AAA backs Rockerfeller Foundation Endorsement of Impact
A spokesperson from the Rockerfeller Foundation, Margot Brandenburg, has endorsed impact
investing extremely eloquently in an article in the Huffington Post this week, claims
alternative investment advocacy group AAA.
Boston, MA, November 14, 2012 - A spokesperson from the Rockerfeller Foundation, Margot
Brandenburg, has endorsed impact investing extremely eloquently in an article in the Huffington
Post this week, claims alternative investment advocacy group Alternative Asset Analysis (AAA).
Speaking following a convention about impact investing in Sao Paulo earlier this month, Ms
Brandenburg stated that investing in socially and environmentally responsible projects is
continuing to attract attention and interest. This interest is coming from philanthropists and
entrepreneurs, but also increasingly from regular investors and even institutional investors who
may not have even have considered alternative investments a few years back, claims AAA.
In her Huffington Post article, Ms Brandenburg explains that this interest is stemming from a
growing feeling that ‘business as usual’ is simply not sustainable and often not ethical. “This has
been brought into the public consciousness since the economic crisis began and we all realized
that there were some fundamental problems with the way the business world, and particularly the
financial world, was operating,” explained AAA’s analysis partner, Anthony Johnson.
AAA supports the sentiment that impact investors have the opportunity to help millions of people
around the world and contribute to local economies by helping people to set up businesses and
work themselves out of poverty. “These are long term solutions that can generate returns for
investors in the West while helping those in developing nations to create a future for themselves
and their communities,” added Mr Johnson.
AAA supports ethical alternative investment projects that help communities and environmental
causes. An example is the plantations run by Greenwood Management in Brazil, which offer
foreign investors the chance to buy up a section of sustainable plantation forest. The timber
grown in the forest is sold when it is mature and new seedlings are being planted all the time.
“This form of managed forestry is a great alternative to using native forests in countries like Brazil
where the ecology is so valuable in the fight against climate change,” added Mr Johnson.
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