The Booming Fifties
The Baby Boom:
Many were afraid of nuclear war, but confident with
Hundreds of thousands of veterans returned home and
Those born during this period are known as “baby
As these children grew up, society had to cope with
their numbers. (1950’s: new schools, 1960’s: more
university spots, 1980’s: more houses, 2000’s:
retirement homes and health care!)
Consumer culture took advantage of boomers and
marketed them toys, child-care products, etc.
War industry adapted to produce new consumer goods.
The prosperity cycle brought more products, jobs, and
MONEY to Canadians.
Canadian & American economies moving closer
Branch plants being made in Canada (profit and talents
drawn to the US)
Some began to worry about US domination of the
With new cars and increased population, urban planners
were worried about overcrowding and traffic
Planned communities were created in the outskirts (or
suburbs) of major cities.
They had lots of parks, schools and libraries, curved
More recently contributes to urban sprawl and BORED
For earlier generations, adulthood started immediately
after high school.
With more prosperity and increased university
enrollment, Canadians between the ages of 13 and 19
now saw themselves as a distinct group.
Teenagers rebelled against conservative society (they
played sports on weekends, wore jeans to school, and
girls wore short pants in public)
“Generation gap”: gap in understanding between
parents and their teenagers.
For all their rebellion, teenagers were terrified of not
being in the ‘in-crowd’, so they copied the crowd to fit
in (hipsters, rockers/hoods, beatniks, squares, teeny-