The Yahoo! Partnership
Newspapers
• High Quality Local Content
Yahoo!
• Leading Edge Technology
Newspaper partnership
A long term strategic relationship building material value for users and advertisers
A Powerful New Online Solution To Reach Your Local Market
The Los Angeles Newspaper Group Interactive & Print, together with Yahoo!, reach nearly 9 in 10 total market adults.
Total adult reach
adults 18+
4.02 MM
62% Reach
Los Angeles Newspaper Group-Interactive & Print
5.56 MM
86% Reach
Yahoo! and Los Angeles Newspaper Group-Interactive & Print
Among total LANG Market adults, reach remains highly impressive. Alone, Los Angeles Newspaper Group-Interactive & Print reaches 62% of market adults. With Yahoo!, LANG Market reach climbs to 86%.
Note: Based on the LANG Market Adults 6,474,322 Source: 2008 Scarborough Report, Rel. 2; Jan – May 2008 6 month avg. Omniture for online traffic
Examples of Actions Y! Tracks for BT
Search
Content
BT
Search Clicks
Ad Clicks
A multitude of actions make up a user’s behavioral profile.
Examples of Actions Yahoo! Tracks for BT
Jane is 35-years old and lives in Los Angeles and makes $95K per year…
Yahoo! learns more about her as she travels around the Internet… She spends hours on Yahoo! and Yahoo! partner sites where…
• She starts the day on her My Yahoo! page, checks email, and her mother’s Y! Group. • She researches refinancing options on Y! Finance. • She checks movie listings on her mobile device. • She reads articles on the LA housing market on Y! Real Estate • She uses Y! maps to determine what neighborhood she wants to live in
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Examples of Actions Yahoo! Tracks for BT
As users like Jane travel around Yahoo…
We are constantly learning more about their interests and behaviors. And the quality of our insights gets richer the more she uses Yahoo! and gets further down in her buying cycle. We aggregate what we learn about them to deliver the audiences you want to reach. Allowing you to put the… RIGHT AD in front of the RIGHT PERSON at the RIGHT TIME!
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Video Overviews of Behavioral Targeting
Retail: http://www.newspaper.com/yahoo
Auto: http://www.newspaper.com/yahoo/auto Real Estate: http://www.newspaper.com/yahoo/realestate
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Geo Targeting: LA DMA and Geo Zones
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Where Will Your Ad Appear?:
300 x 250 Box Ad Behavioral Targeted On Yahoo LA DMA & LA.COM Local Newspaper Network -Automotive/Price/Luxury -Shoppers (People Ready To Buy)
+73.5% CTR Lift