Online Shopping Habits of Business Executives in
Asia-Pacific, 2012–2013
Reference code: RT1850PR Published: October 2012 www.canadean-retail.com
John Carpenter House, 7 Carmelite Street, London, EC4Y 0BS, United Kingdom, Tel: +44 (0) 20 7936 6400, Fax: +44 (0) 20 7366 6813
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Contents
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 9
1.1 What is This Report About? .............................................................................................................. 9
1.2 Definitions ........................................................................................................................................ 9
1.3 Methodology ................................................................................................................................... 10
1.4 Profile of Business executives: Asia-Pacific Online Retail Industry ................................................. 12
2 Executive Summary ............................................................................................................ 13
3 Asia-Pacific Business Executives’ Online Retail Trends ................................................. 16
3.1 Most Popular Retail Channels: Asia-Pacific Business Executives................................................... 17
3.1.1 Business executives: most popular retail channels by age.......................................................................19
3.1.2 Business executives: most popular retail channels by gender .................................................................21
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
3.1.3 Business executives: most popular retail channels by annual income .....................................................24
3.2 Online Shopping Frequency among Asia-Pacific Business Executives based on Product Categories26
3.2.1 Business executives: online shopping frequency based on product categories by gender ......................28
3.3 Commonly used Payment Facilities by Asia-Pacific Business Executives for Online Shopping ...... 30
3.3.1 Business executives: commonly used payment facilities for online shopping by age ..............................32
3.3.2 Business executives: commonly used payment facilities for online shopping by gender .........................33
3.3.3 Business executives: commonly used payment facilities for online shopping by annual income ............35
4 Asia-Pacific Online Shopping: Business Executives’ Expenditure and Purchasing
Patterns....................................................................................................................................... 37
4.1 Asia-Pacific Business Executives: Percentage Contribution towards Online Shopping ................... 38
4.1.1 Business executives: percentage contribution towards online shopping by age ......................................40
4.1.2 Business executives: percentage contribution towards online shopping by gender .................................41
4.1.3 Business executives: percentage contribution towards online shopping by annual income ....................42
4.2 Asia-Pacific Business Executives: Impulsive and Planned Online Purchases ................................. 44
4.2.1 Business executives: impulsive and planned online purchases by age ...................................................45
4.2.2 Business executives: impulsive and planned online purchases by gender ..............................................47
4.2.3 Business executives: impulsive and planned online purchases by annual income ..................................48
4.3 Asia-Pacific Business Executives: Average Expenditure on Online Retail in Asia-Pacific ............... 49
4.3.1 Business executives: average expenditure on online retail in Asia-Pacific by age ..................................50
4.3.2 Business executives: average expenditure on online retail in Asia-Pacific by gender .............................51
4.3.3 Business executives: average expenditure on online retail in Asia-Pacific by annual income .................52
4.3.4 Business executives: shopping frequency at online retail stores vs. average expenditure ......................53
5 Asia-Pacific Business Executives’ Online Shopping: Drivers and Barriers .................. 55
5.1 Asia-Pacific Business Executives: Key Drivers of Demand Growth in Online Retail ....................... 56
5.1.1 Business executives: key drivers of demand growth in online retail by age .............................................58
5.1.2 Business executives: key drivers of demand growth in online retail by gender ........................................59
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5.1.3 Business executives: key drivers of demand growth in online retail by annual income ...........................62
5.2 Asia-Pacific Business Executives: Influence of Key Drivers in Online Retail ................................... 64
5.2.1 Business executives: influence of key drivers in online retail by age .......................................................65
5.2.2 Business executives: influence of key drivers in online retail by gender ..................................................67
5.2.3 Business executives: influence of key drivers in online retail by annual income ......................................68
5.3 Asia-Pacific Business Executives: Principal Barriers of Online Retail ............................................. 70
5.3.1 Business executives: principal barriers of online retail by age .................................................................71
5.3.2 Business executives: principal barriers of online retail by gender ............................................................73
5.3.3 Business executives: principal barriers of online retail by annual income ................................................75
5.4 Asia-Pacific Business Executives: Impact of Key Barriers in Online Retail ..................................... 77
6 Asia-Pacific Business Executives’ Online Retail: Significance of Websites and
Electronic Devices ..................................................................................................................... 79
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
6.1 Asia-Pacific Business Executives: Most Popular Websites used for Online Shopping .................... 80
6.1.1 Business executives: most popular websites used for online shopping by age .......................................82
6.1.2 Business executives: most popular websites used for online shopping by gender ..................................83
6.1.3 Business executives: most popular websites used for online shopping by annual income ......................84
6.1.4 Business executives: most popular websites used for online shopping vs. average expenditure ...........85
6.2 Asia-Pacific Business Executives: Frequency of Electronic Medium in Online Retail ...................... 86
6.2.1 Business executives: frequency of electronic medium in online retail by age ..........................................87
6.2.2 Business executives: frequency of electronic medium in online retail by gender .....................................89
6.2.3 Business executives: frequency of electronic medium in online retail by annual income.........................90
6.3 Asia-Pacific Business Executives: Electronic Devices used for Online Retail ................................. 92
6.3.1 Business executives: electronic devices used for online research or purchasing by age ........................93
6.3.2 Business executives: electronic devices used for online research or purchasing by gender ...................94
6.3.3 Business executives: electronic devices used for online research or purchasing by annual income .......97
6.4 Asia-Pacific Business Executives’ Preferred Products through Mobile Shopping ............................ 99
6.4.1 Business executives: preferred product categories through mobile shopping by gender ......................101
7 Research Trends in Asia-Pacific Business Executives’ Online Retail.......................... 104
7.1 Asia-Pacific Business Executives: Key Attributes of Online Product Research ............................. 105
7.1.1 Business executives: key attributes of online product research by age .................................................106
7.1.2 Business executives: key attributes of online product research by gender ............................................108
7.1.3 Business executives: key attributes of online product research by annual income ................................109
7.2 Asia-Pacific Business Executives: Frequency of Online Research ............................................... 111
7.3 Asia-Pacific Business Executives: Online Research vs. Purchase................................................ 113
7.3.1 Business executives: online research vs. purchase by age....................................................................114
7.3.2 Business executives: online research vs. purchase by gender ..............................................................115
7.3.3 Business executives: online research vs. purchase by annual income ..................................................116
7.3.4 Business executives: electronic devices vs. online research or purchasing ...........................................117
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013 Page 3
© Canadean. This product is licensed and is not to be photocopied Published: October 2012
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TABLE OF CONTENTS
8 Key Promotional and Marketing Activities for Business Growth: Asia-Pacific Business
Executives ................................................................................................................................ 119
8.1 Asia-Pacific Business Executives: Change in Online Retailers ..................................................... 120
8.2 Asia-Pacific Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail122
8.2.1 Business executives: effectiveness of discount coupons or vouchers in online retail by age ................124
8.2.2 Business executives: effectiveness of discount coupons or vouchers in online retail by gender ...........125
8.2.3 Business executives: effectiveness of discount coupons or vouchers in online retail by annual income126
8.3 Asia-Pacific Business Executives: Frequency of Utilizing: 'People who bought this item also
bought/related items’ Section .............................................................................................................. 127
9 Appendix ............................................................................................................................ 129
9.1 Online Shopping Habits of Business Executives in Asia-Pacific–Survey Results .......................... 129
9.2 About Canadean .......................................................................................................................... 148
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
9.3 Disclaimer .................................................................................................................................... 148
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013 Page 4
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Contents
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ................................................................... 19
Figure 2: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012 .......................................................................... 21
Figure 3: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ..................................................................... 23
Figure 4: Business Executives: Most Popular Retail Channels in Asia-Pacific by Annual Income (%), 2012 ......................................................... 25
Figure 5: Online Shopping Frequency of Business Executives based on Product Categories in Asia-Pacific (%), 2012 ........................................ 27
Figure 6: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012 ..................................... 28
Figure 7: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012 ................................. 29
Figure 8: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping (%), 2012 .......................................... 31
Figure 9: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Age (%), 2012 ............................. 33
Figure 10: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Gender (%), 2012 ...................... 34
Figure 11: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Annual Income (%), 2012 .......... 36
Figure 12: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific (%), 2012 .................................................. 39
Figure 13: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Age (%), 2012 ...................................... 40
Figure 14: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Gender (%), 2012 ................................ 41
Figure 15: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Annual Income (%), 2012 ..................... 43
Figure 16: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific (%), 2012................................................................... 45
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
Figure 17: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Age (%), 2012 ....................................................... 46
Figure 18: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Gender (%), 2012 ................................................. 47
Figure 19: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Annual Income (%), 2012...................................... 48
Figure 20: Business Executives: Average Expenditure on Online Retail in Asia-Pacific (%), 2012 ........................................................................ 50
Figure 21: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Age (%), 2012 ............................................................ 51
Figure 22: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Gender (%), 2012 ....................................................... 52
Figure 23: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................... 53
Figure 24: Business Executives: Shopping Frequency at Online Retail Stores vs. Average Expenditure (%), 2012 .............................................. 54
Figure 25: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific (%), 2012 ......................................................... 57
Figure 26: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Age (%), 2012 ............................................. 59
Figure 27: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Gender (%), 2012 ........................................ 61
Figure 28: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Annual Income (%), 2012 ............................ 63
Figure 29: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific (%), 2012 ..................................................................... 65
Figure 30: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Age (%), 2012 ......................................................... 66
Figure 31: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Gender (%), 2012 ................................................... 68
Figure 32: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................ 69
Figure 33: Business Executives: Principal Barriers of Online Retail in Asia-Pacific (%), 2012 ............................................................................... 71
Figure 34: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Age (%), 2012 ................................................................... 72
Figure 35: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Gender (%), 2012 .............................................................. 74
Figure 36: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Annual Income (%), 2012 .................................................. 76
Figure 37: Business Executives: Impact of Key Barriers in Online Retail in Asia-Pacific (%), 2012 ....................................................................... 78
Figure 38: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific (%), 2012 ...................................................... 81
Figure 39: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Age (%), 2012 .......................................... 82
Figure 40: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Gender (%), 2012 ..................................... 83
Figure 41: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Annual Income (%), 2012 ......................... 84
Figure 42: Business Executives: Most Popular Websites used for Online Shopping vs. Average Expenditure (%), 2012 ...................................... 85
Figure 43: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific (%), 2012 ........................................................ 87
Figure 44: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Age (%), 2012 ............................................ 88
Figure 45: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Gender (%), 2012 ...................................... 90
Figure 46: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Annual Income (%), 2012........................... 91
Figure 47: Business Executives: Electronic Devices used for Online Research or Purchasing in Asia-Pacific (%), 2012....................................... 93
Figure 48: Business Executives: Electronic Devices used for Online Research in Asia-Pacific (%) by Gender, 2012 ............................................ 95
Figure 49: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Gender, 2012 ......................................... 96
Figure 50: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Annual Income, 2012.............................. 98
Figure 51: Business Executives: Preferred Product Categories through Mobile Shopping in Asia-Pacific (%), 2012 ........................................... 100
Figure 52: Business Executives: Preferred Product Categories through Smartphones in Asia-Pacific by Gender (%), 2012 ............................... 102
Figure 53: Business Executives: Preferred Product Categories through Tablet PC in Asia-Pacific by Gender (%), 2012 .................................... 103
Figure 54: Business Executives: Key Attributes of Online Product Research in Asia-Pacific (%), 2012 .............................................................. 106
Figure 55: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Age (%), 2012 .................................................. 107
Figure 56: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Gender (%), 2012 ............................................ 108
Figure 57: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Annual Income (%), 2012 ................................. 110
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013 Page 5
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Figure 58: Business Executives: Frequency of Online Research in Asia-Pacific (%), 2012 ................................................................................. 112
Figure 59: Business Executives: Online Research vs. Purchase (%), 2012 ........................................................................................................ 114
Figure 60: Business Executives: Online Research vs. Purchase by Age (%), 2012 ............................................................................................ 115
Figure 61: Business Executives: Online Research vs. Purchase by Gender (%), 2012 ....................................................................................... 116
Figure 62: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012 ........................................................................... 117
Figure 63: Business Executives: Electronic Devices vs. Online research or Purchasing ..................................................................................... 118
Figure 64: Business Executives: Change in Online Retailers in Asia-Pacific (%),2012 ........................................................................................ 121
Figure 65: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail (%),2012 ...................................................... 123
Figure 66: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Age (%),2012 .......................................... 124
Figure 67: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Gender (%),2012 .................................... 125
Figure 68: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Annual Income (%),2012 ......................... 126
Figure 69: Frequency of Utilizing: ‘People who bought this item also bought…/related items’ Section (%),2012 ................................................. 128
Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
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LIST OF TABLES
Table 1: Asia-Pacific Business Executives by Age (%), 2012 ................................................................................................................................. 12
Table 2: Asia-Pacific Business Executives by Gender (%), 2012 ........................................................................................................................... 12
Table 3: Asia-Pacific Business Executives by Annual Income (%), 2012 ............................................................................................................... 12
Table 4: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ..................................................................... 18
Table 5: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012............................................................................. 20
Table 6: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ....................................................................... 22
T