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2012 || Coffee Market in Venezuela: Market Profile ||

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2012 || Coffee Market in Venezuela: Market Profile || Powered By Docstoc
					                2012 || Coffee Market in Venezuela: Market Profile ||

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Synopsis

 This report presents data on the Coffee consumption trends in Venezuela. It analyzes Coffee
consumption volumes and values at market and category level in addition to brand share and
distribution channel data.
 It examines the components of change in the market via study of 2006, 2011 and 2016 volumes and
values, as well as the manner in which changes in consumer behavior have affected total volumes,
values, brands selected and the type of products chosen.

Summary

 Canadeans Coffee Market in Venezuela: Market Profile provides data on the Venezuela Coffee
market, providing marketers with the essential tools to understand their own and their competitors
position in the market. Thus allowing them to use the information to accurately identify the areas
where they want to compete in the future.
 This report brings together Canadean Intelligences research, modeling and analysis expertise in
order to develop uniquely detailed market data. This allows domestic and foreign companies to
identify the market dynamics that account for overall Coffee sales and which categories and
segments will see growth in the coming years.

Scope

Coffee Market in Venezuela: Market Profile provides you with the following:
- Market analysis by value.
- Market value by category.
- Market analysis by volume.
- Market volume by category.
- Market value by brands.
- Market value by distribution channel.
Reasons To Buy

- Gain insight into the Coffee consumption in Venezuela.
- Detailed product sales segmentation (for both volumes and values) are provided, including brand
data and sales by distribution channel at the product category level.
- Forecasts for 2016 will allow marketers to understand the future pattern of market trends; from
winners and losers to category dynamics and thereby easily indentify the key areas in which they
want to compete in the future.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Venezuela Coffee Market Overview
2.1 Coffee Value Analysis
2.1.1 Coffee Market by Value
2.1.2 Coffee Market Value by Segments
2.2 Coffee Volume Analysis
2.2.1 Coffee Market by Volume
2.2.2 Coffee Volume by Segments
2.3 Coffee Market Value Analysis by Brands, 2011
2.4 Coffee Market Value by Distribution Channel, 2011
3 Venezuela Tea Market Overview
3.1 Tea Value Analysis
3.1.1 Tea Market by Value
3.1.2 Tea Market Value by Segments
3.2 Tea Volume Analysis
3.2.1 Tea Market by Volume
3.2.2 Tea Market Volume by Segments
3.3 Tea Market Value Analysis by Brands, 2011
3.4 Tea Market Value by Distribution Channel, 2011
4 Appendix
4.1 About Canadean
4.2 Disclaimer
List of Tables

Table 1: Category definitions - Hot Drinks Market
Table 2: Distribution Channel definitions - Hot Drinks Market
Table 3: Volume Units for Hot Drinks Market
Table 4: Venezuela Coffee Market Value (VEF m)
Table 5: Venezuela Coffee Market Value (USD m)
Table 6: Venezuela Coffee Market Value (VEF m) by Segments
Table 7: Venezuela Coffee Market Value (USD m) by Segments
Table 8: Venezuela Coffee Market Volume (Kg m)
Table 9: Venezuela Coffee Market Volume (Kg m) by Segments
Table 10: Venezuela Coffee Market Value by Brands (VEF m), 2011
Table 11: Venezuela Coffee Market Value by Brands (USD m), 2011
Table 12: Venezuela Coffee Market Value by Distribution Channel (VEF m), 2011
Table 13: Venezuela Coffee Market Value by Distribution Channel (USD m), 2011
Table 14: Venezuela Tea Market Value (VEF m)
Table 15: Venezuela Tea Market Value (USD m)
Table 16: Venezuela Tea Market Value (VEF m) by Segments
Table 17: Venezuela Tea Market Value (USD m) by Segments
Table 18: Venezuela Tea Market Volume (Kg m)
Table 19: Venezuela Tea Market Volume (Kg m) by Segments
Table 20: Venezuela Tea Market Value by Brands (VEF m), 2011
Table 21: Venezuela Tea Market Value by Brands (USD m), 2011
Table 22: Venezuela Tea Market Value by Distribution Channel (VEF m), 2011
Table 23: Venezuela Tea Market Value by Distribution Channel (USD m), 2011

List of Figures

Figure 1: Venezuela Coffee Market Value (VEF m)
Figure 2: Venezuela Coffee Market Value (VEF m) by Segments
Figure 3: Venezuela Coffee Market Volume (Kg m)
Figure 4: Venezuela Coffee Market Volume (Kg m) by Segments
Figure 5: Venezuela Coffee Market Value by Brands (VEF m), 2011
Figure 6: Venezuela Coffee Market Value by Distribution Channel (VEF m), 2011
Figure 7: Venezuela Tea Market Value (VEF m)
Figure 8: Venezuela Tea Market Value (VEF m) by Segments
Figure 9: Venezuela Tea Market Volume (Kg m)
Figure 10: Venezuela Tea Market Volume (Kg m) by Segments
Figure 11: Venezuela Tea Market Value by Brands (VEF m), 2011
Figure 12: Venezuela Tea Market Value by Distribution Channel (VEF m), 2011
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