VIEWS: 110 PAGES: 2 CATEGORY: Online Business POSTED ON: 11/16/2012
Which Online Engagement Tactics do you use? Fraser Hay suggests ways to improve your online copywriting skills...
“Copywriting is an art form. You need to know how to attract your reader’s attention, engage them, stir their emotions, and encourage them to take action. ” Are your words engaging your target audience ONLINE? Are you generating the fans, friends, followers, signups, downloads, leads, sales & referrals that you require? Our FREE audit on page 2 may help. Telephone NOW: http://www.theventurecatalyst.co.uk +44(0)1542 841319 Identify the issues, challenges and obstacles that are preventing you from achieving the engagement you want with your copywriting. Answer each of the questions below, add up your total NO responses then, get in touch. YES NO Do you write your own “copy”? Do you use a copywriting system? Do you hire or employ an external copywriter to write your “copy” for you ? Have you set clear, specific objectives in terms of what you want to achieve? Have you researched your audience and gathered all the info you need? Do you have a written prospect profile of who you want to target? Do you know what motivates your target audience? Do you know what the pains, problems & frustrations of your target audience are? Do you know why prospective customers prefer to do business with your competitors? Do you know how to attract the attention of your target audience with your “copy”? Does your copy address the needs, wants and fears of your target audience? Do you press the emotional triggers of your target audience? Do you follow the “problem, agitation, solution” formula? Do you remind your reader how you will solve their problems? Do you know how to reduce or eliminate risk on behalf of your reader? Do you provide proof that your solution works, in your “copy”? Do you introduce scarcity into your offer? Do you pre-empt and address your reader’s potential objections? Do you include testimonials in your “copy”? Do you use short words, short sentences, and short paragraphs in your “copy”? Do you highlight important words in your “copy”? Do you use bullet points in your “copy” to sell the benefits? Do you use the word “you”, twice as much as “I” or “we”? Do you offer added value items for FREE to persuade the reader to buy? Do you offer a FREE trial or sample? Do you offer easy payment terms? Do you write in an easy to follow, conversational tone? Do you give examples of the results that the reader can expect? Do you explain why the reader will experience those kinds of results? Do you explain why the reader might not get those kinds of results? Do you offer a money back guarantee? Do you offer any additional help , support or “customer care”? Do you offer standard, and premium versions of your offering ? Do you wish things to continue the way they are at the moment? Have you given up in wanting to fix your copywriting problems? Would you like a free confidential chat to discuss your score & available options? Your Score: Score more than 5 NOs, then click HERE. http://www.theventurecatalyst.co.uk
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