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Online Content Strategy

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Online Content Strategy Powered By Docstoc
					“Creating a Content Strategy can be very confusing
& overwhelming. Content as part of any online plan
has to engage, enable & empower people to action.


 Struggling to engage
 your online audience?
Do you have all the specific
components required for a
successful content strategy?
• Frustrated by a lack of
  fans, friends & followers?
• Exasperated by a lack of
  engagement online?
• Need to change from a
  PUSH to PULL strategy?
• Struggling to engage, enable
  and empower prospects,
  clients, members or
  suppliers to action - online ?




 Answer the questions on page 2

 Call 01542 841319 Today                  http://www.theventurecatalyst.co.uk
Identify the issues, challenges and obstacles that are preventing you from
achieving the results you want with your CONTENT. Answer each of the
questions below, add up your total NO responses then, get in touch.
                                                                                             YES NO
Are each of the components of your content strategy clearly defined & resourced?
Do you have a written Content Strategy document/plan?
Do you have staff with the correct skills & knowledge to implement your plan?
Do you know which topics of content you want to produce?
Do you know which topics of content your target audience(s) want?
Do you know which formats your target audience want their content to be supplied in?
Do you know why you and your audience wants those topics?
Do you know why they want those formats?
Do you have a business case for supplying those topics in those formats?
Do you have Digital Assets already created, on your preferred topic(s)?
Do you know how you will “deliver” those digital assets to your target audience(s)?
Do you know how you should present them for maximum engagement?
Do you know where you will source/produce the content?
Where you will store your content ensuring latest versions always available?
Where you will syndicate/distribute your content for max. exposure & ROI?
Do you have a Content Schedule and publishing schedule already in place?
Do you know when your content will be produced and published and how often?
Do you know when it needs to be revised and updated and how often?
Do you know what % of your target audience prefer content presented visually?
Do you know what % of your target audience prefer content presented auditory?
Do you know what % of your target audience prefer content presented kinesthetically?
Do you know what % of your target audience are process oriented?
Do you know what % of your target audience are results / information oriented?
Do you know what % of your target audience are status / relationship oriented?
Do you know who will be responsible for producing your content?
Do you know who will be responsible for managing/updating your content?
Do you know who will be responsible for promoting your content?
Do you have an online marketing strategy for sharing & distributing your content?
Do you have a mobile marketing strategy for sharing & distributing your content?
Do you have a social media marketing strategy for sharing & distributing your content ?
Do you have a technical solution in place for managing and syndicating your content?
Do you have the relevant skilled people in place to maintain your technical solution?
Do you know how many users will access, use or engage with your content?
Do you wish things to continue the way they are at the moment?
Have you given up in wanting to fix your content problems?
Would you like a free confidential Chat to discuss your score & available options?

  Your Score:
Score more than 5 NOs? Get in touch.
                                                                   http://www.theventurecatalyst.co.uk

				
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posted:11/16/2012
language:English
pages:2
Description: Online Content Strategy