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					advertising rates 2010

                                                                                                6
                           Innehåll
                             2 Branschnytt
                             6 Lekplaneten firar
                                                          10 år
                             8 Pokémon firar 10
                                                  år i Sverige
                            10 Hallo Kitty Celeb
                                                 ration Party
                           12 Årets spel                                                                    8
                           14 Ökad försäljning
                                                 av klassiska leksaker
                           22 Årets Leksak
                                                                                                     10
                          25 Butikerna nytt
                          26 Kurs om leksaker
                                                s säkerhet
                          28 Utblick Tyskland
                         31 Speltoppen juli
                         32 Tillägg i leksakss
                                               tandarden
                         36 Personnytt
                                                                      31



                                          22
                                                                                                     12




                                                                                                     leksaksrevyn 2010
                                                                                                                         1




                           Leksaksrevyn is a member of the International Toy Magazines Association
Our different AD formats




    Front cover page       Back cover page                   1/1 page




    1/2 page laying        1/2 page standing                 1/3 page




       1/4 page                                Center fold
                                                       Leksaksrevyn is the only toy trade magazine in Sweden.                                d l
                                                                                                                             Publication schedule 2010
                                                       It was first published in 1958. It is read by retail chain
                                                       stores, independent toy stores, department stores, other                No.   Deadline for      Deadline for         Date of
                                                                                                                                      booking          submission         publication
                                                       retailers, manufacturers, importers and main decision
                                                       makers in the Swedish toy business.                                      1           18/1            20/1               5/2
                                                       Leksaksrevyn offers the market information about new                     2           22/2            24/2              12/3
                                                       products, developments and changes in the toy market.
                                                                                                                                3           12/4            14/4              30/4
                                                       You can also read articles about toys, games, multimedia
                                                       and brand licensing.                                                     4           16/8            18/8               3/9
                                                       Leksaksrevyn is the official magazine of the association                  5           27/9            29/9             15/10
                                                       of toy retailers in Sweden, and the magazine is
                                                                                                                                6           8/11           10/11             26/11
                                                       automatically distributed to all our member companies.


                                                       AD format and rates (in SEK)
                                                       Format               Size i mm       Price     Please notice                          BOOKINGS
                                                                                                                                             Lena Hedö
                                                       Cut format: A4. The ad format is measured in width x height!
                                                                                                                                             Tfn: +468 505 970 50/51
Notice! The ad format is measured in width x height.




                                                       Text-face: 160x255 mm. The magazine is printed on uncoated paper.
                                                                                                                                             Fax: +468 505 970 59
                                                       Front cover page      210x297       22 900:- No information can exist within 8        e-mail: lena.hedo@leksakshandlarna.se
                                                                                                    cm of the ad’s top since the logo of
                                                                                                    Leksaksrevyn is placed upon the ad.      SPECIFICATION FOR DIGITAL ADS
                                                                                                    Colours/patterns can be used if they     Digital ads should be submitted as eps or
                                                                                                    are faded. Please use bright colours/    pdf. They should have a resolution of 300
                                                                                                    photos.                                  dpi and be in colour mode CMYK. Please
                                                                                                    The ad should cover the whole page       create outlines of the text in eps files made
                                                                                                    and have a bleed of at least 3 mm.       in Illustrator.

                                                       Back cover page       210x262       18 900:-
                                                                                                                                             AD MATERIAL DELIVERY ADDRESS:
                                                       Center fold           420x297       26 900:- These ads should cover the entire        Text å Form AH AB,
                                                                                                                                             Trädgårdsvägen 19, 2 tr
                                                       1/1 inside cover      210x297       16 900:- page and have a bleed of at least        S-194 46 Upplands Väsby
                                                       page                                         3 mm.
                                                                                                                                             e-mail: ah1@textaform.se
                                                       1/1 page              210x297       14 900:-                                          If there are any questions please call:
                                                       1/2 laying            160x125                                                         Annette Hofvander, +468 590 330 24 or
                                                                                            9 900:-                                          +4670 811 46 05.
                                                       1/2 standing          90x255
                                                       1/3 page               160x60        8 500:-
                                                                                                                                             ADDITIONAL INFORMATION:
                                                       1/4 page               105x95        6 900:-                                          Payments in advance may be requested.
                                                       Supplements                         12 500:- Supplements below 25 gram.               The magazine reserves the rights to deny
                                                                                                                                             any unwanted material.
                                                       Supplier page                          990:- Our supplier page is an excellent        Cancelations later than 3 weeks before
                                                                                                    way for importers and other              publishing date will be charged.
                                                                                                    interested to quickly find the right
                                                                                                    manufacturer.
                                                                                                    The price includes your logo and six     SUBSCRIPTION
                                                                                                                                             Within Sweden 499 SEK/year
                                                                                                    lines of text.
                                                                                                                                             Outside Sweden 699 SEK/year
                                                       Employee                                                                              Phone: +468 505 970 50/51 or
                                                                                              990:-
                                                       information                                                                           info@leksakshandlarna.se
Banner ad on
www.leksakshandlarna.se
 Banner size                                 Price
                              Period
 (pixlar, width x height)                    (SEK)
 Mini     120x60              1 month       2 500:-
 Medium 120x120               1 month       3 000:-
 Maxi     120x180             1 month       3 500:-




 Rates for      3 months      6 months 12 months
 Mini               4 000:-      7 000:-     12 000:-
 Medium             5 000:-      9 000:-     16 000:-
 Maxi               6 000:-    11 000:-      18 000:-




              dlarna.se
      ksakshan
www.le                                                          STATISTICS:
                                                                Unique visitors in average: 1700 per month
                                                                Exposures/showings in average: 2500 per month
FORMAT:
All pictures should be saved in 72 dpi in JPG- or GIF-format.   MATERIAL DELIVERY AND CONTACT:
A normal file should not be bigger than 20-70 kb.                Susanne Ankarkrans +46 8 505 970 33
Ad material must be delivered three business days before the    e-post: susanne.ankarkrans@leksakshandlarna.se
first publishing date.

Besides the material please state:
• First publishing date for the campaign
• Links for the ad in question
• Contact information




                         Leksaksrevyn is distributed by Sveriges Leksakshandlares Riksförbund
                              Visiting address: Smedjegatan 6, Sickla Köpkvarter (Nacka)
                                    Postal address: Box 92073 • S-120 07 Stockholm
                                           www.leksakshandlarna.se

				
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posted:11/20/2012
language:Norwegian
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