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Dialogue Consulting assists the clients through one or more of the stages of what we consider the Social Transformation process. Each client is at a different stage, has different needs or desires and requires a different approach – but through each of these five stages an organisation can become successful in initial and ongoing social media use.
Social Media Services By Dialogue Consulting About Dialogue Consulting • Dialogue Consulting was launched in September 2011 by directors Hugh Stephens and Briony Walker. • Since launching of Dialogue Consulting they has grown significantly and now works across Australia and internationally with a range of clients from a variety of different sectors. • Dialogue Consulting is a consultancy specialising in analysing, building and maintaining social media. • They worked with all kinds of brands, both big and small, in a range of roles. Social Transformation Process Dialogue Consulting assists the clients through one or more of the stages of what we consider the Social Transformation process. Each client is at a different stage, has different needs or desires and requires a different approach – but through each of these five stages an organisation can become successful in initial and ongoing social media use. Social Transformation Steps A key step to starting any social media process is the analysis of the conversations that are already occurring. Where are people discussing your Analyse organisation or topic of interest? Why are they there? What service(s) do your target audience use? What kinds of conversations are already occurring? Key to the successful implementation of any new process or presence is consultation, both internal and external. What business units or Consult departments consider social media to be relevant to their roles within your organisation? How do they think it can be part of their everyday work? What do your customers/stakeholders think about your brand? How do they want to be communicated with? Social Transformation Steps Every successful presence requires the development of supporting materials. It includes social media policy, social media strategy, risk management Develop processes, training materials and more. Ideally all of these are developed in collaboration with key stakeholders (internal and external) through an open, transparent and inclusive process. A key part of this is identifying the tools, budgets, resources and process involved in using social media effectively within your context. Key to any social media use is the training required for staff members who are going to be using the platforms. This might include training about day- Train to-day use of social media; training about online professionalism basic training for executives to understand social media and how it can impact your organization. Social Transformation Steps Dialogue Consulting provides both implementation services (for your whole social media presence on an ongoing basis or just for a campaign), and Implement support services for organisations currently implementing social media channels. This includes our 24/7 emergency support line, formal reviews with your social media team and ongoing advice on the best content or strategy to use to engage with your target audiences. Contact Us Dialogue Consulting is based in Melbourne, Australia but works around the country, with clients in most states. Phone No: Thank You 1800 846 768 We also work with select organisations internationally. 24 hour on-call support: 1300 852 662 Website: http://www.dialogueconsulting.com.au
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