What made Westerners of the 1860’s want to buy the Boss of the Plains hat? Create an advertisement for the hat. Describe it and tell why it is the best in the West! Use illustrations to help make the sale. Tips: To begin, make a word web describing the Boss of the Plains hat and its many uses. Remember your audience: miners, cowboys, and other Westerners. Convince them that the hat would be a perfect fit.