Marketing Director in USA Resume Barbara Jans by BarbaraJans


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									                                                BARBARA JANS
                     Baton Rouge, LA 70810 ∙ 225.588.4508 ∙

                                            EXECUTIVE SUMMARY
Brand Management Marketing professional with extensive experience in sponsorship, business analysis,
strategic planning, research interpretation and application to the business plan, P & L management, advertising,
social media usage, agency management and media buying for television, radio, outdoor, print and online plus
media relations including crisis communications and media management. Additional extensive experience in
driving market share in over saturated industries, and business analysis of plan results and event creation and

                                        PROFESSIONAL EXPERIENCE:

GENERAL GROWTH PROPERTIES, Baton Rouge, LA                                                               2010 – 2011
Marketing Manager
Reporting to property General Manager for the Mall of Louisiana a 1.6M sq. ft. super regional shopping center featuring
175 specialty retailers and 3 department stores. Created and successfully executed all marketing and public relations
activities including strategic planning, budgeting, advertising, promotional events, community events and income
     Initiated and wrote annual strategic marketing plan including research and sales analysis, competition, economics
         and SWAT analysis
     Initiated and oversaw the execution of seasonal advertising plans for all social media campaigns
     Initiated and executed advertising plan for radio and print
     Delivered the annual budget of $500,000 on time and within guidelines
     Successfully executed 50 traffic driving events in 2011, a 50% increase over previous years
     Created and successfully executed the first ever annual Tree Lighting ceremony drawing approximately 1,200
         people in each of the first 2 years.

SABBATICAL, Grand Rapids, MI Home health care for father in final stages of life.                         2008 - 2010

THE TAUBMAN COMPANY/PREIT, LLC., Grand Rapids, MI                                                         2002 – 2008
Marketing Director
Reported to property General Manager for Woodland Mall, a 1.2M sq. ft. regional shopping center with 110 specialty
stores, 3 department stores. Initiated all marketing functions including all strategic planning, branding, budgeting,
advertising, promotional events, income generating and community events, sponsorship income and public relations.
     Played major role in increasing comparable store sales by $4M+ between 2002 – 2005 after 3 years of double
         digit declines.
     Played major role in growing Sales per Square Foot from $225 to $400+ in 3 years.
     Created a 2004 spring promotion that became the first ever national Taubman promotion in 2005.
     Generated +20.8% increase in comp sales in back to school promotion in 2006 after 7 years of declines.
     Generated $200K+ in sponsorship income to NOI, a 50% increase over prior years.

THE GREYSTONE GROUP, Grand Rapids, Michigan                                                                1999 - 2002
Senior Consultant, part-time
Provided strategic planning, public relations and crisis management counsel for corporations and non-profits. Clients
ranged from General Motors and the United Auto Workers to colleges, universities, finance and insurance companies,
governments, philanthropies and public policy leaders.
MCDONALD’S CORPORATION, Grand Rapids, Michigan                                                           1992 –1998
Regional Marketing Manager
Reported to VP Regional Manager. Planned and successfully executed marketing strategy for 300+ McDonald’s
restaurants. Directed advertising, brand and promotional, and public relations agencies through the development and
execution of annual kids and adult marketing and public relations plans, creative production, media buying, budget
maintenance and agency fee structure.
     Generated regional sales increases of 50% above national average annual growth on base of $400M in sales with
        $10M advertising budget.
     Achieved positive comparable store sales growth consistently within the worst geographic economic market in
        the United States; Michigan, despite national same store declines.
     Generated a 1.7% increase in comparable breakfast sales through new marketing campaign.

COLLINS FOODS INTERNATIONAL, Los Angeles, CA                                                            1987 – 1992
Largest KFC franchisee and owner of Sizzler Restaurants
National Director of Promotion Sizzler Restaurants
Reporting to VP Operations. Directed national and local promotions, the National Advertising Fund, including fiscal
management and creative & production for TV, radio, print and outdoor advertising and Midwest and East Coast field
marketing. Provided hands on management of Sizzler Fulfillment Center involving strategic planning and procurement of
merchandising materials, creative & production, for in-restaurant point of purchase.
    Oversaw development of first premium cut meat ad campaign generating positive growth in beef sales.
    Oversaw successful reorganization of fulfillment center operations cutting non-production time by 11%.

Field Marketing Director KFC
Recruited by largest KFC franchisee to direct marketing activities of 200+ franchised Kentucky Fried Chicken
Restaurants in the Los Angeles area.
    Provided management and day to day strategic direction to 5 advertising agencies in strategic execution of co-op
    Developed regional promotions maintaining an average of 1% increase in comp store sales in largest and most
    competitive fast food market in the U.S.
    Oversaw new corporate product tests resulting in 2 successful launches of new national menu items.
    Promoted to National Director.

                                      PRIOR RELEVANT EXPERIENCE

                           KFC Corporation, Field Marketing Manager, San Mateo, CA
                           Round Table Pizza, Marketing Manager, San Francisco, CA
                           Leo Burnett USA, Account Management Trainee, Chicago, IL


              MBA, International Business, Thunderbird School of Global Management, Glendale, AZ
                             BA, Languages, University of Kentucky, Lexington, KY
          Executive education 2012: advanced social media techniques from BluReach, Baton Rouge, LA

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