【Press Release】
2008 Top Taiwan Global Brands announced today
TRENDMICRO regains its crown, followed by ASUS, ACER and HTC, Each of the top 4 has a brand value of over US$1.2 billion
（台北訊，2008 年 9 月 30 日） TAIPEI, Sep. 30th, 2008
The result of the 2008 Top Taiwan global brands survey has been announced on September 30th. TRENDMICRO wins over Asus, last year's champion, by only US$2 million worth of brand value and sits on the top of the list. President Ma Ying-Jeou honors the award winners and emphasizes the importance of branding for Taiwan enterprises in his remark during the ceremony. This survey is organized by the Taiwan External Trade Development Council (TAITRA) and co-organized by the BusinessNext and Interbrand. It is supported by the Ministry of Economic Affairs and sponsored by the Bureau of Foreign Trade, Ministry of Economic Affairs. The top two winners in the survey are TRENDMICRO and ASUS, followed by Acer and HTC. Each of these four brands has a brand value of over US$1.2 billion. Among the top 20 brands on the list, there are three newcomers - DANZE, MSI and BIOSTAR – creating some excitements for the relatively stable ranking. The Rising Star award goes to LEADTEK. TRENDMICRO’s brand is valued at US$1.326 billion (NT$41.77 billion) while ASUS’s is valued at US$1.324 billion (NT$41.683 billion). It's the first time for their brand values to surpass the threshold of US$1.3 billion. Acer comes the third with a brand value of US$1.265 billion (NT$39.835 billion) while HTC wins the fourth place with a brand value of US$1.202 billion (NT$37.858 billion). MASTERKONG takes the fifth place, followed by MAXXIS (No.6), D-LINK (No.7), ZYXEL (No. 8), SYNNEX (No. 9) and ADVANTECH (No. 10). The 11th to 20th companies on the list are GIANT (No. 11), JOHNSON (No. 12), TRANSCEND (No. 13), UNI-PRESIDENT (No. 14), MERIDA (No. 15), DANZE
(No. 16), GENIUS (No. 17), DEPO (No. 18), MSI (No. 19) and BIOSTAR (No. 20). The combined value of Taiwan’s top 20 global brands reaches US$9.141 billion, the first time for it to surpass US$9 billion. Moreover, the total brand value of the top 10 brands grows to US$7.537 billion, an indication that Taiwanese enterprises are still able to expand their markets by enhancing their brand images even during a global recession. The increase of the total brand value is also a result of Taiwan government’s "Branding Taiwan” project, which assists the promotion of Taiwanese brands globally. There are three newcomers to the list, surprisingly. They are DANZE for home bathroom appliance, and MSI and BIOSTAR for motherboard. The winner of the Rising Star award, LEADTEK, has achieved an impressive performance in Europe. Bicycle manufacturer MERIDA shows a strong growth by growing its brand value over 70% for two consecutive years from 2007. Considering that energy saving will become an important global trend, it is expected environment-related brands will continue to be solid performers. Since 2003, the survey of Taiwan’s Top 10 Global Brands has been conducted for six consecutive years. Interbrand, a global branding consultancy, uses its well-established brand valuation methodology to prepare financial valuations of Taiwan’s international brands. The aforementioned methodology has also been applied to the Top 100 Global Brands report appointed by the Business Week. The brand valuation itself is comprised of qualitative and quantitative financial analyses to help effectively pinpoint the role of Taiwan’s brands in the global market. 2008 Top Taiwan Global Brands
Rank Brand 2008(2007) 1 2 3 (2) (1) (3) TRANDMICRO ASUS ACER
TREND MICRO INCORPORATED ASUSTEK COMPUTER INC. ACER
Company
Brand Value (US$ Million) (NTD Million)
Brand Value
1,326 1,324 1,265
41,770 41,683 39,835
INCORPORATED
4 5
(4 ) (5)
HTC MASTERKONG
HTC CORPORATION TINGYI HONDING CORP. CHENG SHIN
1,202 793
37,858 24,960
6
(8)
MAXXIS
RUBBER IND. CO., LTD.,
346
10,905
7
(6)
D-LINK
D-LINK CORPORATION ZYXEL
344
10,821
8
(7)
ZYXEL
COMMUNICATION CORPORATION SYNNEX
334
10,532
9
(11)
SYNNEX
TECHNOLOGY INT'L CORP
304
9,586
10
(13)
ADVANTECH
ADVANTECH CO., LTD., GIANT
299
9,406
11
(12)
GIANT
MANUFACTURING CO. LTD., JOHNSON
282
8,893
12
( 9)
JOHNSON
HEALTH TECH. CO. LTD., TRANSCEND
260
8,190
13
(16)
TRANSCEND
INFORMATION, INC. UNI-PRESIDENT
244
7,677
14
(15)
UNI-PRESIDENT ENTERPRISES
CORP. MERIDA
200
6,296
15
(18)
MERIDA
INDUSTRY CO., LTD., GLOBE UNION
185
5,829
16
(－)
DANZE GENIUS
INDUSTRIAL CORP.,
160 114
5,025 3,589
17
(19)
KYE SYSTEMS
CORP., DEPO AUTO
18
(20)
DEPO
PARTS IND. CO., LTD.,
63
1,980
19
(－)
MSI
MICRO-STAR INT'L CO., LTD. BIOSTAR
50
1,585
20
(－)
BIOSTAR
MICROTECH IN’T CORP.
46
1,449
新聞聯絡人：中華民國對外貿易發展協會 林秀士/ 02-27255200 分機 1374 《數位時代》林蓓茹 02- 27070657 分機 309
News Contact: TAITRA Elliot H. S. Lin/ 02-27255200 ext.1374 BusinessNext Jasmine Lin/02-27070657 ext.309