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Superfans of the World. Unite

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"You’ve read their reviews. You’ve seen them come to the rescue of brands in crisis. You probably know a few, especially if you fly on Virgin America or JetBlue, own an iAnything, or buy shoes from Zappos. The superfan. The “Oh no you didn’t just say that about my brand!” advocate ready to go mano a mano just because. In this week’s column I want to dive into what builds a real superfan."

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