SPORT
ASPIRATIONS Objectives A) Increase in sports participation to August 2012 (Sports contribution nationally of 1m adults doing more sport by 2012). B) Stimulate investment into the region’s sporting infrastructure C) Increase cross sector working and regional recognition of the role of sport in meeting other agencies agendas D) Raise the profile of East of England as a region for sport 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1) Successful delivery of two legacy venues in the region : 2) 1) WWCSC : To ensure funding package to deliver venue is in place. 3) To provide a national standard facility that raises the profile of Sport in the East of England and is accessible to both community groups and elite athletes post 2012. To deliver a throughput of 72,000 visits per annum once the facility is fully operational and open to the community. 4) 2) Mountain Biking Legacy indicator to be identified following further dialogue with key stakeholders. 5) 30% of Legacy Trust regional programme to involve sport volunteering and commissioning of at least 2 major sporting events in the region 6) Engagement and retention of 66,987 young people aged 5-16 undertaking five hours of sport and physical activity per INPUTS intervention/key task/milestones over next 12 months Participation : NGB roll out of whole sport plans in the East of England from 20092013 contributing to growth in participation, sustained participation in sport and pathways to excellence. (Measure will be active people survey and whole sport plan targets). Measure A, 8, 9,10 OUTPUTS over next 12 months Agreed delivery priorities and support through CSPs in the region with each of the 46 funded NGBs with subsequent implementation of their plans commenced. Lead Agency/ partnership NGBs/CSPs/Sp ort England. Timeline
Througho ut 2009/10
Implementation of Playground to Podium in the region. Measure A and 7
Delivery of talent identification days in school sports partnerships that feed CAADCs. Announcement of agencies awarded tender to deliver the CAADCs – March 09. Round 1 delivery of CAADCs in June 2009 in the following counties – Bedfordshire, Essex, Hertfordshire. Round 2 delivery of CAADCs in Cambridgeshire and Suffolk in Academic Year 09/10 Timing of roll out in Norfolk subject to ongoing dialogue Tenders for round 2 to be awarded 6/7/09.
YST/EFDS/Spo rt England/NGBs and awarded lead delivery agents.
Througho ut 2009/10
week between 209-2011 (County by county targets set) 7) Playground to Podium target – round 1 – 390 young disabled people attending CAADCs and a further 195 attending ASA development programmes. 70% of the young people attending the CAADCs will have a physical/sensory impairment.
Support the implementation of the regional legacy trust programme through joining up delivery and placement vehicles for the project. Measure A, D and 5
April 09 Sport Theme Group meeting a member of project partnership presents to the group to inform them of how to engage. To have agreed approach for partners in counties to signpost sporting volunteering opportunities with 30% of year 1 throughput engaged in sport related volunteering. Year 1 programme reported against. Year 2 delivery plans confirmed for all 6 counties. Implementation of yr 2 delivery plans taken place with targets tracked in each county. Programme roll out to deliver (subject to applications and delivery) 254 coaching level 1, 305 level 2 and 81 level 3 awards. Wider training programmes for Facility Operations, Health and Fitness Level 2 and Level 3 Gym instructors, Community Development ie CSLA related to community sport Equality - sportscoachUK workshops.
COVER/Sport Theme Group/County partners.
Througho ut 2009/10
Investment and overseeing of delivery of Sport Unlimited programme (5 hour offer). Measure A, C and 6
8) A reduction in post 16 drop-off in at least five sports by 25% by 2012-13. 9) A quantifiable increase in satisfaction levels of those taking part in sport. (national
satisfaction survey being funded through Sport England)
Role out of new ESF £1.3m investment in to Sporting skills in the region. Measure A.
10) Improved talent development systems in at least 25 sports.
CSPs Delivery and local delivery partners/Sport England managed investment programme. ACER/SkillsAct ive/CSPs/Colle ge West Anglia, SEEVIC College, West Suffolk College, Bedford College, Cambridge Regional College, North Herts College/18 National Governing Bodies
Througho ut 2009/10
Througho ut 2009/10
Profile : Support the development for a legacy plan for the Mountain Biking Centre in Essex. Measure B, D and
Sport England to meet with project manager in Essex to discuss progress and agree ways in which region can support
Sport England/Essex
Mtg early in 2009 and subsequ
4
development of legacy going forwards. Develop promotion of cycling through work on Tour of Britain in relation to major events. Convene sports development legacy group through LVRPA involving relevant key stakeholders. Develop implementation programme. To secure Great Swim for next three years. To progress application for funding through Legacy Trust regional board. To deliver yr 1 Great Swim. To maximise sports development from the event in partnership with key stakeholders. To review event in autumn 09 and plan for 09/10. To secure cycle town race programme venue(s) in 09/10 and 10/11. To progress negotiations on leg of Tour of Britain for 2012 going into Stratford. To ensure that economic impact of events is completed. Work with NGBs in the region through their whole sport plans to fully understand facility needs and to cross reference with recently published facility strategy in the region for currency. LVRPA/Sport England/BCU/ Herts RFW/Essex 2012 Legacy Plan. Sport England/Relev ant County Council/Local Authority Partners/EEDA /Regional Legacy Trust partnership.
ent action to be determin ed. Througho ut 2009/10
Support the development of the sports development legacy plan for Canoeing at the WWCSC. Measures A, B, D and 2 and 3
To secure two major sporting events in the East of England – Great Swim and Tour of Britain for 2009/2010 using contributions from the Legacy Trust project and to work with health partners to maximise the benefits of the proposed mass participation events. Measure A, D and 5
Throughp ut 2009/10
Investment Infrastructure : Harness investment into sporting capital facility developments in the region through supporting NGBs with joining up their investment resources with local
Sport England/NGBs/ CSPs
First six months of financial year.
government/education and other community stakeholders and maximising the community access afforded by the building schools for the future programme. Measure B
CSPs to continue engagement with BSF process in their respective counties. Sport England to continue to support through guidance/advice/strategic planning information. Completion of scoping work as to further support required in region. Analysis of responses and agreed action plan for the year developed. 2 x PGTC workshop events delivered April/October Ongoing advocacy and promotion at key events – ie Sport Accord. Completion of 9 local authority evidence based facility strategies. Regional 2012 co-ordinator and County PGTC leads. Througho ut the year.
Develop Regional protocol for PGTC activity and develop regional delivery programme for PGTC promotion Measure D
Complete facility improvement service work with 9 authorities in the region by 31.3.10. Outcome each with an adopted facility strategy in their area. Measure B Cross sector working and regional recognition of role of sport in meeting other agencies agendas : Continue to promote the work of the 6 foundations in the region through business engagement opportunities. Measure C
Sport England and 9 authorities.
Througho ut 2009/10
Meet with East of England Business Group in April 2009 and agree further ways to engage business in supporting work of the foundations. Work with the NRE 2012 communications team to promote the foundations to at least one major business event in 2009/10 having delivered to the Ideas conference in March 09. County to continue local advocacy and promotion. To develop at least 2 case studies promoting the work of the foundations through the regional
Regional 2012 Communication s team/Sport Theme Group partners/Sport England/Sports Aid
Througho ut 2009/10
2012 communications team. Continue to support through the duty to co-operate LAA targets in local government – NI8 increasing adult participation in sport, NI57 Children and Young People engaging in 5 hours of PE/Sport per week and NI6 Volunteering, NI110 Positive Activities for young people. Measure A To engage with the Cultural theme group and Cultural Olympiad opportunities and effectively use the learning from the physical activity legacy research that was carried out, in particular the use of the demonstration effect for sport (and festival effect for Physical activity . Measure A, C (specific interventions to be included further to meeting with regional cultural programmer) Counties continue to roll out delivery plans. Dissemination of Active People Survey Data in December 2009. Establishment of regional Culture and Sport Improvement Network and implementation of support programme for LAA 2 delivery. To ensure time at April 09 meeting to discuss findings. To promote sporting opportunities to sport theme group from cultural programme. To ensure Sport engaged in activity on open weekend in July 09. CSPs/Sport England/region al Cultural Agencies. Througho ut 2009/10
Sport Theme Group members, Regional Cultural Programmer.
Througho ut 2009/10
CULTURE
ASPIRATIONS Objectives A) Deliver an imaginative and compelling Cultural Olympiad across the East of England B) Achieve higher levels of engagement in culture across the East of England C) Strengthened capacity within the cultural sector D) Deliver a clear demonstration of how culture can support development of stronger communities, and support delivery across other agendas 5 year OUTCOMES Measurement Indicator within 5 year Business Plan INPUTS intervention/key task/milestones over next 12 months Ensure East of England profile in Ceremonies including Opening and Closing Ceremonies and Torch Relay Measure A 8 Engagement with major projects Measure A,B,C,D 1, 6, 7,11, 12 Artists Taking the Lead Project press launch Regional panel Submission process Shortlisting process Interviews Announcement of regional commission Stories of the World Proposal from East of England submitted to MLA Support for delivery partners (subject to bid success) Unlimited Agreed strategy for how the region can engage in the programme and cross theme opportunities Support for regional bids Creative Programmer, MLA April 09 – Mar 10 Creative Programmer, ACEE Mar – Oct 09 OUTPUTS over next 12 months A ceremony forum Lead Agency/ partnership Creative Programmer, LOCOG Timeline
1) Number of people participating in the Cultural Olympiad using the 2008 numbers as a baseline (36,000 in 2008 at Launch Weekend) 2) Number of events delivered as part of the Cultural Olympiad using 2008 numbers as a baseline (61 events held as part of the Launch Weekend)
3) Number of Live Sites and number of viewers/contributors. (1 in year 1 achieved, cumulative target by 2012 - 4) 4) Number of Inspire Marks awarded. (5 in year 1 achieved, cumulative target 40 by 2012) 5) Value of investment in Inspire Marks (currently £994,000) 6) Regional involvement in all 10 national major projects. 7) Percentage of investment in Major Project activity in the region (£40 million currently aligned nationally for the delivery of these programmes)
April 09
Creative Programmer, ACEE, Culture and Sport Theme Groups, Sport England
Mar 09 – Mar 10
Film Nation
A regional event for (how many) film partners to plan engagement in Film Nation Increased applications to the
Creative Programmer,
May 09 –
8) Regional involvement in ceremonies including Torch relay for 2012, opening and closing ceremonies for Olympic and Paralympic Games. 9) 30% of Legacy Trust regional programming to involve cultural volunteering 10) 4 major cultural events in the region through the Legacy Trust Events Fund 11) Additional investment by the cultural agencies into 2012 activity (2008 figures as a baseline) 12) Investment levered into cultural agency led activity 13) Continued employment and regional support for the post of Creative Programmer Discovering Places – Open Up to Nature
Firstlight programme for young filmmakers Participating films shown on the Live Site A regional event bringing together heritage and tourism partners (how many)to plan engagement in Open Up to Nature An Open Up to Nature regional project based on sustainable environments and transports
UK Film Council, Screen East
Mar 10
Creative Programmer, Natural England EH, MLA. NT and EET
May 09 – Mar 10
Region-wide promotion of the Inspire Mark Measure A, B, C, D, 1, 2, 4, 5, 11, 12
Surgeries held in each county 6 Inspire Marks awarded to the region in 2009 Regional activity within 2 national Inspire Marked programmes Collation of key data from evaluation reports
Creative Programmer, county leads, Culture Theme Group
Mar 09 – Mar 10
Regional engagement in Open Weekend: 24-27 July 2009 Measure A, B, 1, 2, 11, 12
Support for counties wishing to take part Effective communication about Open Weekend through Culture Theme Group and e bulletins Increased number if events taking place in each county
Creative Programmer, Culture Theme Group, county leads
Mar – Oct 09
Boost local ownership of the Norwich Live Site Measure A, B, 1, 2, 3
Influence the positioning of future regional Live Sites Measure A, B, 1, 2, 3
Ensure wide cultural engagement in Legacy Trust/ ESF skills development programme Measure D, 9
A 2009 case study document Open Weekend activity at the Live Site Increased engagement from cultural agencies, content providers Involvement in the review and future planning for phase 2 with 4 locations wishing to secure a Live Site A second Live Site secured for the region Volunteering opportunities developed across the cultural sector
Creative Programmer, Live Site Coordinator Creative Programmer, Live Site Coordinator, LOCOG, County leads Creative Programmer, Regional Advisory group, COVER, CLIP Partnership Creative Programmer, Regional Advisory Group, ACEE, Sport England Creative Programmer, HCC, ECC, EH*
Mar 09 – Mar 10
Apr – Sept 09
Mar 09 Mar 10
Support the development of Inspire Mark projects linked to the Legacy Trust Events Fund Measure A, B, C, D, 10
Inspire Mark projects linked to all successful events
Mar 09 – May 10
Explore how the Cultural Olympiad can add value to the two regional venues in Broxbourne and Hadleigh Measure A, B, 1, 2, 4 Develop an agreed set of priorities with cultural agencies Measure A, B, C, 2, 4, 11, 12, 13
A plan for Cultural Olympiad activity developed for each venue
Sept 09 – Mar 10
A shared set of priorities for London 2012 and the Cultural Olympiad Continued support for the Creative Programmer post Development of The People’s Record Headline plans finalised supporting the development of
ACEE, Sport England, EH, MLA and Screen East
Mar 09 – Sept 09
MLA
Mar 09 – Mar 10 Mar 09 –
ACEE
Identify opportunities for cross regional high profile projects Measure A, B, 1, 2, 3, 4
2012 plans from Aldeburgh Music, UK Centre for Carnival Arts and Norfolk and Norwich Festival A feasibility study for regional involvement in An Ancient Timeline with Dame Evelyn Glennie 30 Bandstands involved in Bandstand Marathon 2009
Mar 10
Creative Programmer, BBC
May 09
Ensure effective communication about the Cultural Olympiad Measure A, B, D, 2, 4, 6, 8
Monthly e bulletins A case study document Regularly updated East of England Cultural Olympiad pages on the London 2012 site A clear communications plan Increased registration for Get Set through Cultural Olympiad Activity An Inspire Mark project delivering for the Physical Activity Legacy Plan
Ensure the Cultural Olympiad offers opportunities for the delivery of other themes Measure A, B, D, 1, 2, 4
Creative Programmer, Superact, county leads, Culture Theme Group Creative Programmer, Culture Theme Group, Communication s Theme Group LOCOG Creative Programmer, county leads Creative Programmer, Sport and Health theme leads Creative Programmer, Business Theme lead
26/27 Septemb er
Mar 09 – Mar 10
Mar 09 – Mar 10
April 09 -
Promote CompeteFor as a business opportunity for regional creative and cultural businesses Measure C
An event for creative and cultural businesses Increased numbers of creative and cultural businesses registering on CompeteFor
By Oct 09
HEALTH AND WELLBEING
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1. Contribution towards successful delivery against the Legacy Action Plan (LAP) national target of ‘2 million more people in England to be more active by 2012’ – work to establish baseline and method of monitoring for the East of England (2 million LAP target to be measured via Active People Survey – baseline taken from 2008) (Impact of National PA Plan programmes will be monitored through indicators measured through the Health Survey for England) INPUTS intervention/key task/milestones over next 12 months Refresh of 12 month action plan for regional physical activity coordinator (RPAC) post. Measure A, B, C, 1, 2, 3 OUTPUTS over next 12 months Lead Agency/ partnership Department of Health East of England regional public health directorate (DH East) Timeline
Improve Health and Wellbeing by A. Increasing adult participation in physical activity (PA) for physical and mental health Halting the rise in childhood obesity Increasing cross-sector working and the contribution of other themes to health and wellbeing, specifically mental health and social inclusion
Continuation of RPAC post and refresh of priorities will allow RPAC to ▪ establish and deliver the NRE health theme group ▪ develop further links between health, sport and culture 2012 theme groups ▪ encourage adoption of health and physical activity legacy research recommendations, in particular linking to Inspire Mark opportunities ▪ encourage the 2012 link through existing networks and partnerships, in particular challenging PCTs to be involved in local delivery Revised regional physical activity strategy will include ▪ the NRE 2012 health legacy plan and associated actions Development of High Five (an initiative inspired by 2012) – extent of delivery to be confirmed in project development Specific links to 2012 encouraged through ▪ RPAC sitting on project steering group ▪ exploration of an Inspire Mark project within their portfolio ▪ Regional Change4Life launch event; ▪ Engagement process undertaken with each 2012 county working group (via RPAC or county health rep) to promote Change4Life in conjunction with local delivery of 2012 initiatives. ▪ Continued development and dissemination of
2009/ 2010
B.
Refresh of regional physical activity strategy, Active East. Measure A, B, C, 1, 2, 3 Workplace health 2012 High Five initiative launched across NHS East of England. Measure A, 3 Continuation of national Healthy Town Programme pilot (in Thetford). Measure A, B, 1, 2, 3 Regional launch of Change4Life (C4L) social marketing programme and subsequent use of C4L. Measure A, B
DH East
2009/ 2010
C.
SHA with DH East support
2009/ 2010
2. Contribution towards the delivery against the regional Improving Lives; Saving Lives pledge, ‘We will halt the rise in obesity in children and then seek to reduce it’ (Childhood obesity measured by NCMP at PCT level and NI 56 targets which
NHS Norfolk with Breckland Council SHA; RPAC and DH East
2009/ 2010
Event: 22 May 2009; Ongoing use of toolkit
are in all LAAs)
the C4L ‘Promoting Activity Toolkit’ – regional DH teams are jointly planning an Inspire Mark application for the toolkit Regional cycling action plan. Measure A, C, 3 Regional Cycling Action Plan to include ▪ 2012 Olympic mountain biking venue ▪ active travel (cycling) provision around the two Olympic venues ▪ Tour of Britain regional venues and potential around the elite event of promoting everyday cycling via use of the ‘festival effect’ ▪ Development of regional dance project including establishing metric with Culture Theme group Project to include ▪ RPAC and/or Cultural Programmer on steering group to identify specific links to 2012 ▪ exploration of Inspire Mark use for project ▪ link of dance to the Cultural Olympiad through provision of final project performances – extent of delivery (number of performances and participants) to be confirmed in project development Project criteria included a focus option of ‘support the 2012 games’ (Essex ‘carrying the flame’ project – metric locally established) Use of the 2012 health and physical activity legacy research findings to ▪ encourage cross-sector working between 2012 st theme groups of health, sport and culture – 1 joint discussion meeting planned for April 2009 ▪ explore the mass participation aspect of PA (through sport and culture) around the Tour of Britain and Great Swim within the region using the ‘demonstration effect’ and ‘festival effect’ – extent of delivery and metrics to be confirmed in project development with sport/culture theme DfT and Cycling England with DH East support 2009/ 2010
3. To promote active travel routes (walking and cycling) into and around the 2 Olympic venues in the region (measure of use of active travel routes to be locally determined at venue)
Research project into the effect of dance on obesity in children and young people. Measure B, C, 1, 2
Youth Dance England East; NRE Culture theme group
2009/ 2010;
Regional portfolio of Healthy schools physical activity pilot projects. Measure B, C Utilise findings from 2012 health and physical activity legacy research. Measure A, B, C
Regional Healthy Schools team; DH East Sport theme group; culture theme group; county groups
Start Sept 2008; End July 2009 2009/ 2010
and county groups
TOURISM ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan INPUTS intervention/key task/milestones over next 12 months develop East of England Tourism’s consumer website as the digital shop window for Olympics visitors to the region continued promotion of the site as the website for visitor information for the East, including for the 2012 Game Aspirations 1, 2 and 3 Measures A and B OUTPUTS over next 12 months Lead Agency/ partnership EET Timelin e
A. an increase in international and business visitors B. long-term growth in the value of domestic tourism C. to improve the visitor experience, including travel, for the Games that builds the market for tourism for the longer-term
1. a 3%; in business and international visitors, in line with the projection for London 2. domestic tourism in the East to exceed the average rate of growth for the other English regions
website in place and linked to other key sites, including Enlgand.net, and to the region’s destination management system achieve at least 1 million unique visitors per annum to the East of England Tourism’s consumer website: www.visiteastofengland.com achieve a growth of at least 25% in unique visitors per annum to the bespoke Olympic area on East of England Tourism’s business to business website: achieve at least 1 million unique visitors per annum to the East of England Tourism’s consumer website: www.visiteastofengland.com achieve a growth of at least 25% in unique visitors per annum to the bespoke Olympic area on East of England Tourism’s business to business website:
throughout the year
www.eet.org.uk Promote the East through a series of major Olympicsrelated national marketing campaigns, highlighting the region’s tourism assets, including its culture and sporting events EET’s two national campaigns in 2009/2010 will promote walking and cycling in the East, linked the Olympics Aspirations 1 and 2 and 3 Measures A and B Promote the region through partnerships with its air and sea ports further development of partnerships with at least two of the region’s gateway operators Aspirations 1, 2 and 3 Measures A and B Work to ensure substantial national and international media coverage of the region before, during and after the Games Proactive targeting of national journalists visits positive media coverage of the region, related to the Olympics tourism opportunity EET throughout the year launch two regional awareness EET/EEDA campaigns in the year continuation of 2008 gateway signage projects at Stansted development of campaigns with other gateways, including Harwich, Norwich, and Luton throughout the year media marketing campaigns and website material walking and cycling micro-sites with minimum of 500 unique visitors per week EET through out the year
and international media and development of resources for visiting journalists Aspirations 1 and 2 Measures A and B
increase in journalists visits to the region the number of Games-related articles on the region (up to 50 by 2010)
develop partnerships with international tour operators that promote the East as a visitor destination secure partnerships with tour operators Aspirations 1 and 2 and 3 Measures A and B
progress towards target of 10 partnerships by 2012 progress towards the region being featured in operators programmes in 2012 and after
EET/EEDA
throughout the year
encourage accommodation providers to participate in a regional fair price programme for the period of the Games development of an agreement with regional branch of the BHA Aspirations 1 and 2 and 3 Measures A and B
agreement reached and number of hotels accommodation providers indicating they will take part
EET/EEDA
throughout the year
develop information services for potential hotel developers in the
increased awareness by developers of opportunities in
EET
throughout the
region continue to develop the bespoke website for hotel developers launched in 2008 Aspirations 1 and 2 and 3 Measures A and B develop strategies with the region’s train operators for a positive passenger experience for the Games undertake strategic advocacy and discussion with operators highlighting the legacy business benefits of working together to improve the passenger experience for the Games develop EET’s website to support passengers in making their plans to travel to the Games Aspirations 1 and 2 and 3 Measures A and B
the East number of visitors to the site
year
website providing travel information and relevant links developed agreement of strategic actions with First Capital Connect, National Express Group and Cross Country Rail
EET and EEDA with support and engagement from counties
throughout the year
encourage the region’s seaports and airports to take part in customer service initiatives, including training and
number of gateways to participating training delivered, including
EET
throughout the year
skills development opportunities deliver Welcome to Excellence courses, with newly developed special programmes, and promote the courses the businesses. Aspirations 1 and 2 and 3 Measures A and B encourage travel to the region’s two Olympics venue by low carbon forms of transport explore strategies with the venue and the with ODA and LOCG use passengers information pages on EET’s website to encourage and provide information about low-carbon travel to the Games Aspirations 1 and 2 and 3 Measures A and B
specialist programmes for international and special needs visitors
progress towards agreement on a low carbon actions website has advice and information on low-carbon travel options practical commitment to provision and promotion of low carbon travel to the venues advice and information on lowcarbon travel options
EEDA and EET
throughout the year
support the development of a small number of events which have the potential for growth into major attractions
funding agreements in place for 2 sporting events and 4 arts/cultural events
EEDA
throughout the year
agree funding of £500,000 (from the Legacy Trust ( for a strategic portfolio of projects Aspirations 1 and 2 Measures A and B
business plans developed and assessed, funding agreed
EMPLOYMENT AND SKILLS
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1. FEI/HEI sports coaching and training skills to generate a 5% year-on-year student increase in those entering the sport employment sector. 2. Engagement of not less than 10% of FEIs/HEIs with the work opportunities afforded by PODIUM. 3. 70% companies based within the region that are registered on CompeteFor to complete a Skills Health Check 4. 70% of organisations based in region and registered on CompeteFor committing to the Skills Pledge/Jobs Pledge 5. Contribution toward the Leitch targets through the companies undertaking a Skills Health Check and committing to the Skills Pledge supported by Train to Gain. (is this a realistic measurable indicator don’t measures 3 and 4 above articulate this?) 6. 200 graduates delivered through the Personal Best programme ( links to volunteering theme)
PB regional plans and assurance
Using the London 2012 Games as a catalyst for employment and skills opportunities, not just to support delivery of the Games, but also to create a lasting legacy through new jobs, skills and a learning culture, and creating more innovative ways for delivering these opportunities to all sections of the community. Specifically: A. Generating sustainable employment through new job opportunities created for the Games and afterwards as a by-product of the Games.
INPUTS intervention/key task/milestones over next 12 months Raise awareness of the skills and employment opportunities through 2012 through Partner newsletters and publications Attendance and hosting of events Press
OUTPUTS over next 12 months
Lead Agency/ partnership
Timeline
Articles in EESCP and partner newsletters Promotion of Olympics through skill events nd First event on 2 April 2009 Programme of events / briefing opportunities to be identified through the year. 4 e –news letters
EESCP Skills theme group
Througho ut 2009/10
Theme group to produce a quarterly skills and employment update for circulation amongst partners (Measure A-F)
EESCP
Througho ut 2009/10
Ensure opportunities associated with the Olympics are promoted to graduates in the East of England using the Grads East programme (A+B) Identify colleges and universities within each local authority to offer maintained displays that project the skills and employment projects, targets and opportunities to businesses (B) Target Institutions and organisations’ closely located to the EoE venues for Cycling and White Water rafting and those delivering
EESCP to meet with AUEE / Grads East to discuss and agree a planned approach.
EESCP / AUEE/ GradsEAst
Througho ut 2009/10
Permanent displays in targeted institutions
EESCP/ACER
Througho ut 2009/10
B. Developing and creating new skills in the East of England workforce that will benefit people in their jobs up to 2012 and beyond. C. Promoting a culture of learning new skills in the East of England workforce through the ethos of sporting excellence and volunteering. D. Creating a wider and lasting impact by innovating and demonstrating new and effective ways of promoting workforce development and engaging people in the workforce. E. Through improving the skills of the workforce, increasing business opportunities for
templates agreed by PBNSG % PB graduates that are supported into further work, volunteering or training
aspects of the skills programmes
7. Opportunities provided in the development of 2012 venues in the East of England: - Apprenticeships - Unemployed - Upskilling workforce We will be clearer as we progress towards 2012, what impact innovation in employment, driven by work on 2012 Games, will have on employment and skills levels as the longer term legacy for employment is hard to estimate with any accuracy. The Thematic Delivery Plan will contribute towards a number of other previously published Government ambitions and targets; * in England, by 2020: * 95% of the working age population to have Functional literacy(Level1l and numeracy (Entry Level 3) skills; * More than 90% per cent of the working age population qualified to Level 2; * 68% per cent of the working age population Qualified to Level 3; * 20% of young people undertaking an Apprenticeship.
Promote the new business opportunities created through the Olympics to businesses through the integrated brokerage service. (B-E)
Meet with EEDA lead for Competefor to agree targeting of companies registered and published Target setting and contact Plan agreed
LSC / EEDA / BLE
Througho ut 2009/10
Promote training opportunities for 1419 NEET using ‘pull’ of the Olympic Games (A+B) Promote Sport NSA learning activities that reach 14-19yr olds (C-E)
Reduced number of NEET young people, specifically in venue location areas. Increased participation rates of young people, specifically in venue location areas. Programme launch events March and April 4 Board meetings 4 Team East meetings 2 Area Advisory panels evidenced by the minutes 400 Warm up participants 20 Silver participants 180 participants engaged in job searching/further learning 70 participants in Volunteering on leaving programme, 80 in work on leaving 38 participants in work 6 months after leaving the programme 2 Warm up level activities held 2 Bronze level activities held Online open day Website refresh 4 Meetings held at delivery hub 12 Case Studies and case study evidenced to EEDA
Skills Active /Essex/ Hertfordshire Skills Active /Essex/Hertford shire EEDA / COVER
.
Througho ut 2009/10 Througho ut 2009/10
Participation Delivery of The Legacy Trust Volunteering into Employability programme (C)
tourism, media, sport and related sectors, including the potential for inward investment and exports, throughout the East of England. F. Support the development of a workforce (employed and volunteer) with the right skills in the right place at the right time to construct the 2012 Games venues in the East of England
LSC/ ACER Delivery of the LSC ESF Sports and leisure and Construction programmes (A-F) Programme delivery targets for year 1 -750 participants with 80% achieving a qualification Additional funding for the NVQ element of PB sourced. Inspire Mark achieved for the PB programme EESCP / LSC / COVER / ACER
Financial year 09/10
Follow the PB Assurance Template and Regional Manual guidelines o develop a Personal Best programme in the region .(C)
July 2009.
Application for the inspire Mark to be completed
Delivery of a Personal Best programme in the region.(C) Businesses registered on CompeteFor targeted by Brokerage for Skills Health Checks, skills and jobs pledge and train to gain support. (B,D,E&F)
Programme running within the region 25 full graduates of the PB programme Agreed targets for Skills Pledge Jobs Pledge Local Employment partnerships
COVER/ ACER /LSC / JCP
Commen cing Septemb er 2009 Throughou t 2009/10
Business Link East
Outputs achieved under Train to gain - number of individuals trained and units/ qualifications achieved Develop wider progression accords between FE and HE outside traditional university and college local partnerships to improve progression from Level 3 to HE (B-E)
Ensuring that the Integrated Employment and Skills trials access opportunities created through the Olympics, using the volunteering
FE/HE group established to develop Olympic related accord
Aim Higher Groups
Througho ut 2009/10
Rollout of IES Trials in all areas with Olympic related opportunities integrated into local plans,
LSC/JCP IES District Groups
Througho ut 2009/10
programmes to support individuals toward employment. (A-F)
specifically in venue location areas National Apprenticeship Service (NAS) include Olympic related opportunities into business and marketing plans Regional Language Network to establish links with transport hubs to develop plans for language training NAS Througho ut 2009/10 Througho ut 2009/10
Promote apprenticeships within the context of the Olympics to employers and individuals. (A- F) Linking language skills development between Olympic Training Camps, Transport Hubs and venues and exploring the link between customer service, language and culture. (B-F) Delivery of ‘Bridging the Gap’ 2012 related security sector programme Supporting WorldSkills 2011 to maximise the contribution it will make in promoting skills for 2012 Games (B-E)
RLN
Programme running in the region
Herts College
Through out 2009/10 Througho ut 2009/10
Agreed plan to raise awareness of WorldSkills
.LSC / ACER
BUSINESS
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan INPUTS intervention/key task/milestones over next 12 months Regional Role Ensure effective representation for businesses and business support at a national level primarily via London 2012 Business Network but also: Nations Group and Regions OUTPUTS over next 12 months Lead Agency/ partnership Timeline
A Facilitate the flow of information to businesses in the East of England B Establish business support needs for East of England businesses to engage in procurement opportunities form the London 2012 Olympic and Paralympic Games C To encourage inward investment and international trade
1. East of England businesses to win 5-10% of value of total procurement opportunities from London 2012 Games 2. Maximise opportunities for businesses in the region from two Olympic venues in the region 3. Maintain funding for CompeteFor website (currently until 2012)
Maintain % of contracts awarded to the Region’s businesses between 9 – 11%
EEDA/ Business Link/ County Leads
Ongoing
8% (20,724) of Business Stock to be registered on CompeteFor Increase CompeteFor publication levels to over 50% Establish baseline for % of businesses registered on CompeteFor engaging in wider public procurement opportunities Establish baseline for businesses, engaged with CompeteFor, confidence in engaging with public procurement process
Ongoing
Ongoing
BERR Business Support best practice Group
Measure A Provide information, support and a conduit to the national agenda for: County Theme leads Industry organisations specific
Q3 2009
Q3 2009
Measure A, 1 County Opportunities Influence the regional and national support agenda
Financial support for local promotional initiatives Engage local businesses in the Olympic agenda
Measure A, 1 Regional Interventions CompeteFor Continue to promote CompeteFor via Business Link, County Theme leads and industry lead More effective use of East of England landing page on CompeteFor to advertise support opportunities Examine needs of SMEs post CompeteFor publication Development of a better offer to Companies already published on CompeteFor
Measure B, 1, 2, 3 Regional venues Scope opportunities presented by two regional
venues Develop clear cross theme coherent message regarding opportunities Promote opportunities throughout the region
Measure 3 Reshape Business Theme Group (BTG) to reflect demands of changing business environment Rotate BTG meetings throughout the region 4 meetings per year Widen representation to include businesses Meetings to focus on operational rather than strategic detail Ensure LOCOG/ODA representation at a least 1 meeting pa. One joint skills/tourism meeting pa Measure A, B Strengthen Regional Communications Plan To ensure: Closer events coordination of throughout the
region More effective sharing of intelligence Better promotion regional successes of
Measure A Maximise export and inward investment for business in the East of England from international opportunities Work with UKTI to maximise the offer from region PGTC Ensure that CompeteFor companies are fully aware of additional support opportunities available from UKTI Measure C
Develop a strategy for regional sports technology to engage with Technology09 Collate information on East of England Business providing sports technology at a national/international level Develop promotional
strategy which corresponds to LOCOG guidelines on promotion Develop regional display stand for Technology09
Measure C
VOLUNTEERING
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1 Number (tbc) of graduates delivered through Personal Best programme 2. 1300 participants via Legacy Trust volunteering project for culture and sport 3. 2000 Games volunteers to come from the East of England 4. Increase in number of volunteers in the East of England region 5. Number of sporting volunteers (as measured through active people survey) 6. Numbers for formal volunteering (as measured through Place Survey) INPUTS intervention/key task/milestones over next 12 months Completion and Release of Regional Volunteering strategy Measure A, 4 OUTPUTS over next 12 months Lead Agency/ partnership Timeline
A To inspire more people to be more involved in their local communities as a result of 2012
Regional volunteering strategy
England Volunteering Development Council (EVDC) EEDA/COVER See also Sport theme action plan
April 2009
Launch of Regional Legacy Trust Volunteering into Employability programme Measure A, 2 Recruitment onto programme commences Feed into LOCOG communications out to individuals that have expressed an interest in volunteering for the Games to direct them to local initiatives Measure A, 3, 4 Personal Best Steering Group identify regional approach for PB delivery in East of England Measure A 1 Volunteering into Employability conference Measure A, 3, 4 Influence the LOCOG volunteering strategy/policy to encourage the use of local volunteers at local venues Measure A, 3, 4
Promotional material for recruitment onto programme
LOCOG communication to individuals expressing interest in 2012 Games time volunteering from East of England
NRE with county area support
During 2009/10
Scoping study and recommendations
EESCP leading with LSC, EEDA, JCP, SkillsActive EESCP Skills and Employment theme group NRE Chairman NRE Project manager
During 2009/10
1 day conference x no. of delegates attending
April 2009
NRE engagement with LOCOG Volunteering team, Mayors office etc.
During 2009/10
EDUCATION
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1. At least 90% of schools and colleges within the region to be signed up to the ‘Get Set’ National Domestic Education programme by 2012 2. Numbers of schools and colleges logging ideas/activity as story map content on the Get set website 3. Number of additional county led initiatives linked to the 2012 Games specifically aimed at children and young people INPUTS intervention/key task/milestones over next 12 months Regular dissemination to county leads of education updates and registration statistics provided by LOCOG via Nations and Regions East Collation and sharing of best practice examples in relation to education and inspiration of young people (via NRE Communication programme) Feedback into LOCOG county concerns / issues in relation to the Get Set programme to enable enhancement of product offer Provision of advise and guidance to organisations to gain Inspire Mark branding for county led initiatives linked to education and inspiring young people OUTPUTS over next 12 months Lead Agency/ partnership Timeline
A To use the London 2012 games to inspire our young people to be the best that they can be
At least 4 statistic updates (one per quarter if available from London 2012) Series of case studies and general best practice information produced
Nations and Regions East
During 2009/10
Nation and Regions East
During 2009/10
Feedback as appropriate
Nations and Regions East
During 2009/10
Inspire Mark brand applications
Nations and Regions East
During 2009/10
NRE COMMUNICATION
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan 1) (Increased) levels of public awareness, knowledge and enthusiasm as measured by DCMS annual research 2) (Increased) levels of PR and media coverage either generated locally, regionally or led by LOCOG 3) (Improvements in) the value and overall satisfaction levels, among stakeholders, for various communication tools and events 4) Positive feedback collation following NRE led events 5) (An increase in) website hits to the London 2012 East of England pages 4 x Regional Newsletters Measure 3 4 x Communications theme group meetings Measure 3 2 x Olympic Park Tours Measure 3 1 x Nations and Regions Day Measure 2,3,4,5 12 x E-Shots Measure 3 12 x Executive Briefs Measure 3 Monthly update to London 2012 INPUTS intervention/key task/milestones over next 12 months NRE Communication Programme delivery - Establishment of programme by April 2009 - Roll out April 09-March 2010 (Measure A) NRE Communications Lead post maintained – recruitment on 2 year contract employed by EET completed OUTPUTS over next 12 months Lead Agency/ partnership Timeline
A) To increase public and stakeholder awareness of the London 2012 Games, the associated regional benefits and the opportunities to get involved
1 x Regional strategy document and online action plan Measure 1,2,3,4,5 1 x Theme communication support action plan to include media relations and audience specific communications Measure 1,2,3,4,5
NRE
April 2009 Roll out April 09March 10
4 x VIP regional visits Measure 2,3, 4
NRE core team working with NRE Exec and comms leads NRE
2009/2010 (July, October, November) Quarterly
NRE
2009/2010
NRE core team with NRE Exec support NRE core team with support NRE Exec and comms group support
24 July 2009 Monthly
web content Measure 1,3,5 Minimum 12 x Blog updates to 2012 Website Measure 1,3,5 Minimum of 8 case studies Measure 1,2,4,5 PR/Media Coverage linked to key visits, events, projects etc. Measure 2
2 x PGTC seminar Measure 3,4,5 1 x consumer focused PR campaign Measure 1,2,3,4,5 1 x stakeholder satisfaction survey to evaluate comms tools
NRE
April and October 09 Quarterly
NRE
NRE
Feb/March 09
NRE OPERATION, EVALUATION AND MONITORING
ASPIRATIONS Objectives 5 year OUTCOMES Measurement Indicator within 5 year Business Plan East of England recognised nationally as a leading region in responding to and securing legacy from the London 2012 Games INPUTS intervention/key task/milestones over next 12 months Refreshed regional strategy released 12 month action plans for FY 2009/2010 for each key theme completed and released Commence 2010/2011 action planning Review and revision of Economic Impact study evidence base and establishment of legacy measurement and monitoring framework - Scoping of project requirements - Brief development - Issue of ITT - Appointment of consultant - Study revision and completion - Release of revised evidence LOCOG/Regional reporting 2 x 6 monthly reports NRE project manager working with theme leads NRE Project manager Inspire Mark Programmer OUTPUTS over next 12 months Lead Agency/ partnership Timeline
To ensure the East of England secures a lasting legacy from the 2012 Games across the Strategic themes of: Sport Business Tourism Culture Skills and Employment Health and Wellbeing Volunteering Education
Regional strategy document
NRE working with Theme leads NRE working Theme leads
May 2009
Online action plan document
May 2009 Nov/Dec 2009
NRE project manager working with NRE Exec
April 2009 May to June Aug / September
July and January
Roll out of Inspire Mark Programme Appointment of Inspire Programmer in accordance with DCMS
Inspire Mark Programmer in post Series of events to raise profile of Inspire Mark Case studies and information on Inspire Mark branded projects
During 2009/10
-
funding provision Dissemination of information and best practice (linked to NRE Comms programme)
Inspire Mark applications for projects other than culture