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Director Marketing Communications Branding in USA Resume John Clark

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Director Marketing Communications Branding in USA Resume John Clark Powered By Docstoc
					                                                     JOHN G. CLARK
                                                   W es t l a n d * M I * 4 8 1 8 6
                     Te l e p h o n e : 7 3 4 . 6 3 4 . 4 7 7 9 * E - M a i l : r a c e f o t o@ ya h o o . c o m
                       L i n k e d I n P r of i l e : h t t p : // w w w. l i n k e d i n . c om / i n /g e t r e a l j c


SU MMA RY OF QUA L IF ICAT IONS
Marketing and Communications leader with proven expertise in corporate and product marketing, brand
management, public/media relations, social media outreach, experiential lifestyle/events and advertising.
Track record of delivering growth across multiple industries including: consumer product goods,
automotive, motorsports, commercial vehicles, and defense. Launched new products while implementing
innovative product strategies and integrating marketing programs across multiple channels of distribution.
Excels at leading and motivating staff, working as part of inter-departmental teams and managing external
agencies to exceed deadlines while handling and prioritizing multiple projects on-time and on-budget.

AREAS OF E XPERT ISE
    Corporate & Business Management                                                 Marketing & Communications Strategy
    Product Launches                                                                Corporate Branding
    Social Media & Digital Marketing                                                Advertising Strategy & Development
    Media & Industry Relations                                                      Crisis Management
    Lifestyle & Experiential Event Marketing                                        Copywriting & Art Creative Direction
    Marketing Materials Development                                                 Corporate Spokesperson


PR OFESS IONA L E XPER IENCE
D IRECT OR , GL OB AL BR AN D M AN AGEM ENT & M ARKET IN G COMM UNIC AT IONS
M ERITOR , INC . , Tro y, MI                                                                   2 011 -2 01 2
Led global branding and product marketing for this $4.5B Fortune 500 company in commercial truck,
trailer, defense, off-highway and aftermarket business segments. Developed integrated marketing
communications strategies for new product and brand launches and market entry strategies for the
business units. Maintained brand integrity through creative global marketing communications across
properties including advertising, trade shows, sales literature, PowerPoint presentations, video
development, product packaging, websites and other internal and external communications.
   Created internal Global Brand Council and chaired monthly meetings that shared best practices, set
   policy, and enhanced worldwide marketing efforts.
   Spearheaded design of new global ad and sales literature template used in 19 countries that offered a
   true worldwide standard for the first time.
   Enforced and continually updated corporate and product brand identity guidelines and Brand Book
   used by more than 10,000 employees which ensured uniform corporate appearance.
   Created initial launch into social media, obtained approval from Executive Management Committee for
   the strategy, and developed the employee Social Media Policy manual.
   Supervised trade show booth design and logistics for 10+ shows across US and Canada and reduced
   expenses by more than $200,000 year-over-year at the Mid-American Trucking Show.
   Directed all product media relations, obtained 28% share of voice in market creating product demand.
   Authored and edited press releases, white papers, literature and marketing communications materials.

D IREC TOR , C OMM UN IC AT ION S & BR AND M AN AGEM ENT
R OUSH PERF ORM ANCE , Pl ymou th , MI                                                        2 00 6 -2011
Directed all communications, branding, social media, advertising and lifestyle marketing programs for this
specialty high-performance automobile and aftermarket parts manufacturer. Led corporate motorsports
programs, licensing, trade show and event scheduling / logistics; corporate spokesperson and video talent.
   Wrote and distributed all press releases achieving 2,000+ pages of editorial coverage for 12+ vehicles
   and related parts in vertical interest and non-automotive outlets across print, electronic media, radio
   and television. Increased sales traffic during the economic downturn.
JO HN G. CL ARK                                                                               Pag e 2


D IREC TOR , C OMM UN IC AT ION S & BR AND M AN AG EM ENT (con tin ued )
    Established and led ROUSH Road Crew, a lifestyle club for owners and enthusiasts of high-
    performance brand; first year ~500 members and 14 events in eight states with 275+ participants.
    Created the ROUSH social media presence via multiple Facebook pages, Twitter, video creation and
    distribution through YouTube, and other online outlets. Increased readership by 500+% on the ROUSH
    Facebook page in 2010 alone; Twitter followers nearly doubled in the same time period.
    Oversaw crisis management following Jack Roush’s plane crash in July, 2010.
        o Spokesperson for Mr. Roush, the family, and company.
        o Primary point of contact for national and regional news outlets; automotive and business media
             status updates and keeping negative or false stories from appearing.
    Drove traffic through retail sales outlet by overseeing production and inventory maintenance of
    Ford dealer support marketing materials; vehicle hero cards, catalogs, banners, signage, POP.
    Wrote script for 1-hour documentary on making of 2010 ROUSH Mustang that aired multiple times on
    SPEED channel and was turned into a DVD.
        o Sparked buyers’ interest and drove them to web site and Ford showrooms.

PRES IDEN T
R AC EFAN INC ., Bin gh am ton , N Y                                                       2 00 5 -20 06
Managed profit-and-loss activities of this boutique motorsports marketing agency and news distribution
company including 10 full-time staff across offices in India, AL, MO, NE, NY, NC.
   Developed new editing procedures which sped up news updates for WhoWon.com, a motorsports web
   site with 30M+ page views per month. Created advertising rate cards; promotional materials.
   Managed the syndication content provided to and relationship with clients such as RealTree with
   relevant information geared specifically to their audience.
   Led Valvoline Cup, a unique competition pitting racers from around country in virtual setting that led to
   branding for lead sponsor as 100,000+ people participated annually.

EXECUT IVE D IRECTOR /C OMM UNIC AT IONS
AM ER IC AN SPEED ASS OC IAT ION , Pe ndl eto n , IN                                           2 00 3 -20 04
Directed Communications Department of this stock car sanctioning body, including five full-time staff in PR
and graphic arts, and several part-time race weekend PR assistants. Managed all race event marketing
programs: television, radio and print advertising; led in-market promotional marketing: setting up driver
interviews, hanging posters in local businesses, and generating community interest.
   Developed advertorial insert program placing monthly ASA content in Circle Track and Stock Car
   magazines that increased readership to 1M+ per month, a program later copied by NASCAR.
   Enhanced interest in series by creating all corporate and race event press releases, newspaper race
   result agates, pre- and post-race recaps. Edited and published monthly magazine Inside ASA mailed to
   25,000+ subscribers. Created / updated media kits; managed race weekend media center.
   Spearheaded redesign of ASAracing.com; edited, wrote and posted daily web site content and
   scheduled freelance writers for content production.
   Spokesperson and public face of company through the season and during crisis management due to
   negative rumors of organizations’ fiscal health circulated through the industry and fan base.
   Wrote and delivered positioning statements, correspondence and other executive communications
   achieving a consistent and timely focus.

PUBLIC RELATIONS ACCOUNT REPRESENTATIVE
COTTER GROUP (sold to Clear Channel), Harrisburg, NC                                          2000-2001
Planned and executed public relations and marketing strategies for clients primarily in motorsports. Placed
a story that ran across all 30 Knight-Ridder newspapers resulting in $750,000 worth of exposure. Other
clients were featured in Associated Press articles and on television and radio interviews.
JO HN G. CL ARK                                                                                Pag e 3



DIRECTOR OF MARKETING & COMMUNICATIONS
EMBEE INCORPORATED, Santa Ana, CA                                                          1996-2000
Planned, designed and produced marketing communication tools; brochures, sell sheets and Internet sites.
Designed promotional items; t-shirts and magnets; planned special events; employee festivals. Developed
company logos and identity pieces; letterhead, business cards.

GENERAL MANAGER
BEEMAN PRECISION AIRGUNS, Huntington Beach, CA                                                   1993-1996
Managed full profit & loss, oversight of all departments, cross-functional staff of 25, marketing programs,
advertising and public relations, inventory and ordering of product which was sourced in Europe.
Developed and managed annual budgets and long range planning. Increased sales by 20% in first year.


EDUCAT ION
  Masters, Business Administration — Pepperdine University
  Bachelor of Arts, Public Relations — University of Southern California
  Certificate Award in International Marketing — California State University Fullerton Office of
  Extended Education


SK ILLS
   Well-versed in the AP Style Book
   Above average writing, speaking and presentation skills
   Advanced in Microsoft Office programs (Word, Excel, Powerpoint, Outlook)
   Familiar with graphic arts programs including PhotoShop, InDesign and Illustrator

				
DOCUMENT INFO
Description: John Clark is an marketing and communications leader with proven expertise in corporate and product marketing, brand management, public/media relations, social media outreach, experiential lifestyle/events and advertising. John has a track record of delivering growth across multiple industries including: consumer product goods,