UAE Exchange Mission Zero Suicide campaign ends on a successful note by alhassan2012


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									UAE Exchange Mission Zero Suicide campaign ends on a successful note
The six-month campaign, across the UAE, counselled thousands of distressed expatriates, branding
the initiative a success. The message reached out to over 1,000,000 people.

“If we could positively influence at least a few desperate expatriates from taking that extreme step, we
would consider Mission Zero Suicide campaign, a success.” said Mr. Y. Sudhir Kumar Shetty, COO –
Global Operations, UAE Exchange. He was speaking on the occasion of the culmination of the Mission
Zero Suicide, the UAE Exchange campaign for counselling those expatriates, who had a tendency to
resort to suicides due to financial, emotional and psychological issues. The brainchild of the leading
global remittance and foreign exchange brand, Mission Zero Suicide campaign was conducted, across
the UAE, for a period of six months.

“Expatriates leave their homeland in search of better options for livelihood. Though foreign land
promises prosperity back home, it also offers loneliness and unnecessary indulgences for an expatriate,
who takes the path to depression, ultimately taking that extreme step. As per various surveys, this
tendency was more prevalent among distressed expatriates in the UAE. Many Embassies and the UAE
Government were taking various measures to address the issue. Aligning with their vision, UAE
Exchange too contributed its bit with Mission Zero Suicide. So far the results have been quite impactful
for us to take this campaign to the next level.” added Mr. Sudhir Shetty.

Mr. Promoth Manghat, Vice President – Global Operations, UAE Exchange, said, “Propagating the
message of good mental health and physical well being of every expatriate is our aim through this
campaign. To achieve it we took the help of expert counsellors, who counselled those, who had those
extreme tendencies. We are thankful to the UAE Government, various consulate officials and
professional counsellors for their support and guidance in making our efforts effective. The encouraging
results go on to show the sincerity of the initiative and the trust the expatriates bestow on the brand UAE

Mission Zero Suicide campaign was initiated in answer to the rise in the expatriate suicide rate in the
UAE. This global money transferrer ran a signature campaign in which over 200,000 people, including
celebrities and eminent personalities, participated by signing up their support to this unique initiative
which reached over 1,000,000 people. As part of the campaign, inspiring videos were screened in 4800
labour camps, 8000 shops, 380 corporate offices reaching its 16000 staff members, public gatherings
etc., bringing awareness on personal finance management and stress management, since financial
troubles and stress were cited as the reasons for most of the suicides or attempts to suicide.

The global money tranferrer has always been trusted for its various initiatives, be it for better service
offerings, promotions or corporate citizenship initiatives. The remittance brand has always strived to
reduce the hassles of the expatriate community living in the UAE.
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About UAE Exchange

UAE Exchange is a leading global remittance and foreign exchange brand, based in UAE, with over 630 direct
offices in 30 countries across five continents. With correspondent banking relationship with more than 150 global
banks, and associations with leading global brands, UAE Exchange provides unmatched service to over 3.5
million customers, worldwide. In UAE, the brand has a leading presence with a network of over 122 branches
covering all the Emirates. For more information visit, /, and
to join our online social community and to participate in exciting contests to win fabulous prizes, log on

Contact Details:

UAE Exchange
Manager Media Relations
Al Saigh Building, Hamdan Street,
PO Box 170, Abu Dhabi, UAE
Telephone: +971-2-4945480

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