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2012 || Coffee Market in Italy to 2016: Market Profile ||

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					              2012 || Coffee Market in Italy to 2016: Market Profile ||

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Synopsis

 The report presents detailed data on the Coffee consumption trends in Italy, analyzing the Coffee
consumption volumes and values at market and category level, brand share and distribution channel
data.
 It examines the components of change in the market by looking at historic and future growth
patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected
and type of products chosen.

Summary

 Canadean’s ""Coffee Market in Italy to 2016: Market Profile"" provides detailed data on dynamics in
Italy Coffee market, providing marketers with the essential tools to understand their own, and their
competitors’ position in the market and the information to accurately identify the areas where they
want to compete in the future.
 This report brings together Canadean Intelligence's research, modeling and analysis expertise in
order to develop uniquely detailed market data. This allows domestic and foreign companies to
identify the market dynamics that account for Coffee sales overall and to discover which categories
and segments will see growth in the coming years.

Scope

""Coffee Market in Italy to 2016: Market Profile"" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Consumption analysis by segments.
• Market value by segments.

Reasons To Buy

• Understand the market growth dynamics of the Coffee market.
• Gain insight into the Coffee consumption patterns in Italy.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand
data and sales by distribution channel at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners
and losers to category dynamics and thereby quickly and easily indentify the key areas in which they
want to compete in the future.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Coffee Market Analysis
2.1 Market Growth Dynamics-Coffee, 2006–16
2.1.1 Coffee Market Growth Dynamics by Volume, 2006–16
2.1.2 Coffee Market Growth Dynamics by Value, 2006–16,
2.2 Coffee Consumption Analysis, 2006–16
2.2.1 Coffee Market by Volume, 2006–16
2.2.2 Coffee Consumption by Segments, 2006–16
2.3 Coffee Market Value Analysis, 2006–16
2.3.1 Coffee Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg - Coffee, 2006–16
2.3.3 Coffee Market Value by Segments, 2006–16
2.4 Instant Coffee Market Analysis, 2006–16
2.4.1 Instant Coffee Market by Volume, 2006–16
2.4.2 Instant Coffee Market by Value, 2006–16
2.5 Roast & Ground Coffee Market Analysis, 2006–16
2.5.1 Roast & Ground Coffee Market by Volume, 2006–16
2.5.2 Roast & Ground Coffee Market by Value, 2006–16
2.6 Coffee Market Volume Analysis by Brands, 2008-11
2.7 Coffee Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List of Tables

 Table 1: Volume Units for Hot Drinks Market
 Table 2: Italy Coffee Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Volume (Kg m)
 Table 3: Italy Coffee Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Value (EUR m)
 Table 4: Italy Coffee Consumption (Kg m) and Growth (Y-o-Y), 2006–16
 Table 5: Italy Coffee Consumption (Kg m) by Segments, 2006–11
 Table 6: Italy Coffee Consumption (Kg m) by Segments, 2011–16
 Table 7: Italy Coffee Market Value (EUR m) and Growth (Y-o-Y), 2006–16
 Table 8: Italy Coffee Market Value (USD m) and Growth (Y-o-Y), 2006–16
 Table 9: Italy Coffee Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
 Table 10: Italy Coffee Market Value (EUR m) by Segments, 2006–11
 Table 11: Italy Coffee Market Value (EUR m) by Segments, 2011–16
 Table 12: Italy Coffee Market Value (USD m) by Segments, 2006–11
 Table 13: Italy Coffee Market Value (USD m) by Segments, 2011–16
 Table 14: Italy Instant Coffee Market by Volume (Kg m), 2006–16
 Table 15: Italy Instant Coffee Market by Value (EUR m), 2006–16
 Table 16: Italy Instant Coffee Market by Value (USD m), 2006–16
 Table 17: Italy Roast & Ground Coffee Market by Volume (Kg m), 2006–16
 Table 18: Italy Roast & Ground Coffee Market by Value (EUR m), 2006–16
 Table 19: Italy Roast & Ground Coffee Market by Value (USD m), 2006–16
 Table 20: Italy Coffee Market Volume by Brands, 2008–11
 Table 21: Italy Coffee Market Value by Distribution Channel (EUR m), 2008–11
 Table 22: Italy Coffee Market Value by Distribution Channel (USD m), 2008–11

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Coffee Market Growth Dynamics by Volume, 2006–16
Figure 3: Coffee Market Growth Dynamics by Value, 2006–16
Figure 4: Italy Coffee Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Coffee Consumption (Kg m) by Segments, 2006–16
Figure 6: Italy Coffee Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Coffee Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Coffee Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy Instant Coffee Market by Volume (Kg m), 2006–16
Figure 10: Italy Instant Coffee Market by Value (EUR m), 2006–16
Figure 11: Italy Roast & Ground Coffee Market by Volume (Kg m), 2006–16
Figure 12: Italy Roast & Ground Coffee Market by Value (EUR m), 2006–16
Figure 13: Italy Coffee Market Volume by Brands, 2008–11
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