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					Research Aarkstore Enterprise Europe Mobile and M-Commerce
Report 2012

1.) This report includes detailed information about mobile
Internet and M-Commerce for 15 European countries.
- It is expected that approximately 30% of smartphone
users in Europe are going to use their devices to shop
online in 2017.
- In 2012, the UK is expected to be the European country
with the highest share of mobile sales on total online sales,
followed by Sweden.
- The share of mobile shoppers on total consumers in
Germany increased to more than 10% in 2011, with the age
group “14-28 Years” accounting for most mobile shoppers.
- In January 2012, mobile operators MTS, VimpelCom and
Megafon entered an agreement to further develop M-
Commerce in Russia.
- In Q3 2012, almost 20% of consumers in Denmark had
shopped via a mobile device, more than in Norway,
Sweden and Finland.
3.) About our Reports
- Market reports by inform top managers about
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based on reliable sources including national and
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databases, journals, company registries and news portals.
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4.) About has been committed to research up-to-date,
objective and demand-based data on markets and
competitors for top managers from various industries since
2005. Headquartered in Hamburg, Germany, the firm has a
strong international focus and is specialized in secondary
market research. In addition to offering reports on markets
and competitors, also carries out client-specific
research. Clients include leading global enterprises from
various industries including B2C E-Commerce, electronic
payment systems, mail order and direct marketing,
logistics, as well as banking and consulting.

Table of Contents :


2.1 Europe: Regional
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- M-Commerce Trends, 2012
- Average M-Commerce Spending, in EUR, 2011 & 2017f
- M-Commerce Sales, in EUR billion, 2012f-2017f
- Mobile Sales in % of Online Sales, Annual Mobile
Spending in EUR billion and Change in Mobile Sales, by
Country, in %, 2010-2012f
- Purchased Mobile Product Categories, in % of Mobile
Shoppers, Q3 2012
- Share of Mobile Shoppers, by Country, in % of Internet
Users, Q3 2012
- Share of Smartphone Shoppers, by Country, in % of
Consumers, 2010 & 2011
- Growth in Mobile Shoppers, by EU5 Countries and
Average, in % of Smartphone Users, May 2011 vs. May
- Share of Smartphone Users shopping Online via their
Device, by EU5 Countries and Average, in %, May 2011
vs. May 2012
- Used Mobile Payment Methods, in % of Mobile
Shoppers, Q3 2012
- Used Online Payment Methods, by Country, in % of
Online Shoppers, 2010

2.2 UK (Top Country)
- M-Commerce Trends, 2012 and Share of M-Commerce
Sales on total B2C E-Commerce Sales, in %, Q1 2010, Q1
2012 & Q2 2012
- Mobile Online Shopping Trends, 2011/2012
- Mobile Retail Traffic Trends, September 2011 and
Breakdown of Visits to UK B2C E-Commerce Sites, by
Mobile and Other, in %, Sept. 2011
- M-Commerce Trends, 2011 and How Consumers use
their Mobile Phones to shop, in %, 2011
- Direct Carrier Billing Market Trends, April 2012 and
Breakdown of Preferred Mobile Payment Methods, in % of
Smartphone Users, April 2012
- Mobile Retail Website Conversion Rate, in % of total
Website Users, Q1 2011 & Q1 2012
- M-Commerce Activities, in % of Smartphone Users, three
Month Average to July 2012
- In-Store Mobile Shopping Activities, in % of Mobile
Internet Users, January 2012
- Travel-related Activities of Mobile Internet Users, in %,
- M-Commerce Turnover, in GBP billion, 2011 & 2012f
- Share of Mobile Online Sales on total Online Sales, in %,
Q4 2009 & Q4 2011
- Products purchased via Mobile Phone, in % of Users, Q2
- Breakdown of Mobile Shoppers, by Age Group and by
Income, in %, July 2012
For more information please visit link:


Aarkstore Enterprise


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 Global Online Gambling and Betting Report 2012
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 Global Online Payment Methods 2012
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 Top 2000 Global Online Shops 2012
Top 1200 Online Shops in Europe 2012
Top 350 Online Shops in Asia-Pacific 2012
Middle East Internet & B2C E-Commerce Report 2012
MENA Internet & B2C E-Commerce Report 2012
Africa Internet & B2C E-Commerce Report 2012
South Africa Retail, Direct Selling and B2C E-Commerce Report 2012
South Africa B2C E-Commerce Report 2012
Global Online Gaming Report 2012
Europe Online Gaming Report 2012
Asia-Pacific Online Gaming Report 2012
North America B2C E-Commerce Report 2012
USA B2C E-Commerce Report 2012
Canada B2C E-Commerce Report 2012
Global Online Travel Report 2012
Europe Online Travel Report 2012
Global Underwear Market Report 2010
Europe B2C E-Commerce Report 2011
Japan B2C E-Commerce Report 2011
India B2C E-Commerce Report 2011
South Korea B2C E-Commerce Report 2011
China B2C E-Commerce Report 2011
Asia B2C E-Commerce Report 2011
BRIC B2C E-Commerce Report 2011
Brazil B2C E-Commerce Report 2011
Global B2C E-Commerce Players Report 2011
Global B2C E-Commerce Trends Report 2011
Global B2C E-Commerce Market Report 2011
Global B2C E-Commerce Assortments Report 2011
Russia Top 50 E-Commerce Players 2011
Russia B2C E-Commerce Report 2011
Czech Republic B2C E-Commerce Report 2011
Poland B2C E-Commerce Report 2010
Eastern Europe B2C E-Commerce Report 2010

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