A key strategy is to fill your website’s pages with quality content with a sharp focus on your customers needs.
Avoid talking about yourself. Don’t use words like “we” or “I”. Concentrate on the value you are offering the client. Your copy needs to be full of words like “you” and “your”.
It’s best to assume that a person’s time is limited, because in this day and age, it absolutely is. Draw their attention to the top of web pages and hit them with crucial information first. From there, they’ll be more inclined to scroll down and gain some context. Research shows that over 80 percent of web viewers spend most of their time near the top of a web page, so you’ve got to do your part and make that information count.