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Social Media and Dynamic Journey Planning

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					Social Media and Dynamic Journey Planning
Craig Nelson, Steer Davies Gleave


The Intelligent City Hub Debate – May 26th 2011




                                                         Steer Davies Gleave
                                                          28-32 Upper Ground
                                                             London, SE1 9PD
                                                          +44 (0)20 7910 5000

                                                  www.steerdaviesgleave.com
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 In 2010, almost 90% of
     all users accessing
  Network Rail’s on-line
 departure information
      did so via mobile
   platforms (including
apps) with the majority
 of these users located
                near to,
     or within, stations
The Smart Traveller



Ι   The travelling public is a valuable source of real time data
    (but may not even know it)

    ■   Tom Tom and ITIS use crowd sourced data from mobile and other
        locational devices to monitor and deliver traffic flow information

    ■   Apple use live data to improve location sensitivity for iOS devices

    ■   Highways Agency uses ANPR technology to measure journey times
        and report on congestion




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Social Media and Dynamic Journey Planning
The Smart Traveller (cont.)



Ι The rise in smart phone popularity has empowered the public to
  become active ‘smart travellers’ through mobile access to:
       ■ real time information
       ■ travel information and journey planning portals
       ■ media reports
       ■ social media

Ι Social media is being used during journeys to report, share and find
  out detail on travel issues:
       ■ through ‘official’ Tweets from operators...
       ■ ...or from ‘crowd sourced’ Tweets or Facebook posts




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Social Media and Dynamic Journey Planning
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When all else fails…



Ι   Winter 2010 demonstrated Twitter’s value as a source of real time
    information
Ι   The national rail information system was mostly switched off
Ι   Some operators encouraged travellers to Tweet about their journey
    status and experience
Ι   This helped information circulate - with people able (and willing) to
    share experiences
       ■ Operators could engage directly with their customers,
           and…
       ■ Customers could share live information with each other




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Social Media and Dynamic Journey Planning
The impact of snow on travel information access in Dundee....




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Social Media and Dynamic Journey Planning
  The Smart Traveller (cont.)


  Ι Twitter has become a useful search engine for live data:
         ■ Search by road, station or bus route to find live results

         ■ Re-tweet anything important to your ‘followers’

         ■ Reply if you have relevant, useful information




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Social Media and Dynamic Journey Planning
Clapham junction fatality 04/05/2011



Ι Official…




Ι ...or ‘crowd sourced’




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Social Media and Dynamic Journey Planning
Web portals and social media



Ι A multi-modal one-stop-shop for travel information
       ■ Incorporate data from trusted sources, including social media

       ■ Information increasingly localised and open source – engaging
           with local people and agencies
       ■ Enable local authorities to provide timely Tweets and Facebook
           updates...
       ■ ...travellers can provide updates and filter the information to
           provide an extra layer of personalised travel information
       ■ Especially useful during disruption…




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Social Media and Dynamic Journey Planning
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Social Media and Dynamic Journey Planning
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Social Media and Dynamic Journey Planning
Social Media and Dynamic Journey Planning
Social Media and Dynamic Journey Planning
Where is social media heading?


Ι Supporting the move towards sustainable ‘Smart Cities’ and ‘Localism’
Ι Providing an invaluable feedback loop for transport operators and local
  authorities
Ι Providing for cost and efficiency savings on infrastructure /maintenance
Ι Encouraging ‘active learning’ as a key influencer of behavioural change
Ι Augmenting official travel information sources
       ■ Build Tweets into journey planner results – both ‘official’ and crowd
           sourced information to push info to registered users
Ι Providing automated alerts for particular journeys – such as NRE’s new
  Twitter alert service
Ι Incorporating journey planning within social media applications
Ι Improving customer service – more direct engagement with the traveller
Ι Generating crowd-sourced disruption information/maps – major events

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Social Media and Dynamic Journey Planning
    Thank you




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Social Media and Dynamic Journey Planning

				
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