Listing Your Home

Selling Your Home Property Address City, St Presented to: Seller’s Name Agent’s Name Office Address City, St O: 386-258-5500 -1- Agenda • • • • • Company Background My Background Our unique marketing approach Pricing Next Steps -2- Adams, Cameron & Co. • • • • • • • Family owned and operated Serving the area since 1963 Experienced Management Team Largest company in the area More agents that anyone else in the area Advertising everywhere Member of the Leading Real Estate Companies of the World network -3- Our Core Values 1. Corporate Family 2. Hard Work & Productivity 3. Fair and Ethical Treatment -4- Family Oriented Business -5- Management Team -6- About Me -7- Community Involvement -8- Tot a l Age nt s Source: VFBR 350 300 250 200 150 100 50 0 Adams, Cameron & Co. CB Property Showc ase Prudential Transac t CB Expert Realty Gaff's Pudential Warren RE Fun Coast Team CB Walter Williams C21 Sundanc e Re/Max Oc eanside ERA Advantage -9- Unit s S old Source: VFBR 1,200 1,000 800 600 400 200 Adams, Cameron & Co. CB Property Showc ase Prudential Transac t C21 Sundanc e Re/Max Oc eanside Pudential Warren CB Walter Williams ERA Advantage RE Fun Coast Team CB Expert Realty Gaff's - 10 - U ni t s S ol d Sour ce: V FB R 1,200 1,000 800 600 400 200 Adams, Camer on &Co. CB Pr oper ty Showcase Pr udenti al Tr ansact C21 Sundance Re/ Max Oceansi de Pr udenti al War r en RE Fun Coast Team CB Wal ter Wi l l i ams CB Exper t Real ty Gaf f 's ERA Advantage - 11 - Number of Agents Source: DBAAR MLS 225 175 125 75 25 Adams Watson Realty RE/MAX All Pro Cameron & Co. Corp. Realty, Inc. REALTORS Prudential Transact Realty, Inc. Century 21 Sundance Realty Gaff`s Realty Company Triangle Keller Williams Prudential Realty, GMAC Tropical Realty Transact Rlty Inc. Century 21 A. H. Stone and Assoc. - 12 - Number of Top Producing Agents Source: Daytona Beach Area Association 12 10 8 6 4 2 0 Adams Cameron & Co. REALTORS RE/MAX All Pro Realty Prudential Transact Realty, Inc. Watson Realty Corp. RE/MAX Realty Ponce Inlet Realty, Inc Vision Realty of Florida Country Club Properties of Spruce Creek Expert Realty Group, Inc. RE/MAX Beach Realty - 13 - - 14 - - 15 - - 16 - - 17 - - 18 - - 19 - - 20 - More Office Locations - 21 - The RealTrends 500 is the Real Estate industry’s version of the Fortune 500. The survey measures the results of the leading companies throughout the nation. Adams, Cameron & Co. is proud to be included in this measurement of the top 500 real estate companies in the United States. - 22 - Full Service Provider - 23 - Multi-Faceted Marketing Strategy • Online Marketing – AdamsCameron.com – National and International sites • Relationship Marketing • Direct Marketing – Targeted Direct Mail – Directed E-mail Campaign • Print Marketing – Newspapers – Real Estate Magazines - 24 - Top Information Sources Used in Home Search The Internet is the fastest growing information source for homebuyers. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Real Estate Agent Internet Yard Sign Open House Newspaper Ad 2006 2007 2008 Source: National Association of REALTORS, 2004, 2005, 2006 Profile of Home Buyers & Sellers - 25 - Online Marketing Strategy • 80% of homebuyers are using the Internet to search for homes (over 37 million people each month) • 83% of first-time buyers used the Internet • 81% of buyers who used the Internet purchased their homes through an agent/broker (vs. 63% non-Internet home buyers) • Internet buyers spent 2.2 weeks looking for the home they ultimately purchased (vs. 7.1 weeks for nonInternet homebuyers) Sources: NAR 2006 Profile of Homebuyers and Sellers, CAR 2006 Internet Versus Traditional Buyer Survey - 26 - Our Internet Presence - 27 - Our Website Fast Facts • Adams, Cameron & Co. Website – 8,717,772 annually – 726,481 per month • Your listing will be featured in almost 300 websites - 28 - Internet Solution • AdamsCameron.com is the leading local Real Estate site • Fastest response wins the sale • Comprehensive solution to alert agents quickly • Heavily advertised • Target: International. Skews to higher education, higher income - 29 - W e bs i t e V i s i t or s 250,000 200,000 15 0 , 0 0 0 10 0 , 0 0 0 50,000 0 Adams, Camer on & Co. News Jour n alRealEst at e Sect i n o - 30 - Agent Websites • 300 Agent websites • Always first in property search results • Rotate through featured properties • Sites marketed by individual realtors - 31 - Relo Home Search • International website linked to by leading independent sites • Reach: 20M/Mon • Target: Individuals who are selling homes with top brokerages - 32 - 1stchoicerealty-sc.com adamscameron.com adlhoch.com agentowned.com aldridgeandsoutherland.com allentate.com ameliabullock.com americaneaglerealty.com americanrealestate.com amrelo.com anchorfl .com andoverhomes.com apr.com arcrealty1insales.com arizonabest.com armorrealty.com aronovrealty.com askmcgrew.com atkinsonrealtygroup.com atthecapeproperties.com aveone.com averbuchrealty.com averyhess.com ü bahamasrealty.bs baileyproperties.com bairdandbird.com bairdwarner.com bakersfieldpremierrealty.com bakewell.com balistreri.com barnesandtripp.com barrettandco.com bayourealtors.com beverly-hanks.com bhrealestate.com bhsusa.com bilazarian.com billeroproperties.com bishop-realty.com bissellhayes.com blanchardandcalhoun.com bobparks.com boltonjohnston.com bradfieldproperties.com brantsrealtors.com brayandco.com bremis.com briggsfreeman.com brodeandbrooks.com brookschandler.com brudosrealty.com brwnstone.com buelowmillerrealestate.com burganrealestate.com burnettrealty.net burnsandco.com burtjordan.com ü buyersagentscostarica.com callcarpenter.com camtaylorrealtors.com carolinahorseproperties.com carolinaonerealestate.com carolina-realestate.com carriagehills.com centralpa.com chamberscross.com championrealty.com channingrealestate.com chapmanrichards.com charlesrobbins.com charlestonrealestate.net charlottesmith.com chaseinternational.com cjbarrett.com cjbrown.com clark-branch.com clarkhawaii.com classicproperties.com classicrealtynj.com cloudrealestate.com clrealty.com coachrealtors.com cocoearly.com coloradolandmark.com comey.com ü compasa.com conniestark.com cookrealty.net corabettthomas.com cornerstonebrokerage.com cottinghamchalk.com country-living.com countylineproperties.com cowanandzellers.com cravenrealtors.com cressrealestate.com cressyeverett.com crosslandrealestate.com crossroadsrealtynj.com crwaspensnowmass.com crye-leike.com cutlerhomes.com dauphinrealty.com davidkahn.com davisrealtors.net dawsonfordgarbee.com diablorealty.com dianeturton.com dickensmitchener.com dicksonpodley.com dicksonrealty.com dierschke.com - 33 - distinctiveprop.com distinctive-realty.com doolingrealtors.com duckworth.com dukewarner.com dunesmarketing.com ebby.com edinarealty.com eichlermoffl y.com Ü elite-investing.com eufaula-agency.com ewm.com fanniehillman.com farrellsmyth.com fcpilgrim.com fctucker.com fenwickrealtors.com fhallen.com fickling.com fillmore.com findeiss.com firstweber.com firstwilsonproperties.com fishburn.com fivestarrealty.com flavinrealty.com fletcherbright.com floridaexecutiverealty.com florida-houses.com fmrealty.com fowlerharrisglover.com foxfirerealty.com foxresidential.com fullerproperties.com gablesandgates.com gardencityrealty.com gatewayrealty.com gglrealty.com Ü giorgio-vigano.it glocker.com golden-isles-realty.com golyon.com greenridge.com greenwichfineproperties.com griffincompanyrealtors.com group-one.com grouponecc.com gsh.com hagner.com hallandhunter.com hallmarkrealtors.com halstead.com hamnerrealestate.com hamwey.com üharcourts.net hardingrealestate.com haringrealty.com harrismchaney.com harrynorman.com harvardrealty.com harvardyard.com Ü harveykalles.com hegg.com henkleschueler.com heritagetexas.com herndoncompanyrealestate.com highlandre.com hjahomes.com hksassoc.com hodgeandkittrell.com home-team.com hometownerealtyporthuron.com hometownrealtyservices.com Ü horizonhomes-samui.com horizonrealty-realtors.com houlihanlawrence.com houma.ws houseofbrokers.com housernc.com howardhanna.com hoytcmurphy.com hpearce.com hudsonshores.com huff.com hunzikerrealty.com Ü immo-lelion.be interorealestate.com intracoastalrealty.com iowarealty.com ipre.com Ü irgportugal.com irongaterealtors.com jackconway.com janetmcafee.com janicesnyderrealty.com jankalman.com jaquarealtors.com jbgoodwin.com jennypruitt.com jessreidrealestate.com jjelekrealty.com joeorrrealtors.com johndaugherty.com johnglise.com johngreenerealtor.com johnlscott.com johnrwood.com johnsonpropertiesonline.com jonesgrouponline.com joycekleinrealtors.com joycerealty.com joynerfineproperties.com joyrealestate.com judyjohnsonrealestate.com juner.comsted in our area — worldwide jwhigginsrealty.com jwreedy.com kahalaassociates.com kappels.com karpe.com keeferealestate.com kellyrealtors.com kentwoodrealestate.com keyes.com kingsleyre.com - 34 - kingswayrealty.com kirkandcobb.com knoxville-tn.com kurgan-bergen.com lahrealestate.com lakenormanrealty.com lambertandlambertsold.com landmarkinverness.com laneyrealestate.com laruehambrick.com latter-blum.com lauschkerealestate.com levinsonassociates.com lewith-freeman.com liladelman.com lingle.com lkrinfo.com lkwood.com llehomes.com lmsre.com loisschneiderrealtor.com londonproperties.com longandfoster.com longrealty.com ü loscabosproperties.com lrbrealestate.com lvlrealtors.com machomes.com madeleinerealty.com madisoncompanyrealtors.com maloofrealty.com marthaturner.com martinrealtyfla.com marx-bensdorf.com maryholder.com masiello.com matchmakerrealty.com mayorealtor.com mccolly.com mcenearney.com mcguire.com mcintoshandassoc.com mcmillinrealty.com mdsok.com medfieldproperties.com melfosterco.com melrosema.com ü meridianainmo.com meritco.com meyerre.com michaelsaunders.com milestonerc.com millwoodrealty.com minneapolishomes.com montaguemiller.com montgomeryrealtors.com mopper-stapen.com murney.com murphy-matthews.com nancychandler.com nancyliipfert.com nationalrealtyfla.com nbtaylor.com netterrealestate.com neumannrealestate.com neuserealty.com newjerseygoldcoast.com noles-frye.com norrisandcompany.com northwood.com nortonnorthga.com nothnagle.com nourmand.com ntreak.com nycooper.com obrienrealty.com oldcolony.com oprandirealty.com palikairealtors.com parksandmottola.com pathancerealty.com pattersonschwartz.com peabodysmith.com pelicanproperty.com peterscook.com phyllisbrowning.com piersonrealtors.com pilmerrealestate.com plantationpropertiesnc.com plazare.com plumerre.com pmz.com postonco.com prairieshoreproperties.com preferredprop.com premierestateproperties.com premierrealtygroup.com prestigerealtygroup.com pruittrealestate.com ü pvre.com r3ca.com ramonaroberts.com rapidcityrealestate.com raveis.com raveis.com ray-realty.com rcanumberone.com realestatecounselorsinc.com realestateinbowlinggreen.com realestatelinkcarolinas.com realestateone.com realestatetwo.com reallivingher.com realty1.com realty3ny.com realtyconcepts.com realty-group.com realtyone.com realtyonelv.com realtyseven.com realtysouth.com realtyusa.com reeceandnichols.com reinhartrealtors.com - 35 - residentialproperties.com resource1gb.com resultsrealtyservices.com rhodesvannote.com rhrinc.com ridgefl.com ürimontgo.com rinehartrealty.com riserealestate.com robertsflorida.com rogerfazendin.com roseandwomble.com ü royallepage.ca roywheeler.com rpmrealty.com rubloff.com rudd.com rusinak.com russellandjeffcoat.com russellrealty.com rutledgeproperties.com ryanandsons.com salliedavidsonrealtors.com salmonrealestate.com santafeproperties.com sarabay.com schillerhomes.com schmitrealty.com searsre.net sellerofdreams.com semonin.com sentryrealestate.com shanklerealestate.com shearrealty.com sheridansolomon.com shermanandboone.com sherrybrownerealtors.com shorewest.com shorewood.com sibcycline.com simpsonrealtyco.com skogman.com slussrealty.com sorensenrealestate.com ssprealestate.com starckrealtors.com starkhomes.com starrealestate.com stetlerteam.com ü stiller-hohla.at surovellrealtors.com sweeneyandoconnellrealestate.com tarbell.com tarvinrealtors.com teammetro.net thegovegroup.com thehigginsgrouprealtors.com thehousecompany.com THSrealtors.com tocr.com tourtelotbrothers.com town-countryrealtors.com townsendrealestate.com trademark-properties.com tradersrealty.com trilakes.com turftown.com turpinrealtors.com tysonandhooksrealty.com unitedrealestatesolutions.com urbancompanies.net ü usvi-realestate.com vandykgroup.com vaneatonromero.com vaughancompany.com vernonmartin.com villagerrealty.com viprealty.com ü vlarealtors.com waddellrealtyco.com wagnerrealty.com wardandward.com watsonrealtycorp.com waynemurray.net webberrealty.com weichert.com weichertrp.com weichertsearch.com weichertyates.com weidel.com weigand.com weirmanuel.com welchagency.com wellesbowen.com westhillshomes.com westmarkrealtors.com wfp.com wheelerrealestatect.com whiteheadweb.com whitehouseproperties.com williamsrealtors.com williamstrew.com willisallen.com windermere.com windhillrealty.com winkrealty.com winsteadrealty.com woodwardrealtygroup.com wooffrealtors.com wrightkingdom.com wrpwa.com yostandlittle.com ysuhomes.com zastko.com zeitlinrealtors.com zephyrsf.com - 36 - Yahoo Marketing • Most popular domain overall (alexa rank) • Allows real estate search • Reach: 286B/mon • Target: Younger target overall - 37 - Realtor.com • One of the most popular real esate websites • Heavily publicized • Reach: 920M/mon • Target: International. Younger target - 38 - Trulia.com • Over 2.5 Million Unique visitors a month • Syndication partnerships with CNN and U.S. News & World Report • a 400% increase in visits this year - 39 - Point2NLS.com • The most powerful listing syndication engine on the web • Listings are spread to potentially hundreds of other local real estate websites - 40 - Craigslist • Local classifieds and forums for 450 cities worldwide • More than 8 billion page views per month • Target: Younger target overall - 41 - Active Rain • 59,248 Members • Networking website for real estate professionals • Allows consumers to pull back the curtain and see what is happening in the real estate industry - 42 - Google Base • Google is the ―go to‖ source for everything. In July 2008, Google registered 7.23 billion searches or about 242 million a day. • Gives your listing more exposure through Google.com • 123,000 unique visitors monthly • Potential buyers will be able to find your property right when they're most actively looking for them - 43 - Oodle • The largest local classifieds shopping site • Reach: 1.2 M/Mo • Target: Younger target overall - 44 - LandWatch.com • Website for land, rural retreats, and country homes. • Reach: 145K / Mo • High visibility for your listings though major search engines, including over 20,000 paid links - 45 - ResortScape.com • Website for lifestyle communities, vacation homes and luxury condos • Reach: 25,655/ mo • Target: International Vacation Home Buyers - 46 - FrontDoor.com • Powered By HGTV • FrontDoor gives site visitors a sense of what it's like to live in a community before they actually visit • What FrontDoor offers over other real estate listing services is the demonstrated leadership and expertise of HGTV -- seen in more than 95 million U.S. households and the No. 1 online resource for home and garden content - 47 - HotPads.com • Since its 2005 launch, HotPads has become one of the fastest growing active listing services on the Web. • 2,000,000+ homes listed • Fortune Magazine recently listed HotPads.com as the "Need to Know" Web site for housing and neighborhood information. - 48 - PropSmart.com • Propsmart is a nextgeneration real estate search engine, aggregating over a million property listings from hundreds of online sources. • Easily searchable GoogleMap-based visual interface. • Propbot.com provides tools and exposure to help sellers sell. - 49 - Propbot.com • Propbot has had over 7,538,517 searches since 10-19-05. • Propbot is used by everyday people who want to find a property fast without having to wait very long to find it. • Propbot now exports their property listings to other websites such as Google Base, internet newsgroups, etc - 50 - Zillow.com • Reach: 5.2 million unique users • 90% of Zillow users own a home, and two-thirds are either actively buying or selling, or plan to within 12-24 months. • Zillow is one of the mostvisited online real estate sites - 51 - - 52 - - 53 - Multi-Faceted Marketing Strategy • Online Marketing – AdamsCameron.com – National and International sites • Relationship Marketing • Direct Marketing – Targeted Direct Mail – Directed E-mail Campaign • Print Marketing – Newspapers – Real Estate Magazines - 54 - Relationship Marketing Strategy • Generate awareness among the local population • Create a buzz among those who may be interested in the home • Maximize the benefit from our ―small town‖ population • Generate excitement among agents and brokers throughout the area • Generate awareness beyond our town through our large networks - 55 - Adams, Cameron & Co. Agents • Twice as many agents as any other company in the Volusia/Flagler marketplace • Internal marketing to our agents locally and regionally • Collect feedback from local area experts • 300 agents marketing in-house properties to friends, family and investors - 56 - Full Co-broke Commission • Over 5,000 licensed agents in the combined Volusia/Flagler area • Full value offering to agent base will generate the most activity • More activity generates a faster sale • More activity pushes higher sales price - 57 - Leading Real Estate Companies of the World - 58 - Who’s Who in Luxury Real Estate? • Organization that recognizes brokerages that excel in sales of Luxury properties. • Adams, Cameron & Co. has more local properties registered than anyone else. • Target: Luxury Agents nationally and internationally - 59 - Open House Events • Events to draw people who are considering buying • Hundreds of houses open in a day • Prizes offered at every location • Network effect • Frequency: Quarterly • Purpose: Generate awareness, identify buyers - 60 - Additional Techniques • Open Houses by a licensed professional – Understanding of how to appropriately present a home – Generate buyers from your home and others • Attend showings – Answer questions for which buyers would like more information – Protect your interest and assets – Gather feedback from potential buyers - 61 - Multi-Faceted Marketing Strategy • Online Marketing – AdamsCameron.com – National and International sites • Relationship Marketing • Direct Marketing – Targeted Direct Mail – Directed E-mail Campaign • Print Marketing – Newspapers – Real Estate Magazines - 62 - Direct Marketing Strategy • Goal is awareness among people who have the ability to purchase • Create awareness among those who know people who can afford to buy • Direct messages to people who have shown interest - 63 - Targeted Direct Mail • Comprehensive campaign • Focus on geographic targets • Local area • Move up areas • Target: Qualified households with potential to purchase and households with high referral potential - 64 - Direct Email Campaign - 65 - E-mail • E-mail to people who have previously requested homes meeting the profile of your home from any agent in any brokerage in Volusia or Flagler County • Messaging each time a new prospect asks for information about homes that meet your criteria • Target: Anyone who has or is working with an agent in our area looking for a property like yours - 66 - Multi-Faceted Marketing Strategy • Online Marketing – AdamsCameron.com – National and International sites • Relationship Marketing • Direct Marketing – Targeted Direct Mail – Directed E-mail Campaign • Print Marketing – Newspapers – Real Estate Magazines - 67 - Print Marketing Strategy • Generates awareness of properties • Brings calls from buyers into our offices • Targets active local buyers & transient buyers - 68 - Homes Journal • Adams, Cameron & Co. large section in the magazine • Frequency: Monthly • Count: Multiple books throughout the area • Target: Local Buyers and Transient Population - 69 - Pennysaver Advertisement • Prominent ad • Watched by investors and deal seekers • Frequency: Weekly • Circulation: 77,000+ • Target: Local investors and buyers - 70 - Open House Events • Events to draw people who are considering buying • Hundreds of houses open in a day • Prizes offered at every location • Network effect • Frequency: Quarterly • Purpose: Generate awareness, identify buyers - 71 -