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					Garrett	
  MacDonald	
  




                 Under	
  The	
  Radar	
  
                    November	
  2012	
  




                   StrikeAd™	
  Confiden;al	
  
Educating	
  Advertisers	
  



 Digital	
  Adver0sing	
  Spend	
  	
  
       =$100	
  Billion	
  

 Mobile	
  Adver0sing	
  Spend	
  
                  =1.6%!	
  

                      2012	
  
 Time-­‐Spent	
  vs.	
  Ad	
  Spend	
  

12	
  

10	
  

  8	
                                   $10	
  BILLION	
  
  6	
                                     Growth	
  
  4	
  
                                          Forecast	
  
                                         2012-­‐2016	
  
  2	
  

  0	
  
                                                               *Mary	
  Meeker-­‐KPCB	
  

                         Mobile	
  
               Time	
  Spent	
   Ad	
  Spend	
  
                       11%	
                          1%	
  
             Brands	
  are	
  missing	
  their	
  customers!	
  
 Problems	
  for	
  Marketers	
  


  NO	
  Unique,	
  Persistent	
  ID	
  
  Tracking	
  &	
  Targe0ng	
  
  Apps	
  vs	
  Mobile	
  Web	
  
  Privacy	
  Issues	
  
  Really	
  confusing	
  
Media	
  Buying	
  Agencies	
  depend	
  on	
  StrikeAd	
  
 Trusted	
  Partners	
  




StrikeAd	
  empowers	
  Agencies	
  
to	
  Spend	
  with	
  Confidence	
  



              We	
  Create	
  Order	
  out	
  of	
  Chaos!	
  
          Spend	
  with	
  Confidence	
  



StrikeAd	
  simplifies	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Mobile	
  Ad	
  Buying:	
  
  Increases	
  Return	
  on	
  
   Ad	
  Spend	
  
  Full	
  Transparency	
  
  No	
  ‘Spray	
  and	
  Pray’	
  



     Mobile	
  Ad	
  Spend	
  will	
  increase	
  $10	
  BILLION	
  Dollars	
  over	
  next	
  4	
  years!	
  
  Mobile	
  Web	
  Cookies	
  



StrikeAd	
  brings	
  the	
  ‘cookie’	
  to	
  
Mobile…	
  




           Your	
  Ad	
  Dollars	
  just	
  got	
  more	
  Intelligent!	
  
   StrikeAd	
  ID	
  

                                        Exchange	
  ID’s	
  
Cookie	
  ID’s	
                                   Nexage	
                        Device	
  ID’s	
  
                                Nexage	
           App	
  ID	
     Admeld	
  
                                App	
  ID	
        “ABC”	
          web	
  
                                “XYZ”	
                            cookie	
  
                   Nexage	
                                                     Admeld	
  
                    Web	
                                                       App	
  ID	
  
                   cookie	
                                                      “FGH”	
  


      Google	
                                                                                  Collider	
  
         ID	
                                                                                   User	
  ID	
  




  AdTruth	
                                     StrikeAd	
  
                                                 StrikeAd	
                                       AdMobius	
  
    ID	
                                          User	
   D	
  
                                                 User	
  IID	
                                       User	
  ID	
  



                                                                                  Compliant	
  
                                Privacy	
  Safe	
  Mobile	
  ‘cookie’	
  
            Audience	
  Database	
  


      Audience	
  Segments	
  

      Re-­‐engage	
  consumers	
  

      Frequency	
  Capping	
  
                                                                Reach	
  +	
  Frequency:	
  
      Behavioral	
  Targe0ng	
                                   Right	
  User	
  
                                                                  Right	
  Time	
  
      3rd	
  Party	
  Data	
                                     Right	
  Price	
  
                                                                  Loca0on!	
  
300BILLION	
  queries	
  per	
  day,	
  85MILLION	
  Unique	
  records,	
  25	
  data	
  points	
  per	
  User	
  
 Performance	
  




StrikeAd	
  algorithms	
  improve	
  
Performance	
  and	
  Lower	
  Costs	
  



         StrikeAd	
  ‘brain’	
  is	
  really,	
  really	
  clever!	
  	
  
Real-­‐Time	
  Optimizations	
  




              Shift	
  spend	
  Automatically!	
  
Old	
  Trading	
  
New	
  Trading	
  




                     Transparency!	
  
Inventory	
  




      229	
  BILLION	
  Monthly	
  Ad	
  Impressions	
  Available	
  
     Revenue	
  Model	
  


 Share	
  of	
  Media	
  Spend	
  



 Managed	
  Service	
  License	
  



 Self	
  Service	
  License	
  


                 Granular	
  Reporting	
  and	
  Transparency	
  
      Our	
  Clients	
  


Media	
  Buying	
  Agencies	
   Trading	
  Desks	
   Adver0sers	
  
                           ,	
                  ,	
  
Our	
  Company	
  




  Mobile	
  Experts,	
  Innovative	
  Tech	
  Stack	
  and	
  Global	
  Vision!	
  	
  
  Referrals	
  




                      •  Agencies	
  &	
  Trading	
  Desks	
  
 Intro’s?	
           •  Brands	
  &	
  Adver;sers	
  


Ques0ons?	
  

garrel.macdonald@strikead.com	
  

                  Believe	
  in	
  the	
  small	
  screen!	
  
Questions?	
  




Appendix	
  




               Believe	
  in	
  the	
  small	
  screen!	
  
        Innovative	
  Tech	
  Stack	
  

                              1	
                                            2	
  

                        Media	
                                    Location	
  



6	
        Privacy	
                                                            Targeting	
   3	
  


                     Tracking	
                                         Apps	
  

                              5	
                                            4	
  
          StrikeAd	
  DSP	
  is	
  powering	
  the	
  next	
  wave	
  of	
  Mobile	
  Advertising	
  
Targeting	
  




       Privacy	
  Friendly	
  Targeting	
  User	
  Environment	
  
  Educating	
  Advertisers	
  




 $37	
  Billion	
  Spent	
  on	
  Digital	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Adver0sing	
  in	
  the	
  US	
  in	
  2012	
  

        1.6%	
  spent	
  on	
  mobile!	
  

				
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posted:11/13/2012
language:German
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