The report gives details on the overall store layout, as well as images of shelving and the layout of individual product categories.
Introduction and Landscape
Why was the report written?
Virtual Tour: DETSKIY MIR gives the reader details on the outlet design of the DETSKIY MIR store in Saint Petersburg, Russia. The report aims to provide a virtual tour of the store using pictures of shelving and the layout of individual product categories.
Key Features and Benefits
Details on the overall store layout, and the layout of different floors, if any.
Images of shelving and the layout of individual product categories.
The Detskiy Mir store is located on the 2nd floor of FrantsuzskiyBulvar shopping mall, occupying the end of the mall furthermost from Leninskiy Avenue. The store can be approached from the central gallery of the mall via an escalator.
Cash desks are positioned near to the entrance to the store, and an information desk and luggage cells for customers are located nearby.
Competitors in the vicinity: In the same building of FrantsuzskiyBulvar shopping mall, directly under Detskiy Mir store, is Perekrestok supermarket. Within a5-minute walking distance is Deti store (Leninskiy Avenue 100), and within a 10-minute walking distance is ZdorovyiMalysh (Leninskiy Avenue 136).
The store has an overall retail space of over 2,000 square meters.
Associated goods are for sale in the cash desk area; there are 3 cash desks in the store. The information desk is also located here."