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LinkedIn-Multiple-Audience-Messaging-Work-Guide-from-Social-Marketing-Conversations-08312012

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Interesting Stats
 75,014,100
     10
     18
    147
      7
    405

700,000
      10
      10
     100
       7
      10
                                                                                       SocialMarketingConversations.com
                                                                                                       @SocialMktConvo
                                                                              Facebook.com/SocialMarketingConversations
                                                                    Linkedin.com/company/social-marketing-conversations


               DO NOT READ THE INFORMATION BELOW!!
         Reading it'll probably cut your learning curve in half on how to use the spreadsheet, but hey… we all have more
         time than patience, so just get to it McDuff!

         About the Worksheet / Guide
         This Planning Guide is provided by Social Marketing Conversations to help companies use what may be the most
         important capability they can have on the web. Segmented messaging using the LinkedIn platform can assure
         that the right B2B message gets to the right audience and other than purchasing custom-tailored Search Engine
         Marketing campaigns, LinkedIn uniquely supports the capability whereas no one else on the web does. We
         if you would like help in developing, managing and maintaining your company page on LinkedIn, we offer
         professional services that can do it quickly and easily. Contact us at LinkedInCP@SocialMktConvo.com to find

         Overview
         This spreadsheet is designed to be used as an aid to creating and managing the Company Page product & Service
         page on LinkedIn. This spreadsheet acts only as a planning & communications tool.

         About the Company Page Product & Services tab on LinkedIn
         The 'DEFAULT' setting is designed as the basic page, viewed when a visitor clicks on the Product & Services tab
         from the Company Page Overview. Once the DEFAULT view is established, additional audience specific views
         Each audience view may be tailored for the visitor and will appear when a visitor with the criteria established for
         viewing the page for viewing the page are met.

         Using this Spreadsheet as a Planning Guide
         Right click and 'Copy' the tab labeled 'Add'l Segment Definition'. 'Add'l Segment Definition (2)' would suffice.
         Fill in & make selections for each Audience Segment you wish to define, A couple of segments are pretty easy to
         manage, more than that means more development, more content and more effort to maintain the Company
         Prepare the content for each Audience Segment defined. This may include specialized images, links to specific
         pagesthe your owned & operated site, specially prepared YouTube videos and disclaimers for each progress in
         Once on content is developed and ready for posting, reference the worksheets to help guide your Audience
         uploading the content.
         Text items and links can be inserted via copy/paste from your worksheet, images are uploaded one at a time.
         Rinse, repeat, do as often as you need to define relevant audience segments.

         Publishing the Audience View and Editing / Changing
         Once the 'Publish' button is clicked on the Products & Services page, the content will be live and viewable by
         visitors to the page. The page and it's viewing audience parameters may be edited, updated or changed and

         Deleting an Audience View
         The 'Delete' link for the audience view is under the 'Settings' for each variation. Click 'Settings' and then 'Delete'.

teresting Stats
         # of possible combination
Options for company size
Job Functions
Industry segments
Seniority levels
Geography choices

# of permitted combinations
Choices for company size
Job Functions that can be selected
Industry segments that can be chosen
Seniority levels that can be identified
Geography choice to select
Version Name / Title for Audience           DEFAULT (this is a required setup - no parameters are permitted)

Basic Info
Company Description - Title                 Descriptive title of this segmentation i.e.; "Managers in NYC at ad age
Company Description - Overview Paragraph    Up to 1,000 words (bold, italics & underline as well as bulleted & num
Showcase
Image 1                                     Where stored / URL / etc.
Link for Image 1                            If someone clicked the image, where do you want them to go?
Image 2                                     -
Link for Image 2                            -
Image 3                                     -
Link for Image 3                            -
Video Header                                What should appear above the video clip
YouTube Video URL                           YouTube Video URL (not short code)
Disclaimer Text                             Up to 1,000 words (bold, italics & underline as well as bulleted & num

Settings for Target Audience
Company Size                                (x10 Max)
*** No settings permitted for DEFAULT ***      q Myself Only
                                               q 1-10 employees
                                               q 11-50 employees
                                               q 51-200 employees
                                               q 201-500 employees
                                               q 501-1000 employees
                                               q 1001-5000 employees
                                               q 5001-10,000 employees
                                               q 10,001+ employees

Job Function                                (x10 Max)
*** No settings permitted for DEFAULT ***      q Research
                                               q Accounting
                                               q Administrative
                                               q Business Development
                                               q Purchasing
                                               q Consulting
                                               q Arts and Design
                                               q Engineering
                                               q Finance
                                               q Human Resources
                                               q Information Technology
                                               q Legal
                                              q   Marketing
                                              q   Operations
                                              q   Media and Communication
                                              q   Product Management
                                              q   Sales
                                              q   Support


Industry                                    (x100 Max)
*** No settings permitted for DEFAULT ***         # Selected
                                                  Agriculture
                                              q   Farming          q
                                              q   Ranching         q
                                              q   Dairy            q
                                              q   Fishery          q
                                                                   q
                                                                   q
                                                                   q
                                                                   q
                                                                   q




Seniority
*** No settings permitted for DEFAULT ***     q   Training
                                              q   Senior
                                              q   Manager
                                              q   Director
                                              q   VP
                                              q   CXO
                                              q   Owner
Geography                                   (x10 Max - may select entire country [top row], state/provice, or re
*** No settings permitted for DEFAULT ***           # Selected

                                               q    Africa              q
                                               q    Algeria
                                               q    Cameroon
                                               q    Egypt
                                               q    Ghana
                                               q    Kenya
                                               q    Morocco
                                               q    Nigeria
                                               q    South Africa
                                               q    Tanzania
                                               q    Tunisia
                                               q    Uganda
                                               q    Zimbabwe
uired setup - no parameters are permitted)


s segmentation i.e.; "Managers in NYC at ad agencies"
old, italics & underline as well as bulleted & number lists may be used)



e image, where do you want them to go?




above the video clip
not short code)
old, italics & underline as well as bulleted & number lists may be used)
ommunication




          # Selected                     # Selected
          Arts                           Construction
          Motion Pictures and Film   q   Construction              q
          Museums and Institutions   q   Building Materials        q
          Fine Art                   q   Architecture & Planning   q
          Performing Arts            q   Civil Engineering         q
          Design                                                   q
          Arts and Crafts                                          q
          Music                                                    q
          Photography                                              q
          Graphic Design                                           q
                                                                   q
                                                                   q
                                                                   q
                                                                   q
                                                                   q
ect entire country [top row], state/provice, or region / metro areas )
            # Selected                            # Selected

            Antarctica                        q    Asia                              q
                                              q   Bangladesh                         q
                                              q    China                             q
                                              q    Hong Kong                         q
                                              q    India                             q
                                              q    Indonesia                         q
                                              q    Greater Jakarta Area, Indonesia   q
                                              q    Japan                             q
                                              q    Korea                             q
                                              q    Gangnam-gu, Seoul, Korea          q
                                              q    Malaysia                          q
                                              q    Kuala Lumpur, Malaysia            q
                                              q    Selangor, Malaysia                q
                                              q    Nepal                             q
                                              q    Philippines                       q
                                              q    Singapore                         q
                                              q    Sri Lanka                         q
                                              q    Taiwan                            q
                                              q    Thailand                          q
                                              q    Vietnam                           q
                                                                                     q
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# Selected                   # Selected
Consumer Goods               Corporate
Cosmetics                q   Management Consulting                 q
Apparel & Fashion        q   Marketing and Advertising             q
Sporting Goods           q   Market Research                       q
Tobacco                  q   Public Relations and Communications   q
Supermarkets             q   Staffing and Recruiting               q
Food Production          q   Professional Training & Coaching
Consumer Electronics     q   Security and Investigations
Consumer Goods           q   Facilities Services
Furniture                q   Outsourcing/Offshoring
Retail                   q   Human Resources
Wholesale                q   Business Supplies and Equipment
Import and Export
Wine and Spirits
Luxury Goods & Jewelry
# Selected                            # Selected

Europe                            q   Latin America                 q
Austria                           q   Argentina                     q
Belgium                           q   Bolivia                       q
Antwerp Area, Belgium             q   Brazil                        q
Brussels Area, Belgium            q   Acre                          q
Bulgaria                          q   Alagoas                       q
Croatia                           q   Amapá                         q
Czech Republic                    q   Amazonas                      q
Denmark                           q   Bahia                         q
Copenhagen Area, Denmark          q   Ceará
Odense Area, Denmark              q   Distrito Federal
Ålborg Area, Denmark              q   Espírito Santo
Århus Area, Denmark               q   Goiás
Finland                           q   Maranhão
France                            q   Mato Grosso
Lille Area, France                q   Mato Grosso do Sul
Lyon Area, France                 q   Minas Gerais
Marseille Area, France            q   Belo Horizonte Area, Brazil
Nice Area, France                 q   Paraná
Paris Area, France                q   Curitiba Area, Brazil
Toulouse Area, France             q   Paraíba
Germany                           q   Pará
Cologne Area, Germany             q   Pernambuco
Frankfurt Am Main Area, Germany   q   Piauí
Munich Area, Germany              q   Rio Grande do Norte
Greece                            q   Rio Grande do Sul
Hungary                           q   Porto Alegre Area, Brazil
Ireland                           q   Rio de Janeiro
Italy                             q   Rio de Janeiro Area, Brazil
Bologna Area, Italy               q   Rondônia
Milan Area, Italy                 q   Roraima
Rome Area, Italy                  q   Santa Catarina
Turin Area, Italy                 q   Sergipe
Venice Area, Italy                q   São Paulo
Lithuania                         q   Campinas Area, Brazil
Netherlands                       q   São Paulo Area, Brazil
Almere Stad Area, Netherlands   q   Tocantins
Amsterdam Area, Netherlands     q   Chile
Apeldoorn Area, Netherlands     q   Colombia
Breda Area, Netherlands         q   Costa Rica
Eindhoven Area, Netherlands     q   Dominican Republic
Enschede Area, Netherlands      q   Ecuador
Groningen Area, Netherlands     q   Guatemala
Nijmegen Area, Netherlands      q   Mexico
Rotterdam Area, Netherlands     q   Mexico City Area, Mexico
The Hague Area, Netherlands     q   Naucalpan de Juárez Area, Mexico
Tilburg Area, Netherlands       q   Panama
Utrecht Area, Netherlands       q   Peru
Norway                          q   Puerto Rico
Oslo Area, Norway               q   Trinidad and Tobago
Poland                          q   Uruguay
Portugal                        q   Venezuela
Lisbon Area, Portugal
Porto Area, Portugal
Romania
Russian Federation
Serbia
Slovak Republic
Spain
Barcelona Area, Spain
Madrid Area, Spain
Sweden
Switzerland
Geneva Area, Switzerland
Zürich Area, Switzerland
Turkey
Istanbul, Turkey
Ukraine
United Kingdom
Birmingham, United Kingdom
Brighton, United Kingdom
Bristol, United Kingdom
Cambridge, United Kingdom
Chelmsford, United Kingdom
Coventry, United Kingdom
Edinburgh, United Kingdom
Glasgow, United Kingdom
Gloucester, United Kingdom
Guildford, United Kingdom
Harrow, United Kingdom
Hemel Hempstead, United Kingdom
Kingston upon Thames, United Kingdom
Leeds, United Kingdom
Leicester, United Kingdom
London, United Kingdom
Manchester, United Kingdom
Milton Keynes, United Kingdom
Newcastle upon Tyne, United Kingdom
Northampton, United Kingdom
Nottingham, United Kingdom
Oxford, United Kingdom
Portsmouth, United Kingdom
Reading, United Kingdom
Redhill, United Kingdom
Sheffield, United Kingdom
Slough, United Kingdom
Southampton, United Kingdom
Tonbridge, United Kingdom
Twickenham, United Kingdom
# Selected                        # Selected
Educational                       Finance
Primary/Secondary Education   q   Banking                            q
Higher Education              q   Insurance                          q
Education Management          q   Financial Services                 q
Research                      q   Real Estate                        q
E-Learning                    q   Investment Banking                 q
                              q   Investment Management              q
                              q   Accounting                         q
                              q   Venture Capital & Private Equity   q
                              q   Commercial Real Estate             q
                              q   Capital Markets                    q
                                                                     q
# Selected                 # Selected

Middle East            q   North America               q
Bahrain                q   Canada                      q
Israel                 q   Alberta                     q
Jordan                 q   Calgary, Canada Area        q
Kuwait                 q   Edmonton, Canada Area       q
Pakistan               q   British Columbia            q
Qatar                  q   British Columbia, Canada    q
Saudi Arabia           q   Vancouver, Canada Area      q
United Arab Emirates   q   Manitoba                    q
                       q   New Brunswick
                       q   Newfoundland And Labrador
                       q   Northwest Territories
                       q   Nova Scotia
                       q   Halifax, Canada Area
                       q   Nunavut
                       q   Ontario
                       q   Kitchener, Canada Area
                       q   London, Canada Area
                       q   Ontario, Canada
                       q   Toronto, Canada Area
                       q   Prince Edward Island
                       q   Quebec
                       q   Montreal, Canada Area
                       q   Ottawa, Canada Area
                       q   Quebec, Canada
                       q   Winnipeg, Canada Area
                       q   Saskatchewan
                       q   Yukon
                       q   United States
                       q   Alabama
                       q   Birmingham, Alabama Area
                       q   Alaska
                       q   Anchorage, Alaska Area
                       q   Arizona
                       q   Phoenix, Arizona Area
                       q   Tucson, Arizona Area
q   Arkansas
q   Little Rock, Arkansas Area
q   California
q   Fresno, California Area
q   Greater Los Angeles Area
q   Greater San Diego Area
q   Orange County, California Area
q   Sacramento, California Area
q   Salinas, California Area
q   San Francisco Bay Area
q   Santa Barbara, California Area
q   Stockton, California Area
q   Colorado
q   Colorado Springs, Colorado Area
q   Fort Collins, Colorado Area
q   Greater Denver Area
q   Connecticut
q   Hartford, Connecticut Area
q   New London/Norwich, Connecticut Area
q   Delaware
q   District Of Columbia
q   Washington D.C. Metro Area
q   Florida
q   Daytona Beach, Florida Area
q   Fort Myers, Florida Area
q   Fort Pierce, Florida Area
q   Gainesville, Florida Area
q   Lakeland, Florida Area
q   Melbourne, Florida Area
q   Miami/Fort Lauderdale Area
q   Orlando, Florida Area
q   Sarasota, Florida Area
q   Tampa/St. Petersburg, Florida Area
q   West Palm Beach, Florida Area
q   Georgia
q   Greater Atlanta Area
q   Jacksonville, Florida Area
q   Tallahassee, Florida Area
q   Hawaii
q   Hawaiian Islands
q   Idaho
q   Boise, Idaho Area
q   Illinois
q   Greater Chicago Area
q   Peoria, Illinois Area
q   Urbana-Champaign, Illinois Area
q   Indiana
q   Evansville, Indiana Area
q   Indianapolis, Indiana Area
q   Iowa
q   Kansas
q   Wichita, Kansas Area
q   Kentucky
q   Lexington, Kentucky Area
q   Louisville, Kentucky Area
q   Louisiana
q   Maine
q   Portland, Maine Area
q   Maryland
q   Baltimore, Maryland Area
q   Massachusetts
q   Greater Boston Area
q   Michigan
q   Fort Wayne, Indiana Area
q   Greater Detroit Area
q   Greater Grand Rapids, Michigan Area
q   Kalamazoo, Michigan Area
q   Lansing, Michigan Area
q   Saginaw, Michigan Area
q   Minnesota
q   Greater Minneapolis-St. Paul Area
q   Mississippi
q   Baton Rouge, Louisiana Area
q   Greater New Orleans Area
q   Jackson, Mississippi Area
q   Mobile, Alabama Area
q   Missouri
q   Columbia, Missouri Area
q   Davenport, Iowa Area
q   Des Moines, Iowa Area
q   Fayetteville, Arkansas Area
q   Greater St. Louis Area
q   Kansas City, Missouri Area
q   Springfield, Missouri Area
q   Montana
q   Nebraska
q   Greater Omaha Area
q   Lincoln, Nebraska Area
q   Nevada
q   Las Vegas, Nevada Area
q   Reno, Nevada Area
q   New Hampshire
q   New Jersey
q   New Mexico
q   Albuquerque, New Mexico Area
q   New York
q   Albany, New York Area
q   Buffalo/Niagara, New York Area
q   Greater New York City Area
q   Rochester, New York Area
q   Syracuse, New York Area
q   North Carolina
q   Charlotte, North Carolina Area
q   Raleigh-Durham, North Carolina Area
q   Wilmington, North Carolina Area
q   North Dakota
q   Ohio
q   Cincinnati Area
q   Cleveland/Akron, Ohio Area
q   Columbus, Ohio Area
q   Dayton, Ohio Area
q   Toledo, Ohio Area
q   Oklahoma
q   Oklahoma City, Oklahoma Area
q   Tulsa, Oklahoma Area
q   Oregon
q   Eugene, Oregon Area
q   Portland, Oregon Area
q   Pennsylvania
q   Allentown, Pennsylvania Area
q   Greater Philadelphia Area
q   Greater Pittsburgh Area
q   Harrisburg, Pennsylvania Area
q   Ithaca, New York Area
q   Lancaster, Pennsylvania Area
q   Scranton, Pennsylvania Area
q   Rhode Island
q   Providence, Rhode Island Area
q   South Carolina
q   Augusta, Georgia Area
q   Charleston, South Carolina Area
q   Columbia, South Carolina Area
q   Greenville, South Carolina Area
q   Savannah, Georgia Area
q   South Dakota
q   Sioux Falls, South Dakota Area
q   Tennessee
q   Asheville, North Carolina Area
q   Chattanooga, Tennessee Area
q   Greater Memphis Area
q   Greater Nashville Area
q   Huntsville, Alabama Area
q   Johnson City, Tennessee Area
q   Knoxville, Tennessee Area
q   Texas
q   Austin, Texas Area
q   Dallas/Fort Worth Area
q   El Paso, Texas Area
q   Houston, Texas Area
q   San Antonio, Texas Area
q   Utah
q   Greater Salt Lake City Area
q   Provo, Utah Area
q   Vermont
q   Burlington, Vermont Area
q   Springfield, Massachusetts Area
q   Virginia
q   Charlottesville, Virginia Area
q   Greensboro/Winston-Salem, North Carolina Area
q   Norfolk, Virginia Area
q   Richmond, Virginia Area
q   Roanoke, Virginia Area
q   Washington
q   Greater Seattle Area
q   Spokane, Washington Area
q   West Virginia
q   Wisconsin
q   Greater Milwaukee Area
q   Green Bay, Wisconsin Area
q   Madison, Wisconsin Area
q   Oshkosh, Wisconsin Area
q   Rockford, Illinois Area
q   Wyoming
# Selected                      # Selected
Government                      High Tech
Military                    q   Defense & Space                       q
Legislative Office          q   Computer Hardware                     q
Judiciary                   q   Computer Software                     q
International Affairs       q   Computer Networking
Government Administration   q   Internet
Executive Office            q   Semiconductors
Law Enforcement             q   Telecommunications
Public Safety               q   Information Technology and Services
Public Policy               q   Nanotechnology
Political Organization      q   Computer & Network Security
Government Relations        q   Wireless
# Selected

Oceania
Australia
Adelaide Area, Australia
Brisbane Area, Australia
Canberra Area, Australia
Melbourne Area, Australia
Perth Area, Australia
Sydney Area, Australia
New Zealand
# Selected                           # Selected
Legal                                Manufacturing
Law Practice                     q   Aviation & Aerospace                   q
Legal Services                   q   Automotive                             q
Alternative Dispute Resolution   q   Chemicals                              q
                                 q   Machinery                              q
                                 q   Mining & Metals                        q
                                 q   Oil & Energy                           q
                                 q   Shipbuilding                           q
                                 q   Utilities                              q
                                 q   Textiles
                                 q   Paper & Forest Products
                                 q   Railroad Manufacture
                                 q   Electrical/Electronic Manufacturing
                                 q   Plastics
                                 q   Mechanical or Industrial Engineering
                                 q   Renewables & Environment
                                 q   Glass, Ceramics & Concrete
                                 q   Packaging and Containers
                                 q   Industrial Automation
# Selected                # Selected
Media                     Medical
Broadcast Media       q   Biotechnology                  q
Newspapers            q   Medical Practice               q
Publishing            q   Hospital & Health Care         q
Printing              q   Pharmaceuticals                q
Writing and Editing   q   Veterinary                     q
Online Media          q   Medical Devices                q
Media Production      q   Health, Wellness and Fitness   q
Animation             q   Alternative Medicine
                      q   Mental Health Care
# Selected                                # Selected
Non-profit                                Recreational
Consumer Services                     q   Entertainment                          q
Nonprofit Organization Management     q   Gambling & Casinos                     q
Fund-Raising                          q   Leisure, Travel & Tourism              q
Program Development                   q   Hospitality                            q
Think Tanks                           q   Restaurants                            q
Philanthropy                          q   Sports                                 q
International Trade and Development   q   Food & Beverages                       q
                                      q   Recreational Facilities and Services
                                      q   Computer Games
                                      q   Events Services
# Selected                         # Selected
Service                            Transportation
Information Services           q   Package/Freight Delivery
Libraries                      q   Transportation/Trucking/Railroad
Environmental Services         q   Warehousing
Individual & Family Services   q   Airlines/Aviation
Religious Institutions         q   Maritime
Civic & Social Organization    q   Logistics and Supply Chain
Translation and Localization
                                                                                                    LinkedIn Multi-Variant Messaging Worksheet




Version Name / Title for Audience          Audience Segment Descriptor

Basic Info
Company Description - Title                   q   Descriptive title of this segmentation i.e.; "Managers in NYC at ad agencies"
Company Description - Overview Paragraph      q   Up to 1,000 words (bold, italics & underline as well as bulleted & number lists may be used)
Showcase
Image 1                                       q   Where stored / URL / etc.
Link for Image 1                              q   If someone clicked the image, where do you want them to go?
Image 2                                       q   -
Link for Image 2                              q   -
Image 3                                       q   -
Link for Image 3                              q   -
Video Header                                  q   What should appear above the video clip
YouTube Video URL                             q   YouTube Video URL (not short code)
Disclaimer Text                               q   Up to 1,000 words (bold, italics & underline as well as bulleted & number lists may be used)




                                                      Add'l Segment Definition                                                           Page 80
                                                                  LinkedIn Multi-Variant Messaging Worksheet




Settings for Target Audience
Company Size                   (x10 Max)
                                   9 Possible Choices
                                 q   Myself Only
                                 q   1-10 employees
                                 q   11-50 employees
                                 q   51-200 employees
                                 q   201-500 employees
                                 q   501-1000 employees
                                 q   1001-5000 employees
                                 q   5001-10,000 employees
                                 q   10,001+ employees




                                       Add'l Segment Definition                                     Page 81
                                                                                                        LinkedIn Multi-Variant Messaging Worksheet




Job Function                                      (x10 Max)
                                                     18 Possible Choices
                                                    q   Research                      q   Human Resources
                                                    q   Accounting                    q   Information Technology
                                                    q   Administrative                q   Legal
                                                    q   Business Development          q   Marketing
                                                    q   Purchasing                    q   Operations
                                                    q   Consulting                    q   Media and Communication
                                                    q   Arts and Design               q   Product Management
                                                    q   Engineering                   q   Sales
                                                    q   Finance                       q   Support

Industry                                          (x100 Max)
                                                        # Selected                        # Selected
               # of selections in each industry         4                                 9
                                                    147 Possible Choices
                                                        Agriculture                       Arts
                                                    q   Farming                       q   Motion Pictures and Film   q

                                                    q    Ranching                     q   Museums and Institutions   q
                                                    q    Dairy                        q   Fine Art                   q
                                                    q    Fishery                      q   Performing Arts            q
                                                                                      q   Design
                                                                                      q   Arts and Crafts

                                                                                      q   Music

                                                                                      q   Photography
                                                           Add'l Segment Definition                                                       Page 82
                                            LinkedIn Multi-Variant Messaging Worksheet




                           q   Graphic Design




Add'l Segment Definition                                                      Page 83
                                                LinkedIn Multi-Variant Messaging Worksheet




Seniority
            7 Possible Choices
            q   Training
            q   Senior
            q   Manager
            q   Director
            q   VP
            q   CXO
            q   Owner




                     Add'l Segment Definition                                     Page 84
                                                                     LinkedIn Multi-Variant Messaging Worksheet




Geography   (x10 Max - may select entire country [top row], state/provice, or region / metro areas )
                    # Selected                        # Selected
                                            13                                  1
               405 Possible Choices
               q    Africa                       q    Antarctica                    q
               q    Algeria                                                         q
               q    Cameroon                                                        q
               q    Egypt                                                           q
               q    Ghana                                                           q
               q    Kenya                                                           q
               q    Morocco                                                         q
               q    Nigeria                                                         q
               q    South Africa                                                    q
               q    Tanzania                                                        q
               q    Tunisia                                                         q
               q    Uganda                                                          q
               q    Zimbabwe                                                        q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q



                      Add'l Segment Definition                                                         Page 85
                           LinkedIn Multi-Variant Messaging Worksheet




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Add'l Segment Definition                                     Page 86
                           LinkedIn Multi-Variant Messaging Worksheet




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Add'l Segment Definition                                     Page 87
                           LinkedIn Multi-Variant Messaging Worksheet




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                                                                        q




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at ad agencies"
ed & number lists may be used)




ed & number lists may be used)




                                 Add'l Segment Definition                                     Page 93
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Add'l Segment Definition                                     Page 94
                                                                                                     LinkedIn Multi-Variant Messaging Worksheet




# Selected                    # Selected                 # Selected                         # Selected
4                             14                         11                                 5

Construction                  Consumer Goods             Corporate                          Educational
Construction              q   Cosmetics              q   Management Consulting         q    Primary/Secondary Education      q

Building Materials        q   Apparel & Fashion      q   Marketing and Advertising  q Higher Education                       q
Architecture & Planning   q   Sporting Goods         q   Market Research            q Education Management                   q
Civil Engineering         q   Tobacco                q                              q Research
                                                         Public Relations and Communications                                 q
                          q   Supermarkets           q   Staffing and Recruiting    q E-Learning                             q
                          q   Food Production        q   Professional Training & Coaching                                    q

                          q   Consumer Electronics   q   Security and Investigations                                         q

                          q   Consumer Goods         q   Facilities Services                                                 q
                                                     Add'l Segment Definition                                                          Page 95
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q   Furniture                q   Outsourcing/Offshoring                                    q
q   Retail                   q   Human Resources                                           q
q   Wholesale                q   Business Supplies and Equipment
q   Import and Export
q   Wine and Spirits
q   Luxury Goods & Jewelry




                             Add'l Segment Definition                                                Page 96
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egion / metro areas )
         # Selected                        # Selected                        # Selected                        # Selected
                                13                                  99                               52                                       9

         Asia                         q    Europe                        q   Latin America                 q   Middle East                        q
         Bangladesh                   q    Austria                       q   Argentina                     q   Bahrain                            q
         China                        q    Belgium                       q   Bolivia                       q   Israel                             q
         Hong Kong                    q    Antwerp Area, Belgium         q   Brazil                        q   Jordan                             q
         India                        q    Brussels Area, Belgium        q   Acre                          q   Kuwait                             q
         Indonesia                    q    Bulgaria                      q   Alagoas                       q   Pakistan                           q
                                      q
         Greater Jakarta Area, Indonesia   Croatia                       q   Amapá                         q   Qatar                              q
         Japan                        q    Czech Republic                q   Amazonas                      q   Saudi Arabia                       q
         Korea                        q    Denmark                       q   Bahia                         q   United Arab Emirates               q
         Gangnam-gu, Seoul, Korea q        Copenhagen Area, Denmark      q   Ceará                                                                q
         Malaysia                     q    Odense Area, Denmark          q   Distrito Federal                                                     q
         Kuala Lumpur, Malaysia       q    Ålborg Area, Denmark          q   Espírito Santo                                                       q
         Selangor, Malaysia           q    Århus Area, Denmark           q   Goiás                                                                q
         Nepal                        q    Finland                       q   Maranhão                                                             q
         Philippines                  q    France                        q   Mato Grosso                                                          q
         Singapore                    q    Lille Area, France            q   Mato Grosso do Sul                                                   q
         Sri Lanka                    q    Lyon Area, France             q   Minas Gerais                                                         q
         Taiwan                       q    Marseille Area, France        q   Belo Horizonte Area, Brazil                                          q
         Thailand                     q    Nice Area, France             q   Paraná                                                               q
         Vietnam                      q    Paris Area, France            q   Curitiba Area, Brazil                                                q
                                      q    Toulouse Area, France         q   Paraíba                                                              q
                                      q    Germany                       q   Pará                                                                 q
                                      q    Cologne Area, Germany         q   Pernambuco                                                           q
                                                                         Add'l Segment Definition                                                           Page 98
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q                              q
    Frankfurt Am Main Area, Germany Piauí                                                      q
q   Munich Area, Germany        q   Rio Grande do Norte                                        q
q   Greece                      q   Rio Grande do Sul                                          q
q   Hungary                     q   Porto Alegre Area, Brazil                                  q
q   Ireland                     q   Rio de Janeiro                                             q
q   Italy                       q   Rio de Janeiro Area, Brazil                                q
q   Bologna Area, Italy         q   Rondônia                                                   q
q   Milan Area, Italy           q   Roraima                                                    q
q   Rome Area, Italy            q   Santa Catarina                                             q
q   Turin Area, Italy           q   Sergipe                                                    q
q   Venice Area, Italy          q   São Paulo                                                  q
q   Lithuania                   q   Campinas Area, Brazil                                      q
q   Netherlands                 q   São Paulo Area, Brazil                                     q
q                               q
    Almere Stad Area, Netherlands   Tocantins                                                  q
q   Amsterdam Area, Netherlands q   Chile                                                      q
q   Apeldoorn Area, Netherlands q   Colombia                                                   q
q   Breda Area, Netherlands     q   Costa Rica                                                 q
q   Eindhoven Area, Netherlands q   Dominican Republic                                         q
q   Enschede Area, Netherlands q    Ecuador                                                    q
q   Groningen Area, Netherlands q   Guatemala                                                  q
q   Nijmegen Area, Netherlands q    Mexico                                                     q
q   Rotterdam Area, Netherlands q   Mexico City Area, Mexico                                   q
q   The Hague Area, Netherlands q   Naucalpan de Juárez Area, Mexico                           q
q   Tilburg Area, Netherlands   q   Panama                                                     q
q   Utrecht Area, Netherlands q     Peru                                                       q
q   Norway                      q   Puerto Rico                                                q
q   Oslo Area, Norway           q   Trinidad and Tobago                                        q
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q   Poland                       q   Uruguay                                        q
q   Portugal                     q   Venezuela                                      q
q   Lisbon Area, Portugal                                                           q
q   Porto Area, Portugal                                                            q
q   Romania                                                                         q
q   Russian Federation                                                              q
q   Serbia                                                                          q
q   Slovak Republic                                                                 q
q   Spain                                                                           q
q   Barcelona Area, Spain                                                           q
q   Madrid Area, Spain                                                              q
q   Sweden                                                                          q
q   Switzerland                                                                     q
q   Geneva Area, Switzerland                                                        q
q   Zürich Area, Switzerland                                                        q
q   Turkey                                                                          q
q   Istanbul, Turkey                                                                q
q   Ukraine                                                                         q
q   United Kingdom                                                                  q
q   Birmingham, United Kingdom                                                      q
q   Brighton, United Kingdom                                                        q
q   Bristol, United Kingdom                                                         q
q   Cambridge, United Kingdom                                                       q
q   Chelmsford, United Kingdom                                                      q
q   Coventry, United Kingdom                                                        q
q   Edinburgh, United Kingdom                                                       q
q   Glasgow, United Kingdom                                                         q
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q   Gloucester, United Kingdom                                                         q
q   Guildford, United Kingdom                                                          q
q   Harrow, United Kingdom                                                             q
q   Hemel Hempstead, United Kingdom                                                    q
q   Kingston upon Thames, United Kingdom                                               q
q   Leeds, United Kingdom                                                              q
q   Leicester, United Kingdom                                                          q
q   London, United Kingdom                                                             q
q   Manchester, United Kingdom                                                         q
q   Milton Keynes, United Kingdom                                                      q
q   Newcastle upon Tyne, United Kingdom                                                q
q   Northampton, United Kingdom                                                        q
q   Nottingham, United Kingdom                                                         q
q   Oxford, United Kingdom                                                             q
q   Portsmouth, United Kingdom                                                         q
q   Reading, United Kingdom                                                            q
q   Redhill, United Kingdom                                                            q
q   Sheffield, United Kingdom                                                          q
q   Slough, United Kingdom                                                             q
q   Southampton, United Kingdom                                                        q
q   Tonbridge, United Kingdom                                                          q
q   Twickenham, United Kingdom                                                         q
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                                                   q
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                                                   q
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# Selected                             # Selected                                 # Selected
10                                     11                                         11

Finance                                Government                                 High Tech
Banking                            q   Military                               q   Defense & Space                       q

Insurance                          q   Legislative Office                     q   Computer Hardware                     q
Financial Services                 q   Judiciary                              q   Computer Software                     q
Real Estate                        q   International Affairs                  q   Computer Networking
Investment Banking                 q   Government Administration              q   Internet
Investment Management              q   Executive Office                       q   Semiconductors

Accounting                         q   Law Enforcement                        q   Telecommunications

Venture Capital & Private Equity   q   Public Safety                          q   Information Technology and Services
                                                               Add'l Segment Definition                                                    Page 108
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Commercial Real Estate   q   Public Policy                           q   Nanotechnology
Capital Markets          q   Political Organization                  q   Computer & Network Security
                         q   Government Relations                    q   Wireless




                                                      Add'l Segment Definition                                                   Page 109
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# Selected                            # Selected
                            209                                          9

North America                     q   Oceania
Canada                            q   Australia
Alberta                           q   Adelaide Area, Australia
Calgary, Canada Area              q   Brisbane Area, Australia
Edmonton, Canada Area             q   Canberra Area, Australia
British Columbia                  q   Melbourne Area, Australia
British Columbia, Canada          q   Perth Area, Australia
Vancouver, Canada Area            q   Sydney Area, Australia
Manitoba                          q   New Zealand
New Brunswick
Newfoundland And Labrador
Northwest Territories
Nova Scotia
Halifax, Canada Area
Nunavut
Ontario
Kitchener, Canada Area
London, Canada Area
Ontario, Canada
Toronto, Canada Area
Prince Edward Island
Quebec
Montreal, Canada Area
                                                              Add'l Segment Definition                                    Page 111
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Ottawa, Canada Area
Quebec, Canada
Winnipeg, Canada Area
Saskatchewan
Yukon
United States
Alabama
Birmingham, Alabama Area
Alaska
Anchorage, Alaska Area
Arizona
Phoenix, Arizona Area
Tucson, Arizona Area
Arkansas
Little Rock, Arkansas Area
California
Fresno, California Area
Greater Los Angeles Area
Greater San Diego Area
Orange County, California Area
Sacramento, California Area
Salinas, California Area
San Francisco Bay Area
Santa Barbara, California Area
Stockton, California Area
Colorado
Colorado Springs, Colorado Area

                                  Add'l Segment Definition                                    Page 112
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Fort Collins, Colorado Area
Greater Denver Area
Connecticut
Hartford, Connecticut Area
New London/Norwich, Connecticut Area
Delaware
District Of Columbia
Washington D.C. Metro Area
Florida
Daytona Beach, Florida Area
Fort Myers, Florida Area
Fort Pierce, Florida Area
Gainesville, Florida Area
Lakeland, Florida Area
Melbourne, Florida Area
Miami/Fort Lauderdale Area
Orlando, Florida Area
Sarasota, Florida Area
Tampa/St. Petersburg, Florida Area
West Palm Beach, Florida Area
Georgia
Greater Atlanta Area
Jacksonville, Florida Area
Tallahassee, Florida Area
Hawaii
Hawaiian Islands
Idaho

                                       Add'l Segment Definition                                    Page 113
                                                                 LinkedIn Multi-Variant Messaging Worksheet




Boise, Idaho Area
Illinois
Greater Chicago Area
Peoria, Illinois Area
Urbana-Champaign, Illinois Area
Indiana
Evansville, Indiana Area
Indianapolis, Indiana Area
Iowa
Kansas
Wichita, Kansas Area
Kentucky
Lexington, Kentucky Area
Louisville, Kentucky Area
Louisiana
Maine
Portland, Maine Area
Maryland
Baltimore, Maryland Area
Massachusetts
Greater Boston Area
Michigan
Fort Wayne, Indiana Area
Greater Detroit Area
Greater Grand Rapids, Michigan Area
Kalamazoo, Michigan Area
Lansing, Michigan Area

                                      Add'l Segment Definition                                    Page 114
                                                               LinkedIn Multi-Variant Messaging Worksheet




Saginaw, Michigan Area
Minnesota
Greater Minneapolis-St. Paul Area
Mississippi
Baton Rouge, Louisiana Area
Greater New Orleans Area
Jackson, Mississippi Area
Mobile, Alabama Area
Missouri
Columbia, Missouri Area
Davenport, Iowa Area
Des Moines, Iowa Area
Fayetteville, Arkansas Area
Greater St. Louis Area
Kansas City, Missouri Area
Springfield, Missouri Area
Montana
Nebraska
Greater Omaha Area
Lincoln, Nebraska Area
Nevada
Las Vegas, Nevada Area
Reno, Nevada Area
New Hampshire
New Jersey
New Mexico
Albuquerque, New Mexico Area

                                    Add'l Segment Definition                                    Page 115
                                                                 LinkedIn Multi-Variant Messaging Worksheet




New York
Albany, New York Area
Buffalo/Niagara, New York Area
Greater New York City Area
Rochester, New York Area
Syracuse, New York Area
North Carolina
Charlotte, North Carolina Area
Raleigh-Durham, North Carolina Area
Wilmington, North Carolina Area
North Dakota
Ohio
Cincinnati Area
Cleveland/Akron, Ohio Area
Columbus, Ohio Area
Dayton, Ohio Area
Toledo, Ohio Area
Oklahoma
Oklahoma City, Oklahoma Area
Tulsa, Oklahoma Area
Oregon
Eugene, Oregon Area
Portland, Oregon Area
Pennsylvania
Allentown, Pennsylvania Area
Greater Philadelphia Area
Greater Pittsburgh Area

                                      Add'l Segment Definition                                    Page 116
                                                             LinkedIn Multi-Variant Messaging Worksheet




Harrisburg, Pennsylvania Area
Ithaca, New York Area
Lancaster, Pennsylvania Area
Scranton, Pennsylvania Area
Rhode Island
Providence, Rhode Island Area
South Carolina
Augusta, Georgia Area
Charleston, South Carolina Area
Columbia, South Carolina Area
Greenville, South Carolina Area
Savannah, Georgia Area
South Dakota
Sioux Falls, South Dakota Area
Tennessee
Asheville, North Carolina Area
Chattanooga, Tennessee Area
Greater Memphis Area
Greater Nashville Area
Huntsville, Alabama Area
Johnson City, Tennessee Area
Knoxville, Tennessee Area
Texas
Austin, Texas Area
Dallas/Fort Worth Area
El Paso, Texas Area
Houston, Texas Area

                                  Add'l Segment Definition                                    Page 117
                                                                           LinkedIn Multi-Variant Messaging Worksheet




San Antonio, Texas Area
Utah
Greater Salt Lake City Area
Provo, Utah Area
Vermont
Burlington, Vermont Area
Springfield, Massachusetts Area
Virginia
Charlottesville, Virginia Area
Greensboro/Winston-Salem, North Carolina Area
Norfolk, Virginia Area
Richmond, Virginia Area
Roanoke, Virginia Area
Washington
Greater Seattle Area
Spokane, Washington Area
West Virginia
Wisconsin
Greater Milwaukee Area
Green Bay, Wisconsin Area
Madison, Wisconsin Area
Oshkosh, Wisconsin Area
Rockford, Illinois Area
Wyoming




                                                Add'l Segment Definition                                    Page 118
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Add'l Segment Definition                                    Page 119
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Add'l Segment Definition                                    Page 120
                                                                                                       LinkedIn Multi-Variant Messaging Worksheet




# Selected                           # Selected                             # Selected                 # Selected
3                                    18                                     8                          9

Legal                                Manufacturing                          Media                      Medical
Law Practice                     q   Aviation & Aerospace               q   Broadcast Media        q   Biotechnology                    q
                                                                        q    Newspapers            q   Medical Practice                 q
Legal Services                   q   Automotive
Alternative Dispute Resolution   q   Chemicals                          q    Publishing            q   Hospital & Health Care           q
                                 q   Machinery                          q    Printing              q   Pharmaceuticals                  q
                                 q   Mining & Metals                    q    Writing and Editing   q   Veterinary                       q
                                 q   Oil & Energy                       q    Online Media          q   Medical Devices                  q
                                                                        q    Media Production      q   Health, Wellness and Fitness     q
                                 q   Shipbuilding
                                                                        q    Animation             q   Alternative Medicine
                                 q   Utilities
                                                            Add'l Segment Definition                                                    Page 121
                                                             LinkedIn Multi-Variant Messaging Worksheet




q   Textiles                                             q   Mental Health Care
q   Paper & Forest Products
q   Railroad Manufacture
q   Electrical/Electronic Manufacturing
q   Plastics
q   Mechanical or Industrial Engineering
q   Renewables & Environment
q   Glass, Ceramics & Concrete
q   Packaging and Containers
q   Industrial Automation




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# Selected                    # Selected                                 # Selected
7                             10                                         7

Non-Profit                    Recreational                               Service
Consumer Services         q   Entertainment                          q   Information Services               q
Nonprofit Organization    q   Gambling & Casinos
Management                                                           q   Libraries                          q
Fund-Raising              q   Leisure, Travel & Tourism              q   Environmental Services             q
Program Development       q   Hospitality                            q   Individual & Family Services       q
Think Tanks               q   Restaurants                            q   Religious Institutions             q
Philanthropy              q   Sports                                 q   Civic & Social Organization        q
International Trade and   q   Food & Beverages
Development                                                          q   Translation and Localization
                          q   Recreational Facilities and Services


                                                       Add'l Segment Definition                                                          Page 134
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q   Computer Games
q   Events Services




                      Add'l Segment Definition                                    Page 135
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Add'l Segment Definition                                    Page 146
                                                              LinkedIn Multi-Variant Messaging Worksheet




# Selected
6

Transportation
Package/Freight Delivery

Transportation/Trucking/Railroad
Warehousing
Airlines/Aviation
Maritime
Logistics and Supply Chain




                                   Add'l Segment Definition                                    Page 147
                           LinkedIn Multi-Variant Messaging Worksheet




Add'l Segment Definition                                    Page 148
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Add'l Segment Definition                                    Page 149
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Add'l Segment Definition                                    Page 150
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Version Name / Title for Audience          Audience Segment Descriptor

Basic Info
Company Description - Title                   q   Descriptive title of this segmentation i.e.; "Managers in NYC at ad agencies"
Company Description - Overview Paragraph      q   Up to 1,000 words (bold, italics & underline as well as bulleted & number lists may be used)
Showcase
Image 1                                       q   Where stored / URL / etc.
Link for Image 1                              q   If someone clicked the image, where do you want them to go?
Image 2                                       q   -
Link for Image 2                              q   -
Image 3                                       q   -
Link for Image 3                              q   -
Video Header                                  q   What should appear above the video clip
YouTube Video URL                             q   YouTube Video URL (not short code)
Disclaimer Text                               q   Up to 1,000 words (bold, italics & underline as well as bulleted & number lists may be used)




                                                      Add'l Segment Definition (2)                                                      Page 151
                                                                     LinkedIn Multi-Variant Messaging Worksheet




Settings for Target Audience
Company Size                   (x10 Max)
                                   9 Possible Choices
                                 q   Myself Only
                                 q   1-10 employees
                                 q   11-50 employees
                                 q   51-200 employees
                                 q   201-500 employees
                                 q   501-1000 employees
                                 q   1001-5000 employees
                                 q   5001-10,000 employees
                                 q   10,001+ employees




                                      Add'l Segment Definition (2)                                    Page 152
                                                                                                          LinkedIn Multi-Variant Messaging Worksheet




Job Function                                      (x10 Max)
                                                     18 Possible Choices
                                                    q   Research                        q   Human Resources
                                                    q   Accounting                      q   Information Technology
                                                    q   Administrative                  q   Legal
                                                    q   Business Development            q   Marketing
                                                    q   Purchasing                      q   Operations
                                                    q   Consulting                      q   Media and Communication
                                                    q   Arts and Design                 q   Product Management
                                                    q   Engineering                     q   Sales
                                                    q   Finance                         q   Support

Industry                                          (x100 Max)
                                                        # Selected                          # Selected
               # of selections in each industry         4                                   9
                                                    147 Possible Choices
                                                        Agriculture                         Arts
                                                    q   Farming                         q   Motion Pictures and Film   q

                                                    q    Ranching                       q   Museums and Institutions   q
                                                    q    Dairy                          q   Fine Art                   q
                                                    q    Fishery                        q   Performing Arts            q
                                                                                        q   Design
                                                                                        q   Arts and Crafts

                                                                                        q   Music

                                                                                        q   Photography
                                                         Add'l Segment Definition (2)                                                      Page 153
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                               q   Graphic Design




Add'l Segment Definition (2)                                                     Page 154
                                                LinkedIn Multi-Variant Messaging Worksheet




Seniority
            7 Possible Choices
            q   Training
            q   Senior
            q   Manager
            q   Director
            q   VP
            q   CXO
            q   Owner




                 Add'l Segment Definition (2)                                    Page 155
                                                                     LinkedIn Multi-Variant Messaging Worksheet




Geography   (x10 Max - may select entire country [top row], state/provice, or region / metro areas )
                    # Selected                          # Selected
                                            13                                  1
               405 Possible Choices
               q    Africa                          q   Antarctica                  q
               q    Algeria                                                         q
               q    Cameroon                                                        q
               q    Egypt                                                           q
               q    Ghana                                                           q
               q    Kenya                                                           q
               q    Morocco                                                         q
               q    Nigeria                                                         q
               q    South Africa                                                    q
               q    Tanzania                                                        q
               q    Tunisia                                                         q
               q    Uganda                                                          q
               q    Zimbabwe                                                        q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q
                                                                                    q



                     Add'l Segment Definition (2)                                                      Page 156
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                                                                            q
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Add'l Segment Definition (2)                                    Page 157
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                                                                            q
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at ad agencies"
ed & number lists may be used)




ed & number lists may be used)




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# Selected                    # Selected                 # Selected                         # Selected
4                             14                         11                                 5

Construction                  Consumer Goods             Corporate                          Educational
Construction              q   Cosmetics              q   Management Consulting         q    Primary/Secondary Education      q

Building Materials        q   Apparel & Fashion      q   Marketing and Advertising  q Higher Education                       q
Architecture & Planning   q   Sporting Goods         q   Market Research            q Education Management                   q
Civil Engineering         q   Tobacco                q                              q Research
                                                         Public Relations and Communications                                 q
                          q   Supermarkets           q   Staffing and Recruiting    q E-Learning                             q
                          q   Food Production        q   Professional Training & Coaching                                    q

                          q   Consumer Electronics   q   Security and Investigations                                         q

                          q   Consumer Goods         q   Facilities Services                                                 q
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q   Furniture                q   Outsourcing/Offshoring                                    q
q   Retail                   q   Human Resources                                           q
q   Wholesale                q   Business Supplies and Equipment
q   Import and Export
q   Wine and Spirits
q   Luxury Goods & Jewelry




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egion / metro areas )
         # Selected                        # Selected                        # Selected                          # Selected
                                13                                  99                                  52                                      9

         Asia                         q    Europe                        q   Latin America                   q   Middle East                        q
         Bangladesh                   q    Austria                       q   Argentina                       q   Bahrain                            q
         China                        q    Belgium                       q   Bolivia                         q   Israel                             q
         Hong Kong                    q    Antwerp Area, Belgium         q   Brazil                          q   Jordan                             q
         India                        q    Brussels Area, Belgium        q   Acre                            q   Kuwait                             q
         Indonesia                    q    Bulgaria                      q   Alagoas                         q   Pakistan                           q
                                      q
         Greater Jakarta Area, Indonesia   Croatia                       q   Amapá                           q   Qatar                              q
         Japan                        q    Czech Republic                q   Amazonas                        q   Saudi Arabia                       q
         Korea                        q    Denmark                       q   Bahia                           q   United Arab Emirates               q
         Gangnam-gu, Seoul, Korea q        Copenhagen Area, Denmark      q   Ceará                                                                  q
         Malaysia                     q    Odense Area, Denmark          q   Distrito Federal                                                       q
         Kuala Lumpur, Malaysia       q    Ålborg Area, Denmark          q   Espírito Santo                                                         q
         Selangor, Malaysia           q    Århus Area, Denmark           q   Goiás                                                                  q
         Nepal                        q    Finland                       q   Maranhão                                                               q
         Philippines                  q    France                        q   Mato Grosso                                                            q
         Singapore                    q    Lille Area, France            q   Mato Grosso do Sul                                                     q
         Sri Lanka                    q    Lyon Area, France             q   Minas Gerais                                                           q
         Taiwan                       q    Marseille Area, France        q   Belo Horizonte Area, Brazil                                            q
         Thailand                     q    Nice Area, France             q   Paraná                                                                 q
         Vietnam                      q    Paris Area, France            q   Curitiba Area, Brazil                                                  q
                                      q    Toulouse Area, France         q   Paraíba                                                                q
                                      q    Germany                       q   Pará                                                                   q
                                      q    Cologne Area, Germany         q   Pernambuco                                                             q
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q                              q
    Frankfurt Am Main Area, Germany Piauí                                                      q
q   Munich Area, Germany        q   Rio Grande do Norte                                        q
q   Greece                      q   Rio Grande do Sul                                          q
q   Hungary                     q   Porto Alegre Area, Brazil                                  q
q   Ireland                     q   Rio de Janeiro                                             q
q   Italy                       q   Rio de Janeiro Area, Brazil                                q
q   Bologna Area, Italy         q   Rondônia                                                   q
q   Milan Area, Italy           q   Roraima                                                    q
q   Rome Area, Italy            q   Santa Catarina                                             q
q   Turin Area, Italy           q   Sergipe                                                    q
q   Venice Area, Italy          q   São Paulo                                                  q
q   Lithuania                   q   Campinas Area, Brazil                                      q
q   Netherlands                 q   São Paulo Area, Brazil                                     q
q                               q
    Almere Stad Area, Netherlands   Tocantins                                                  q
q   Amsterdam Area, Netherlands q   Chile                                                      q
q   Apeldoorn Area, Netherlands q   Colombia                                                   q
q   Breda Area, Netherlands     q   Costa Rica                                                 q
q   Eindhoven Area, Netherlands q   Dominican Republic                                         q
q   Enschede Area, Netherlands q    Ecuador                                                    q
q   Groningen Area, Netherlands q   Guatemala                                                  q
q   Nijmegen Area, Netherlands q    Mexico                                                     q
q   Rotterdam Area, Netherlands q   Mexico City Area, Mexico                                   q
q   The Hague Area, Netherlands q   Naucalpan de Juárez Area, Mexico                           q
q   Tilburg Area, Netherlands   q   Panama                                                     q
q   Utrecht Area, Netherlands q     Peru                                                       q
q   Norway                      q   Puerto Rico                                                q
q   Oslo Area, Norway           q   Trinidad and Tobago                                        q
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q   Poland                       q   Uruguay                                            q
q   Portugal                     q   Venezuela                                          q
q   Lisbon Area, Portugal                                                               q
q   Porto Area, Portugal                                                                q
q   Romania                                                                             q
q   Russian Federation                                                                  q
q   Serbia                                                                              q
q   Slovak Republic                                                                     q
q   Spain                                                                               q
q   Barcelona Area, Spain                                                               q
q   Madrid Area, Spain                                                                  q
q   Sweden                                                                              q
q   Switzerland                                                                         q
q   Geneva Area, Switzerland                                                            q
q   Zürich Area, Switzerland                                                            q
q   Turkey                                                                              q
q   Istanbul, Turkey                                                                    q
q   Ukraine                                                                             q
q   United Kingdom                                                                      q
q   Birmingham, United Kingdom                                                          q
q   Brighton, United Kingdom                                                            q
q   Bristol, United Kingdom                                                             q
q   Cambridge, United Kingdom                                                           q
q   Chelmsford, United Kingdom                                                          q
q   Coventry, United Kingdom                                                            q
q   Edinburgh, United Kingdom                                                           q
q   Glasgow, United Kingdom                                                             q
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q   Gloucester, United Kingdom                                                          q
q   Guildford, United Kingdom                                                           q
q   Harrow, United Kingdom                                                              q
q   Hemel Hempstead, United Kingdom                                                     q
q   Kingston upon Thames, United Kingdom                                                q
q   Leeds, United Kingdom                                                               q
q   Leicester, United Kingdom                                                           q
q   London, United Kingdom                                                              q
q   Manchester, United Kingdom                                                          q
q   Milton Keynes, United Kingdom                                                       q
q   Newcastle upon Tyne, United Kingdom                                                 q
q   Northampton, United Kingdom                                                         q
q   Nottingham, United Kingdom                                                          q
q   Oxford, United Kingdom                                                              q
q   Portsmouth, United Kingdom                                                          q
q   Reading, United Kingdom                                                             q
q   Redhill, United Kingdom                                                             q
q   Sheffield, United Kingdom                                                           q
q   Slough, United Kingdom                                                              q
q   Southampton, United Kingdom                                                         q
q   Tonbridge, United Kingdom                                                           q
q   Twickenham, United Kingdom                                                          q
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# Selected                             # Selected                                # Selected
10                                     11                                        11

Finance                                Government                                 High Tech
Banking                            q   Military                              q   Defense & Space                        q

Insurance                          q   Legislative Office                    q    Computer Hardware                     q
Financial Services                 q   Judiciary                             q    Computer Software                     q
Real Estate                        q   International Affairs                 q    Computer Networking
Investment Banking                 q   Government Administration             q    Internet
Investment Management              q   Executive Office                      q    Semiconductors

Accounting                         q   Law Enforcement                       q    Telecommunications

Venture Capital & Private Equity   q   Public Safety                         q    Information Technology and Services
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Commercial Real Estate   q   Public Policy                        q    Nanotechnology
Capital Markets          q   Political Organization               q    Computer & Network Security
                         q   Government Relations                 q    Wireless




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# Selected                            # Selected
                            209                                        9

North America                     q   Oceania
Canada                            q   Australia
Alberta                           q   Adelaide Area, Australia
Calgary, Canada Area              q   Brisbane Area, Australia
Edmonton, Canada Area             q   Canberra Area, Australia
British Columbia                  q   Melbourne Area, Australia
British Columbia, Canada          q   Perth Area, Australia
Vancouver, Canada Area            q   Sydney Area, Australia
Manitoba                          q   New Zealand
New Brunswick
Newfoundland And Labrador
Northwest Territories
Nova Scotia
Halifax, Canada Area
Nunavut
Ontario
Kitchener, Canada Area
London, Canada Area
Ontario, Canada
Toronto, Canada Area
Prince Edward Island
Quebec
Montreal, Canada Area
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Ottawa, Canada Area
Quebec, Canada
Winnipeg, Canada Area
Saskatchewan
Yukon
United States
Alabama
Birmingham, Alabama Area
Alaska
Anchorage, Alaska Area
Arizona
Phoenix, Arizona Area
Tucson, Arizona Area
Arkansas
Little Rock, Arkansas Area
California
Fresno, California Area
Greater Los Angeles Area
Greater San Diego Area
Orange County, California Area
Sacramento, California Area
Salinas, California Area
San Francisco Bay Area
Santa Barbara, California Area
Stockton, California Area
Colorado
Colorado Springs, Colorado Area

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Fort Collins, Colorado Area
Greater Denver Area
Connecticut
Hartford, Connecticut Area
New London/Norwich, Connecticut Area
Delaware
District Of Columbia
Washington D.C. Metro Area
Florida
Daytona Beach, Florida Area
Fort Myers, Florida Area
Fort Pierce, Florida Area
Gainesville, Florida Area
Lakeland, Florida Area
Melbourne, Florida Area
Miami/Fort Lauderdale Area
Orlando, Florida Area
Sarasota, Florida Area
Tampa/St. Petersburg, Florida Area
West Palm Beach, Florida Area
Georgia
Greater Atlanta Area
Jacksonville, Florida Area
Tallahassee, Florida Area
Hawaii
Hawaiian Islands
Idaho

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Boise, Idaho Area
Illinois
Greater Chicago Area
Peoria, Illinois Area
Urbana-Champaign, Illinois Area
Indiana
Evansville, Indiana Area
Indianapolis, Indiana Area
Iowa
Kansas
Wichita, Kansas Area
Kentucky
Lexington, Kentucky Area
Louisville, Kentucky Area
Louisiana
Maine
Portland, Maine Area
Maryland
Baltimore, Maryland Area
Massachusetts
Greater Boston Area
Michigan
Fort Wayne, Indiana Area
Greater Detroit Area
Greater Grand Rapids, Michigan Area
Kalamazoo, Michigan Area
Lansing, Michigan Area

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Saginaw, Michigan Area
Minnesota
Greater Minneapolis-St. Paul Area
Mississippi
Baton Rouge, Louisiana Area
Greater New Orleans Area
Jackson, Mississippi Area
Mobile, Alabama Area
Missouri
Columbia, Missouri Area
Davenport, Iowa Area
Des Moines, Iowa Area
Fayetteville, Arkansas Area
Greater St. Louis Area
Kansas City, Missouri Area
Springfield, Missouri Area
Montana
Nebraska
Greater Omaha Area
Lincoln, Nebraska Area
Nevada
Las Vegas, Nevada Area
Reno, Nevada Area
New Hampshire
New Jersey
New Mexico
Albuquerque, New Mexico Area

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New York
Albany, New York Area
Buffalo/Niagara, New York Area
Greater New York City Area
Rochester, New York Area
Syracuse, New York Area
North Carolina
Charlotte, North Carolina Area
Raleigh-Durham, North Carolina Area
Wilmington, North Carolina Area
North Dakota
Ohio
Cincinnati Area
Cleveland/Akron, Ohio Area
Columbus, Ohio Area
Dayton, Ohio Area
Toledo, Ohio Area
Oklahoma
Oklahoma City, Oklahoma Area
Tulsa, Oklahoma Area
Oregon
Eugene, Oregon Area
Portland, Oregon Area
Pennsylvania
Allentown, Pennsylvania Area
Greater Philadelphia Area
Greater Pittsburgh Area

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Harrisburg, Pennsylvania Area
Ithaca, New York Area
Lancaster, Pennsylvania Area
Scranton, Pennsylvania Area
Rhode Island
Providence, Rhode Island Area
South Carolina
Augusta, Georgia Area
Charleston, South Carolina Area
Columbia, South Carolina Area
Greenville, South Carolina Area
Savannah, Georgia Area
South Dakota
Sioux Falls, South Dakota Area
Tennessee
Asheville, North Carolina Area
Chattanooga, Tennessee Area
Greater Memphis Area
Greater Nashville Area
Huntsville, Alabama Area
Johnson City, Tennessee Area
Knoxville, Tennessee Area
Texas
Austin, Texas Area
Dallas/Fort Worth Area
El Paso, Texas Area
Houston, Texas Area

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San Antonio, Texas Area
Utah
Greater Salt Lake City Area
Provo, Utah Area
Vermont
Burlington, Vermont Area
Springfield, Massachusetts Area
Virginia
Charlottesville, Virginia Area
Greensboro/Winston-Salem, North Carolina Area
Norfolk, Virginia Area
Richmond, Virginia Area
Roanoke, Virginia Area
Washington
Greater Seattle Area
Spokane, Washington Area
West Virginia
Wisconsin
Greater Milwaukee Area
Green Bay, Wisconsin Area
Madison, Wisconsin Area
Oshkosh, Wisconsin Area
Rockford, Illinois Area
Wyoming




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# Selected                           # Selected                               # Selected                 # Selected
3                                    18                                       8                          9

Legal                                Manufacturing                            Media                      Medical
Law Practice                     q   Aviation & Aerospace                 q   Broadcast Media        q   Biotechnology                    q
                                                                          q    Newspapers            q   Medical Practice                 q
Legal Services                   q   Automotive
Alternative Dispute Resolution   q   Chemicals                            q    Publishing            q   Hospital & Health Care           q
                                 q   Machinery                            q    Printing              q   Pharmaceuticals                  q
                                 q   Mining & Metals                      q    Writing and Editing   q   Veterinary                       q
                                 q   Oil & Energy                         q    Online Media          q   Medical Devices                  q
                                                                          q    Media Production      q   Health, Wellness and Fitness     q
                                 q   Shipbuilding
                                                                          q    Animation             q   Alternative Medicine
                                 q   Utilities
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q   Textiles                                               q   Mental Health Care
q   Paper & Forest Products
q   Railroad Manufacture
q   Electrical/Electronic Manufacturing
q   Plastics
q   Mechanical or Industrial Engineering
q   Renewables & Environment
q   Glass, Ceramics & Concrete
q   Packaging and Containers
q   Industrial Automation




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# Selected                    # Selected                                 # Selected
7                             10                                         7

Non-Profit                    Recreational                               Service
Consumer Services         q   Entertainment                          q   Information Services               q
Nonprofit Organization    q   Gambling & Casinos
Management                                                           q   Libraries                          q
Fund-Raising              q   Leisure, Travel & Tourism              q   Environmental Services             q
Program Development       q   Hospitality                            q   Individual & Family Services       q
Think Tanks               q   Restaurants                            q   Religious Institutions             q
Philanthropy              q   Sports                                 q   Civic & Social Organization        q
International Trade and   q   Food & Beverages
Development                                                          q   Translation and Localization
                          q   Recreational Facilities and Services


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q   Computer Games
q   Events Services




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# Selected
6

Transportation
Package/Freight Delivery

Transportation/Trucking/Railroad
Warehousing
Airlines/Aviation
Maritime
Logistics and Supply Chain




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