How to Outsource Search Engine Optimization by 143saleempasha143


									How to Outsource Search Engine Optimization

Most business owners will tell you that saving time and money are key concerns.
Yet many perform search engine optimization and other non-core services
themselves. Some owners delegate to over-burdened staff members rather than
outsource to specialists. Why is that? More importantly, is there a better way?

To answer, let’s first consider a day in the life of a small business owner -
George. George will tell you that the best time during the day is when he can sit
in a coffee shop with a colleague or customer and solve problems. The problem
may be how to enter a new market. It may be how to get his shipment from
Charlotte to Chicago faster. No matter; George is in his element. Solving these
problems is the reason that George went into business for himself.

Unfortunately, the rest of his day doesn’t go as well. He has to deal with traffic
getting back to his office. That pesky salesperson continues to call. Maybe he has
to troubleshoot a project or run payroll for his staff.

He’s paying bills, answering email, filing taxes and 100 other things in addition
to trying to improve the search rankings for his website. Pretty soon the best
part of George’s day has become a distant memory.

Outsourced SEO Saves Your Business Time and Money

It’s obvious that George, like many business owners, has too many things on his
plate. Why should he outsource search engine optimization for his website?

Consider the Hedgehog Concept for companies as described in Jim Collins’ book
Good to Great. There’s a story about the fox, which is trying different strategies
to attack the hedgehog. Each time the hedgehog rolls into a ball of spikes and it
defeats the fox using this simple, consistent method.

Collins found that great companies followed a few simple methods on their path
to greatness. The methods were different between companies but they all
answered three questions:

What are we passionate about?

What can we best in the world at?

What drives our economic engine?

Most businesses won’t answer “SEO” to the previous questions making it a great
candidate to be outsourced to professionals.

Where to Outsource Your SEO in North Carolina

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