Barbara Jans is a brand management marketing professional with extensive experience in sponsorship, business analysis, strategic planning, research interpretation and application to the business plan, P & L management, advertising, social media usage, agency management and media buying for television, radio, outdoor, print and online plus media relations including crisis communications and media management.
BARBARA JANS Baton Rouge, LA 70810 ∙ 225.588.4508 ∙ email@example.com EXECUTIVE SUMMARY Brand Management Marketing professional with extensive experience in sponsorship, business analysis, strategic planning, research interpretation and application to the business plan, P & L management, advertising, social media usage, agency management and media buying for television, radio, outdoor, print and online plus media relations including crisis communications and media management. Additional extensive experience in driving market share in over saturated industries, and business analysis of plan results and event creation and execution. PROFESSIONAL EXPERIENCE: GENERAL GROWTH PROPERTIES, Baton Rouge, LA 2010 – 2011 Marketing Manager Reporting to property General Manager for the Mall of Louisiana a 1.6M sq. ft. super regional shopping center featuring 175 specialty retailers and 3 department stores. Created and successfully executed all marketing and public relations activities including strategic planning, budgeting, advertising, promotional events, community events and income generation. Initiated and wrote annual strategic marketing plan including research and sales analysis, competition, economics and SWAT analysis Initiated and oversaw the execution of seasonal advertising plans for all social media campaigns Initiated and executed advertising plan for radio and print Delivered the annual budget of $500,000 on time and within guidelines Successfully executed 50 traffic driving events in 2011, a 50% increase over previous years Created and successfully executed the first ever annual Tree Lighting ceremony drawing approximately 1,200 people in each of the first 2 years. SABBATICAL, Grand Rapids, MI Home health care for father in final stages of life. 2008 - 2010 THE TAUBMAN COMPANY/PREIT, LLC., Grand Rapids, MI 2002 – 2008 Marketing Director Reported to property General Manager for Woodland Mall, a 1.2M sq. ft. regional shopping center with 110 specialty stores, 3 department stores. Initiated all marketing functions including all strategic planning, branding, budgeting, advertising, promotional events, income generating and community events, sponsorship income and public relations. Played major role in increasing comparable store sales by $4M+ between 2002 – 2005 after 3 years of double digit declines. Played major role in growing Sales per Square Foot from $225 to $400+ in 3 years. Created a 2004 spring promotion that became the first ever national Taubman promotion in 2005. Generated +20.8% increase in comp sales in back to school promotion in 2006 after 7 years of declines. Generated $200K+ in sponsorship income to NOI, a 50% increase over prior years. THE GREYSTONE GROUP, Grand Rapids, Michigan 1999 - 2002 Senior Consultant, part-time Provided strategic planning, public relations and crisis management counsel for corporations and non-profits. Clients ranged from General Motors and the United Auto Workers to colleges, universities, finance and insurance companies, governments, philanthropies and public policy leaders. MCDONALD’S CORPORATION, Grand Rapids, Michigan 1992 –1998 Regional Marketing Manager Reported to VP Regional Manager. Planned and successfully executed marketing strategy for 300+ McDonald’s restaurants. Directed advertising, brand and promotional, and public relations agencies through the development and execution of annual kids and adult marketing and public relations plans, creative production, media buying, budget maintenance and agency fee structure. Generated regional sales increases of 50% above national average annual growth on base of $400M in sales with $10M advertising budget. Achieved positive comparable store sales growth consistently within the worst geographic economic market in the United States; Michigan, despite national same store declines. Generated a 1.7% increase in comparable breakfast sales through new marketing campaign. COLLINS FOODS INTERNATIONAL, Los Angeles, CA 1987 – 1992 Largest KFC franchisee and owner of Sizzler Restaurants National Director of Promotion Sizzler Restaurants Reporting to VP Operations. Directed national and local promotions, the National Advertising Fund, including fiscal management and creative & production for TV, radio, print and outdoor advertising and Midwest and East Coast field marketing. Provided hands on management of Sizzler Fulfillment Center involving strategic planning and procurement of merchandising materials, creative & production, for in-restaurant point of purchase. Oversaw development of first premium cut meat ad campaign generating positive growth in beef sales. Oversaw successful reorganization of fulfillment center operations cutting non-production time by 11%. Field Marketing Director KFC Recruited by largest KFC franchisee to direct marketing activities of 200+ franchised Kentucky Fried Chicken Restaurants in the Los Angeles area. Provided management and day to day strategic direction to 5 advertising agencies in strategic execution of co-op activities. Developed regional promotions maintaining an average of 1% increase in comp store sales in largest and most competitive fast food market in the U.S. Oversaw new corporate product tests resulting in 2 successful launches of new national menu items. Promoted to National Director. PRIOR RELEVANT EXPERIENCE KFC Corporation, Field Marketing Manager, San Mateo, CA Round Table Pizza, Marketing Manager, San Francisco, CA Leo Burnett USA, Account Management Trainee, Chicago, IL EDUCATION MBA, International Business, Thunderbird School of Global Management, Glendale, AZ BA, Languages, University of Kentucky, Lexington, KY Executive education 2012: advanced social media techniques from BluReach, Baton Rouge, LA
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