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Social Media Marketing Strategies Adopted by the Financial Services Industry in Emerging Economies

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					Social Media Marketing Strategies Adopted by the Financial Services
Industry in Emerging Economies


The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial
services industry in emerging economies
• A comprehensive understanding of country-specific market trends, opportunities and
challenges in the BFSI sector across key emerging economies
• A detailed insight into the future of social media marketing in the BFSI sector in key
emerging economies

Summary
Social media represents a valuable opportunity for banks and financial service
companies in Brazil. As internet access increases, a growing number of Brazilians are
becoming social networking users and banks are developing their processes
accordingly to be able to respond to web-oriented consumers. With more than 300
million users active on social networks, blogs, microblogs, and other online
communities, China''s social media user base is driving banks and financial institutions
to maintain an active presence on social networks. Social media marketing is becoming
an integral part of the marketing and advertising value chain in India. Banks and
financial services companies are improving their presence on social media sites in order
to promote new schemes and process feedback. With 55 million internet users − more
than a 20% annual increase − Indonesia is becoming a key market for all major social
networking sites, with Twitter and Facebook reporting significant market penetration
rates in the country. Social media marketing is posting strong levels of growth in South
Africa due to rising internet penetration rates and increased sales of mobile devices.
The country has 29 million active mobile devices, making mobile phones the preferred
medium for accessing the internet and social networks. The South African banking
industry is integrating social media into its daily operations and becoming more
approachable to users. The high usage of social networks in South Korea is driving
banks and financial institutions to adopt social media marketing to better communicate
with consumers. Social media marketing initiatives have also been supported by the
high Smartphone penetration rate in the country.

Scope
• This report provides in-depth analysis of social media marketing strategies adopted by
companies in the BFSI sector in emerging economies
• The report provides a detailed understanding of how social media platforms are being
used by financial services companies to identify new markets, launch products, gather
customer feedback and monitor brand performance
• The report provides insights into market trends, drivers, opportunities and challenges
• It also provides insights into future social media marketing strategies adopted by
banks and other financial services companies to strengthen market position
Buy your copy of this report @ http://www.reportsnreports.com/reports/194623-
social-media-marketing-strategies-adopted-by-the-financial-services-industry-in-
emerging-economies-.html


Published: September 2012
No. of Pages: 81
Price: Single User License: US$ 2950        Corporate User: US $ 5900




Reasons To Buy
• Gain in-depth insight into the social media marketing strategies adopted by companies
in the BFSI sector in key emerging economies
• Understand the various market dynamics within the key emerging economies, and use
the knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies
based on the report’s detailed market insights on social media marketing strategies
adopted by companies in the BFSI sector in key emerging economies
• Identify the key specific social media marketing trends in each of the key emerging
countries profiled

Key Highlights
• Almost 20% of an average Brazilian’s total online activity is spent on social networking
sites, making it one of the leading online activities in the country.
• With almost one-third of the population connected to the Internet, social media has
become a popular marketing tool in China.
• With 55 million internet users − of which 57% are mobile internet consumers −
Indonesia is becoming a key market for all social networking sites, with Twitter and
Facebook reporting a significant growth in market penetration rates.
• In Russia, social media marketing is recording strong levels of growth as internet
penetration rates increase, and mobile subscriber rates rise.

Contact: sales@reportsandreports.com for further information.

				
DOCUMENT INFO
Description: Social media represents a valuable opportunity for banks and financial service companies in Brazil. As internet access increases, a growing number of Brazilians are becoming social networking users and banks are developing their processes accordingly to be able to respond to web-oriented consumers.