Global Business Executives’ Online Shopping Habits 2012–2013
“Global Business Executives‟ Online Shopping Habits, 2012–2013” is a new report by
Canadean that analyzes business executive trends in online retail and explores how
opportunities and demand are set to change in 2012–2013. Furthermore, this report
provides a comprehensive overview of online business executive visits and percentage
contribution at online retail stores in 2012, including the average expenditure at online
retail stores. Moreover, the report analyzes the purchasing trends based on business
executives‟ buying behavior and also identifies the significance of websites and
electronic devices used for online purchases.
In addition, this report outlines the key product categories preferred by global business
executives when using mobile shopping. Additionally, the report provides insight into the
key factors that help promote online retailing and identifies the most important business
executive concerns when purchasing from online stores. This report not only grants
access to the opinions and behavior of business executives, but also examines their
actions surrounding business priorities. The user will also be granted access to
information categorized by age, gender and annual income.
Figure 1: Most Popular Retail Channels in Europe (% Business Executive
Which of the following retail channels do you use / have used?
Online retailing 81
Department stores 72
Hypermarkets, supermarkets 72
Music and entertainment software specialists 70
Clothing, footwear, and luxury goods specialists 68
Electrical and electronics specialists 65
Convenience stores and gas stations 57
Drug stores and health and beauty stores 55
Home furniture and homeware retailers 51
Home improvement and gardening retailers 49
Duty-free retailers 46
Food and drinks specialists 46
Value, variety, and general merchandise 41
Vending machines 33
Cash and carries and warehouse clubs 28
Other general and non-specialist direct retailers 26
Other specialist retailers 20
„24X7 shopping‟, „speedy shopping‟, and „comparative prices‟ are the significant reasons
behind the growth in demand in online retailing as identified by business executives
from Asia-Pacific. The average North American business executive expenditure per visit
to online retail stores is US$79.
Reasons to buy:
Gain access to data on the opinions and purchasing behavior of business
executives, thereby identifying their expectations of total expenditure in online
retail stores and necessary developments for better business executive footfall.
Determine average global business executive‟s expenditure per visit to online
Uncover key challenges and opportunities in shopping at online retail stores and
identify the key actions required to overcome the challenges.
Perceive the significance of planned and impulsive buying behaviors at online
Identify key product categories purchased at online retail stores based on their
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