Vietnam's First Luxury Tour Operator has a Successful Show at WTM London 2012

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					Vietnam's First Luxury Tour Operator has a Successful Show at WTM
                           London 2012
 Luxury Travel Vietnam Ltd ( has a Successful World Travel
                                 Market London 2012

Hanoi, Vietnam, November 15, 2012 - Pham Ha, CEO and founder of Luxury Travel Ltd. held
high level meetings with representatives of a large number of companies and the leaders of the
luxury tourism industry.

“There are many tour operators and travel agents who are interested in our award winning luxury
tour operations and who are looking for new luxury travel products in Vietnam thanks to new
direct flights and huge demand from British travelers. Vietnam is getting more and more popular
in the UK and Ireland markets and we have many new contracts and accounts. We are seeing
particular demand for Myanmar and the biggest growth is expected for this country, which is
becoming more popular in the UK due to political changes and new developments. Further, this
year again, Luxury Travel is an official supporter of Responsible Tourism Day at WTM” said Pham

He stressed that the UK market is very important to the company and that it is seeking to
dominate this market with more staff and increasing the number of private small groups that it
serves. This will be primarily through tailor-made holidays via the sales office based in London, as
well as the launch of a new website ( solely at British holiday

“British holidaymakers like custom and private tours, not big groups. The boom in demand
suggests that holidaymakers are becoming increasingly canny and watching exchange rates as
well as seeking out keenly-priced packages before deciding on their destination. ” he said.

With its natural attractions, high end services, luxury hotels and resorts, and an impressive
convention center, Vietnam is set to receive the adventure, leisure or business traveler

According to this luxury tour operator, UK visitor numbers into Indochina are constantly growing.
Luxury Travel handled around one per cent of the 80,000 or so British visitors to Vietnam last
year, a 68 percent increase over 2011.

Britain’s tourists, according to Ha, picked Vietnam for their vacations for safety, affordable prices,
authenticity, warm weather, and convenient direct flights.

Britons traveling to Vietnam are looking for a more authentic experiences and seek to have a
deeper understanding of the country’s culture, food, history and everyday life. While Thailand is
geared more toward mass market tourism, Vietnam is a destination that is attractive to a more
selective class of travelers.

Luxury Travel Ltd.’s booking record indicates that British travelers prefer cultural experiences
and beach extensions, while many also combine Vietnam and Cambodia or Myanmar into one trip.

Pham Ha said the company earned 23 billion dong (US$1.1 million) in revenue last year, a 30
percent increase over 2011.

“We expect another 30 per cent growth this year, and to reach 35 billion dong or (USD 1.64
Million) in 2013 for the UK market” added Ha

He confirmed that his representative office in London and sales and marketing team will expand
its stand and come back to WTM 2013.

Vietnam-based Luxury Travel Ltd ( is a long established Asian
specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately
guided and fully bespoke holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand. Luxury
Travel excels in designing tailor-made tours and providing unique travel experiences to fulfill the
most sophisticated traveler’s expectations. Luxury Travel Ltd. has won numerous travel awards for
excellent performance, including the most recent award: “Best Luxury Tour Operator”.

Linh Doan
Luxury Travel Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi 84444


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