Why Registration of Logo and Design Essential
Trademark registration is the need of the day. Trademark registration helps both the
manufacturers and the consumers in numerous ways. It is very much important to abide the
trademark registration rules of the particular region for making the brand a successful one.
logo registration, trademark application, trademark classification, trademark a name, design
Trademark registration is done according to the governments rule. A trademark is a sign or symbol used for
indicating and authenticating any business organization or legal entity. A logo is a graphical image that is
used for representing a business or a single product. The logo is a mark for providing a good impression on
the market place and the people involved. An eye-catching image or logo is very important for the success
and popularity of the brand or product. Any type of logo registration safeguards a person's private property
and helps in maintaining its unique identity. Every country maintains a unique set of laws for patent
registration. A patent registration can be easily filed by a single person, or along with a partner in a joint
manner, with the help of a legal representative.
One of the compulsory requirements includes the trademark application which is to be filed and
submitted. While the application is processed, it further can be passed for detailed consideration and
When a large variety of logos and trademarks are available in the market, they need to be categorized for
avoiding any kind of confusions. The simplest trademark classification can be divided into two like the
edible and the non-edible brand trademarks. But the detailed trademark classification would involve the
trademarks that are classified into forty-two categories. These include surgical and medical instruments,
lubricant machines, machine tools, household, textiles, beverages, sanitary, hand tools, educational, scientific
products, leather and paints. The trademark classification can further be sub-divided. The need for sub-
dividing the items arises because the items that are grouped together are the similar ones. The ones with
same properties are grouped together. For instance, alloys along with common metals, common building
materials, materials used in construction of railway tracks, metal wires used, cable, ironmongery, metal
pipes and tubes can be grouped together.
While selecting a logo, people should keep in mind that a large number of people apply for Logo registration
almost every day. Hence it is very important to choose a logo wisely. The logo should hold its identity and the
person while filing the trademark application should be precise about the needs of his brand. It is very
important that the logo selected does not resemble any existing brand. When two logos resemble very
closely, it is the inferior brand that is profited. People confuse the superior quality brand with the inferior
ones and the company bears the loss.
Many people do not believe in selecting logos for their brand, they trademark a name for the logo. Usually
this name is the brand's name itself. Many a times when people trademark a name, they also get design
registration done. The idea behind the design registration is that even if two different companies are using
names as a logo, then the designing of the decided brand should not be confusing but differentiating.
Selecting the perfect brand name along with maintaining its identity and authenticity is not an easy task. It
should be performed with perfection and requires complete dedication.