TOWER

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					                 Entrant Positions
► Early   Movers
   No distinct advantage
     ►First   group ran out of time
► Middle   Movers
   Gained more advantage
     ►Watched  clock
     ►Integrated different techniques
              Entrant Positions
► Late   Movers
   Clear advantage
    ►Incorporate  the best techniques
    ►Tallest heights in last positions
    ►Learn from early failures
                 Learning Curve
► Beginning
   Rapid increase in slope
     ►Highest   degree of learning between first and second
      group
► Middle   and End
   After first couple groups the curve flattens out
     ►Differentiation   of techniques becomes more difficult
                 Different Strategies
► Distinct   Advantage to Late
  Movers
    Some groups getting together
     formulating a plan of action
      ► Groups that had specific
       individual objectives within the
       group did better
  Demonstrated the Value Chain
► Focus   on activities that added value
   More time was spent on these activities
   The tower of Legos added “value” to the tower
    and was focused on


► Spend   less time on activities that don’t add
 value
   More time spent on vertical growth than a
    horizontal base
           Tower Strategies
► Box on bottom (horizontal vs. vertical)
► Book placement (open vs. closed)
► Wood block placement
► Duplo construction (height/integrity
  tradeoff)
► Completing tower before time expired
Brad Gochnauer
  Noelle Harer
Jaclyn Stenberg
 Adrian Smith
 Justin Shanks

 T/R 8:00 AM
► The group that goes first is able to set the bar
  for their competitors. By building a tall tower
  as the first group, you can intimidate
  opposing groups who have yet to go.
► For another example, by wrestling a bear,
  Jackie Moon is able to intimidate his
  opponents and draw fans, increasing the
  market share of his team.
► As the first group, team members have no
  idea how high they will need to build the
  tower to win the contest.
► Furthermore, they have not seen the items
  that will be used in the construction process,
  nor have they been able to see other teams’
  strategies.
► When Jackie Moon was trying to draw fans,
  he roller skated off a ramp over cheerleaders.
  This failed miserably, and he landed on a
  cheerleader. Had he not been the first to try
► Fast followers are groups that are able to
  quickly adjust to the strategies of opponents.
► In the class activity, every group except one
  was able to adjust their strategies rapidly to
  improve on the previous group’s building.
► After seeing the recent success of comedic
  sports films, New Line Cinemas adjusted their
  strategy to include this type of film.
 Starring Will Ferrell is a good
 strategy if you are in the movie
 business.
            Learning From others

► 38” Tower Height by entrant order:
► 22”
► 59.75                         Learning Curve
                                                             R2 = 0.7065

► 51.5
                                80

                                70

► 67                            60



► 65.5
                                50
                   Hight (in)




                                40


► 70.5                          30

                                20

                                10

                                0
                                     0   1   2   3   4   5     6           7   8
       First Mover’s Advantage

► Chance to  gain substantial market share
► Ability to patent new technology
► Time to build brand name
► Try to discourage others from entry- build low
  cost barriers, dominate market share
     First Mover’s Disadvantage

► Developing  new technology is costly
► Not all new ideas are good ideas.
► Experimentation can cause failure
► Others may benefit from your costly work
► Easily copied advantages are soon lost
       First Mover’s Disadvantage

► Do cost outweigh advantages?
► Can the technology be protected- Copyrighted?
  Patented?
► Would it be more efficient to follow after others?
  Learning form other’s mistakes
► Enter   new markets in a strategic fashion
► Tower    building gives later entrants the advantage.


                                                       Learning Curve
                                                                            R2 = 0.7065
                                  80

                                  70

                                  60

                                  50
                     Hight (in)




                                  40

                                  30

                                  20

                                  10

                                  0
                                       0   1   2   3        4           5     6           7   8
Conclusions

When not to be a first mover:
 Pioneering costs outweigh follower benefits
 Production process easily visible, imitable, and
  resources equally balanced.
 Strategies improve as groups implement their
  own ideas
Final Takeaway:

“Learning from others’ mistakes
leads to a tower of success.”
            -Jimmy “no pants” Jones, age 4

				
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posted:11/19/2012
language:English
pages:17