Garrett MacDonald Under The Radar November 2012 StrikeAd™ Conﬁden;al Educating Advertisers Digital Adver0sing Spend =$100 Billion Mobile Adver0sing Spend =1.6%! 2012 Time-‐Spent vs. Ad Spend 12 10 8 $10 BILLION 6 Growth 4 Forecast 2012-‐2016 2 0 *Mary Meeker-‐KPCB Mobile Time Spent Ad Spend 11% 1% Brands are missing their customers! Problems for Marketers NO Unique, Persistent ID Tracking & Targe0ng Apps vs Mobile Web Privacy Issues Really confusing Media Buying Agencies depend on StrikeAd Trusted Partners StrikeAd empowers Agencies to Spend with Conﬁdence We Create Order out of Chaos! Spend with Conﬁdence StrikeAd simpliﬁes Mobile Ad Buying: Increases Return on Ad Spend Full Transparency No ‘Spray and Pray’ Mobile Ad Spend will increase $10 BILLION Dollars over next 4 years! Mobile Web Cookies StrikeAd brings the ‘cookie’ to Mobile… Your Ad Dollars just got more Intelligent! StrikeAd ID Exchange ID’s Cookie ID’s Nexage Device ID’s Nexage App ID Admeld App ID “ABC” web “XYZ” cookie Nexage Admeld Web App ID cookie “FGH” Google Collider ID User ID AdTruth StrikeAd StrikeAd AdMobius ID User D User IID User ID Compliant Privacy Safe Mobile ‘cookie’ Audience Database Audience Segments Re-‐engage consumers Frequency Capping Reach + Frequency: Behavioral Targe0ng Right User Right Time 3rd Party Data Right Price Loca0on! 300BILLION queries per day, 85MILLION Unique records, 25 data points per User Performance StrikeAd algorithms improve Performance and Lower Costs StrikeAd ‘brain’ is really, really clever! Real-‐Time Optimizations Shift spend Automatically! Old Trading New Trading Transparency! Inventory 229 BILLION Monthly Ad Impressions Available Revenue Model Share of Media Spend Managed Service License Self Service License Granular Reporting and Transparency Our Clients Media Buying Agencies Trading Desks Adver0sers , , Our Company Mobile Experts, Innovative Tech Stack and Global Vision! Referrals • Agencies & Trading Desks Intro’s? • Brands & Adver;sers Ques0ons? firstname.lastname@example.org Believe in the small screen! Questions? Appendix Believe in the small screen! Innovative Tech Stack 1 2 Media Location 6 Privacy Targeting 3 Tracking Apps 5 4 StrikeAd DSP is powering the next wave of Mobile Advertising Targeting Privacy Friendly Targeting User Environment Educating Advertisers $37 Billion Spent on Digital Adver0sing in the US in 2012 1.6% spent on mobile!