Plant in South Korea                  II-53
   U.S. Mattel to Shut Down Mattel Manufacturing Europe               II-53

6. Select Global Product Innovations/Introductions                 II-54
   EA Launches EA Sports Freestyle Sub-Brand                       II-54
   EA and Steven Spielberg Unveil High Energy BOOM BLOX™                     II-54
   ToyQuest Launches Planetcare Toy Range in the US                    II-54
   Nintendo Introduces WiiWare Game Service                        II-55
   Mega Brands to Introduce High-Tech Toys                        II-55
   EA Launches EA SPORTS Family Play                            II-55
   Toys "R" Us Introduces Exclusive Eco-Friendly Toys               II-55
   CDC Games Launches Online Video Game in the Popular Manga-Style II-55
   THQ Introduces the Latest Video Game, Dancing with the Stars             II-56
   Disney Consumer Unwraps Robotic Toy Products                        II-56
   VTech Unveils High-End Learning Toys                         II-56
   JAKKS Pacific Launches a New Range of Interactive Toys and Games II-57
   JAKKS Pacific Launches Fancy Nancy Line of Dolls and Accessories II-57
   Nokia Unleashes Nokia N-Gage Mobile Games Service                     II-58
   Activision Unveils Barbie(TM) as The Island Princess Video Game II-58
   THQ Releases New Video Game, Conan®                               II-59
   THQ Releases Ratatouille Video Game                          II-59
   Zen Studios Releases Free Buccaneer Table for Pinball FX             II-59
   EA Unveils SKATE Videogame for Playstation 3                    II-59
   Activision Unveils Spider-Man 3 Video Game                     II-59
   Playmates Toys Expands its Dino Product Range                     II-59
   EA and Warner Bros Introduce Harry Potter Videogame                    II-60
   EA Introduces Wing Commander in Xbox Live Arcade                      II-60
   Microsoft Launches XNA Game Studio 2.0                         II-60
   THQ Launches New Video Game Nicktoons                             II-60
   THQ Releases Avatar the New Video Game                           II-60
   Playmates Toys Introduces Struts, Step Into Fashion                II-61
   Buzztime Introduces Latest Interactive Trivia Games               II-61
   Hasbro Unveils Spider Man Toys                            II-61
   Hudson Entertainment to Release the New Bomberman Live for Xbox II-61
   Microsoft Corp. Releases Xbox 360™ Family Console                   II-61
   Microsoft Offers Two Free Games with Xbox 360 Console                  II-62
   Microsoft and NAMCO BANDAI Jointly Release New PAC-MAN Mazes                  II-62
   Microsoft to Release Xbox 360 Elite                      II-62
   LEGO Launches New collection of Toys                         II-62
   Hasbro Offers I-DOG, an Interactive Pet                     II-63
   Electronic Arts and Nintendo to Introduce New Game                  II-63
   Jakks Pacific Introduces Madden ’95 and NHL ‘95                  II-63
   Electronic Arts (EA) to Release FIFA STREET                   II-64
   Hasbro Unveils Mr. Potato Head                           II-64
   Electronic Arts Introduces NBA STREET V3                      II-64
   THQ Inc Announces Launch of Upgraded Version of Juiced, a
    Street Racer                                     II-64
   Nokia Announces Ever Fighting Game - King of Fighters                II-64
   Hasbro Inc Launches Toys, Games and Lifestyle Products                II-64
   Lego® Introduces New Product Lego® City                          II-65
  Tiger Electronics Re-launches Furby, Toy for Kids               II-65
  THQ Introduces a Follow-up of The Incredibles                   II-65
  THQ Unveils The New Scooby-Doo! Unmasked                            II-66
  THQ Introduces New Game-Play Mode for MotoGP3                         II-66
  THQ Launches Banjo-Pilot                                II-66
  Shockwave and Mattel Launches Hot Wheels                           II-66
  Nintendo Introduces Pennant Chase Baseball                        II-67
  Electronic Arts Launches The Godfather Video Game                    II-67

7. Focus on Select Global Players                           II-68
   Activision, Inc. (US)                              II-68
   Electronic Arts Inc. (US)                            II-68
   Hasbro, Inc. (US)                                  II-68
   JAKKS Pacific Inc. (US)                              II-69
   Konami Corporation (Japan)                               II-69
    Konami Digital Entertainment Co., Ltd (JAPAN)                  II-69
   LEGO Group (Denmark)                                     II-69
   Motorsports Authentics (USA)                             II-70
   Mattel Inc (US)                                   II-70
   Microsoft Corporation (US)                            II-70
   Nintendo Co. Ltd. (Japan)                             II-71
   NAMCO BANDAI Holdings Inc. (Japan)                             II-71
   Nokia Corporation (Finland)                            II-71
   Playmates Toys, Inc (USA)                               II-71
   Ravensburger AG (Germany)                                  II-72
   Russ Berrie and Company, Inc. (US)                           II-72
   Sanrio Company Ltd. (Japan)                               II-72
   Sega Corporation (Japan)                               II-73
   Tarata Toys Ltd (New Zealand)                             II-73
   THQ Inc. (US)                                     II-73
   Toy Quest (US)                                     II-74
   VTech Holdings Ltd (Hong Kong)                             II-74

8. Global Market Perspective                              II-75
   Table 8: World Recent Past, Current and Future Analysis for
   Toys and Games by Geographic Region/Country – US, Canada,
   Japan, Europe, Asia-Pacific (excluding Japan), Latin America
   and Rest of World Markets Independently Analyzed with Annual
   Demand Figures in US$ Million for Years 2001 through 2010
   (includes corresponding Graph/Chart)                       II-75

  Table 9: World Long Term Projections for Toys and Games by
  Geographic Region/Country – US, Canada, Japan, Europe,
  Asia-Pacific (excluding Japan), Latin America and Rest of
  World Markets Independently Analyzed with Annual Demand
  Figures in US$ Million for Years 2011 through 2012 (includes
  corresponding Graph/Chart)                              II-76

  Table 10: World Historic Review for Toys and Games by
  Geographic Region/Country – US, Canada, Japan, Europe,
  Asia-Pacific (excluding Japan), Latin America and Rest of
  World Markets Independently Analyzed with Annual Demand
  Figures in US$ Million for Years 1991 through 2000 (includes
  corresponding Graph/Chart)                              II-77

  Table 11: World 15-Year Perspective for Toys and Games by
  Geographic Region/Country – Percentage Breakdown of Dollar
  Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
  Japan), Latin America and Rest of World Markets for Years
  1998, 2008, and 2012 (includes corresponding Graph/Chart)                II-78

  By Product Category/Segment                                II-79
Table 12: World Recent Past, Current and Future Analysis for
Traditional Toys by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart)                      II-79

Table 13: World Long Term Projections for Traditional Toys by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart)                             II-80

Table 14: World Historic Review for Traditional Toys by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                              II-81

Table 15: World 15-Year Perspective for Traditional Toys by
Geographic Region/Country – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1998, 2008, and 2012 (includes corresponding Graph/Chart)           II-82

Table 16: World Recent Past, Current and Future Analysis for
Games/Puzzles by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart)                      II-83

Table 17: World Long Term Projections for Games/Puzzles by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart)                             II-84

Table 18: World Historic Review for Games/Puzzles by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                             II-85

Table 19: World 15-Year Perspective for Games/Puzzles by
Geographic Region/Country – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1998, 2008, and 2012 (includes corresponding Graph/Chart)           II-86

Table 20: World Recent Past, Current and Future Analysis for
Infant/Preschool Toys by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Demand Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart)                   II-87

Table 21: World Long Term Projections for Infant/Preschool
Toys by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart)                      II-88

Table 22: World Historic Review for Infant/Preschool Toys by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                             II-89

Table 23: World 15-Year Perspective for of Infant/Preschool
Toys by Geographic Region/Country – Percentage Breakdown of
Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 1998, 2008, and 2012 (includes corresponding
Graph/Chart)                                      II-90

Table 24: World Recent Past, Current and Future Analysis for
of Activity/Construction Toys by Geographic Region/ Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently
Analyzed with Annual Demand Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart)              II-91

Table 25: World Long Term Projections for of Activity/
Construction Toys by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart)                      II-92

Table 26: World Historic Review for Demand of Activity/
Construction Toys by Geographic Region/Country – US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart)                      II-93

Table 27: World 15-Year Perspective for Activity/Construction
Toys by Geographic Region/Country – Percentage Breakdown of
Dollar Demand for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 1998, 2008, and 2012 (includes corresponding
Graph/Chart)                                      II-94

Table 28: World Recent Past, Current and Future Analysis for
Dolls/Action Figures by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Demand Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart)                   II-95

Table 29: World Long Term Projections for Dolls/Action
Figures by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart)                      II-96

Table 30: World Historic Review for Dolls/Action Figures by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                             II-97

Table 31: World 15-Year Perspective for Dolls/Action Figures
by Geographic Region/Country – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1998, 2008, and 2012 (includes corresponding Graph/Chart)     II-98

Table 32: World Recent Past, Current and Future Analysis for
Vehicles/Ride Ons by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart)                      II-99

Table 33: World Long Term Projections for Vehicles/Ride Ons
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart)                             II-100

Table 34: World Historic Review for Vehicles/Ride Ons by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                             II-101

Table 35: World 15-Year Perspective for of Vehicles/Ride Ons
by Geographic Region/Country – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1998, 2008, and 2012 (includes corresponding Graph/Chart)     II-102

Table 36: World Recent Past, Current and Future Analysis for
Soft/Plush Toys by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Demand Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart)                      II-103

Table 37: World Long Term Projections for Soft/Plush Toys by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart)                             II-104

Table 38: World Historic Review for Soft/Plush Toys by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Demand
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart)                             II-105

Table 39: World 15-Year Perspective for Soft/Plush Toys by
Geographic Region/Country – Percentage Breakdown of Dollar
Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
    1998, 2008, and 2012 (includes corresponding Graph/Chart)          II-106

    Table 40: World Recent Past, Current and Future Analysis for
    Other Toys and Games by Geographic Region/Country - US,
    Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
    America and Rest of World Markets Independently Analyzed with
    Annual Demand Figures in US$ Million for Years 2001 through
    2010 (includes corresponding Graph/Chart)                   II-107

    Table 41: World Long Term Projections for Other Toys and
    Games by Geographic Region/Country - US, Canada, Japan,
    Europe, Asia-Pacific (excluding Japan), Latin America and
    Rest of World Markets Independently Analyzed with Annual
    Demand Figures in US$ Million for Years 2011 through 2015
    (includes corresponding Graph/Chart)                      II-108

    Table 42: World Historic Review for Other Toys and Games by
    Geographic Region/Country – US, Canada, Japan, Europe,
    Asia-Pacific (excluding Japan), Latin America and Rest of
    World Markets Independently Analyzed with Annual Demand
    Figures in US$ Million for Years 1991 through 2000 (includes
    corresponding Graph/Chart)                             II-109

    Table 43: World 15-Year Perspective for Other Toys and Games
    by Geographic Region/Country – Percentage Breakdown of Dollar
    Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
    Japan), Latin America and Rest of World Markets for Years
    1998, 2008, and 2012 (includes corresponding Graph/Chart)     II-110

    Table 44: World Recent Past, Current and Future Analysis for
    Video Games by Geographic Region/Country - US, Canada, Japan,
    Europe, Asia-Pacific (excluding Japan), Latin America and
    Rest of World Markets Independently Analyzed with Annual
    Demand Figures in US$ Million for Years 2001 through 2010
    (includes corresponding Graph/Chart)                      II-111

    Table 45: World Long Term Projections for Video Games by
    Geographic Region/Country - US, Canada, Japan, Europe,
    Asia-Pacific (excluding Japan), Latin America and Rest of
    World Markets Independently Analyzed with Annual Demand
    Figures in US$ Million for Years 2011 through 2015 (includes
    corresponding Graph/Chart)                             II-112

    Table 46: World Historic Review for Video Games by Geographic
    Region/Country – US, Canada, Japan, Europe, Asia-Pacific
    (excluding Japan), Latin America and Rest of World Markets
    Independently Analyzed with Annual Demand Figures in US$
    Million for Years 1991 through 2000 (includes corresponding
    Graph/Chart)                                      II-113

    Table 47: World 15-Year Perspective for Video Games by
    Geographic Region/Country – Percentage Breakdown of Dollar
    Demand for US, Canada, Japan, Europe, Asia-Pacific (excluding
    Japan), Latin America and Rest of World Markets for Years
    1998, 2008, and 2012 (includes corresponding Graph/Chart)          II-114


III. MARKET

 1. The United States                                   III-1
    A.Market Analysis                                  III-1
     Outlook                                       III-1
     Market Primer                                    III-1
 Structure                                     III-1
  Table 48: US Market for Dolls, Toys, and Games (2007):
  Percentage Market Share Breakdown of Leading Players -
  Mattel Inc., Hasbro Inc, Mounte LLC, and Others (includes
  corresponding Graph/Chart)                             III-1
Trends Mapping the Future                               III-2
 Increased Focus on License Acquisitions                     III-2
 American-Made Toys Set to Rebound                             III-2
 Cyclical Nature of the US Toy Industry                    III-2
  US Market for Toys and Games (2004): Breakup of 12 Most
   Popular Toys by Manufacturers – Cranium, Mattel,
    SpinMaster, MGA Entertainment, Play Along, Fisher-Price,
     JAKKS Pacific Inc, Radica Games Ltd, Bandai Co. Ltd,
      Hasbro and Vtech Holdings                         III-3
 Ethnic Groups and Multicultural Toys                      III-3
 The China Factor                                  III-3
 Declining Costs of Imported Products                       III-4
 “Entertoyment”                                    III-4
 Traditional Toys Still Game                          III-4
 Consumer’s Gifting Habits Drive Doll Sales                   III-4
  Table 49: US Market for Toys and Games (2004): Percentage
  Share Breakdown of Dollars Spent by Grandparents on
  Leading Retailers - Wal-Mart, Toys R Us, Target, Kmart,
  KB Toys and Other Retailers (includes corresponding
  Graph/Chart)                                    III-5
 Violent Videogames Add to the Concern of Parents                  III-5
  US Market for Videogames (2008): Listing of Top 25 Titles
   by Publisher                                 III-6
  US Market for Console Games (2006): Listing of Top-10
   Games by Publisher                                III-6
  US Market for PC Games (2006): Listing of Top-10 Games by
   Publisher                                   III-7
 Supply Chain Analysis                               III-7
 All Old Things Become New Again                            III-7
 Continued Expansion                                  III-8
  Table 50: US Console Software Market (2005): Percentage
  Share Breakdown by Platform –PlayStation2, Xbox and
  GameCube (includes corresponding Graph/Chart)                     III-8

 Table 51: US Market for PC Games (2006): Percentage Market
 Share Breakdown of Select PC Game Publishers - Electronic
 Arts, Microsoft Corp., Vivendi Corp., Take 2 Interactive
 Corp., THQ, Activision, Atari, LucasArts, Ncsoft, Ubisoft,
 and Others (includes corresponding Graph/Chart)            III-8

  Table 52: US Market for Videogame Software: Percentage
  Market Share Breakdown of Leading Players for the Month of
  March 2008 (includes corresponding Graph/Chart)                III-9
 Consumer Product Companies Develop Branded Electronic Games                III-9
 Distribution and Retailing in US Toy Market                III-9
  Table 53: US Market for Toys (2003-2005): Percentage Share
  Breakdown of Value Sales by Retail Channel – Mass
  Merchant/Discount, Toy Stores, Electronic Video, Specialty
  Stores, Direct Mail/Pure E-Tailer, Food/Drug Stores,
  Department/Major Chains and Others (includes corresponding
  Graph/Chart)                                    III-10
 Leading Retailers                                III-11
  Table 54: US Toys and Games Market (2004 & 2005):
  Percentage Share Breakdown by Leading Retailers –Wal-
  Mart, Toys ‘R Us, Target, K-Mart, KBToys, Michaels’,
  Meijer, Big Lot, Shopko, Wal-Greens and Others (includes
  corresponding Graph/Chart)                            III-11
Export & Import Statistics                           III-12
      Table 55: US Exports of Toys, Dolls, and Games (2007):
      Percentage Breakdown of Export Value by Select Destination
      Countries - Mexico, Canada, Hong Kong, United Kingdom,
      Brazil, Paraguay, Australia, Singapore, Chile, Japan, and
      Others (includes corresponding Graph/Chart)               III-12

      Table 56: US Imports of Toys, Dolls, and Games (2007):
      Percentage Breakdown of Import Value by Country of Origin -
      China, Japan, Mexico, Taiwan, and Others (includes
      corresponding Graph/Chart)                         III-12

      Table 57: US Exports of Dolls (2006): Percentage Breakdown
      of Export Value by Select Destination Countries - Canada,
      Mexico, United Kingdom, Japan, Hong Kong, Germany, the
      Netherlands, and Others (includes corresponding
      Graph/Chart)                                     III-13

      Table 58: US Imports of Dolls (2006): Percentage Breakdown
      of Import Value by County of Origin - China, Indonesia,
      Hong Kong, and Others (includes corresponding Graph/Chart)        III-13
     Recent Industry Activity                             III-13
     Product Innovations/Introductions                        III-28
     Leading Players                                   III-39
     Leading Players in the Online Toys Market                   III-43
    B.Market Analytics                                  III-44
     Table 59: US Recent Past, Current and Future Analysis for
     Toys and Games by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2001 through 2010 (includes corresponding
     Graph/Chart)                                      III-44

     Table 60: US Long Term Projections for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 2011 through
     2015 (includes corresponding Graph/Chart)                  III-45

     Table 61: US Historic Review for Toys and Games by Product
     Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-46

     Table 62: US 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-47

 2. Canada                                            III-48
A. Market Analytics                                 III-48
 Outlook                                        III-48
 Market Overview                                    III-48
 Factors Affecting Demand                               III-48
  Expenditure Incurred on Leisure and Education                III-48
  Child Population                                III-48
 Puzzle Games on the Rise                               III-49
 Video Games                                       III-49
  Video Games Market in Canada (2006): Listing of Top-10
   Games by Publisher                                III-49
 Export & Import Statistics                           III-49
  Table 63: Canadian Exports of Dolls (2006): Percentage
  Breakdown of Export Value by Select Destination Countries -
  United States, Hong Kong, and Others (includes
  corresponding Graph/Chart)                             III-49

  Table 64: Canadian Imports of Dolls (2006): Percentage
  Breakdown of Import Value by Country of Origin - China,
  Indonesia, United States, and Others (includes
  corresponding Graph/Chart)                                III-50
 Competitive Scenario: Year 2005                              III-50
  Canadian Dolls                                     III-50
   Table 65: Canadian Market for Dolls (2005): Percentage
   Share Breakdown of Value Sales by Leading Players- Mattel,
   Hasbro, Bandai, Irwin Toys, Mega Bloks Inc, Corolle and
   Others (includes corresponding Graph/Chart)                     III-50
  Activity/Construction                                III-51
   Table 66: Canadian Activity/Construction Toys Market
   (2005): Percentage Share Breakdown of Value Sales by
   Leading Players- Lego, Mega Bloks, Playmobil, Vecta
   Blocks, Brio, Alary Games, and Others (includes
   corresponding Graph/Chart)                               III-51
  Indoor Games                                        III-51
   Table 67: Canadian Indoor Games Market (2005): Percentage
   Share Breakdown of Value Sales by Leading Players -
   Hasbro, Stewart House, Wrebbit, Zibbers and Others
   (includes corresponding Graph/Chart)                         III-51
  Infant/Pre-School                                   III-51
   Table 68: Canadian Infant/Pre-School Games Market (2005):
   Percentage Share Breakdown of Value Sales by Leading
   Players- Fisher Price/Mattel, Hasbro, Kooshies Baby, Kids
   Motion, International Playthings, Zibbers, and Others
   (includes corresponding Graph/Chart)                         III-51
  Model-Wheeled Vehicles                                  III-52
   Table 69: Canadian Model-Wheeled Vehicles Market (2005):
   Percentage Share Breakdown of Value Sales by Leading
   Players- Mattel, Spin Masters, KSM KOBAL, Zibbers,
   Borgfeldt Canada, Grand Toys, and Others (includes
   corresponding Graph/Chart)                               III-52
  Soft/Plush Toys                                    III-52
   Table 70: Canadian Soft/Plush Toys Market (2005):
   Percentage Share Breakdown of Value Sales by Leading
   Players- Hasbro, Mattel, Rainbow Fun, Kids Motion, and
   Others (includes corresponding Graph/Chart)                     III-52
  Console Games                                        III-52
   Table 71: Canadian Console Games Market (2005): Percentage
   Share Breakdown of Value Sales by Leading Players -
   Nintendo, Electronic Arts, THQ, Hasbro and Others
   (includes corresponding Graph/Chart)                         III-52
  Computer Games                                         III-53
   Table 72: Canadian Computer Games Market (2005):
   Percentage Share Breakdown of Sales by Leading Companies-
   Lucas Arts, Microsoft, Electronic Arts, Havas Interactive,
       Hasbro Interactive and Others (includes corresponding
       Graph/Chart)                                       III-53
      Distribution Channels                                  III-53
       Table 73: Canadian Traditional Toys & Games Market (2005):
       Percentage Share Breakdown of Sales by Distribution
       Channel - Supermarkets, Toy Specialists, Department
       Stores, Mail Order, and Others (includes corresponding
       Graph/Chart)                                       III-53
      Console and Computer Games                                   III-53
       Table 74: Canadian Console & Computer Games Market (2005):
       Percentage Share Breakdown of Sales by Channels of
       Distribution- Electronic Retailers, Toy Specialists,
       Audio/Video Specialists, Supermarkets, and Others
       (includes corresponding Graph/Chart)                         III-53
     Recent Industry Activity                                 III-54
    B.Market Analytics                                      III-54
     Table 75: Canadian Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/ Segment- Traditional
     Toys (Games/Puzzles, Infant/ Preschool,
     Activity/Construction Toys, Dolls/Action Figures,
     Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games)

     and Video Games Markets Independently Analyzed with Annual
     Demand Figures in US$ Million for Years 2001 through 2010
     (includes corresponding Graph/Chart)                   III-54

     Table 76: Canadian Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-55

     Table 77: Canadian Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-56

     Table 78: Canadian 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-57

 3. Japan                                            III-58
    A. Market Analytics                                  III-58
      Outlook                                        III-58
      Market Overview                                    III-58
      Child Population                                 III-59
      Toy Manufacturers Diversify Target Audiences                 III-59
      Consumption Trends                                   III-60
       Classification of Toys and Games in the Japanese Market         III-60
       Categorization by Consumer Segments                        III-61
     New Product Developments                                  III-61
     Players in the Japanese Market                           III-61
      Table 79: Home Video Game Market in Japan (2006):
      Percentage Market Share Breakdown of Leading Players -
      Nintendo, Bandai, Konami, Square-Enix, Sony Computer
      Entertainment, Namco, Capcom, Koei, and Others (includes
      corresponding Graph/Chart)                              III-61
     Import Scenario                                    III-62
      Table 80: Japanese Toys Imports (2002-2004): Percentage
      Share Breakdown by Supplier – China, USA, Taiwan,
      Philippines and Thailand (includes corresponding
      Graph/Chart)                                     III-62
     Competitive Scenario: Year 2005                            III-62
      Dolls                                        III-62
       Table 81: Japanese Dolls Market (2005): Percentage Share
       Breakdown of Sales by Leading Players- Medicom, Bandai,
       Sekiguchi, Takara, Iwaya, and Others (includes
       corresponding Graph/Chart)                             III-62
      Activity/Construction                              III-63
       Table 82: Japanese Activity/Construction Toys Market
       (2005): Percentage Share Breakdown of Value Sales by
       Leading Players- Takara, Lego Japan, Bandai, People, and
       Others (includes corresponding Graph/Chart)                   III-63
      Indoor Games                                      III-63
       Table 83: Japanese Indoor Games Market (2005): Percentage
       Share Breakdown of Sales by Leading Players- Epoch,
       Apollo-sha, Hanayama, People, and Others (includes
       corresponding Graph/Chart)                             III-63
      Infant/Pre-School                                 III-63
       Table 84: Japanese Infant/Pre-School Toys/Games Market
       (2005): Percentage Share Breakdown of Sales by Leading
       Players- Bandai, Apollo-sha, People, Combi and Others
       includes corresponding Graph/Chart)                       III-63
      Model-Wheeled                                      III-64
       Table 85: Japanese Model-Wheeled Toys Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Tomy, Tamiya, Epoch Taiyo Kogyo, Nikko and Others
       (includes corresponding Graph/Chart)                       III-64
      Soft/Plush Toys                                  III-64
       Table 86: Japanese Soft/Plush Market (2005): Percentage
       Share Breakdown of Sales by Leading Players- Sekiguchi,
       Bandai, Sun Arrow, Nakajima, Sony Creative, and Others
       (includes corresponding Graph/Chart)                       III-64
      Console Games                                      III-64
       Table 87: Japanese Console Games Market (2005): Percentage
       Share Breakdown of Value Sales by Leading Players- Sony,
       Konami, Nintendo, Capcom, Namco, and Others (includes
       corresponding Graph/Chart)                             III-64
      Computer Games                                       III-65
       Table 88: Japanese Computer Games Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Koei, Microsoft, Artdink, Systemsoft, Imagineer, and
       Others (includes corresponding Graph/Chart)                   III-65
     Recent Industry Activity                             III-65
     Select Product Innovations/Introductions                     III-66
     Key Players                                      III-66
    B.Market Analytics                                  III-68
     Table 89: Japanese Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/ Segment- Traditional
     Toys (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2001 through 2010 (includes corresponding
     Graph/Chart)                                     III-68

     Table 90: Japanese Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-69

     Table 91: Japanese Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-70

     Table 92: Japanese 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/ Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-71

 4. Europe                                            III-72
    A.Market Analysis                                    III-72
     Outlook                                         III-72
     Market Overview                                      III-72
      Key Facts                                       III-72
       Table 93: European Market for Toys: Percentage Breakdown
       of Popular Materials Used in Toy Production – Plastics,
       Metal Alloys, Cloth, Paper, and Others (includes
       corresponding Graph/Chart)                             III-73

      Table 94: Traditional Toys and Games Market in EU (2005):
      Breakdown of Production Value in Select Countries - Italy,
      Germany, France, Spain, Belgium, Poland ,United Kingdom,
      and Denmark (In € Million) (includes corresponding
      Graph/Chart)                                   III-73

       Table 95: Traditional Toys and Games Market in EU (2005):
       Percentage Breakdown of Production Value by Select Product
       Category - Models & Trains, Outdoor, Learning, Games &
       Puzzles, Plush, Construction Sets, Dolls, Animal &
       Fantasy, Motorized Toys and
Other Toys (includes
       corresponding Graph/Chart)                             III-73
     Factors Impacting the Market                             III-74
      Socio-Economic Factors                                III-74
       Table 96: EU Child Population (2005): Breakdown of the
       Number of Children Under 15 Years by Select Country (in
       000s) (includes corresponding Graph/Chart)                  III-74
      Interactive Games and Toys                              III-75
     Distribution Channels                                III-75
      Pictorial Depiction of Trade Channels for Toys and Games in EU III-75
       Table 97: European Market for Toys (2005): Percentage
       Market Share Breakdown of Distribution Channels – Toy
       Specialists, Mass Merchants/Discount Stores, General
       Merchandise, Department Stores, Mail Order/Internet, and
       Others (includes corresponding Graph/Chart)              III-76
     Export & Import Statistics                          III-76
      Table 98: EU Imports of Traditional Toys and Games (2005):
      Breakdown of Import Value by Select Country of Origin (in
      Euro Million) (includes corresponding Graph/Chart)         III-76

     Table 99: EU Exports of Traditional Toys and Games (2005):
     Breakdown of Export Value by Select Destination Countries
     (in Euro Million) (includes corresponding Graph/Chart)    III-77

     Table 100: EU Exports of Traditional Toys and Games (2005):
     Percentage Breakdown of Export Value by Select Product
     Category (includes corresponding Graph/Chart)              III-77
    Recent Industry Activity                            III-77
   B.Market Analytics                                 III-79
    Table 101: European Recent Past, Current and Future Analysis
    for Toys and Games by Geographic Region/Country – France,
    Germany, Italy, UK, Spain, and Rest of Europe Markets
    Independently Analyzed with Annual Demand Figures in US$
    Million for Years 2001 through 2010 (includes corresponding
    Graph/Chart)                                     III-79

     Table 102: European Long Term Projections for Toys and Games
     by Geographic Region/Country – France, Germany, Italy, UK,
     Spain, and Rest of Europe Markets Independently Analyzed
     with Annual Demand Figures in US$ Million for Years 2011
     through 2015 (includes corresponding Graph/Chart)          III-80

     Table 103: European Historic Review for Toys and Games by
     Geographic Region/Country – France, Germany, Italy, UK,
     Spain, and Rest of Europe Markets Independently Analyzed
     with Annual Demand Figures in US$ Million for Years 1991
     through 2000 (includes corresponding Graph/Chart)         III-81

     Table 104: European 15-Year Perspective for Toys and Games
     by Geographic Region/Country – Percentage Breakdown of
     Dollar Demand for France, Germany, Italy, UK, Spain, and
     Rest of Europe Markets for Years 1998, 2008, and 2012
     (includes corresponding Graph/Chart)                   III-82

     Table 105: European Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/ Segment- Traditional
     Toys (Games/Puzzles, Infant/ Preschool, Activity/
     Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons,
     Soft/Plush Toys, Other Toys and Games)
and Video Game
     Markets Independently Analyzed with Annual Demand Figures in
     US$ Million for Years 2001 through 2010 (includes
     corresponding Graph/Chart)                             III-83

     Table 106: European Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Game Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-84
     Table 107: European Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Game Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-85

     Table 108: European 15-Year Perspective for Demand of Toys
     and Games by Product Category/Segment– Percentage Breakdown
     of Dollar Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-86

 4a. France                                            III-87
   A.Market Analysis                                       III-87
     Outlook                                          III-87
     Market Overview                                        III-87
      Table 109: Traditional Toys and Games Market in France
      (2005): Percentage Breakdown of Production Value by Select
      Product Category - Outdoor, Plush, Learning, Games &
      Puzzles, Dolls, and Other Toys (includes corresponding
      Graph/Chart)                                       III-87
      Traditional Toys                                   III-88
       Traditional Toys Witness Promising Sales Despite Market
        Saturation                                     III-88
       Video Games                                        III-88
        Innovation and Creativity Go Hand In Hand                      III-88
      Market Trends                                       III-88
       Decline in Toy Consumption                               III-89
       The Retail Scenario                                 III-89
       Intense Competition                                   III-89
     Competitive Scenario: Year 2005                               III-90
      Dolls                                         III-90
       Table 110: French Dolls/Figures Market (2005): Percentage
       Share Breakdown of Value Sales by Leading Players- Hasbro,
       Mattel, Berchet, Smoby, Tomy and Others (includes
       corresponding Graph/Chart)                                III-90
      Activity/Construction                                 III-90
       Table 111: French Activity/Construction Toys Market
       (2005): Percentage Share Breakdown of Value Sales by
       Leading Players- Lego, Ravensburger, Meccano, Playmobil,
       Mega Bloks, and Others (includes corresponding
       Graph/Chart)                                      III-90
      Indoor Games                                         III-91
       Table 112: French Indoor Games Market (2005): Percentage
       Share Breakdown of Value Sales by Leading Manufacturers-
       Hasbro, Ravensburger, Mattel, Goliath, Wizards of the
       Coast, and Others (includes corresponding Graph/Chart)               III-91
      Infant/Pre-School                                    III-91
       Table 113: French Infant/Pre-School Toys Market (2005):
       Percentage Share Breakdown of Value Sales by Leading
       Manufacturers- Mattel, Vtech, Playmobil, Hasbro, Berchet,
       and Others (includes corresponding Graph/Chart)                   III-91
      Model-Wheeled                                         III-91
       Table 114: French Model-Wheeled Toys Market (2005):
       Percentage Share Breakdown of Value Sales by Leading
       Players- Mattel, Majorette, Tomy, and Others (includes
       corresponding Graph/Chart)                              III-91
      Soft/Plush                                       III-92
       Table 115: French Soft/Plush Toys Market (2005):
       Percentage Share Breakdown of Value Sales by Leading
       Players- Hasbro, Tomy, Lansay, Mattel, and Others
       (includes corresponding Graph/Chart)                       III-92
      Computer Games                                        III-92
       Table 116: French Computer Games Market (2005): Percentage
       Share Breakdown of Sales by Leading Vendors- Microsoft,
       Havas Interactive, Atari Inc, Electronic Arts, and Others
       (includes corresponding Graph/Chart)                       III-92
      Distribution Channels                                III-92
       Table 117: Toys Market in France (2005): Percentage Market
       Share Breakdown of Distribution Channels - Toy
       Specialists, Hyper Markets & Supermarkets, General
       Merchandise, Department Stores, Mail Order/Internet, and
       Others (includes corresponding Graph/Chart)                   III-92

       Table 118: French Consoles/Computer Games (2005):
       Percentage Share Breakdown of Sales by Distribution
       Channel - Supermarkets, Audio/video Specialists, Direct
       Sales, Electronic Retailers, and Others (includes
       corresponding Graph/Chart)                             III-93
     Distribution Dynamics                                 III-93
     Recent Industry Activity                              III-93
    B.Market Analytics                                   III-94
     Table 119: French Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/Segment- Traditional
     Toys (Games/ Puzzles, Infant/Preschool,
     Activity/Construction Toys, Dolls/Action Figures,
     Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games)

     and Video Games Markets Independently Analyzed with Annual
     Demand Figures in US$ Million for Years 2001 through 2010
     (includes corresponding Graph/Chart)                   III-94

     Table 120: French Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-95

     Table 121: French Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-96

     Table 122: French 15-Year Perspective for Demand of Toys and
     Games by Product Category/Segment– Percentage Breakdown of
     Dollar Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-97
 4b. Germany                                            III-98
    A.Market Analysis                                    III-98
     Outlook                                         III-98
     Market Overview                                      III-98
      Table 123: Traditional Toys and Games Market in Germany
      (2005): Percentage Breakdown of Production Value by Select
      Product Category - Models & Trains, Outdoor, Construction
      Sets, Plush, Learning, Animal & Fantasy, Dolls, and Other
      Toys (includes corresponding Graph/Chart)                      III-98
     Electronic Games Offer Hope                               III-98
      Competitive Scenario: Year 2005                            III-99
       Toys and Games                                      III-99
        Table 124: German Toys and Games Market (2005):
        Percentage Share Breakdown of Sales by Leading Players-
        Nintendo, Sony, Hasbro, Lego, Mattel, and Others
        (includes corresponding Graph/Chart)                       III-99
       Distribution Channel                               III-99
        Table 125: German Toys and Games Market (2005):
        Percentage Share Breakdown of Value Sales by Distribution
        Channels - Specialist Toy Stores, Department Stores,
        Supermarkets /Hypermarkets, Variety Stores, and Others
        (includes corresponding Graph/Chart)                       III-99
     Recent Industry Activity                               III-99
     Ravensburger AG – A Major Player                             III-100
    B.Market Analytics                                   III-101
     Table 126: German Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/Segment- Traditional
     Toys (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markers
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2001 through 2010 (includes corresponding
     Graph/Chart)                                       III-101

     Table 127: German Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-102

     Table 128: German Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/ Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-103

     Table 129: German 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-104
 4c. Italy                                           III-105
    A.Market Analysis                                     III-105
      Outlook                                         III-105
      Market Overview                                      III-105
       Table 130: Traditional Toys and Games Market in Italy
       (2005): Percentage Breakdown of Production Value by Select
       Product Category - Models & Trains, Outdoor, Games &
       Puzzles, Motorized Toys, Learning, Plush, and Other Toys
       (includes corresponding Graph/Chart)                         III-105
      Demographics                                        III-105
       Consumer Lifestyle                                  III-105
       Seasonality Plays a Major Role                          III-106
       Consumer Habits and Preferences                             III-106
      Competitive Scenario: Year 2005                             III-106
       Dolls/Figures                                   III-106
        Table 131: Italian Dolls/Figures Market (2005): Percentage
        Share Breakdown of Value Sales by Leading Players- Mattel,
        Giochi Preziosi, GIG, Hasbro, and Others (includes
        corresponding Graph/Chart)                              III-106
       Activity/Construction                               III-107
        Table 132: Italian Activity/Construction Market (2005):
        Percentage Share Breakdown of Value Sales by Leading
        Players- Lego, Quercetti, Gammaplast, and Italocremo
        (includes corresponding Graph/Chart)                        III-107
       Indoor Games                                       III-107
        Table 133: Italian Indoor Games Market (2005): Percentage
        Share Breakdown of Sales by Leading Players- Editrice
        Giochi, Hasbro, Ravensburger, and Others (includes
        corresponding Graph/Chart)                              III-107
       Infant/Pre-School Games                                III-107
        Table 134: Italian Infant/Pre-School Games Market (2005):
        Percentage Share Breakdown of Sales by Leading Players-
        Artsana, Mattel, Clementoni, and Others (includes
        corresponding Graph/Chart)                              III-107
    B.Market Analytics                                    III-108
      Table 135: Italian Recent Past, Current and Future Analysis
      for Toys and Games by Product Category/Segment- Traditional
      Toys (Games/Puzzles, Infant/Preschool, Activity/Construction
      Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
      Toys, Other Toys and Games)
and Video Games Markets
      Independently Analyzed with Annual Demand Figures in US$
      Million for Years 2001 through 2010 (includes corresponding
      Graph/Chart)                                       III-108

     Table 136: Italian Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-109

     Table 137: Italian Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                     III-110

     Table 138: Italian 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-111

 4d. The United Kingdom                                      III-112
   A.Market Analysis                                     III-112
     Outlook                                         III-112
     Snapshots                                        III-112
     Market Overview                                      III-112
      Table 139: Traditional Toys and Games Market in United
      Kingdom (2005): Percentage Breakdown of Production Value by
      Select Product Category - Outdoor, Games & Puzzles, Models
      & Trains, Plush, Motorized Toys, Animal & Fantasy, and
      Other Toys (includes corresponding Graph/Chart)                 III-113
      Changing Face of the UK Toy Industry                        III-113
      The Volatile Toy Market                              III-113
      Takeover of Domestic Toy Companies                           III-113
      Distribution Logistics in the UK                      III-114
       Table 140: Video Games Market in UK (2006): Percentage
       Market Share Breakdown of Popular Channels of Distribution
       - Specialists, Non-Specialists, Supermarkets, and
       Pure-Play Online Retailers (includes corresponding
       Graph/Chart)                                     III-114

       Table 141: UK Traditional Toys and Games Market (2005):
       Percentage Share Breakdown of Value Sales by Distribution
       Channels - Toy Specialists, Mixed Stores, Catalogue
       Showroom, Mail Order, Supermarkets, and Others (includes
       corresponding Graph/Chart)                          III-114
     The Computer & Video Games Industry                         III-114
      Top-Selling Games in UK Market as of the Year 2007             III-115
       Table 142: Home Video Game Market in UK (2006): Percentage
       Market Share Breakdown of Leading Players - EA, THQ, Sony,
       Activision, Nintendo, Ubisoft, Capcom, and Others
       (includes corresponding Graph/Chart)                   III-116

      Table 143: Games Software Market in UK (2007): Percentage
      Market Share Breakdown of Leading Software Publishers
      (includes corresponding Graph/Chart)                III-116

      Table 144: Games Software Market in UK (2007): Percentage
      Market Share Breakdown of Leading Software Publishers
      (includes corresponding Graph/Chart)                III-116

      Table 145: UK Market for Video Games (2007): Percentage
      Breakdown of Video Game Format by Value Sales (includes
      corresponding Graph/Chart)                        III-117

       Table 146: UK Market for Video Games (2007): Percentage
       Breakdown of Video Game Format by Unit Sales (includes
       corresponding Graph/Chart)                            III-117
     Consumer Profile                                   III-117
     Competitive Scenario: Year 2005                           III-118
      Table 147: UK Toys and Games Market (2005): Percentage
      Breakdown of Sales by Leading Players- Hasbro UK, Nintendo,
      Electronic Arts, Sony, Mattel UK, and Others (includes
      corresponding Graph/Chart)                             III-118
     Recent Industry Activity                             III-118
     Key Player                                      III-120
    B.Market Analytics                                  III-121
     Table 148: UK Recent Past, Current and Future Analysis for
     Toys and Games by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2001 through 2010 (includes corresponding
     Graph/Chart)                                      III-121

     Table 149: UK Long Term Projections for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/ Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 2011 through
     2015 (includes corresponding Graph/Chart)                  III-122

     Table 150: UK Historic Review for Toys and Games by Product
     Category/Segment- Traditional Toys (Games/ Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-123

     Table 151: UK 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/ Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-124

 4e. Spain                                           III-125
   A.Market Analysis                                     III-125
     Outlook                                         III-125
     Industry Structure                                  III-125
     Factors Influencing the Market                           III-125
      Sources of Supply                                  III-125
      Legislative Issues                                III-125
      Piracy                                       III-126
      Consumer Lifestyle                                  III-126
      Seasonality                                     III-126
     Competitive Scenario: Year 2005                            III-126
      Activity/Construction                               III-126
       Table 152: Spanish Activity/Construction Games Market
       (2005): Percentage Share Breakdown of Sales by Leading
       Players- Popular de Juguetes, Famosa, Lego, Hasbro Iberia,
       Toyland, and Others (includes corresponding Graph/Chart)          III-126
      Indoor Games                                       III-127
       Table 153: Spanish Indoor Games Market (2005): Percentage
       Share Breakdown of Value Sales by Leading Players- Hasbro
       Iberia, Diset, Mattel Espana, Famosa, Borras Plana and
       Others (includes corresponding Graph/Chart)                  III-127
      Infant/Pre-School                                  III-127
       Table 154: Spanish Infant/Pre-School Games Market (2005):
       Percentage Share Breakdown of Value Sales by Leading
       Players- Hasbro Iberia, Mattel Espana, Smoby Espana,
       Chicco Espanola, and Others (includes corresponding
       Graph/Chart)                                    III-127
      Console Games                                      III-127
       Table 155: Spanish Console Games Market (2005): Percentage
       Share Breakdown of Value Sales by Leading Players- Sony,
       Nintendo, and Others (includes corresponding Graph/Chart)  III-127
    B.Market Analytics                                  III-128
     Table 156: Spanish Recent Past, Current and Future Analysis
     for Toys and Games by Product Category/Segment- Traditional
     Toys (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2001 through 2010 (includes corresponding
     Graph/Chart)                                      III-128

     Table 157: Spanish Long Term Projections for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-129

     Table 158: Spanish Historic Review for Toys and Games by
     Product Category/Segment- Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games Markets Independently Analyzed with
     Annual Demand Figures in US$ Million for Years 1991 through
     2000 (includes corresponding Graph/Chart)                  III-130

     Table 159: Spanish 15-Year Perspective for Toys and Games by
     Product Category/Segment– Percentage Breakdown of Dollar
     Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-131

 4f. Rest of Europe                                     III-132
    A. Market Analytics                                  III-132
      Outlook                                       III-132
      A Regional Perspective                               III-132
       Poland                                       III-132
        Major Players in the Polish Market                    III-132
        Companies with a Major Presence in the Polish Toy Market        III-132
        Large Polish Toy Manufacturers                         III-133
       Denmark                                        III-133
       Sweden                                        III-133
      Recent Industry Activity                             III-133
      Select Product Innovations/Introductions                    III-134
      Focus on Select Players                              III-135
    B.Market Analytics                                   III-136
      Table 160: Rest of Europe Recent Past, Current and Future
     Analysis for Toys and Games by Product Category/Segment-
     Traditional Toys (Games/Puzzles, Infant/Preschool, Activity/
     Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons,
     Soft/Plush Toys, Other Toys and Games)
and Video Games
     Markets Independently Analyzed with Annual Demand Figures in
     US$ Million for Years 2001 through 2010 (includes
     corresponding Graph/Chart)                             III-136

     Table 161: Rest of Europe Long Term Projections for Toys and
     Games by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-137

     Table 162: Rest of Europe Historic Review for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 1991 through 2000 (includes corresponding
     Graph/Chart)                                      III-138

     Table 163: Rest of Europe 15-Year Perspective for Toys and
     Games by Product Category/Segment– Percentage Breakdown of
     Dollar Demand for Traditional Toys (Games/ Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-139

 5. Asia-Pacific                                        III-140
    A.Market Analysis                                      III-140
     Outlook                                           III-140
     Market Overview                                        III-140
     Key Markets                                         III-140
      Australia                                       III-140
       Major Issues                                      III-140
       Statistical Findings: A Recent Past Perspective              III-141
        Toys and Games                                       III-141
         Toys and Games Market in Australia (2004): Ranking by 10
          Most Popular Toys - Hot Wheels Die Cast Vehicle, SW Ep3
           Coll 1 Bsc Fig Asst, Crayola Gel Pens 20Pk, Fly
            Wheels, Sticker Books, SW Ep3 Bsc Lightsaber Asst,
             Connector Pens 20Pk, SW Ep3 Coll 2 Bsc Fig Asst,
              Thms Tnk Tke Alng Sml Asst and Nobby Ball                III-141
        Activity Toys                                   III-141
         Toys and Games Market in Australia (2004): Ranking by
          Leading 10 Activity Toys - Boo-Yah, Body Jewels Light,
           Mini Mix, Bubble Mix Mini 100MI, Whatever Accessory,
            Pokeman Key Rings, Mr Bubbles Lotsa Bubbles, Hip Hoop
             Large, Yotech Asteria Yo-Yo and Light Up Laser Sword III-141
        Arts & Crafts                                   III-142
         Toys and Games Market in Australia (2004): Ranking by
          Leading 10 Arts & Crafts Games - Crayola Gel Pens 20Pk,
           Sticker Books, Connector Pens 20Pk, Laser Stcks Asst,
      Playdoh Single Tub, Connector Pens 10Pk, Stickers Abc
       Plain, Clikits Cool Room Catchers, Marbig Colord
        Pencils 12K and Dats Colour Pencils 24Pk             III-142
  China                                         III-142
   Opportunities Galore for Educational Toys                III-143
   Regulatory Measures to Ensure Toy Safety                    III-143
   Gaming Culture Sprucing Up                            III-144
    Table 164: Chinese Market for Baby Toys (2007):
    Percentage Breakdown of Exports by Product - Bath Toys &
    Books, Soft Toys & Books, Rattles, Mobiles, Developmental
    Toys, and Activity Mats (includes corresponding
    Graph/Chart)                                   III-144

    Table 165: Chinese Games Market (2008 & 2010): Percentage
    Share Breakdown of Value Sales by Game Category - Online
    Games, Console Games and Packaged PC Games (includes
    corresponding Graph/Chart)                               III-144
   Most Anticipated Online Games in China As of Dec 2006                  III-145
    Table 166: Chinese Market for Online Games (2006):
    Percentage Breakdown of Online Games Installed at
    Internet Cafes (includes corresponding Graph/Chart)                 III-145
  Hong Kong                                          III-145
   Current Market Scenario                                 III-146
    Sluggish Growth in the Traditional Toys and Games Market               III-146
    Fierce Competition Drives the Market                         III-146
   Network Gaming is the Current Rage                             III-146
  India                                          III-146
   A Few Characteristic traits of the Indian Toy Industry             III-146
   Market Issues and Trends                                 III-147
    Fragmented Market                                     III-147
    Foray of International Toy Makers                         III-147
    Dumping of Chinese Toys and Games                               III-147
    Stringent Safety Standards to Bolster Indian Toy Industry III-147
    Price Sensitive Consumers                               III-147
    Toy Market Raring to Go                                III-148
    Retail Distribution Network in India                     III-148
    Hiccups In Advertising                               III-148
    Taxation Blues                                   III-148
   A Review of Video Games Market in India                          III-148
   Online Gaming Growing Strong                                 III-148
  New Zealand                                         III-149
   Consumer Traits                                     III-149
   Competitive Analysis                                 III-149
   Marketing Opportunities                                III-149
  South Korea                                        III-150
   Market Scenario                                     III-150
    Importance of Licensed Products                            III-150
    Growing Importance of Educational Products                       III-150
    Video Games                                       III-150
  Singapore                                         III-150
  Taiwan                                           III-150
 Recent Industry Activity                                III-151
 Product Innovations/Introduction                             III-156
 Key Players                                        III-157
B.Market Analytics                                     III-158
 Table 167: Asia-Pacific Recent Past, Current and Future
 Analysis for Toys and Games by Product Category/ Segment-
 Traditional Toys (Games/Puzzles, Infant/ Preschool,
 Activity/Construction Toys, Dolls/Action Figures,
 Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and Games)

 and Video Games Markets Independently Analyzed with Annual
 Demand Figures in US$ Million for Years 2001 through 2010
     (includes corresponding Graph/Chart)                         III-158

     Table 168: Asia-Pacific Long Term Projections for Toys and
     Games by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-159

     Table 169: Asia-Pacific Historic Review for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 1991 through 2000 (includes corresponding
     Graph/Chart)                                      III-160

     Table 170: Asia-Pacific 15-Year Perspective for Toys and
     Games by Product Category/Segment– Percentage Breakdown of
     Dollar Demand for Traditional Toys (Games/Puzzles,
     Infant/Preschool, Activity/Construction Toys, Dolls/Action
     Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
     Games)
and Video Games for 1998, 2008, and 2012 (includes
     corresponding Graph/Chart)                             III-161

 6. Latin America                                       III-162
    A. Market Analytics                                   III-162
     Outlook                                         III-162
     Brazil – A Key Market                                 III-162
      Market Overview                                     III-162
      Industry Setbacks Rattle Brazilian Toy Market                 III-162
       Seasonality                                    III-162
        Table 171: Brazilian Toy Industry (2004): Percentage
        Breakdown of Annual Sales by Month (includes
        corresponding Graph/Chart)                             III-163
       Levels of Affluence                               III-163
       Child Population                                III-163
      A Positive Outlook on Cards                            III-163
       Table 172: Brazilian Imports of Toys & Electronic Games
       (2004): Percentage Share Breakdown of Import Value by
       Country of Origin (includes corresponding Graph/Chart)           III-164
     Competitive Scenario: Year 2005                             III-164
      Dolls/Figures                                   III-164
       Table 173: Brazilian Dolls/Figures Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Mattel, Brinquedos Estrela, Brinquedos Rosita, Grow, Baby
       Brink, and Others (includes corresponding Graph/Chart)            III-164
      Activity/Construction                               III-164
       Table 174: Brazilian Activity/Construction Market (2005):
       Percentage Share Breakdown of Sales by Leading
       Manufacturers- Mattel, Lego, Brinquedos Estrela, Grow,
       Brinquedos Rosita, and Others (includes corresponding
       Graph/Chart)                                     III-164
      Indoor Games                                       III-165
       Table 175: Brazilian Indoor Games Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Grow, Brinquedos Estrela, Toyster, Xalingo, Glasslite, and
       Others (includes corresponding Graph/Chart)                   III-165
      Infant/Pre-School                                  III-165
       Table 176: Brazilian Infant/Pre-School Games Market
       (2005): Percentage Share Breakdown of Value Sales by
       Leading Players- Mattel, Brinquedos Estrela, Toyster,
       Grow, Chicco, and Others (includes corresponding
       Graph/Chart)                                     III-165
      Soft/Plush                                      III-165
       Table 177: Brazilian Soft/Plush Toys Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Gemini, Candide, Maritel, Pop, Semo, and Others (includes
       corresponding Graph/Chart)                              III-165
      Console Games                                       III-166
       Table 178: Brazilian Console Games Market (2005):
       Percentage Share Breakdown of Sales by Leading Players-
       Gradiente, Sony, Electronic Arts, Sega, TecToy and Others
       (includes corresponding Graph/Chart)                       III-166
      Computer Games                                        III-166
       Table 179: Brazilian Computer Games Market (2005):
       Percentage Share Breakdown of Value Sales by Leading
       Players- Electronic Arts, Microsoft, Konami, Codemaster,
       Havas and Others (includes corresponding Graph/Chart)              III-166
     Chile – High Growth Potential                            III-166
      Video Games Gain Popularity                              III-166
      Competitive Scenario                                 III-166
      Market Structure                                   III-167
     Mexico – A Fast Moving Market                              III-167
      Toys and Games Gain Momentum                                  III-167
      Toys Imports Hurting Domestic Manufacturers the Most               III-167
     Recent Industry Activity                              III-167
    B.Market Analytics                                   III-168
     Table 180: Latin American Recent Past, Current and Future
     Analysis for Toys and Games by Product Category/ Segment-
     Traditional Toys (Games/Puzzles, Infant/Preschool,
     Activity/Construction Toys, Dolls/Action Figures, Vehicles/
     Ride Ons, Soft/Plush Toys, Other Toys and Games)
and Video
     Games Markets Independently Analyzed with Annual Demand
     Figures in US$ Million for Years 2001 through 2010 (includes
     corresponding Graph/Chart)                                III-168

     Table 181: Latin American Long Term Projections for Toys and
     Games by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 2011 through 2015 (includes corresponding
     Graph/Chart)                                      III-169

     Table 182: Latin American Historic Review for Toys and Games
     by Product Category/Segment- Traditional Toys
     (Games/Puzzles, Infant/Preschool, Activity/Construction
     Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
     Toys, Other Toys and Games)
and Video Games Markets
     Independently Analyzed with Annual Demand Figures in US$
     Million for Years 1991 through 2000 (includes corresponding
     Graph/Chart)                                      III-170

     Table 183: Latin American 15-Year Perspective for Toys and
     Games by Product Category/Segment– Percentage Breakdown of
                 Dollar Demand for Traditional Toys (Games/ Puzzles,
                 Infant/Preschool, Activity/ Construction Toys, Dolls/Action
                 Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
                 Games)
            and Video Games for 1998, 2008, and 2012 (includes
                 corresponding Graph/Chart)                             III-171

             7. Rest of World                                      III-172
                A.Market Analysis                                   III-172
                 Market in Middle East: A Primer                         III-172
                B.Market Analytics                                  III-173
                 Table 184: Rest of World Recent Past, Current and Future
                 Analysis for Toys and Games by Product Category/Segment-
                 Traditional Toys (Games/Puzzles, Infant/Preschool, Activity
                 /Construction Toys, Dolls/Action Figures, Vehicles/Ride Ons,
                 Soft/Plush Toys, Other Toys and Games)
            and Video Games
                 Markets Independently Analyzed with Annual Demand Figures in
                 US$ Million for Years 2001 through 2010 (includes
                 corresponding Graph/Chart)                              III-173

                 Table 185: Rest of World Long Term Projections for Toys and
                 Games by Product Category/Segment- Traditional Toys
                 (Games/Puzzles, Infant/Preschool, Activity/Construction
                 Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
                 Toys, Other Toys and Games)
            and Video Games Markets
                 Independently Analyzed with Annual Demand Figures in US$
                 Million for Years 2011 through 2015 (includes corresponding
                 Graph/Chart)                                      III-174

                 Table 186: Rest of World Historic Review for Toys and Games
                 by Product Category/Segment- Traditional Toys
                 (Games/Puzzles, Infant/Preschool, Activity/Construction
                 Toys, Dolls/Action Figures, Vehicles/Ride Ons, Soft/Plush
                 Toys, Other Toys and Games)
            and Video Games Markets
                 Independently Analyzed with Annual Demand Figures in US$
                 Million for Years 1991 through 2000 (includes corresponding
                 Graph/Chart)                                      III-175

                 Table 187: Rest of World 15 - Year Perspective for Toys and
                 Games by Product Category/Segment - Percentage Breakdown of
                 Dollar Demand for Traditional Toys (Games/Puzzles,
                 Infant/Preschool, Activity/Construction Toys, Dolls/Action
                 Figures, Vehicles/Ride Ons, Soft/Plush Toys, Other Toys and
                 Games)
            and Video Games for 1998, 2008, and 2012 (includes
                 corresponding Graph/Chart)                             III-176


             IV. COMPETITIVE LANDSCAPE




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